Fairfax Video Studio

1 of Every 6 Minutes Spent Online is on Social Networking

Since Facebook launched in 2005, it has driven competition between social networking sites.  At first, Facebook competed directly with MySpace, but around May of 2009 they overtook MySpace to become the world's leader in social media.  Video production firms in Virginia have witnessed the effects of Facebook's dramatic growth first hand and have helped many businesses alter their Web marketing strategies appropriately.

 

The growth of Facebook transformed the marketing environment, forcing businesses to rethink their strategy or face falling behind the competition.  The latest statistics from comScore show that social networking activity accounts for approximately 1 out of every 6 minutes spent online - this is heavily attributed to the number of social networking users doubling since 2007.

 

Web users spend about 16% of their online time interacting with social networking sites, a 100% increase since July of 2007.  Facebook possesses the vast majority of social networking users with over 700 million users - a far cry from when the service first started in 2005 and averaged about 20 million visitors a month.

 

The increase in social networking traffic has led to a financial boom for these online services; many companies have gone public on the stock exchange and seen dramatic increases in share value. This boom is impressive, but how long will these companies be able to sustain this kind of growth? There is no way to know for sure, but with mobile devices increasing their integration with social networking and user time spent on social networking rising, it's a safe bet that social networking isn't going anywhere soon.  

 

The major social networking sites are utilized by businesses for marketing strategies. Online video is quickly becoming a potent weapon for product and service promotion as consumers both demand more video content and have more access to it via smartphones and tablets.  Are you keeping up with the demands of your prospective clients?  If you would like to find out more about implementing Web video in your social networking campaign, give us a call today at 877-477-STUDIO and be sure to order a copy of our free Video Marketing DVD.