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1/4/2011
Jim Folliard
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3 Web Video Predictions for 2011

What are your marketing goals for 2011?  First on that list should be web video, along with email campaigns, direct mail and making sure your web presence is up to par.  (If you think you need a little help with SEO and link building, click here.) 

As 2011 gets rolling, you probably have lots of ideas about building your business through the web.  Our first advice would be to write them down!  Where do you want to be on December 31, 2011?  If you think video is hot now, wait until this time next year.  Video is the most sought after media on the web, which is the #1 source of information in the world.  If potential clients aren’t finding you on YouTube, you could very well be missing out on customers.   Here are three things you can count on in 2011:

  • YouTube Will Make More Noise Than Ever – It’s growing faster than anyone can keep up with.  More people post and watch videos than ever before.  They are just now becoming profitable which means they will invest in bigger and better video capabilities.  You need to be there!
  • Indexing of Videos – We expect to find out in 2011 that Google and YouTube will be able to index video based on a transcription of the audio in it.  This will be huge for SEO and will make searching for video fast and accurate.
  • Web Video and Television Become One – It’s already in the works, but this time next year millions of people will have Internet on their television.  Video will soon be comprised of both web video and traditional television.

Not only is web video a marketing method that is here to stay, its become commonplace.  Businesses are interacting with potential customers with video and using it to make money.  Will you get on the bandwagon this year?  Call the Fairfax Video Studio at 877.477.STUDIO to get started today!

Category: Video Production


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