Fairfax Video Studio

Could YouTube Video “Cannibalize” My Website SEO?

In this world of ever-shrinking marketing budgets, high ROI (return on investment) tends to closely parallel high “rankings”, which in turn rely on SEO (search engine optimization).  When it comes to the world of the wide, wild web, the majority of the battle comes down to securing a coveted page one spot—or suffer invisibility.

Gotta Get Seen

Investing in fancy webpage designs and content doesn’t matter one bit if no one can find it.  SEO rightly takes a lion’s share of most online marketing budgets. 

Online video has proven to be massively more effective at achieving higher rates of SEO and conversion than text alone.  In the war for Search Engine Supremacy, many fear that by optimizing video content on YouTube, the online video juggernaut—with an estimated 40% of all online video views—will “cannibalize” the SEO for the product site. 

Online Video Optimization is Crucial

Most experts agree that if your video content is optimized on your site first and foremost, the threat of YouTube Video cannibalization is largely mitigated. 

The bottom line: it is vital to ensure that your online video content has been properly optimized.  An experienced online marketing professional at the Fairfax Video Studio can help ensure that your online presence is properly leveraged and positioned.  For more information, give us a call at 877.477.STUDIO.

Be sure to order a FREE copy of the report, Nine Nifty Tips for Effective Video Clips.