Fairfax Video Studio

Creating your Web Video

Those of us at the Fairfax Video Studio have already stated that creating online video is the only way to distinguish yourself from all of your competitors.  Read on to learn how video is created, produced and uploaded.

The video pre-production phase involves strategy with business owners to determine how to get their points across best.  Ask yourself what questions new clients typically ask you when they first come into your office for a consultation.  These questions will form a set of videos; you'll realize that you have tons of information to put in a video and to put online.

The production stage is the video shoot itself.  A team of people comes in and takes over your office; they're setting up lighting and the video camera, plugging in electrical devices, setting up sound equipment and microphones.  Choose a shooting location that will be easy to eliminate background noise.

When decided how long your video will be, keep in mind that there is no perfect answer.  With online video, we think two to four or five minutes in length is appropriate.  If a viewer has a pressing issue, he has no problem watching a few minutes of your video if you are answering a topic that applies to him.

After the production stage, we enter the post-production stage.  If you have a one-hour video, it will take at least six hours to edit the video so it's ready for use.  They must also be optimized for the video and regular search engines.

This can be a complicated process.  Let the Fairfax Video Studio help you.