Fairfax Video Studio

DC Video Production Firm on Taylor Guitars’ Excellent YouTube Video

Seeing is believing, and no one understands this better than Bob Taylor of Taylor Guitars. Bob used a video on YouTube to respond to a complaint one customer had about United Airlines mishandling his guitar. If Taylor Guitars posts a small notice on its website, only a few customers notice. If Taylor Guitars produces a video that shows Bob Taylor speaking about the issue from his factory, then over 550,000 people see this video on YouTube. Companies that specialize in video production in Washington, DC help business owners produce and market videos like Bob Taylor's video.

 

The Taylor Guitars video speaks about the issue and addresses how a guitar can break when handled by an airline. However, Bob Taylor took it one step further in posting tips on the Taylor Guitars website for those traveling with their guitar. Also, Bob Taylor declares that Taylor Guitars will service any guitar damaged in this way. Essentially, Taylor has created a video that depicts himself and his workers, addresses a problem, and poses solutions.

 

It's not every day that a company owner records himself responding to a customer's issue. This video creates a dialogue with the customer, which is a key feature of successful marketing. YouTube users can comment on Taylor's video, but the key to the video's effectiveness is that the owner is speaking directly to the customer... and obviously making an effort to help.

 

At the Fairfax Video Studio, we are highly experienced in creating professional video for businesses. While creating quality video is important, the other half of the battle is creating effective content in the video and knowing how to market that video online so it reaches a sizable audience. Taylor played his cards right; he spoke to the customer, offered help, and utilized the massive exposure of YouTube. Give us a call at 1.877.477.STUDIO to reach out to your customers in a powerful manner with video.