Fairfax Video Studio

Educational Web Marketing Through Video

The “Howcast” is the new way to learn things online.  Howcast.com is a video website that focuses on short tutorial videos that often use humor, claymation and animation to teach viewers how to do anything from baking stuffing for Thanksgiving to asking someone on a first date.  YouTube is another popular place for Internet users to learn simple, and sometimes complex, tasks.  According to The Blog Herald, education is the third most popular genre of web video after comedy and news, and has grown by 15% over the past two years.  The more schooling the viewer has had, the more educational web video they tend to watch.  How does this apply to your web marketing?  Before you can sell, you need to educate!  Unless there is a desperate need for your goods or services, you need to educate potential clients on why they need you.    Here are few tips for using educational video in your online marketing:

• Scare Them – This may sound immoral but if the stats are true, it’s not the least bit unethical.  What happens to victims who try to represent themselves in court?  How hard will it be to get a job if you have gotten a DUI and don’t have a lawyer to help you lower the charge?  You get the idea.  It’s the oldest trick in the book, and web video is just another avenue to utilize it. 

• Explain the Basics – Many people have never hired a lawyer before and are intimidated by the process.  Use a web video to educate them on just how easy it is.  Show them how friendly your receptionist is and how passionate you are.  Use educational video to quell fear and establish trust.  Camtasia is a great tool for this.

• Share Real Info – Don’t make your viewers sign up for anything so they can hear what you have to say.  Make it accessible and offer some real, pertinent information!  For example, don’t make them call you to find out they don’t really need a lawyer.  Use a web video to teach people what kind of cases you specialize in.  You don’t have time to deal with every person who visits your site, but you can still communicate with them through video.

At the Fairfax Video Studio, we specialize in educating and converting web visitors with professional web video.  Are you in control of your web marketing as we enter the age of video?  Call us at 887.477.STUDIO to get started today!