Fairfax Video Studio

Get Your Videos on Page One of Search Results

Many people are getting their marketing or personal videos professionally produced. However, simply obtaining professional results is only half of the equation. Just having a great video is not enough - you need to "optimize" your video so that it shows up on page one of a search engine. Why pay for professional results if your audience can never find your video?

 

DC video production professionals understand that there is much more to be done after production ends.  Research has shown that only 20% of marketers are inserting keywords into the names of their videos available for search.  You may have a unique title for your video, but without commonly searched for keywords, you'll hardly get noticed by search engines.

 

The process is called "optimizing" your videos. Optimizing your videos gives them up to a 50 times greater chance of making it to the first page of a search engine.  By optimizing your videos, you are improving the odds of being included in the results of a "blended search".  Blended searching is where media content of different kinds (video, blogs, audio etc) is included in the search results, not simply text content.

 

How should you optimize your videos?  Here are some great techniques:

 

• Add keywords to your video names.
• Upload videos on to YouTube and embed those on to your site. Since most of the videos on Google search results are from YouTube, it will improve your video's chances of achieving page one.
• Further optimize your YouTube videos by adding keywords in titles, descriptions, and tags.
• Embed videos within your relevant text pages.
• Having a video library of your own with lots of keywords can help.

 

By implementing these techniques, you should be able to improve your video's chances of arriving on page one of search results.  Call us today to find out more at 877-477-STUDIO and be sure to order our free Video Marketing DVD.