Fairfax Video Studio

Happy 6th Birthday YouTube

The online video sharing site YouTube celebrates its 6^th anniversary this year.  YouTube launched in 2005 and has experienced amazing growth every single year.  Today, YouTube averages about 3 billion views per day.  You read that correctly - 3 billion views per day.

 

YouTube's initial purpose was to provide a video uploading service for ordinary people looking to share family videos or amateur footage.  Due to its popularity over the years, businesses started paying attention.  Local businesses, working with video production firms in Virginia, have been incorporating YouTube into their Web campaigns for years.  Now, YouTube has morphed into something so massive that it is essential to incorporate it into a modern marketing plan. Despite its incredible success, YouTube's user interface still remains humble and friendly - retaining the simple look that appeals to both home users and professionals.

 

Check out some statistics on YouTube's growth of viewership:

 

-3 billion views per day, up from 2 billion only a year ago

-48 hours of video uploaded every minute, up from 35 hours in November 2010 and 24 hours in 2009

-100% increase in hours of video uploaded every minute in a 2 year period

-According to comScore, Google owned websites (almost entirely YouTube) acquired 142.7 million unique views in the United States in April 2011 alone. The closest competitor only acquired 55 million unique views in April 2011.

 

These views didn't just come from home computers; they also came from mobile devices like smartphones and tablets. This demonstrates the growing influence of mobile devices. Due to the growing demand for smartphones and tablets, Google's Android platform and Apple's iPhone and iPad have gone to war over who will be king of mobile media. Let them compete themselves silly- the consumers stand to gain from rapid advances in technology and price battles.

 

If you've been thinking about implementing YouTube or any other social media site into your campaign, call us for a consultation at 877-477-STUDIO, and be sure to order a free copy of our Video Marketing DVD today.