Fairfax Video Studio

Have we Reached the Point Where Video is Mandatory for Marketing?

This question has been buzzing around the Web recently, as the latest statistics have shown a vast jump in web video revenue. Web video revenue rose from $1 billion in 2010 to $3 billion in 2011. According to comScore, 89 million people will watch around 1.2 billion videos per day in the United States alone.

The answer is a resounding “yes!” Web video is now mandatory for competitive marketing. Video is oftentimes more convenient for many Internet users, as they can either watch the video outright or listen to the audio while they browse other pages. A Forbes Insight study found that 75% of executives who participated in the survey watch web video at least weekly, and, furthermore, 65% of them have visited a vendor's website due to a video that they watched.

Video offers convenience, entertainment, and rapid delivery of information. A video also shows the viewer that you are serious enough about your businesses or services to make a video about them; it truly does convince viewers that you are legitimate. Video serves as an excellent vehicle for a positive first impression. At the Fairfax Video Studio, we produce many web videos for professionals, because it has been shown that potential clients prefer to get an idea of what the person is like before making the plunge.

If the statistics do not have you convinced, check out a few YouTube channels of popular companies that you enjoy. Most (if not all) of these companies have invested a tremendous amount of capital in maintaining an informative and entertaining YouTube channel. There is a reason for this - web video is mandatory for a successful marketing campaign.

Upgrade your marketing with web video today by calling the Fairfax Video Studio at 1.877.477.STUDIO.