Fairfax Video Studio

How Great Legal Marketing Founder and Lawyer Ben Glass Uses Video

Ben Glass, one of the country’s foremost experts of legal marketing, understands the massive value of the web, and specifically online video, in today’s marketplace.  Personal injury law is enormously competitive, especially in the Northern Virginia and Washington DC Metro Area. If you aren’t on top of your marketing and producing videos regularly, you are missing out on potential clients and cases. 

As a Virginia personal injury lawyer himself, Ben has a unique understanding of how lawyers tend to approach marketing.  Ben started Great Legal Marketing to share his successful marketing techniques as well as his goal-oriented, time management skills that allow him to have a rewarding life outside of work.  The father of nine, lawyer and owner of three businesses, he has an approach to life that we should all be strive for.  He manages his time meticulously and doesn’t engage in any marketing or business until he has a clear goal in mind and a way to measure the results. 

Here are a few ways that Ben Glass uses video, filmed and produced by the Fairfax Video Studio, to improve his marketing and boost conversion rates. 

• Answering common legal questions – Perhaps they are simple to a lawyer, but to the rest of us, basic legal questions are confusing and overwhelming.  You will notice that Ben is never talking about himself, he is always talking to potential clients.  He explains basic procedures and answers “simple” questions frequently to educate potential clients on the legal process. 
• Posting video regularly – Ben doesn’t always have time to come into the studio so he bought himself a small video camera.  In a matter of minutes, he can record and post a video on YouTube that answers a question, describes a case he just closed or updates clients on his business or family.  If you are going to hire a lawyer, wouldn’t you rather hire a real person, someone just like you?  Let potential clients get to know you through online video by taking your tie off and telling them about your life outside of work.
• Syndicate Yourself – Most people look on YouTube for video, but some people prefer Vimeo or Yahoo! Video.  Wherever people are looking, you need to be there.  The bigger marketing picture should include a newsletter, phone call, handwritten notes and email sequences.  As far as online videos, make sure your videos are on your own site then syndicate them to other video hosting and sharing sites.  You never know what will motivate someone to pick up the phone and give you a call.

Ben Glass gets it.  He takes a well-thought out approach to everything he does, including video on the web.  As he said in the “No Smart Lawyer Left Behind” Rescue Mission: “Soon, there won’t be such a thing as online video, just video”.  So if you aren’t doing video at all or need to rethink your approach, call the Fairfax Video Studio.  We’ll create and produce your videos but more importantly, we understand the bigger picture.  Click here to fill out a contact form or give us a call at 877.477.STUDIO.