Fairfax Video Studio

How is Video SEO Different?

How can you optimize your videos for search engines?  When Google indexes websites, it looks for keywords in the text.  In the future, search engines may be able to “see” the contents of your video and be able to index them accurately.  For now, the content of your videos is largely invisible to search engines so it is important to surround them with text using SEO friendly methods.   Here are a few methods that have proven to help videos get indexed correctly and quickly:

• Title – Your video title should be well thought out.  Think about what search terms people might be using and try to put these words in your title. 

• Tags – Add lots of tags: short ones, long ones, general and specific.  You can cover a broad range of potential search terms here.  Some people might search for long tail keywords like “best dui lawyer in Norfolk Virginia” and others might be more concise.

• Description – Add a brief description of your video that includes some of the dialogue.  This is another way for search engines to find text relevant to your video.

• Submit a video sitemap so that search engines know the URL’s of your videos.

• Upload your video to YouTube.  This guarantees that it will be indexed.  It will not drive traffic to your site so be sure you provide your contact information and links to your website.

At the Fairfax Video Studio, we can help you create, produce, edit, encode and embed your video!  We have a knowledgeable and experienced staff that will make sure your video is found by search engines.  Call us today at 877.477.STUDIO or fill out a contact form.