Fairfax Video Studio

How To Anchor Your Shots For a Better Video

Sometimes when shooting a video it is easy to capture a moment. However, could that moment have happened anywhere or does the viewer need to know where that shot was taken? In some cases, it is beneficial to shoot in such a way that gives a generic background that could be found in Anytown, USA. Yet, more often it is better to “anchor the shot” with a few key panning shots of the camera.

“Anchoring the shot” refers to adding a tangible visual reminder that the viewer can see and recognize. Doing so provides more insight to the viewer about your shooting location. This is especially helpful if you are filming at a famous location, such as the Statue of Liberty or on the black sand beaches of Hawaii.

This shot can be accomplished by finding the most notable landmark within your immediate shooting vicinity and focusing in on it. You can use it as a starting point for whatever shot you are looking to accomplish. If you will be shooting in multiple locations beginning with panoramic shots that introduce each location can help eliminate any confusion among your viewers. It is not necessary to do this type of shot every time and it is best utilized as your first shot in a sequence.

Not “anchoring your shot” can also have its advantages. Your shot can be made location neutral so that it will be easier to show in different markets.

Interested in working with the Fairfax Video Studio? Call us at 877-477-STUDIO to open a dialogue with one of our video production specialists. We are ready to help you create a dynamic video!