Fairfax Video Studio

How To Get Video Testimonials On Your Site By The End Of The Day

Here is something you should do right now.  Go to your Google Analytics and see what your most popular pages are.  We bet that your testimonial page is in the top five.  Wait, you don’t have a testimonial page?  You need to get one TODAY! Here are 3 steps to easily introduce a proven conversion method in your website by the end of the day.

• Exploit Your Best Clients – Who are your favorite clients?  Give them a call and ask them if they would be willing to provide a video or written testimonial.  This is also a great excuse to check in with them, which is a very nice personal touch.  Getting both is ideal so that you can provide your potential clients with more information as they decide whether or not they want to hire you and please the search engines.  The more the better (as long as its done right).  If you’ve done good work for them, they should be happy to say a few kind words for you.
• Create the Page – Get your Webmaster to create a page where you can host your testimonials.  Or, if you are a client of Foster Web Marketing and have access to DSS, there is already one created for you.  You don’t want to create a page that’s empty or not properly optimized so make sure you get your content first.  
• Make It A Habit – Finish your first one ASAP then pick one day each week or month to add a new testimonial.  Give an old client a call or take advantage of a new one that’s in your office.  We suggest including a video testimonial, a few quotes, a blurb about the work you did for them and some examples (if appropriate).  Check out one of our video testimonials to see what we mean.
  

There are certain things that new visitors look for when they come to your website.  We guarantee that they will want to hear what other people, just like them, have to say.  If this model doesn’t work for you, think about a model that could be more effective and lets get to work.  If you need a professional videographer, call Jim Folliard of the Fairfax Video Studio at 877-477-STUDIO or contact us online.