Fairfax Video Studio

How to Increase Views for Web Video for Professionals

When you research how to market with web videos, you may find many experts shout, "Content! Content! Content!" Yes, having quality content is critical to gaining more views and capturing your audience. However, great content will not automatically ensure that your videos are viewed by a wide audience. You need to understand context, placement, interaction, and understanding.

 

Context

Placing your content in the proper context is as important as creating good content. Those who are involved in attorney marketing know that placing your specialty in the right context means a dramatic increase in views. For example, attorneys who deal with insurance claims would be wise to release a video that highlights what they can do for people suffering from a major event that requires many insurance events - like a hurricane. Making a general video about insurance claims is one thing; creating a hurricane video (during hurricane season), which highlights all that you can do to help hurricane victims with their claims, will produce a much more convincing presentation.

 

Video Placement

Your video's placement on your web page is more important than you may think. Videos cast too far to the side or bottom of the page may be ignored. Also, don't forget to market your video properly with a good thumbnail for viewers to click on. The thumbnail image doesn't have to be a grainy frame from the video; it should be attractive.

 

Interactive Format

Your video needs to be interactive. YouTube is an excellent example of video interaction; viewers on YouTube can leave comments for you to respond to. Posting your video to social media sites (like Facebook) provides an essential ingredient to web marketing - a conversation between the advertiser and the audience.

 

Understanding

Having a total and complete understanding of your content shows your viewer that they should believe what you are saying. For instance, when producing marketing videos for doctors, it's beneficial if the physician demonstrates that they have a comprehensive understanding of the topic of conversation (both content and context). The content could be about Type 2 diabetes, and the context could be a recent study published about sugary drinks offered in schools.