Fairfax Video Studio

Is online video the most effective form of persuasive communication?

The word “persuade” has an extremely negative connotation in the advertisement-saturated, pitch-happy content of today’s world.  The mere mention usually garners a nose wrinkle or two.  And yet… perhaps this negativity is a bit undeserved.

In actuality, to persuade is defined as “communicating with the intent or power to induce belief or action”.  Sound like something you might want to do for your business?  We thought so.

What makes video such an effective form of communication?

Recent studies show that up to 93% of communication effectiveness is determined by nonverbal cues such as body language and voice quality.

• Nonverbal Communication: 55%    
• Voice Quality: 38%
• Words Used: 7%

Our response to these verbal and visual cues is hardwired into our DNA, and happens within fractions of a second.  Through these channels, we have the power to tap into deep-seated psychological drives that motivate behavior.

Now here’s the real question: how much of your message is lost if all you are using are written words?  That’s right.  Nearly 93% of your message may not be getting through to your clients without video.

We Can Help

The Fairfax Video Studio can help capture the true power of online communications and produce results for your business.  For more information, give us a call at 877.477.STUDIO.   A dedicated web video professional will help to uncover and implement your online video strategy today.

Be sure to order a FREE copy of the report, Nine Nifty Tips for Effective Video Clips.