Learn More About a Recent Advancement in Web Video

Web video is an effective way to convert more prospects into clients, but many businesses have tried to determine how to get search engines to assign high rankings to their videos.  Search engine “spiders” or “robots” only have the ability to understand text and they cannot decipher the quality or content of a Web video; instead, they can only rely on the links to the video and the content around it.  Recent developments have been made that will help solve this problem.

YouTube allows people to insert captions into their videos.   Now, a video transcript can also be attached to its timeline, which gives users the ability to utilize search phrases to find certain portions of YouTube videos.  This recent innovation makes it possible for YouTube to automatically create captions, versus attaching your own captions.  What is great about having a transcript included in your timeline is that it can be searched and indexed by search engines, which will help the video rank better.

Since the transcript is created automatically, you might want to look it over to make sure there are no computer-generated mistakes in the content.

At Fairfax Video Studio, we can help you create dynamic Web video that can be used as a powerful conversion tool to get more business. To find out more, contact us today at 703.928.8257.