Fairfax Video Studio

Majority of Online Viewers are Women – What Now?

The Nielsen Research Company has new data on hand that shows that the majority of online video viewers are actually women, claiming 54% compared to 46% by men.  It may not seem like much of a difference, but 8% of hundreds of millions of viewers is a significant number.

 

So what does this mean for you?  It means that you should follow the shift in viewing trends and tweak your online video marketing campaign.  Female viewers are attracted to different content than males, but this does not mean you have to make huge changes.  A subtle shift in your content may be all that's needed to cater more toward females while not shunning male viewers.  Balancing your appeal to male and female viewers may be difficult, but it may be worth it as following current viewing trends can contribute to overall gains in your marketing campaign. 

 

Here are some statistics from the Nielsen research:

 

• 54% of viewers are women, with men at 46%
• 77.9% of viewers are white
• 12.1% of viewers are Hispanic
• 10.6% of viewers are African-American
• 3.5% of viewers are Asian
• 1% of viewers are Native American
• 7% of viewers are listed as "other"

 

Based on these figures, about 42% of online video viewers are "white women", a significant portion.  This increase in female viewership is actually a shift from older statistics that indicated the majority of video viewers were male.  Trends do change- this is the time for you to make the appropriate modifications to your campaign.  Give us a call for a consultation at 877-477-STUDIO and don't forget to order a free copy of our Video Marketing DVD today.