Make the Right Impression with your Web Videos

Follow the Fairfax Video Studio's tips to ensure that you make the right impression with your web videos:

• Body language is very important.  You want to make the best impression possible.
• Introduce yourself.  Welcome your viewer and thank them for a moment of their time.
• Timing is everything.  When creating and editing your own videos and you realize you went on a verbal rampage with no clear line of thought, it's best to edit the garbage out.
• Check your video for errors before and after it goes live.  Just as a good video can help you, a bad video can destroy your credibility.
• Search Engine Optimization is the key to getting your video indexed by Google and other search engines.
• Use a lapel microphone.  A wireless lapel microphone picks up your voice clearly and is well worth the investment.
• Use tried and true lighting methods.  You can get a reasonably well-outiftted set of fluorescent lights, stands and poles from under $1,000.
• Don't forget about the accompanying sidebar.  Beyond the video, the accompanying text in the sidebar must have your business' location, address, phone number, and website.
• Don't promote your producer.  There is no reason to share the spotlight with the production company you use to create your video; it distracts the viewer from looking for your contact information during your introduction.
• Give concrete examples of issues that clients have had in the past and how you have helped them.

Call the Fairfax Video Studio.  We can help you convert your web visitors into potential clients.