Most Viewed Channel on YouTube Looks to Increase Ad Revenue Percentages
It’s no secret that music videos continue to rank among the most viewed on YouTube. As a part of the YouTube partnership program, music video channel VEVO, now featuring more than 45,000 videos, is currently ranked number one in overall views on YouTube. Among YouTube partner channels, VEVO ranks number one consistently with over 54 million viewers in October. Therefore, it makes sense that the music video channel would bring in a generous share of the ad revenue from YouTube.
However, continuing to grow under its parent companies, Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, VEVO itself looks to grow by increasing revenue. The site is currently in the midst of negotiations with YouTube, asking for a larger share of the site’s ad revenue (it is now at 65 percent, opposite YouTube’s 35 percent!). The music video site hopes to increase its share of ad revenue before CEO Rio Caraeff considers taking the venture public.
Does VEVO deserve more of YouTube’s ad revenue? YouTube itself has the most number of viewers, measuring 161 million, with Facebook coming in at 60 million viewers and VEVO by itself at 57 million. However, according to comScore reports, the number of music video views on VEVO’s individual site ranks far less than the music video channel does on the Google-owned YouTube. Negotiations continue as traffic for both VEVO and YouTube itself increase everyday.
Category: Video Production
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