Fairfax Video Studio

NFLPA Reveals Truth about Lockout Through Web Videos

The nature of the heated discussions between the NFL and NFLPA (NFL Player's Association) was largely unknown with the exception of varying accounts by owners, NFL representatives, and the players in the NFLPA. Due to different accounts and the inevitable bias of each source, it became quite difficult to get a clear picture of the opinions of each party involved in negotiations.

The NFLPA decided that private discussions were going nowhere with stubborn owners.  So what did they do?  They began an online campaign highlighting their stance by using various online mediums,  including Web videos, blogs, and other social media outlets.  The use of Web videos allowed the NFLPA to express sincerity while vilifying the NFL and its owners.  Some videos were created by individuals while others were created by a professional video production studio, such as the DC area's Fairfax Video Studio.

 

The Web videos allowed the NFLPA to quickly release new information and immediate reactions to the latest developments.  Even the videos produced for television were released on the Web first, such as the "Let Us Play" video available on YouTube.  More and more videos have made their way onto the Web, and YouTube has a large collection of videos posted by various NFLPA members.  These videos outline details and specifics of the discussions and explain the intricacies of what's involved with dividing the NFL income.

 

Web videos make it possible for information to be shared quickly with the masses; this excellent marketing tool has given the NFLPA added leverage in negotiations. It is important for you to know the impact that Web video can have on your online campaign. If you are not currently using Web video for marketing, you have an entirely new market to tap into.  Contact us toll free at 877-477-STUDIO for a consultation today, and don't forget to order a copy of our free Video Marketing DVD.