Recent Statistics Show that Mobile Device Users Watch Video Longer
Statistics released last week show that web video consumers using tablets and smartphones are more likely than desktop users to watch web video and more likely to finish an entire video.
The company performing the research on web video, Ooyala, reported that:
- In the 3rd quarter of 2011, tablet users spent 30% more time watching video per internet session than desktop computer users.
- Tablet users are twice as likely to complete an entire video compared to desktop video watchers.
- Mobile device users (tablets and smartphones) were more likely to complete a video compared to desktop users, internet equipped television users, and gaming console users.
- Smartphone users were twice as likely to watch at least 75% of a web video compared to desktop users. Tablet users were 2.5 times more likely to watch 75% of a web video compared to desktop users.
These trends in web video viewing indicate that web video must be optimized for mobile devices. The growing popularity of tablets and smartphones means that web video is only going to be consumed in greater quantity as time goes on.
It is interesting to note that many experts believe that mobile devices will supplant desktops for the majority of computing needs for the general population. Since video can be more accessible to mobile phone users than text (due to the screen size), it is important to recognize this trend and plan your marketing accordingly.
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