Fairfax Video Studio

Social Media Experts? Why You Need Social Media for Your Web Video

As an attorney, doctor, or other professional, you have probably not considered adding a social media expert to your staff. Facebook and Twitter may sound like something you only use for fun or to pass the time, but these social media services may be generating lots of business for much of your competition. While it’s unlikely you would ever need a full-time social media guru in your office to handle your marketing, it would be wise to incorporate social media marketing into your web video campaign.

According to Social Media Influence, there were only 4,300 job openings for social media jobs in 2009; this number has since grown to 21,000 jobs in 2011. These numbers suggest something very important about the shift in the marketing field toward social media. We have been creating web video for attorneys and other professionals for years, but we've always known that creating quality video content is only half the battle - social media will continue to rise in popularity as the premiere marketing tool for the 21^st century.

So what does this mean for your web video? By optimizing your video with social media, you can:

• Broadcast video to an enormous audience: Video on your own website is crucial, but video on social media is just as important. Your video can be shared, tweeted, and “liked” - and therefore passed along to a much bigger audience.

• Create a following that you can interact with: Social media is designed to be “social.” When you place a video on Facebook, Twitter, or YouTube, you allow viewers to comment on the video. This opens up the opportunity for a dialogue to occur, as you can comment back to viewers and answer questions. You should also aim to post comments about your activities or your work.

• Word of mouth: If a client is particularly happy with the services you have provided, then they are unlikely to grab their address book and call every single friend to tell them about their experience with you. However, if you have a presence on social media websites, they can show their friends your content on the web by commenting about you via social media. This is excellent word-of-mouth marketing.

At the DC video production firm the Fairfax Video Studio, we understand social media and specialize in making it enhance web video. Creating great video content does not guarantee a great audience. Our experts can make sure your video is optimized for the ever more social internet. Instead of budgeting out a salary for a social media job at your office, just give us a call at 1.877.477.STUDIO. We can make social media work for you at a price you can afford.