Fairfax Video Studio

Social Media Faceoff: Move over Facebook, Here Comes Google+

Whether it is creating its own niche or simply encroaching on someone else's, Google+ has burst onto the social media scene with unbelievable success. When was the last time you heard of a website increasing its membership by 30% in just 2 days? Still in its infancy, it's difficult to determine whether the success of Google+ is due to hype or if it's truly a desirable social media service.

 

As of September 26^th, 2011, Google+ membership was estimated at 43.4 million users by Ancestry.com-founder Paul Allen. While many explanations exist for the recent uptick in Google+ growth, one of the leading theories points to dissatisfaction with Facebook's new series of upgrades. Facebook has radically changed its user interface with its new Timeline profile, a Twitter-style news ticker, and new media-sharing capabilities. The long-term effect of Facebook's changes remains to be seen. But, in the short-term, many disgruntled Facebook users may be trying Google+ in search of greener pastures.

 

Another explanation for Google+'s popularity is its unique feature set, which includes the group video chat feature called Hangouts. In Hangouts, up to 9 Google+ users can video chat with each other simultaneously. Google+ has definitely gotten the memo about the expanding popularity of web video. Other interesting Google+ features include the Circles theme for organizing your friends and a collection of social games.

 

With the expansion and acceptance of a new social media service comes a need to adapt to the market and discover ways to use the shift to your advantage. DC video production experts with the Fairfax Video Studio may be known for their expert camera techniques, but they also help clients market their videos effectively on social media sites like Google+. To learn more, give us a call at 1.877.477.STUDIO.