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Blog Category:

Web Video Marketing

7/29/2010
Jim Folliard
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The Numbers Don’t Lie

What are your customers thinking as they browse the Web?  By the time they sit down at the computer, they have already decided they need to spend money on a service.  They go through a familiar process as they search for the information they need. 

There are many businesses, hundreds or thousands, that provide the same service that you do, so why should they choose you?  You have the best employees and the most experience, right?  You are dedicated to satisfying your customers, right?  You need to show them that you are the solution they are looking for!

Web video is the best way to relay that message to potential customers.  Unlike text or audio, your clients can see your face and your business for themselves before they invest their hard earned dollars.  Speaking of hard earned dollars, you will want the most bang for your buck when it comes time to put professional Web video on your site.  That time should be now.  Your competitors are actively seeking out those same potential customers.  Here are a few stats on the growth of Web video:

  • In 2009, 84% of all Web-users were watching online video. 
  • In April 2010, 178 million Internet users in the U.S. viewed Web video.
  • Mobile Internet usage is expected to double in the next 4 years.  With it, the consumption of videos on PDAs and smartphones will grow also.

The video viewing demographic (soon to be synonymous with the U.S. population as a whole) is one that you cannot afford to miss!  If you are ready to stand out from the crowd by showcasing the best that your business has to offer, call the Fairfax Video Studio at 877.477.STUDIO or fill out our online form.



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