Fairfax Video Studio

The Power of Breaking News Videos

There is nothing more powerful than breaking news.  The blinking lights, the flashing images and text that scrolls across your television screen, the incredibly annoying audio, and the videos that leave you speechless, are all very familiar to most Americans.  These unforgettable elements quickly capture us, our eyes glued to our television or computer screens. Your business can take advantage of these situations by developing video responses to the news and posting them online.

            Why just react to breaking news?  Why not react to all news?  The statistics that support the impact of breaking news on people are stunning.  Regardless of the type of poll or research studying conducted, the results consistently show a dramatic increase in viewership shortly after the news is released to the public.  Consider some of the following results gathered by a Mashable poll, a top social and digital media news source, found online:

• On May 1^st the world experienced breaking news-Bin Laden had been killed. On this day, social networking outlets-Twitter and Facebook-experienced a surge in activity, to some of the highest levels in social media history
• Mashable reported that most people who responded to their poll received the news by means of either Twitter or Facebook.
• Twitter reported the average number of tweets at 3,000 tweets per second! This is their highest reported rate of all time. Twitter beat all other news stations and websites that reported on Bin Laden's death. Following the news, the highest tweet rate per second surpassed 5,000!
• A facebook page titled "Osama bin Laden is Dead," surfaced immediately, receiving over 200,000 "likes."

Similar statistics were reported during other breaking news events,like the tsunami in Japan and the hurricanes that recently hit the southern United States.  As you can see, the power of breaking news videos is incredible.  It commands the attention of an inordinate number of people in seconds.  Stay up to date with your video responses to breaking news.  Contacting us at 877-477-STUDIO.  For more information on how we can help you, order a copy of our free Video Marketing DVD today.