Fairfax Video Studio

Three Tips for More Creative Videos

You can still be creative in your marketing while sticking to proven methods.  Video is now a proven method for converting potential customers, but  it needs to be done right, i.e. professionally.  Videos made on your webcam are not going to impress anyone so avoid that unless you have a very good reason to do it.    YouTube showcases their most creative users on their “Show & Tell” page.  This resource is worth checking out, and it might inspire you to try something new.  Here are few creative tips on enhancing your video marketing:

• Take Your Tie Off – You are a parent, friend, sibling or neighbor just like your clients.  This very simple step will show them that you are on the same page.  Many people, lawyers and doctors especially, feel vulnerable when they aren’t in a suit or a white coat.  It’s okay to let your guard down and your web visitors will connect with you on a different level. 

• Include a Call to Action – Encourage your viewers to take action.  Whether it’s signing up for your newsletter or buying your book, make sure you don’t leave them hanging.  People love free stuff, so consider giving them something complimentary. 

• Make Your Viewers Laugh – Humor is one of the biggest reasons that videos go viral on the Internet.  This is your chance to showcase your own sense of humor or your employees.  Don’t offend anyone, just get creative!

If you need a hand with your web video, the Fairfax Video Studio’s team of experts is ready to help.  Call us today at 877.477.STUDIO or fill out a contact form on our site.