Fairfax Video Studio

Tips for Creating your Videos

Read these tips from the professionals at the Fairfax Video Studio; they are based on actual real-world results.

• Write down the five most frequently asked questions that potential clients ask you.  The questions will form the basis for five different short educational video clips.
• You will create an outline of the topics you will cover in each video, not a script.  Scripts are too formal for online video; you want tos how your viewers a more conversational and informative side to you.  You want to connect with your viewers and let them get to know you.
• Do not talk about yourself.  Viewers are searching for an answer to their questions.
• Go onto YouTube and search your type of business.  Watch every video that appears for the next half hour.  We want you to watch video clips so that you can learn what your competitors are doing and how they're doing it.
• Do not create the video to sell yourself to a potential client.  If you come across as a salesman, you'll lose your viewers.  You want to teach and educate; by teaching, you become an expert.
• Create testimonials in which a client explains a little about her problem and how you were able to help solve it.  Have them explain why your client chose you instead of another business and how you helped them.  Afterwards, you get on the video and describe the issue and how you were able to help solve it.
• Get your assistant to do a video too.  Transparency on the Internet is important; show a viewer how your assistant helps get your work done.  Viewers love to see real people working and how those people help others.

If you want to improve your presence online and distinguish yourself from your competitors, call the Fairfax Video Studio today.