Tom Jenkins of Theory Films has produced a video that perfectly exemplifies how creative video can gain a huge audience on the web.
The video, titled “Address is Approximate,” has earned over 1.9 million views in just 18 days. The video uses stop motion animation and a clever story line to draw the viewer in. The story follows a desk doll that logs into the work computer after the owner leaves and uses Google Maps Street View to “travel” across the country. You can view the video here.
The video succeeds for several reasons:
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The quality is stunning. The video was shot on a large sensor DSLR camera to produce clear video and shallow depth of field.
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It is creative. The video uses stop motion to produce movement for the doll, while it simultaneously runs still images from Google Maps Street View to produce a video-like effect (one that takes you from New York to the West Coast fluidly). This dual use of producing smooth “video” from still images makes the video highly unique.
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The video evokes emotion. If you read the comments left by viewers, you can see that they were moved by the doll's journey across the country. This makes a video very likely to gain many views.
At the DC video marketing firm Fairfax Video Studio, we understand that web videos succeed due to video quality AND content quality. “Address is Approximate” succeeds because it is content that entertains. We can help you shoot entertaining professional videos, and then we can also help you properly market these videos so they are viewed as often as possible. If you are interested in doctor videos, attorney videos, band videos, company videos, or individual projects, we can get the job done. Give us a call at 1.877.477.STUDIO to get started.
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