Fairfax Video Studio

Use a Web Video Playlist to Answer Your Potential Clients’ Questions

iTunes allows people to create different musical playlists.  You can create an upbeat playlist for the gym and a relaxing list to fall asleep to.  Playlists apply to web video also, and the idea is exactly the same.  The concept is to have a set of related content, played consecutively, and that follows a common theme.  At Fairfax Video Studio, we can configure your site not only to auto play videos, but we can create a series of videos that tell a story about you.  There are several ways to leverage this for your law firm or business:

• Cover all aspects of a topic with a video series.  If you are a lawyer, you can create a video series explaining your role before, during and after an auto accident or divorce.  You can use other lawyers in your firm to explain the different pieces of the puzzle.  To your new and uninformed visitors, this information is confusing so explain it in layman’s terms.

• Create a video blog on YouTube – This may sound like too much work for a busy lawyer or business owner, but you will impress and educate your potential clients.  It’s also a great way to show them that you are a regular person, just like them.  Use the playlist feature in YouTube to string together ideas by topic or date, or you could create a highlight reel. 

• Surprise your viewers – Once your viewer sees your first awesome video, they will be surprised and satisfied to find out there is more.  Once you have their attention, make sure you are staying relevant and include a call to action in each video.

Take advantage of the ability to create a video series with a playlist.  Your viewers will appreciate it!  If you need help getting started with web video, contact the Fairfax Video Studio today at 877.477.STUDIO.