Fairfax Video Studio

Use Video and Photo Contests to Drive Traffic

Have you considered doing a video or photo contest? If you have, why are you waiting to launch it? If you haven’t, you are falling behind your competition. Video and photo contests offer your audience (and future clientele) the opportunity to feel wanted and appreciated, as well as building the notion that you care about them and what they think. Some things to consider:

•Offering a contest on social media platforms like Facebook and Twitter will increase the number of “likes” and “followers” for your respective social media outlets.

•The increase in these fans and followers increase the amount of people you reach with you messages, deals and other marketing strategies.

•Contests humanize your company and offer your followers the opportunity to interact with your brand on a deeper level. Fostering the creativity of others shows that you care about them and that you aren’t just trying to hock your wares.

Once you launch your contest, be sure to interact with the participants when they make their entries. Don’t let the photos or videos sit there and stagnate; comment on them, say what you liked about them and encourage the participant to visit your website. You will be amazed at how impressed not only the participant is, but also how much those who visit your social media pages appreciate your interaction with others. The simplest interaction such as “liking” or commenting on a post gives impression that you care about your fans and value their thoughts and feelings. These simple actions of engagement establish your brand as not only a company, but as a positive member of the online community that truly cares about the consumer.