Fairfax Video Studio

USPS Turns to Professional Video Marketing to Get the Word Out

The United States Postal Service, an entity many of us rely upon, has fallen on hard times. How hard have they fallen? Well, they are expecting a loss of nearly $10 billion in 2011 alone. According to the law, the Postal Service is guaranteed funding for its retirees, even if it cannot pay its retirees itself. In an effort to save money and avert a taxpayer funded bailout, the Postal Service has turned to web video to make its voice heard.

 

The Postal Service's video is an animated presentation highlighting the issues behind the lack of revenue for the Postal Service. The video urges taxpayers to lobby Congress to pass the ISSA-ROSS Postal Reform Act of 2011. This reform would change the way the post office operates, and it is projected to save lots of money and allow the Postal Service to pay its retirees itself, without initiating a bailout.

 

What does this mean for you?

 

The fact that the Postal Service turned to video says something about the status of web video. Instead of making banners, advertising, or mailing out letters, the Postal Service decided to create a web video. Web video is one of the internet's fastest growing and most widely consumed commodities. Web video is now in your pocket on a smartphone, on your Facebook wall, and even accessible on internet-connected televisions. If you want to get the word out, turn to web video.

 

If you are searching for a larger web presence and more business, you may want to follow the Postal Service's lead and create your own web videos. At the Fairfax Video Studio, we specialize in creating video for professionals, musicians, businesses, or anyone else who has a video project in mind. With our combination of professional artists, technicians, and internet specialists, you will have a devastatingly effective combination of pro video and cutting edge internet strategy.

 

Give us a call at 1.877.477.STUDIO to begin your web campaign.