Web Video Improves Your Chances of Being Found Online By Your Customers

As a business owner or entrepreneur, you most likely already know the significance of getting your website listed on page one of Google.  The good news is that you can improve your chances of being found by your potential clients, if you use Web video.

According to Forrester Research principal analyst Nate Elliot, “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”  Did that statement sink in yet?  You can improve your odds of getting on page one of Google by 50 times if you use Web video!

When people think about Web video, their minds tend to gravitate toward YouTube and there is no question as to why.  YouTube has over a hundred million users and continues to grow daily.  Some devices have even allowed people to view YouTube videos in the comfort of their living rooms.  But YouTube’s reach doesn’t stop there.  People can watch videos directly on their mobile phones.

Online videos can be optimized to include your business keywords and phrases, which will draw more targeted prospects to your website.  What is interesting though, according to Forrester, less than 20 percent of online marketers use keywords in the video filenames and captions. 

To find out how the Fairfax Video Studio can help you create high quality Web video to attract more customers, contact us today at 877.477.STUDIO.