Web Video Puts You In Front of More Potential Clients

Web video has many advantages.  It allows you to build trust among your prospects and show that you are an expert, which improves your client conversion rate. According to Nate Elliott with Forrester Research, you can add one more benefit to this list – increases your chances of appearing on the first page of Google.

Elliott says that “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”  Think about that comment for a moment – you can have a 50 times better chance of appearing on page one of major search engines.  Those are great odds.

Online video can be optimized with your keywords and phrases, so that you can capture the attention of your target market.   According to Forrester, less than 20 percent of Internet marketers are putting keywords into the filenames of Web videos and even fewer of these marketers are using keyword-rich captions.

There is no better time than now to start using Web video to get more clients. Call us today 703.928.8257 to find out how we can help you create dynamic online videos!