Fairfax Video Studio

What Can We Learn About Web Video From The Recent NFL Lockout?

You can learn about the NFL’s labor negotiations and new collective bargaining agreement on any television news station and on any sports website. However, the national media coverage of the NFL lockout tends to focus only on the teams’ owners, the star players, and the details of the deal. The main group of people affected by the negotiations – the almost 1,700 professional athletes on 32 team rosters – often don’t have the opportunity to voice their own feelings and opinions on the subject or let fans know what the lockout means to them.

Luckily, the world of web video has been evolving quickly over the past few years. Websites like YouTube have developed from places to post funny pet antics and bloopers to places where individuals can post professionally filmed and edited pieces that reach across the country and across the world. At the same time, the cost of producing and posting video has become increasingly more reasonable. The result? During the five month NFL lockout, a number of players were able to reach out to fans by using studios like Fairfax Video Studio in order to ensure that their thoughts and hopes were able to reach a broad audience.

Perhaps the most exciting aspect of how NFL players used our video studio to project their own messages during the lockout is that it is just one way that the power of web video can be harnessed. Individuals no longer have to worry that their voice will be lost in a din of opinions, arguments, and controversy – or that they will be ignored by larger media sources. With web video, regular people can take power into their own hands and make sure that their message gets through, exactly the way they want it to.

We were exhilarated to see just how large an affect internet video could have on a large issue like the NFL lockout this summer – and we are even more exhilarated to realize the enormous and wide-ranging future potential of web videos. Even we are wondering: what will web video accomplish next?