Fairfax Video Studio

What the Heck is Social Video?

The Internet is an increasingly becoming an interactive and dynamic forum for people to share thoughts and media as well as communicate with other users.  Much of this sharing goes on between people who have never even met each other yet they share opinions, advice and links.  When you sit down to brainstorm your next web video, take some time to think about how to get people talking!  Social video is here, and you need to take advantage of it!  What the heck is social video you ask?  Here are the three things you need to know and how to leverage them for your business:

1. Comments – Allow comments on your video.  You may discover some interesting things about people’s reactions to your creation.  Chime in to explain yourself or answer a question.  This will prompt people to share the video with others and check out your website.
2. Embed – Most video hosting sites like YouTube allow your video to be embedded in other sites.  For example, a blogger could embed your video into their blog to emphasize a point they are making or just to share their discovery.  Give people a reason to share your video by actually answering questions instead of skirting around them in an attempt to get more people on your site.  Don’t worry, the views count towards your video no matter what site it’s actually viewed on.
3. Subscriptions – Encourage people to subscribe to your videos by posting regularly or creating a weekly series or video blog.  Make it easy for them to subscribe or they won’t do it.  RSS and subscriptions buttons should be clearly visible. 
   

This is just the beginning of social video.  Get your audience or community involved in your video and use them to promote your business!  If you need help getting started, contact the Fairfax Video Studio today at 877.477.STUDIO.