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Why is Video as Important as Content?
Have you heard web marketing expert Tom Foster emphasize how important content and link building are to the success of your website? Where does video fit into the SEO strategies that his highly successful websites are employing?“Video is just as important, if not more important, than text-based content,” says Tom Foster, CEO and Founder of Foster Web Marketing, and an expert in attorney video marketing. How can that be possible if search engines can’t yet index video like they can text? Well, the answer is they can index video, but they must be optimized properly. Learn how to optimize your web video here. Here are three reasons you need to make web video a part of your content plan:
- You need to be found on YouTube. YouTube is second only to Google as a popular search engine. It gets over two billion hits every single day. Users are seeking out information on every topic imaginable. Google routinely places YouTube videos on the first page of its search results. You will be left behind very soon if you aren’t on YouTube.
- Your video will be indexed. Whether you use YouTube, Vimeo, Yahoo! Video or your own site, your video will get indexed if you optimize it correctly. If you are hosting videos on your own site, make sure to submit a video sitemap.
- Internet Users Prefer Video. 69% of adult Internet users watch web video, according to the Pew Internet & American Like Project. Out of those people, 62% say they prefer watching professionally produced videos. The stats speak for themselves.
Now is the time to include web video in your marketing campaign. Call the Fairfax Video Studio today at 877.477.STUDIO or contact us online.
Category: Web Video Marketing
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