YouTube Creator Playbook SEO Part 3: Metadata
In the YouTube Creator Playbook, there are 4 SEO practices mentioned that can help give your videos the highest search rating possible. In Parts 1 & 2, we discussed building a presence in the community and using analytics to improve your video. In Part 3, we are going to go over a somewhat boring but incredibly essential element of SEO -- Metadata.
So what is metadata? Metadata comprises the titles, tags, and descriptions that you write for your video. This information can be referred to as "optimization" because it is in place precisely to help search engines find your video. You cannot afford to make amateur mistakes when incorporating these items into your video.
YouTube actually has a set of rules that they advise users follow when writing metadata. These kinds of rules can change often, and at the DC web marketing firm Fairfax Video Studio, we pride ourselves on our interpretation and implementation of these rules. SEO evolves as fast as electronics, and it takes a lot of work and experience to properly optimize web content.
To help YouTube users understand the SEO tactics outlined in the YouTube Creator Playbook, we have filmed a short video that you can find here. The video highlights different SEO topics and provides links for you to access more in-depth information.
To optimize your videos for effective YouTube marketing, give the Fairfax Video Studio a call at 1.877.477.STUDIO.
Post a comment
Post a Comment to "YouTube Creator Playbook SEO Part 3: Metadata"
To reply to this message, enter your reply in the box labeled "Message", hit "Post Message."