How Do I Make Videos That People Will Actually Want To Watch?

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Video Info:

• Video Production
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what clients say

"I can trace back the last four or five projects that I have sold and attribute it directly to the last video shoot we did with the Fairfax Video Studio" - Pat Rankin - Owner of Potomac River Construction Company

“Jim is a multi-talented Renaissance man, a true Swiss Army knife. He is professional, creative, artistic, technically competent, business savvy, and talented in many ways..." - Blake Newman, InQbation

"Jim has provided us with unbelievable videos of our events, as well as our venue..." - Oren Molovinsky, Owner of Mie N Yu in Georgetown.

"Jim's creativity is superb. He is always adding to the impact of the project with his ideas and than puts the end product together exceptionally fast at a great value..." - Nick Champeau, Easterns Automotive

"As video becomes more important I want to stay ahead of the curve" - Jeff Dover

"The most important feature on my website is going to be the video. I was willing to sit on a plane for 5 hours there and 5 hours back because I knew this studio would deliver what I needed." - Vaughan de Kirby, San Francisco

"They make it easier than I ever imagined it would be" - Andrew Schneider

"I have worked in video studios that were not nearly as good [as the Fairfax Video Studio]...the facilities are marvelous and the equipment is top notch" - Michael Cowen

"There was some initial reluctance but coming to the studio was very helpful" - Jim Deckard

"We have been able to increase our website conversion rate using the videos at the Fairfax Video Studio. There is no other place on the planet right now for the development and marketing of these type of videos" - Ben Glass

"The online video tour was very helpful for me" - Mark Blane

"Video is what people want to see. Coming here was very helpful for us" - Stacy Burke

"The staff at the Fairfax Video Studio is very helpful and knowledgeable when it comes to marketing" - Oda Solms, Fairfax Women Magazine

"In today's world it's not enough to have a website. You need a interactive web presence and video can do this for you." - Jim Brown

"We are going to use these videos in ways I hadn't even thought of before coming to the Fairfax Video Studio" - Dave Frees

"Why bother with home made videos when you can have a true professional do it for you?"- John Cooper

"They managed to calm me down and get me through my very first video shoot and I'm very pleased with the results." - Heidi Ricker, Vienna Law Group

"Today was a perfect day at the Fairfax Video Studio.  It could not have gone any better." Jeff Rasansky, Rasansky Law Firm

"I came to the Fairfax Video Studio looking for some real marketing help and to create brand awareness in a video format"- Kristen Wood, Sports Nutritionist

"I accepted a wrongful death case after a potential client called my office while watching my videos. I settled that case prior to trial for $450,000. That generated a fee for me of $123,000." -Gerry Oginski

"Online video is one of the cheapest, most effective ways to introduce yourself to thousands of new clients at once." -Ben Glass, Personal Injury Attorney and Marketing Coach

"Web video is perfect because it speaks to people in a way that text alone can never match."

"Fairfax Video Studio fit my small firm!"

"I needed a little something extra to help my website stand out from my competitor. Web video is the perfect way to relay my message personally. People can see my personality coming through and know in advance who they are going to deal with," Elden Sodowksy.

"Adding video to my website helped me better establish my online presence."

After just 2 hours in the studio, Corey was able to answer all the frequently asked questions his customers have come to him with in the past decade and offer some advice that can help with some of the decisions that need to be made when going through a workers comp claim.

"I was not expecting to be very comfortable coming to the video studio today. I was expecting to have canned speeches already prepared and look very stiff [on camera]. However, coming to the video studio and working with Jim was actually a very relaxing and pleasant experience," Dr. Peter Wishnie.

Since launching the videos on both YouTube and his website, Bob Battle has experienced a noticeable increase in prospects! Bob has reported back to us with news that several clients have hired him specifically because they said his videos were informative and built a level of trust and expertise.

"I have nothing but the highest respect for Jim, his video team, and the product his company delivers.  It is rare these days to have partners and vendors on which I can rely and count on to get the job done as they did."  - Jeff Rasansky

A:

Today my wife had the television on and the program was one of those old classic black and white movies. What a treat to watch a master film editor work. The scenes built on the story and didn’t have a bunch of graphic pictures that you see in today’s movies.

That got me to thinking. Today many of the “video experts” tell you that the way to make good looking video is to watch what everyone is doing today on TV.

But that’s wrong. Just because someone has a video editing suite in their computer doesn’t make them video editors. In fact, all it does is make everyone think that it takes no brains to become an editor. Just take your raw video, cut out some scenes, add fancy transitions, paste in some credits, and you’re done.

But watch an older movie and see how the edit builds on the story. No fancy transitions between scenes. The transitions are just fades and cuts.

I was privileged to spend a month with an expert, my friend Leonard S. Smith, Jr., an Emmy winning member of the Directors Guild of America. We spent one full month editing thirteen hours of video into a 40-minute video. It was truly magic to see how he worked. And often we only got one or two minutes of finished video in a day!

Today you can get hundreds of transitions because some software programmer figured out how to write the code. But having those transition doesn’t make them work.

I know, you see them all the time on TV.

Here's a question to ponder: about those geometric transitions you see on TV, are they there because of good editing or because the “editor” had so many that he/she just had to use them?