In the last couple of weeks, YouTube made a number of changes to their site – most notably to the homepage, channels layout and video manager. According to The Search Engine Journal, videos are “53 times more likely to receive first-page organic rankings than websites on popular search engines, including Google…”- this means that video content is more important than ever to your marketing efforts. The new YouTube layouts account for this statistic using their new user-friendly design.
 

The new YouTube homepage layout was made with social media at the forefront – featuring buttons that connect you with your Facebook and Google+ contacts and the videos they post. Users can use this feature to their advantage by connecting with social media contacts to increase viewership on their YouTube videos. 
 

The new homepage allows users to select their top favorite channels and features this list below the social media buttons on the left-hand side toolbar of the main page. 
 

Changes to the video manager have allowed users advanced viewing and posting options for their content. Users can include status badges on their video pages including 1) if the video is in HD, 2) if the video is public, private or unlisted, and 3) if the video is closed captioned. In addition, users can choose to set their video for monetization, which, if approved by the YouTube team, utilizes advertisement space for user compensation. Users can also apply for the Content ID feature on YouTube to ensure that their content is not being infringed upon.
 

Use these features to your advantage to help market your videos to your target audience. For help creating your YouTube content, or for SEO tips and advice, call us today at 1-877-477-STUDIO.