Video is perhaps the most compelling conversion tool available. Television advertising has long been among the most effective approaches to marketing your business. The caveat is also that is has been the among the most expensive ways to advertise.

Television's superiority is waning, while internet advertising revenue has been maintaining a record-setting post-recession growth rate. Local search ad revenue is expected by some to reach as much as $8 billion by the year 2015. Digital advertising and local search volume are quickly becoming the most effective marketing tools available, with online video being the spear tip of this marketing revolution. According to a recent study by Comscore, YouTube currently accounts for more than 25% of all searches on Google. Further, more searches are now performed through YouTube than through the Yahoo! search engine.

Web video has a comparatively incredible conversion rate.  A number of studies have shown that online video has the power to convert at a rate as high as 30%. Considering that standard text-only website marketing typically converts at a rate of around 2-3%, online video is arguably ten times as powerful.

The usual obstacle to marketing with video is the misconception that producing video is prohibitively costly. It isn't. Perhaps prime-time television advertising is too expensive, but online video costs pennies in comparison. Given the rising consumption of online video and the ability to strategically control your ad placement in regard to specific target demographics, web video is not only one of today's most affordable approaches to marketing, it is also one of the best conversion tools at your disposal.

Fairfax Video Studio is a full-service DC video production studio with experience in creating professional web video, as well as helping our clients present their video to potential customers in the best way possible. We'll help you understand what Search Engine Optimization (SEO) can do for your website traffic and teach you how to use social media to maximum effect.  Give us a call at 877-477-STUDIO to find out more.