All signs point to “yes.”  Facebook has grown into a proven top-ten online video site, producing more engaged viewers than other video-only sites, such as Hulu, for example. Online video advertising with Facebook typically yields a higher Click through rate than on other websites, translating to more conversions and increased ROI.

The benefits of Facebook aren’t tied exclusively to the high traffic numbers.  Benefits also exist in the way that most users incorporate Facebook into their lives, their socializing, and the pursuit of their interests.  Businesses can use Facebook’s “Like” and grouping features to create a virtual community for their products and services.  There’s no type of advertising for your business that is more effective than the word-of-mouth between friends.

Learn more about Facebook video in our article, Maximize Web Video Benefits on Facebook and Other Social Media Sites.  

Contact one of our experienced DC video production experts to get started on your video campaign today at 877.477.STUDIO!