Roughly 2,100 hours worth of video is uploaded to YouTube every hour, totaling over 50,000 hours of Web video uploaded every day. Many of these videos will never be viewed by more than a small handful of people, while other online videos may be watched 20 million times. So what makes a viral video?

There's no way to simply manufacture a viral video; there is no proven formula that will guarantee millions of views. Yet videos go viral every day.  While it is impossible to predict how or why any one video can spread like wildfire, there is still some commonality between viral videos. 

Viral videos are often unique, funny takes on some of the little things that make us all human. They are typically original in content and appear spontaneous and candid rather than staged. The  people in the video typically act in a way we can all relate to. Viral Web video does not feel like advertisement.  There are ways to market and advertise that capitalize on these commonalities of viral videos.

Fairfax Video Studio is a DC area video production company with creative, experienced cinematographers who are skilled in bringing these viral video qualities to your online video marketing.  Contact us at 877-477-STUDIO to discuss your ideas, and we'll help you put together an online video campaign with an effective social media marketing strategy that builds on these compelling viral video qualities.