Fairfax Video Studio Blog

Web Video & YOUR Book - What Better Way to Convert Prospects?

blog@www.fairfaxvideostudio.com (blog Author)38175 — Wed, 01 Sep 2010 08:00:00 EST

Have you ever considered writing a book? Being a published author can establish you as an expert in your field. Not only will your clients recognize you as a master of your profession, but they will place higher trust in your skills. This is vital when it comes to converting Web visitors into contacts, the only true measure of a marketing campaign.

I recently published a book entitled Nine Nifty Tips for Effective Video Clips. You can download this book for free.

Having a book that you can market has many advantages. Your position as an expert is highly valuable from a marketing standpoint. With e-books, such as my own, you can offer free downloads from your site. And you can create a video to go along with it!

An integrated and comprehensive marketing campaign will bring more traffic to your site and can bring more people into your office. Not only can we create effective and professional video for your website, our team of writers can help you create an amazing book.

Remember that your competition is fighting hard for the same clients. We leave no stone unturned in our quest to help you dominate the first page of Google, add more contacts to your database and most importantly, convert, convert, convert!!

If you are ready to pursue a better business through Web video, we are here to help! Take advantage of our broad expertise to convert your viewers into clients. To get started, contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Pictures Speak Louder Than Words â€“ Video Shouts Even Louder!

blog@www.fairfaxvideostudio.com (blog Author)38172 — Tue, 31 Aug 2010 08:00:00 EST

Have you had a chance to check out video gallery? Isn’t it great that you can see what our work looks like before you invest in it yourself? Your customers will be able to do the same with your site once you have Web video. Inform them, impress them, build a relationship with them and convert them. Ahh, the beauty of Web video!

We have already created videos for:

The list goes on, but you get the idea. Web video can help ANY business achieve the goals of informing potential clients, boosting search engine rankings and boosting the ever-important conversion rate. We are an easy business to work with. You can come to us or we will come to you. We will upload your videos on YouTube, tag them, embed them in your site and we will make the filming process utterly painless.

If you are ready to pursue a better business through Web video, we are here to help! Take advantage of our broad expertise to convert your viewers into clients. To get started, contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Be sure to order a copy of the FREE book, Nine Nifty Tips for Effective Video Clips.

Nikon D3100 to Capture 1080p Video

blog@www.fairfaxvideostudio.com (news Author)17190 — Wed, 25 Aug 2010 08:00:00 EST

Nikon has announced its latest camera and it has captured the attention of photographers and moviemakers alike. It boasts 14 mega-pixels and the ability to capture video in 1080p at 24 frames per second. Nikon, you have our attention!

Point and shoot cameras have been taking HD video for a few years, but no DSLR (digital single lens reflex) has offered a viable digital movie recording option - until now.

Point and shoot cameras thrive on their feather lightweight and pocket size portability, but they leave even semi-serious photographers with many limitations. Among these is the near impossible task of photographing objects in motion in a mirror less camera.

The Nikon D3100 will open up a new world of possibilities for amateurs and semi-pros. Not only does it shoot razor sharp pictures at up to 1/4000 of a second, but it adds the amazing ability to shoot 1080p video with constant autofocus, a first for DSLRs. It also weighs in at just over 1lb, which will make carrying it around all day a breeze.

This is the first camera that will put real video production capability in the hands of the photography masses. While real pros will always choose tools that are dedicated solely to their task, the reasonably priced D3100 will be a gateway for beginners to learn the skills it takes to produce quality videos.

$700 is a bargain for what Nikon is offering. Perhaps we should hold our horses until customers actually get them in their hands - they aren’t due to hit the market until mid-September. However, based on Nikon’s stellar reputation, we can expect this innovative camera to be another great product.

Be sure to order your FREE copy of Nine Nifty Tips for Effective Video Clips!

Is Looking for a Video Production Company That Different Than Looking for a Good Mechanic?

blog@www.fairfaxvideostudio.com (blog Author)37780 — Tue, 24 Aug 2010 08:00:00 EST

When you have car trouble, you want a mechanic who is well versed in domestic and imported cars, automatic and manual transmissions and the intricacies of modern computer systems, to name just a few things. Similarly, when you need a high quality video produced, you want a production company that can do it all.

At the Fairfax Video Studio, our business is modeled around providing our clients with every service imaginable when it comes to video production. Here are some of the services we offer:

Script - We can write a script that includes not only dialogue, but also plans for lighting and audio.
Filming - We can film in our green screen studio or at the location of your choice.
Editing - Our post-production team will edit your footage, so you can deliver your message.
Photography - Professional photographers can take portraits and candid shots of you and your staff.
Website Integration - Artists and computer specialists can embed videos and photos seamlessly into your existing site or we can help you create a new one!
Marketing - SEO, social media, blogs, content...sound overwhelming? Let us handle it!

We can save you time and more importantly, money! To find out how the Fairfax Video Studio can help you with your video production needs, contact us today at 877.477.STUDIO.

Be sure to order your FREE copy of Nine Nifty Tips for Effective Video Clips!

You have a message. We can be the messenger.

blog@www.fairfaxvideostudio.com (blog Author)37436 — Thu, 19 Aug 2010 08:00:00 EST

When creating Web video, it’s important to host it not only on your own site, but to integrate 3rd party social media sites, such as YouTube, Facebook and Twitter. This not only boosts your SEO, but it will also help you reach potential customers who you may have missed otherwise.

With our help, you can boost your business and turn Web visitors into contacts!
We are experts at producing high-quality Web video, and we can help your company create a strong Web presence. Our video experts know how to write summaries, tags and titles that will catch the attention of your target audience and the search engines.

Web video is too big to ignore.
Web video is not only the way of the future, but also the here and now. Below is proof:

YouTube has been ranked the 2nd most popular search engine.
Facebook has 500 million users, and half of them log on everyday.
There are 1.5 billion tweets sent out each month.

Social media cannot be ignored! You have a message and an audience. We can help you connect with them. Call us at 877.477.STUDIO or fill out our contact form to learn more about how we can help your business achieve its potential.

Be sure to order a copy of my FREE book, Nine Nifty Tips for Effective Video Clips.

Let the Pros Take Over

blog@www.fairfaxvideostudio.com (blog Author)37435 — Wed, 18 Aug 2010 08:00:00 EST

To make a Web video successful, it needs to be done right. It’s not enough just to have video anymore. This is your chance to inform your website visitors of all that you can offer them. Compelling and interesting videos are what they need, but let’s make sure it’s done right! Here are few “musts” when creating your video.

The best Web video is:

Recorded in high definition.
Has crystal-clear audio.
Features bright, even lighting.
Is professionally edited.

If you are thinking about creating your own video, take into consideration the cost of each of these bullet points. An HD video camera? It will cost you several hundred dollars for a low-end model. Professional microphones and lighting equipment? It will get expensive. Professional video editing software, such as Adobe Premiere, sells for $800 plus the countless hours you’ll need to learn how to use it.

At the Fairfax Video Studio, we are professionals and are already well equipped. We cannot only create a beautiful Web video for your company, but we can save you time and money. Why wait another minute? Let’s get started today. Call us at 877.477.STUDIO or fill out our contact form to learn more about how we can help your business achieve its potential.

Be sure to order a copy of my FREE book, Nine Nifty Tips for Effective Video Clips.

Video Spokesmodels Can Spread Your Message

blog@www.fairfaxvideostudio.com (blog Author)37058 — Thu, 12 Aug 2010 08:00:00 EST

Not everyone feels comfortable in front of a camera - and that’s okay! If you are a lawyer, doctor or small business owner, your success depends on being good at your job, not being a video spokesperson. If you are not comfortable in front of a camera, or simply don’t have time to come to our studio, one of our video spokesmodels can take your place. We have the tools, and more importantly, the people, to make your video successful.

A video spokesmodel gives a face to your company. The purpose of Web video is to convert visitors into contacts. Showing them a person and allowing them to hear your message will build trust and create relationships that are beneficial to both you and your prospects. Our clients have reported major increases in the number of visitors that they are converting. Even a small increase can make a big difference for your business. Check out our models by clicking here.

YouTube is the 2nd most popular search engine on the Internet. More people are watching Web video than ever before. If you have a message, we can help you spread it. Call the Fairfax Video Studio today at 877.477.STUDIO to find out how we can help you with your video production needs.

Save Green with a Green Screen

blog@www.fairfaxvideostudio.com (blog Author)37057 — Wed, 11 Aug 2010 08:00:00 EST

Green screen technology was the driving force in movies like “Star Wars” and “The Lord of the Rings,” but it’s not just for big budget Hollywood productions. In fact, a green screen is a great way to save money when producing a video or movie. If you are looking to save time and money while still creating a Web video that will impress your site’s visitors, a green screen video could be the answer.

Here a few of the many benefits of a green screen:

Time - Filming your video in a studio with a green screen will save you a lot of time. At Fairfax Video Studio, we are always ready to produce another excellent video. You never have to wait for the perfect weather since the filming is all done indoors!
Quality - Practice and shoot your video as many times as necessary. Since the green screen allows for an amazing amount of manipulation post-production, we can add text, color and graphics, so that it flows with the overall look and feel of your website.
Comfort - The Fairfax Video Studio is small and friendly. Our professionals are experts at making you feel at home and at ease in front of the camera. Potential clients will gain confidence from watching your Web video.
Cost - The fact is that producing a video with a green screen WILL save you money. Our process is efficient and our videos are professional.

If you want high quality video that will convert your site’s visitors into clients, then you need our help. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

YouTube Increases Max Video Length to 15 Minutes

blog@www.fairfaxvideostudio.com (news Author)16693 — Thu, 05 Aug 2010 08:00:00 EST

Online video empire, YouTube, owned by Google, has extended its maximum video length from 10 minutes to 15 minutes for all users. Increasing the max length for video is a bold move even for a site that is generating 24 hours of new video every 60 seconds. In their official statement, YouTube says:

“We want YouTube to be the best place to upload video. Without question, the number one requested feature by our creators is to upload videos longer than 10 minutes. We’ve heard you, and today we’re pleased to announce that we’ve increased the upload limit to 15 minutes.”

YouTube has cited their Content ID system for allowing them to take this step forward. This multifaceted system helps the company prevent copyrighted content from being illegally distributed. Says YouTube, “Now, all of the major U.S. movie studios, music labels and over 1,000 other global partners use Content ID to manage their content on YouTube. Because of the success of these ongoing technological efforts, we are able to increase the upload limit today.”

In the past, only official partners have been allowed to upload video longer than 10 minutes.

YouTube accounts are not only free, but allow users to upload and protect their content by restricting access or allowing global access. The company has grown by leaps and bounds due to their ease of use and forward-thinking technology. This is another step in the right direction for the reigning Web video giant.

If you aren’t already using online video on your site, it’s time to get on board. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Web Video: The Business Decision

blog@www.fairfaxvideostudio.com (blog Author)36449 — Wed, 04 Aug 2010 08:00:00 EST

At times, it might feel like the Internet has accelerated the speed of the world, including business and even the way we socialize. The world never stops making progress, but today it’s happening faster than ever. Do you ever feel like your business is being left in the technological dust? If the Internet and online media feels overwhelming to you, don’t worry, you are not alone!

That being said, you still want to make sure that your business is equipped with the tools to succeed. Web presence is a given now. Perhaps you have a Facebook or a Twitter account also. The next step is showing the Web what your business has to offer with high quality Web videos. Like any business decision, careful thought is needed before making an investment. Here are a few things to consider:

What message do you want to relay to potential customers? Your company is unique. Your services are valuable. Producing a Web video is an outlet for your creativity and a showcase of what your company has to offer. Think carefully about your message and how you want people to perceive your business.

Why invest in online video instead of advertising? Once produced, the video is yours to use as you please. There are no recurring costs because you own the video. Web video will boost your SEO and your conversion rates organically.

How can I get more information about producing a video? That’s where we can help! Producing a video is expensive and time consuming, if you aren’t already equipped to do it. At Fairfax Video Studio, we are experts at not only producing successful videos, but making you feel comfortable while doing it.

Contact Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

The Numbers Don't Lie

blog@www.fairfaxvideostudio.com (blog Author)35942 — Thu, 29 Jul 2010 08:00:00 EST

What are your customers thinking as they browse the Web? By the time they sit down at the computer, they have already decided they need to spend money on a service. They go through a familiar process as they search for the information they need.

There are many businesses, hundreds or thousands, that provide the same service that you do, so why should they choose you? You have the best employees and the most experience, right? You are dedicated to satisfying your customers, right? You need to show them that you are the solution they are looking for!

Web video is the best way to relay that message to potential customers. Unlike text or audio, your clients can see your face and your business for themselves before they invest their hard earned dollars. Speaking of hard earned dollars, you will want the most bang for your buck when it comes time to put professional Web video on your site. That time should be now. Your competitors are actively seeking out those same potential customers. Here are a few stats on the growth of Web video:

In 2009, 84% of all Web-users were watching online video.
In April 2010, 178 million Internet users in the U.S. viewed Web video.
Mobile Internet usage is expected to double in the next 4 years. With it, the consumption of videos on PDAs and smartphones will grow also.

The video viewing demographic (soon to be synonymous with the U.S. population as a whole) is one that you cannot afford to miss! If you are ready to stand out from the crowd by showcasing the best that your business has to offer, call the Fairfax Video Studio at 877.477.STUDIO or fill out our online form.

Don't Miss This One! The Book, "Nine Nifty Tips for Effective Video Clips," Just Released

mindy@fosterwebmarketing.com (blog Author)35941 — Wed, 28 Jul 2010 08:00:00 EST

A recent poll confirmed a fact that many people know and not enough are acting on. 36 percent of people ages 18 to 29 watch Web videos EVERY DAY! 89 percent of people in this age group watch at least some Web video. If your website doesn’t already have video, now is the time to get on board.

Video production expert and Fairfax Video Studio owner Jim Folliard has just released a book entitled Nine Nifty Tips for Effective Video Clips, detailing what it takes to create powerful video content. Click here for a free download.

Folliard’s expertise is evident as he describes the often overlooked techniques that separate amateur and professional video production. Here is an example from "Step 2: Position Your Camera":

“There are 2 parts to most shots, the subject (usually the person you are filming) and the background. When I am about to film I like to spend extra time looking through my lens to make sure the background and the subject blend well together. You want to look for complimentary colors and tones in the subject and the background.”

How often do amateur videographers take steps like this into consideration? Not often enough! If you want to take advantage of current and future clients who are watching videos online, your presence needs to be professional.

Take a closer look at Folliard’s book to discover more of the finer points of video production. In addition to his helpful explanations, Folliard has included rich photos to show you exactly what he means in each of the nine steps.

If you are ready to pursue a better business through Web video, we are here to help! Take advantage of Jim Folliard’s broad expertise to convert your viewers into clients. To get started, contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Quality Will Always Stand Out With Web Video

blog@www.fairfaxvideostudio.com (blog Author)35474 — Thu, 22 Jul 2010 08:00:00 EST

In this day and age, ANYONE can get his or her hands on a camera. Look, you can get a $10 digital camera and a video camera for less than $30! Photo and video editing software comes on most computers or is available free online. You can build a website or blog for nothing. Everyone has a Facebook page, Twitter profile or blog where they post their pictures and videos for the world to see.

Ten years ago, it was costly, cumbersome and difficult to shoot digital video and get it online. It used to be that the only images you saw online were produced by professionals who had time and money to make it happen. Now you see it everywhere and anyone can do it. Today, it’s easy and cheap, but this doesn’t make it great! A large majority of the visual media on the Internet stinks!

Now more than ever, quality Web video and photography stands out. Facebook has over 500 million users worldwide who are inundated each day with new photos taken by their friends and family. Please don’t get us wrong, this is a great way to share content, but let’s be honest, you can tell the difference between an amateur’s work and professional’s work. The gap is wide and getting wider everyday.

When you decide to take your website to the next level with high-quality Web video, you want the best. Focus on making your customers happy and let us focus on doing what we do great, which is creating beautiful Web video that will turn more prospects into customers.

Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Choosing the Best Video Production Company

blog@www.fairfaxvideostudio.com (blog Author)35471 — Wed, 21 Jul 2010 08:00:00 EST

Customers go through the same process that you go through when choosing a video production company. First, you must consider whether or not you can do it yourself. Then you decide to leave it to the pros and begin your search for the best company.

As with any investment, you want to make sure that you are getting the best value, the best customer service and the most professional assistance. In the digital age, information is readily available. In fact, it is so available that it sometimes makes decisions more difficult. If you do a Google search for “video production,” there are 102,000,000 results. Talk about overkill!

Here a few things to consider when sorting through the endless amount of information you come across when searching for the best video production company:

Search terms - Are the words you typed into the search bar specific enough? “Video production” covers quite a wide array of services. Think about what exactly it is you need. If you want Web video, include this in your search. If you are looking to have an event covered, make sure to tell Google this. Find local companies and reviews by clicking the “Maps” tab.
The Website - Once you have narrowed down your search to a few prospective companies, check out their website. Is it organized and informative? If they have videos (every video production company should have videos on their site!), focus on those since they are probably done in-house. They should be to the point, professional looking and the colors and overall feel should complement the site.
Contact Them! - Shoot them an email or give them a call. A good company wants to help and wants you to have all the information you need.

Take the steps necessary to feel good about your investment. Think of your contractors as an extension of your company since potential customers will associate the two. Good luck with your search and feel free to call US anytime!

Simple Steps to Better Photography

blog@www.fairfaxvideostudio.com (blog Author)35082 — Thu, 15 Jul 2010 08:00:00 EST

Digital imaging technology is moving faster than anyone can keep up with. With all the advancements in digital photography, shouldn't cameras be able to do the work for you? If you have ever tried to capture the orange glow of a sunset or your child running around a soccer field, you know that it isn't easy to create the picture that you imagined in your mind before you pressed the shutter. The hard-hitting truth about photography is that great photos are made long before you take them.

In the digital age, cameras have become inexpensive and portable and yet incredibly powerful. One very important factor hasn’t changed...the camera cannot read your mind! In order to take great photos, or even just better photos, you need to learn how to use your camera. Here are a few simple adjustments that can be made on every $100 point-and-shoot camera, as well as professional DSLRs:

ISO - This is a measurement of how sensitive your camera is to light. Low ISO is less sensitive, but provides better quality while high ISO means more sensitive, but more “noise” (aka lower quality). Use low ISO for daytime portraits and group shots, but use a high ISO for moving objects and poor lighting.

Exposure Compensation - This is a basic measure of brightness usually calculated in thirds. Don’t worry about the numbers! Higher number equals brighter; lower and negative numbers equal darker. Brighter, however is not always better. Bring your exposure compensation down a bit if the sun or another bright light source is washing out colors.

Move! - EVERY camera allows you to try a different angle, move your subjects around and compose your photo differently. Don’t settle for a mediocre picture without thinking about what made you want to take the picture in the first place. Refine your photo until it looks just how you want. Anyone can be a better photographer with a little effort!

The Web Video Script

blog@www.fairfaxvideostudio.com (blog Author)35083 — Wed, 14 Jul 2010 08:00:00 EST

There are precious few among us who are quick, witty and intrepid enough to present to an audience with no preparation. Luckily, this is not something you need to worry about!

At Fairfax Video Studio, we will help you write the script for your Web video. Think of your script as the template of your Web video and the path to a successful production. You will have plenty of time to prepare and practice, with our help if you’d like it. If this isn’t enough, we will provide a spokesperson to relay your message.

Our goal is to make your online video a success and we will assist you however we can. When we sit down to write a script, there a few key things we think about.

Obviously, the dialogue or monologue is important. What is also important is not just what you say but how you say it. We’ll think about this as we plan your video and give you plenty of time to practice. Dialogue should flow from the speaker directly into the ears of the audience without any distractions. We will help make this happen!

Beyond that, we can help you work on hand and body movement, eye contact and confidence on camera. We will also plan lighting, music and the sequence of events. You don’t have to be an actor or comedian to be on camera. Preparation and a professional team of specialists will help you achieve your goals.

If you want to create an awesome Web video that will convert your online visitors into contacts, call the Fairfax Video Studio today at 877.477.STUDIO.

Post-production: The Digital Darkroom is Where Your Story Comes to Life

blog@www.fairfaxvideostudio.com (blog Author)34688 — Thu, 08 Jul 2010 08:00:00 EST

One reason that post-production is so vitally important is, as William Wallace so famously proclaimed, “Freedom”! It gives cameramen the ability to shoot all day long without worrying about the sequence of events. Gathering raw footage is the first step to a great video.

Editing has always been a huge part of video production, but in the digital age, it has never been so heavily relied upon. We should thank our lucky stars that we no longer have to physically cut and paste film! We can shoot more video and edit quickly and efficiently, although the skills required to do so should never be underrated.

Here are a few things to think about when editing your film:

Think of the story you are trying to tell as you edit. Order the sequence of events so that you grab your viewer’s attention at the beginning and satisfy them at the end. Insert text and music where appropriate, but focus mostly on the visuals and dialogue you have captured on film.

Don’t get too fancy! Yes, there are a lot of neat little tricks in video editing software, but don’t get carried away. Digital editing opens up a number of possibilities, some of which are wonderful and some of which are a distraction. Simple is almost always better!

Ideally, your video will be so seamlessly produced that no viewer will take the time to think about it. A well-done video will have their full attention from start to finish.

If you want high quality video that will convert your leads into clients, then you need our help. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

"Get Out of the Studio"

blog@www.fairfaxvideostudio.com (blog Author)34687 — Wed, 07 Jul 2010 08:00:00 EST

Shooting video in a studio allows us to control things like lighting and sound. Green screen technology provides the opportunity to seamlessly embed video into your website with total control over background and colors, but there are some situations where you would want to film outside the studio.

Here are a few benefits to getting out of the studio:

Show your audience who you are and where you are. It is vitally important to your audience that they see your face, hear what you have to say and come to trust your confidence. If you are proud of your office, then show it off! If you would like to send a soothing message, let's find a park or outdoor area to film. The aesthetics of your video are every bit as important as the words that you speak. We will work together to find the right location and atmosphere for your video.

Local clients have the ability to stay right where they are. Filming a video can be time consuming. Our job is to make the shoot as easy and comfortable as possible. This means coordinating with you to find the right time and place to make your video worth the investment.

Be comfortable! We know that creating a video is a step out of your comfort zone. You may feel more relaxed filming in your own environment. Feeling comfortable and confident will have the same impact on your potential customers. Let's work together to make your video a success.

If you want high quality video that will convert your leads into clients, then you need our help. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Going to Be Interviewed on Camera? Don't Do These Things...

mindy@fosterwebmarketing.com (blog Author)34338 — Thu, 01 Jul 2010 08:00:00 EST

Video is a great way to market yourself and your business. Websites that have video produce better conversion rates and promotional videos have a greater impact than plain text advertisements.

If you are a business owner, you need to have video. It’s that simple. However, if you are getting ready to be on camera, there are some things you definitely DO NOT want to do.

At the Fairfax Video Studio, we have helped countless business professionals create powerful videos to promote their products and services. We know what works on camera and have compiled a list to help you avoid the common mistakes people make:

Using filler words, such as “um” and “like.” These words are distracting. It is much more effective to pause between thoughts.
Standing with crossed arms. If you have ever studied body language, you know crossed arms don’t send the best message. Plus, if you cross your arms during your video, you will end up looking stiff and boring.
Talking too fast. When you talk on camera, you need to overemphasize each word and take breaks between words and sentences. You don’t want to lose your audience by talking at high speed and running your sentences together.
Leaning away from the camera. Do the opposite! Leaning towards the camera will give a better effect.
Not smiling. When you talk on camera, you need to smile, even if it feels awkward.

To schedule your video shoot with the Fairfax Video Studio, call us today at 877.477.STUDIO or fill out our online form.

5 Web Video Tips to Help You Grow Your Business

mindy@fosterwebmarketing.com (blog Author)34340 — Wed, 30 Jun 2010 08:00:00 EST

If you are a business owner, you need to create Web video to attract more customers.

It is not a difficult concept – people love to watch video. When your prospects are able to see and hear you, it helps build trust before they ever step foot into your store or office.

There are so many tools these days that make online video easy to create and implement into your marketing campaign. Mashable.com posted a great article entitled, 6 Tips for Experimenting with Web Video, which provided some insight into the online video world. Five of these tips are summarized below:

Keep it short. Your video doesn’t need to be long. In fact, if it is, you will quickly lose your audience.
Determine what you need to get started. Web video doesn’t cost a lot to create. However, if you want quality video, you should enlist the help of a video production specialist.
Use programs, like Final Cut Pro and Adobe Premier, to help you upload your video correctly. You might have shot a great video, but if you mess things up during the uploading process, your video will be a waste.
Don’t stop creating Web video. Having one video is good; creating multiple videos is a whole lot better.
Pay attention to the title, descriptions and keywords of your videos. Not only will these attract visitors, but they will also help in search engine optimization.

If you want high quality Web video that will convert your visitors into contacts, then you need our help. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Web Video Production Tips for YOU!

mindy@fosterwebmarketing.com (blog Author)34339 — Tue, 29 Jun 2010 08:00:00 EST

Are you intimidated by Web video? If so, you need to get over that fear and start taking advantage of this tremendous marketing tool.

Web video isn’t just for the hobbyist. It is a means to attract more business and get new customers. Web video is considered to be one of the hottest things in marketing.

Before you rush out and film a video and throw it on the Internet, you need to take a few steps first. Below are some Web video production tips posted by Mashable.com:

Think about your content. Many people aren’t taking the time to develop good content. According to Mashable.com, “if you want your content to stand out, you should focus on creating something original.”
Keep the length of the video in mind. Long videos aren’t effective on the Internet, as you will quickly lose the attention of your target audience. Therefore, keep it short.
Don’t ignore production values. You are not trying to shoot the next blockbuster, but you also don’t want to ignore lighting, room tones and audio.

If you are looking to have quality Web video that serves as a call-to-action and converts more online visitors into contacts, we can help. At the Fairfax Video Studio, we have helped countless business professionals create and implement powerful Web video that produces results.

For more information, call us today at 877.477.STUDIO or fill out our online form.

How to Shoot the Perfect Interview on Camera

mindy@fosterwebmarketing.com (blog Author)33875 — Thu, 24 Jun 2010 08:00:00 EST

Make sure that before you even show up to shoot a video interview that you have all the gear you will need to get the job done. That means a camera with charged batteries, lighting, a tripod, a list of potential questions, and any assorted cables that may be necessary.

Nothing will sour your interviewee’s take on your professional manner faster than not being prepared to do what you came to do. It is necessary to remember that often the person you are interviewing is taking time out for his or her day to accommodate you, so the least you can do is be fast and efficient in getting the information you need.

When setting up where the interview will occur, do not make your subject sit in place as you are setting up. Instead, only have them sit at the last moment; this will help in keeping his or her morale up and will in turn create a more effective interview. Also, make sure that you position a chair for yourself, as well, because if you are moving then your subject will be looking around to follow you. That will end up distracting your audience!

Your camera needs to be set up perfectly both in visual and audio respects. The camera should be cropped up tightly on the interviewee, so there are no distracting movements in the background. Bring headphones and use them to set up your audio levels, because the camera will hear things differently than your ear.

Interested in having the Fairfax Video Studio interview you on camera? Call us at 877-477-STUDIO to open a dialogue with one of our video production specialists.

How To Anchor Your Shots For a Better Video

mindy@fosterwebmarketing.com (blog Author)33874 — Wed, 23 Jun 2010 08:00:00 EST

Sometimes when shooting a video it is easy to capture a moment. However, could that moment have happened anywhere or does the viewer need to know where that shot was taken? In some cases, it is beneficial to shoot in such a way that gives a generic background that could be found in Anytown, USA. Yet, more often it is better to “anchor the shot” with a few key panning shots of the camera.

“Anchoring the shot” refers to adding a tangible visual reminder that the viewer can see and recognize. Doing so provides more insight to the viewer about your shooting location. This is especially helpful if you are filming at a famous location, such as the Statue of Liberty or on the black sand beaches of Hawaii.

This shot can be accomplished by finding the most notable landmark within your immediate shooting vicinity and focusing in on it. You can use it as a starting point for whatever shot you are looking to accomplish. If you will be shooting in multiple locations beginning with panoramic shots that introduce each location can help eliminate any confusion among your viewers. It is not necessary to do this type of shot every time and it is best utilized as your first shot in a sequence.

Not “anchoring your shot” can also have its advantages. Your shot can be made location neutral so that it will be easier to show in different markets.

Interested in working with the Fairfax Video Studio? Call us at 877-477-STUDIO to open a dialogue with one of our video production specialists. We are ready to help you create a dynamic video!

If You Are Not Using HD, You Need to Start!

mindy@fosterwebmarketing.com (blog Author)33530 — Thu, 17 Jun 2010 08:00:00 EST

High definition video is everywhere these days and if you still have grainy old videos on your company’s website, then you are definitely behind the times. It has been said countless times that knowing your audience is key to making videos that will speak to them and implore them to buy your goods and services.

These days it seems everyone is carrying a micro handheld high definition camcorder. With the technology becoming less and less expensive more brands are entering into the market, which works to drive the price down.

Your audience or potential clientele have already become accustomed to the look and quality of high definition video. The cost of not utilizing high definition is actually greater than the cost of implementing it as part of your Web presence.

Communicating to your audience through a platform they are accustomed to is not the only reason you should use high definition. Some of the other great reasons for using high definition are as follows:

It just plain looks better and showcases your company in a polished manner.
The way that Web trends are going all video will be headed towards high definition and waiting to hop on the wagon can harm your bottom line.
It affords better options for sizing on your website, whereas lower quality video has a hard time scaling up to larger formats.
Taking on high definition is not as hard of a task as it first appears and you can easily implement it on your website.

At the Fairfax Video Studio, we are always conscious of what new trends and technologies are out there in order to give you the highest quality Web video possible. Contact us today at 877.477.STUDIO to find out how we can help you with your video production needs.

The Difference Between the Big Screen and the Computer Screen

mindy@fosterwebmarketing.com (blog Author)33529 — Wed, 16 Jun 2010 08:00:00 EST

How you frame your shots will have a great affect on your Web video. The fundamental difference between the way video is made for large screens and the way it should be made for computer screens has to do with how viewers digest the shots.

On a large screen, you can have long, slow, panning shots because the screen size allows the viewer to study all the details. This is not the case with Web video, as it does not allow viewers to pick up on details, causing them to quickly become bored with the shot.

That is why close ups work so well for Web video. It gives the viewer the largest amount of visual information on smaller formats. Also, when shooting your close up, try to use a tripod or other stable shooting surface as high compression Web video has a hard time processing great amounts of movement. The high compression and movement can cause pixilation around the edges of where the fast motion is happening.

Try and use fewer effects as well, as they can become pixilated under the high compression that most Web video requires. In addition to pixilation, too many effects can be distracting to your viewers and take away from the message you are trying to convey.

Knowing the difference between what works on the Web and what works on the big screen will help you in developing quality Web video.

At the Fairfax Video Studio, we are always conscious of what shots we use to create your video in order to give it the highest quality possible. Contact us today at 877.477.STUDIO to find out how we can help you with your video production needs.

Whatever Video Editing Program You Choose, In the End It is Still a Video

mindy@fosterwebmarketing.com (blog Author)33087 — Thu, 10 Jun 2010 08:00:00 EST

The fast-paced world of video editing is constantly evolving and changing with new programs that aim to take video to the next level. It is easy to see why it can quickly become a dizzying experience, just trying to understand how everything works. It is natural for products and technologies to evolve over time and gain in complexity, which only stands to give your video a greater fit and finish.

When encountering a new piece of editing or final production software, your best bet is to either navigate it with someone who already has a level of proficiency with the program, or delve into the manual (which is often more confusing than helpful!). As funny as it sounds, it is also a good idea to play around with the program and experiment in a non-work critical manner. This will allow you to gain an understanding of the program.

As an editor, you will need to adapt to multiple different platforms over your working career, but what should stay consistent is how you approach editing as a creative art form. A picture can be painted, drawn, or stenciled, but it still creates a picture. Similarly, you can use different programs to edit a video, but in the end, it will still be a video. How you envision where cuts should be made will be the same with any software; however, the way you make that cut and with what effect changes across platforms.

At the Fairfax Video Studio we use advanced editing software in order to provide you with the most cutting edge and professional video possible. Our editors are highly skilled in their field and will make you look professional, put together, and sharp. Call us today at 877.477.STUDIO to find out more about our amazing video production services.

A Quality Label Mic & Lens Can Give You the Visual and Sound You Want

mindy@fosterwebmarketing.com (blog Author)33085 — Wed, 09 Jun 2010 08:00:00 EST

Have you ever seen a shot where there is a close up of a person’s face while he or she is talking? As this person goes through his or her speech the frame slowly zooms out to reveal the person is alone and in the middle of an open field or on top of a building. Ever wondered how this high quality sound was obtained without the use of a boom mic? Well, with the advances in sound recording equipment and great leaps in lens tech, this shot is becoming more and more available to the casual videographer.

What is needed to obtain this type of effect is a quality lapel mic that will broadcast a radio signal back to the camera. This will allow the camera to be virtually anywhere depending on the broadcast power of the mic. Some experimentation will be needed to figure out just how far the mic will be able to reach, while still producing a quality signal.

A lens will be needed that is able to obtain long shots, as well as zoom out and show a wide angle of view. These shots are known as “reveals,” because they only show a small portion of the action to the audience, then zoom out to reveal more of the scene. A tripod is highly recommended, because the further the camera is zoomed in, the more prone it is to be shaky during recording.

At the Fairfax Video Studio, we are always conscious of what gear we use to shoot your video in order to give it the highest quality possible. Contact us today at 877.477.STUDIO to find out how we can help you with your video production needs.

Shooting Video Outdoors? Read This First.

blog@www.fairfaxvideostudio.com (blog Author)32645 — Thu, 03 Jun 2010 08:00:00 EST

Video production in the outdoors is a marriage between what you truly need and what you can get by with. It may not be feasible for you to take three different cameras, lights, multiple microphones, a myriad of cables, tape, and tripods with you. You may be able to use less equipment to do everything you need, but it could require additional work.

The more remote your video production is going to be, the more you will have to be willing to weigh the actuality of what you want vs. what you need.

When bringing less equipment to the video shoot, try to remember that every piece of gear that you bring should be able to serve multiple purposes and be functional in many environments. For instance, the microphone that you choose should be both adept at capturing human voice and natural ambient sound. There is not one perfect do-it-all microphone out there, but again, balancing what you need with what you want will help guide you towards what you will end up physically carrying with you.

Keep in mind that your camera will also need to be able to shoot at the distances, resolution, and light conditions that you may encounter.

At the Fairfax Video Studio, we are always conscious of what gear we use to shoot your video, in order to give it the highest quality possible. Contact us today at 877.477.STUDIO to find out how we can help you with your video production needs.

Achieve Better Sound In Video Production By Training Your Ear

blog@www.fairfaxvideostudio.com (blog Author)32644 — Wed, 02 Jun 2010 08:00:00 EST

The human ear can be a fairly peculiar thing at times. When playing back video during editing, you might begin to notice sounds on your reel that you didn’t observe while shooting in the field. The problem is that some of the sounds that you didn’t notice before could make your video clips all but unusable. There is a better way and it comes down to training your ear and becoming a proactive listener to what is truly going on in your surroundings.

The human ear has the unique ability to hear sounds and then disregard them once the brain has identified them. Mostly this process happens subconsciously in the brain. Noises that are often not heard, but can be detrimental, are typically road noise, leaves rustling in trees, or heating/air-conditioning fans that go on and off in a building. These are all sounds that we hear daily, so our ear and brain are less likely to pick up on them when shooting video.

It is possible to train your ear and practice being an active listener. This can be accomplished by sitting quietly and trying to identify 10 individual and unique noises. The goal is to pick apart the ambient noise and discover its makeup. Once you can do this, you are well on your way to avoiding surprises during the editing process.

To find out how the Fairfax Video Studio can help you with creating a powerful, high quality video, contact us today at 877.477.STUDIO.

Understand the Mechanics of Your Video Camera

mindy@fosterwebmarketing.com (blog Author)32182 — Thu, 27 May 2010 08:00:00 EST

One of the most important, if not the most crucial elements of the actual act of shooting a video, is the ability to have a complete and in depth understanding of how your camera works in a mechanical sense.

With today’s technology it is becoming easier and easier to just pick up a camera and press a button and begin the camera recording. Also, many camera settings can be run automatically, which is a huge convenience to both the amateur videographer and the experienced cinematographer who is strapped for time. However, the automatic settings as of now are unable to match the quality that a manually adjusted setting can afford.

One key feature that all videographers should know is how to use their camera’s white balance. White balance is a feature that resets the color value that is given to white and in turn makes all of your other colors look more true to life. If you do not know how to use the white balance then your video is bound to come out looking dingy or overtly bright and washed out.

Another feature that you should know how to operate is the ability to turn on and off both the manual focus and zoom. There is a new world that is opened up when you realize the endless shots that can be accomplished when the camera is not trying to auto focus all the time. Many artistic panning zoom shots that fade in and out of focus can be added to your filming repertoire.

To find out how the Fairfax Video Studio can help you with your video production needs, contact us today at 877.477.STUDIO.

Tricks to Creating High Quality Sports Videos

mindy@fosterwebmarketing.com (blog Author)32173 — Wed, 26 May 2010 08:00:00 EST

Shooting a video of a sporting event can simultaneously be thrilling and rewarding because of the high action level of the content being filmed. It may seem overwhelming to try and fathom how you will be able to cover so much action happening on such a large field, but with a few simple tricks you can create a beautifully shot sports video.

It is always best to take into consideration where the majority of action will be happening on the field and where players will frequent the most. For instance, if you are covering a golf event and are looking to get the shots that are most crucial to the round, then you will want to position yourself at either the tee or the hole. In hockey, soccer, football, and basketball, you should ensure that you have a decent view of both of the goals, so that the viewer can see the big picture when it comes time to edit the video.

A consideration that should be made before arriving at the sporting event is what the location will be like when you are shooting. Is it inside or outside? Will the weather be adverse or entirely sunny and pristine? Knowing the conditions in which you will be shooting will help you to make decisions regarding gear, lenses, and microphones.

To find out how the Fairfax Video Studio can help you film your event, contact us today at 877.477.STUDIO.

Pick Music That Enhances Your Video

mindy@fosterwebmarketing.com (blog Author)31789 — Thu, 20 May 2010 08:00:00 EST

When shooting a video, music is a very important part of the equation and can impact the video either good or bad. With just a few helpful ideas in mind you can be well on your way to producing a video that has music that compliments and even enhances your content.

The first thing to keep in mind is an understanding of what your music is saying to your audience. What exactly are the lyrics saying and how are they a reflection of your company’s business ethic? The last thing that you want is a message from the music that will compete with the one you are trying to convey to the audience.

Secondly, the tone and style of the music that you want to use should be taken into consideration. There is a difference between what you may want to use and what would be best for you to use. For example, using a top 40 billboard hit could date your video. Making a timeless video is infinitely better in the long run and if you use the correct music, then that is more then easily attainable.

It is important to also consider the tone of the music. If it sounds like a sad song or doesn’t go with the subject matter, then you probably want to keep looking. The tone of the music should match your content.

The Fair Use Doctrine's Impact on Web Video

mindy@fosterwebmarketing.com (blog Author)31786 — Wed, 19 May 2010 08:00:00 EST

One topic that has been hotly debated in the past year concerning Web video is what can actually be considered fair use and what is deemed to be copyrighted material.

YouTube has developed technology that can figure out if user submitted video is utilizing songs that are copyrighted within their content. If the artist or owner of the music says that they do not what their music to be used, then YouTube can, on the artist's behalf, either cut the user’s video or just disable sound from being played back within the video.

This has caused quite a stir on YouTube because of an idea called fair use doctrine. It states that a copyrighted piece of material may be used if it is for a limited and "transformative" purpose, such as to comment upon, criticize, or parody. A lot of what this doctrine is founded upon is an attempt to not stifle the open exchange of ideas, but to allow for open peer review and criticism.

The term “transformative” has been defined very loosely, especially by those who favor net neutrality. At the heart of the issue is whether or not your YouTube video that utilizes a copyrighted song is considered to be fair use or not.

Do home movies that have copyrighted music in them fall under the fair use doctrine? That answer is not always clear.

A Poorly Made Web Video May Send the Wrong Impression

mindy@fosterwebmarketing.com (blog Author)31491 — Fri, 14 May 2010 08:00:00 EST

The Internet is bursting with videos these days and it is not just YouTube with user submitted content. There are companies out there that are learning to utilize the great power that video can add to a website.

Many of the top ranking business websites have either a video explaining who they are on the front page or a link to a video section. Whatever it may be, making sure that you incorporate Web video into your site is key to retaining and attracting clients.

If you are the owner of a company and you decide to make a video explaining your business with you being the primary actor, it adds a face and a personal touch to your message. It shows that you have invested your time and thought into making a video and that you truly care about how you are viewed by your clients.

Now, if you are going attempt to shoot the video on your own, then there are a few pitfalls you need to avoid. When it comes to a homemade Web video, lighting, graphics, sound, location, dialogue and editing are often overlooked. You may be a professional in your field, but poor video production may not send the right impression. Your clients will know the difference and they will be more willing to watch a video that is sharp and polished than a video that looks like it was made in someone’s living room.

Common Misconception Behind Web Video

mindy@fosterwebmarketing.com (blog Author)31497 — Thu, 13 May 2010 08:00:00 EST

There is a common misconception associated with Web video. People often believe that all videos that are created for a website should be company specific and a direct representation of the products the company produces. While there is no question that you need to have online videos that reflect your services and how you can help customers, you should strive to attract a regular group of viewers. You want people to get in the habit of returning to your website to watch your new Web video.

Don’t underestimate the value that can be found in creating a devoted group of followers who not only frequently visits your website for new content, but also shares your content with their friends and associates. Having regular Web visitors can turn into great word of mouth advertising on your behalf. Plus, you practically become a celebrity in your field.

You can use your expertise and background to teach your prospects. By doing so, they will quickly realize that you are a knowledgeable professional and they will want to hire you. Basically, you are taking the first step in building a relationship with your potential clients. They will start to feel comfortable with you, before ever meeting you in person.

To find out how the Fairfax Video Studio can help you with Web video creation, call 877.477.STUDIO.

Web Video Improves Your Chances of Being Found Online By Your Customers

mindy@fosterwebmarketing.com (blog Author)31042 — Thu, 06 May 2010 08:00:00 EST

As a business owner or entrepreneur, you most likely already know the significance of getting your website listed on page one of Google. The good news is that you can improve your chances of being found by your potential clients, if you use Web video.

According to Forrester Research principal analyst Nate Elliot, “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” Did that statement sink in yet? You can improve your odds of getting on page one of Google by 50 times if you use Web video!

When people think about Web video, their minds tend to gravitate toward YouTube and there is no question as to why. YouTube has over a hundred million users and continues to grow daily. Some devices have even allowed people to view YouTube videos in the comfort of their living rooms. But YouTube’s reach doesn’t stop there. People can watch videos directly on their mobile phones.

Online videos can be optimized to include your business keywords and phrases, which will draw more targeted prospects to your website. What is interesting though, according to Forrester, less than 20 percent of online marketers use keywords in the video filenames and captions.

To find out how the Fairfax Video Studio can help you create high quality Web video to attract more customers, contact us today at 877.477.STUDIO.

The High Definition DSLR is Gaining in Popularity

mindy@fosterwebmarketing.com (blog Author)31039 — Wed, 05 May 2010 08:00:00 EST

The HDSLR is not new to the market, as Nikon released the D90 in August 2008. It was the first DSLR (digital single-lens reflex) camera that could shoot high definition (HD) video, which was at 720p24. Ever since this product was introduced, though, it has been gaining in popularity. Cinematographers love this camera because it is convenient to use and creates quality footage. The HDSLR camera even produces a shallow depth-of-field, a common practice in cinematography.

The HDSLR has the capability to take still photographs, but the feature that excites industry professionals the most is the movie-mode that records high definition motion-video.

When talking about the footage quality of the HDSLR, we’re talking about quality that is equivalent to what you would find in movies. This level of quality is partly due to the large sensors associated with these cameras. These sensors are very close in size to traditional film formats that are used by many video producers. Plus, the large sensors have depths-of-field and picture formats that closely mimic film formats.

We wrote an entire article about the HDSLR camera that goes into even more detail about this new technology and why cinematographers are gravitating to these cameras. Check out the article, Why Are Cinematographers So Excited About HDSLR, for more information.

You Can Now Watch YouTube Videos On Verizon's FiOS TV

blog@www.fairfaxvideostudio.com (news Author)14325 — Thu, 29 Apr 2010 08:00:00 EST

As of Tuesday, April 27, 2010, Verizon FiOS TV customers will now be able to watch YouTube videos in the comfort of their living rooms.

Verizon just announced that YouTube has joined Veoh, blip.tv and Dailymotion in offering online videos on the FiOS TV. Customers with a DVR or HD set-top box can use their remote controls to access the wide array of user-generated videos on the Internet.

According to Verizon, customers can easily access the thousands of videos that are available daily on YouTube. The advantage to using the FiOS TV is that these online videos can be viewed on the biggest screen in the house. “No more huddling around the laptop to show friends and family your favorite clips,” said Verizon.

Supposedly, searching YouTube videos on the FiOS TV is easy and can be accomplished using keywords or various categories, including, “most watched” and “top rated.” Once an online video is located, it can be viewed in full screen mode, just like regular television.

If you are a business owner or marketer, now is the time to start using Web video to promote your products or services. To find out how the Fairfax Video Studio can help you, contact us today at 877.477.STUDIO or fill out our contact form.

Why Video Marketing Works

mindy@fosterwebmarketing.com (blog Author)30652 — Thu, 29 Apr 2010 08:00:00 EST

There is a reason as to why so many companies are gravitating toward video to market products and services. Video marketing, which encompasses both online and offline video, is a tremendous way to attract more customers and improve your conversion rate.

Here are some of the many advantages of video marketing:

Video grabs the viewer’s attention faster. It’s harder to ignore a video, especially one that contains interesting information.
Video explains your message. People will take the time to listen to what you have to say when you provide answers to their questions. Your video can show how your product or service is their solution.
Video engages prospects. Researchers have found that video stimulates the viewer’s senses, including sight, sound and emotions.
Video is cheaper than other types of advertising. This is especially true if you use Web video to promote your business. You can reach a large audience at a relatively low cost.

If you are ready to implement video into your marketing campaign, contact the Fairfax Video Studio. We have the experience and equipment to create high quality marketing videos. Plus, we have a green screen studio that gives us endless options when it comes to your video’s background.

Contact us today at 877.477.STUDIO for more information.

Quality Video Production Starts With Your Camera

mindy@fosterwebmarketing.com (blog Author)30236 — Thu, 22 Apr 2010 08:00:00 EST

Even after scouring the aisles at the giant electronic store or spending hours online researching, you might still be confused as to which video camera is right for you. Not only are there various brands to choose from, there are also different types of cameras. You need to know the difference between video cameras, so that you purchase the one that is right for you.

Before you drop your hard-earned money on a camera, you should think about your specific needs. Do you need a camera with basic features or do you want one that allows you to get creative? You should also think about your technical requirements and your budget.

Here is a sample of some of the types of video cameras on the market:

Flip Cameras: These all-digital video recorders are simple to use, but don’t have a lot of features. They are also inexpensive.
Consumer Cameras: These devices are generally automatic and come with a decent zoom lens.
Prosumer Cameras: This type of camera is typically used by a person who is somewhere in between being a consumer and professional user. The cameras are harder to use, but provide a lot of artistic control.
Professional Cameras: A professional camera is sturdier than the other types of recorders and produces higher quality videos.

If you are in need of video production services and you don’t want to do it yourself, contact Fairfax Video Studio at 877.477.STUDIO.

The Biggest Challenges in Setting Up a Green Screen

mindy@fosterwebmarketing.com (blog Author)30234 — Wed, 21 Apr 2010 08:00:00 EST

The green screen is not new to video production and has been a tool used for decades. It allows digital artists to alter the background of the video, using virtually any image that is desired. The options that are available with a green screen are endless.

While a green screen provides many benefits, it can be challenging to work with, if you don’t know what you are doing. The biggest challenges that people face with the green screen are obtaining even lighting and avoiding shadows.

Ideally, you want to have as narrow a color range as possible. Even the material you use to create the green screen can impact the lighting. For example, a shiny surface will have areas that reflect the light, while a matte surface will diffuse reflected light and produce a more even color range.

When shadows are created, they can appear as a darker color to the camera and their placement may not be registered. You often see this problem in low-budget films.

At the Fairfax Video Studio, we are experts in producing video using a green screen. We have a whole studio designed around this concept. Our video professionals know how to obtain even lighting and combat shadows. Plus, our digital artists are skilled in superimposing quality images into the background of videos.

Contact us today at 877.477.STUDIO for more information.

How to Combat Backlighting when Making Videos

mindy@fosterwebmarketing.com (blog Author)29901 — Thu, 15 Apr 2010 08:00:00 EST

One of the sure ways to spot an amateur video is through backlighting. People who are new to video production often make the mistake of capturing footage of a backlit subject.

What exactly does backlighting refer to? It is a brightly lit background that enters the frame of the video. When backlighting occurs, suddenly the foreground (“the area of space in a perspective picture, depicted as nearest the viewer,” wordia.com) becomes dark because the camera’s metering system measures the immense light. For example, if you are filming an interview of someone sitting in front of a window, you risk the person appearing shadowed and extremely dark in the clip, while the light from the window appears bright.

There are some things you can do to overcome backlighting and produce an amazing video, which include:

Using video lights or reflectors to illuminate the subject to offset strong background light
Securing your exposure on your subject to avoid shadowing when the camera moves to a brightly lit background
Not shooting video in this type of lighting

As you shoot video, you need to learn how to recognize situations that will result in backlighting. By learning how to identify these scenarios, you can take the appropriate steps to battle the lighting.

Fairfax Video Studio offers a range of services, including video production, video editing, Web video creation and photography. We also have a green screen studio we use to shoot high quality videos for our clients. For more information, contact us today at 877.477.STUDIO.

Learn How to Hold the Shot

mindy@fosterwebmarketing.com (blog Author)29900 — Wed, 14 Apr 2010 08:00:00 EST

Have you ever felt queasy after watching someone’s home movie? As you watched the video, the screen appeared to be bouncing. This problem often occurs in videos that have been shot by amateur videographers. Many of them do not know how to hold the shot and instead of capturing subjects that are moving, the only motion that is shown is the shaking of the camera.

Typically, this video production error occurs in action shots, when the person filming is holding the camera and attempting to follow the moving subjects, such as in a sporting event. While it’s obvious that you will have to move the camera if you want to capture action shots, the key is learning the right way to do it.

If you are new to videography, you may have heard of a tripod, which is used to steady the video camera, but you might not have heard of a monopod. A monopod is basically a one-legged tripod that is easy to use and is compact. Using a monopod will help you steady your shot and you will notice an instant improvement when using this device. A monopod is easy to transport, so you don’t have to worry about lugging around a cumbersome tripod, if you want to effectively hold your shots.

Fairfax Video Studio is a full service video production company that offers videography, video editing, Web video creation and photography. We also have a green screen studio we use to shoot state of the art videos for our clients. For more information, contact us today at 877.477.STUDIO.

Shooting Video Outside Vs. Inside

mindy@fosterwebmarketing.com (blog Author)29567 — Thu, 08 Apr 2010 08:00:00 EST

When it comes to shooting quality video, you need to pay careful attention to lighting. It is usually easy to differentiate between amateur videos and professional ones, which generally has to with the important element of lighting. If you are starting the video production process, then you need to be aware of the difference in lighting outside versus inside.

The best scenario for a video that is shot outside is an overcast day. However, if you are shooting on a sunny afternoon, you have to know how to film when your subject is in the sunlight. For example, you need to identify the direction of the sun and how the light is cast in your frame. You don’t want to shoot facing the sun, because it will create lens flares in your video.

While an overcast day is best, you can’t control the weather conditions. You might want to consider filming indoors, if you can't obtain the right lighting outside.

You will have a little more control of the light, as you shoot your video indoors. It is best to film people who are close to a light source. You can also re-arrange lamps to get the desired lighting effect.

If you need assistance with video production, whether in Virginia or another part of the country, the Fairfax Video Studio can help. Contact us today at 877.477.STUDIO.

Your Videos Can Benefit from a Script

mindy@fosterwebmarketing.com (blog Author)29564 — Wed, 07 Apr 2010 08:00:00 EST

If you are the creative type who doesn’t want to follow a particular order or direction, the idea of a video script probably makes you cringe. Of course it would be great to create amazing videos on the whim, with just the perfect visual and audio elements, but that is not the real world. A video script will help you achieve the type of videos you want.

The script will define the sequence of your video, including the visuals and sounds. Video scripting doesn’t have to be difficult and in fact, it will help you in the long run. When you take the time to create a script, you are able to have a video that is smooth and interesting. You can use the script to ensure that you cover all of the necessary components that you want included in your video footage.

There is a reason that professionals create scripts before shooting videos. They know that if they plan ahead, they will be able to produce videos that are easier to watch and are entertaining to their viewers.

If you are looking to shoot a video for your business or personal event, the Fairfax Video Studio can help you. We specialize in video production, videography, Web video creation and photography. Plus, we have a custom-built green screen studio. To find out more information, contact us today at 877-477-STUDIO.

Why All the Hype About Green Screens?

mindy@fosterwebmarketing.com (blog Author)29282 — Fri, 02 Apr 2010 08:00:00 EST

Green screens are not new to video production, but several advancements have made them even better than before. There are numerous benefits of using a green screen studio to shoot your promotional video, commercial or Web video, which explains all of the tremendous hype.

A green screen is just what you would imagine – a giant green backdrop used when shooting a video. Using a green screen allows the digital artist to go back after the filming has been done, to superimpose an image into the background. What is great about a green screen is that the options are virtually endless when it comes to choosing images. For example, if you are creating an online video for your company, you can incorporate your logo and contact information into the clip.

If you want multiple backgrounds in your video and you aren’t using a green screen, the costs can add up quickly. You may have to change locations and create unique settings. With a green screen, you can complete your filming in one session, as there is the capability to incorporate multiple backgrounds. Not only does it save you money, it saves you time.

The Fairfax Video Studio has an amazing custom-built green screen studio that is used to create high quality videos for each and every client. To find out more, call 877.477.STUDIO.

Read the article, A Green Screen Offers Amazing Benefits, for additional information regarding the advantages of a green screen.

The Biggest Mistake Business Owners Make When It Comes to Video

mindy@fosterwebmarketing.com (blog Author)29277 — Thu, 01 Apr 2010 08:00:00 EST

Are you wondering what the number one mistake business owners and entrepreneurs make when it comes to video? Is it creating poor quality video clips or having boring content? No. The biggest error they make is not doing video at all. They are either too afraid to try it or don’t know the relevance of incorporating video into their marketing campaigns.

If you are not using video to market your company, you are missing out on a huge opportunity. According to comScore, there was a record high of close to 31 billion videos delivered to over 170 million Internet users in the United States in November 2009.

Video provides a voice to businesses. It allows potential customers to get to know the company before ever stepping foot through the door. Video builds trust and a sense of familiarity.

At the Fairfax Video Studio, we can help you develop effective videos that you can use to market your business, whether that is online or on television. Your video can also be used as a promotional piece.

We have a custom-built green screen studio that allows us to integrate virtually any background into your video. You can include your logo and contact information with the help of the green screen.

For more information on how we can help you with video production in Virginia and throughout the country, contact us today at 877-477-STUDIO.

Wondering How to Engage Your Viewers?

mindy@fosterwebmarketing.com (blog Author)28773 — Thu, 25 Mar 2010 08:00:00 EST

In your mind, you may have the best video ever created. You may have poured hours and hours into editing, as well as invested a lot of money in the project. However, if your video doesn’t engage your viewers, what’s the point?

Good video production is an art and requires a thorough understanding of your target audience. You need to know your viewers and what will interest them. This knowledge will make a huge difference when you are editing your video.

You also need to pay careful attention to the length of your video clips. Your video should be just long enough to get your point across and to introduce your subject. If your video end up being too lengthy, you are going to lose your audience’s attention. On the same note, you should avoid using transitions between clips, as they can be distracting.

No matter what the purpose of your video, it should be straightforward, interesting and easy to understand. For more information on this topic, read the article, Good Video Production Means Keeping the Viewers’ Attention.

The Fairfax Video Studio specializes in video production not only in Virginia, but also throughout the country. Some of the amazing services that are offered include Web video creation, photography and videography. We also have a custom-built green screen studio, which is used to create high quality videos!

Soon You May Be Able to Get Google TV in Your Home

blog@www.fairfaxvideostudio.com (news Author)13600 — Wed, 24 Mar 2010 08:00:00 EST

Google is popping up everywhere, from your personal computer to your smartphone. Soon Google may appear in your living room.

There have been reports that Google, Intel and Sony are collaborating together to develop a Web content platform called Google TV. According to rumors, this platform would come in the form of a set-top box or as part of a Web-capable television. Already, there are competitors in the set-top box market. These devices allow you to stream online video from YouTube, rent premium video content and surf the Web. However, none of these set-top boxes have been able to attract a big enough user base to be deemed the preferred living room device. So the question becomes – will Google’s platform be any different?

Google TV will be based on Google’s mobile operating system, Andriod, and would also include a version of its Web browser, Chrome. The New York Times has reported that Google TV will have the capability to use Web applications, such as Twitter or Picasa, Google’s online photo sharing and storage service.

The concept behind Google TV, according to the Times, is to produce smartphone-like applications that make using the Web on your television as simple as changing the channel. Google is hoping that third-party developers will be encouraged to create apps for Google TV, just like they did for the smartphone.

Doing Your Own Video Production? Be Prepared To Invest A Lot Of Time

blog@www.fairfaxvideostudio.com (blog Author)28315 — Thu, 18 Mar 2010 08:00:00 EST

If you are a do-it-yourselfer, the idea of handling your own video production sounds like a welcomed challenge. With all the decent cameras on the market and editing software available, such as Adobe Premier and Apple Final Cut, how hard can it really be?

Video production is a lengthy process and involves more than just shooting the video. You will need to ensure that you have the right lights and microphone system. If you are planning to use your video for promotion of your business, you will need a green screen. This equipment, which is just a sample of what you need, can get expensive quickly.

Your biggest investment won’t necessarily be in dollars; it will come in the form of your time. Most of us don’t have a lot of time to spare, as our days are filled with work, family and daily activities. If you are going to handle your own video production, be aware that the editing process is very time consuming. It takes hours and hours to edit a video into a high quality end product.

Even though you are now aware of the extensive time commitment, you still may want to pursue video production yourself, which is great. However, if you just don’t have the hours to invest in a video project, you might want to consider hiring a professional.

At the Fairfax Video Studio, we have years of experience in video production. We have all the right equipment and experts to develop fantastic videos. For more information, contact us today at 703.928.8257.

Be sure to read the article, Producing Videos Yourself – Good Idea or Bad Idea, to learn about what else you need to produce your own videos.

Over a Billion Views a Day on YouTube - You Need to Create Web Video!

mindy@fosterwebmarketing.com (blog Author)27384 — Sat, 06 Mar 2010 08:00:00 EST

If you are unsure about the significance of Web video or whether or not your prospects are really searching online videos for information, you will be interested in an announcement made by YouTube. According to the Official YouTube blog, they are serving well over a billion views a day on YouTube.

According to Chad Hurley, YouTube CEO and Co-founder, YouTube follows some basic principles, which have become fundamentals in online video. Hurley states that speed matters, meaning that Web videos should load and play quickly. He also mentions that short clips are “voraciously consumed and perfect for watching a wide variety of content.”

What is amazing is that YouTube didn’t even exist before 2005. Now it dominates the Internet and continues to grow. In Hurley’s words, “we wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.”

It is possible to create educational and informative Web videos that can be uploaded onto YouTube and other platforms, which will attract your potential clients. For more information, contact the Fairfax Video Studio at 703.928.8257.

The Fairfax Video Studio Spokesmodels!

blog@www.fairfaxvideostudio.com (news Author)13232 — Thu, 04 Mar 2010 08:00:00 EST

Get excited everybody, we've chosen our nine spokesmodels! These talented ladies and gentlemen will be representing our clients in their web videos and commercials.

These actors are ready and willing to stand in and represent YOU in your videos. They can do testimonials on your behalf about your products, as well as talk about your subject on your site so that it's not just you all over your website. In other words, these spokesmodels will add some additional interest to your site.

Other great reasons to consider using a spokesmodel:
- You can't make it into the studio
- You got whalloped in a bar fight last night and you simply don't have the look for camera right now
- You just don't want to be on screen

It doesn't matter why! Check out the talent at www.gearshift.tv/fairfaxvideostudio today.

Web Video Puts You In Front of More Potential Clients

mindy@fosterwebmarketing.com (blog Author)27382 — Tue, 02 Mar 2010 08:00:00 EST

Web video has many advantages. It allows you to build trust among your prospects and show that you are an expert, which improves your client conversion rate. According to Nate Elliott with Forrester Research, you can add one more benefit to this list – increases your chances of appearing on the first page of Google.

Elliott says that “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” Think about that comment for a moment – you can have a 50 times better chance of appearing on page one of major search engines. Those are great odds.

Online video can be optimized with your keywords and phrases, so that you can capture the attention of your target market. According to Forrester, less than 20 percent of Internet marketers are putting keywords into the filenames of Web videos and even fewer of these marketers are using keyword-rich captions.

There is no better time than now to start using Web video to get more clients. Call us today 703.928.8257 to find out how we can help you create dynamic online videos!

Google buys Flickr's editing tool, Picnik

blog@www.fairfaxvideostudio.com (news Author)13179 — Mon, 01 Mar 2010 08:00:00 EST

Web-based photo editing suite Picnik announced today that it has been acquired by Google for an unspecified amount that Picnik CEO Jonathan Sposato called a "very, very happy number."

Learn More About a Recent Advancement in Web Video

blog@www.fairfaxvideostudio.com (blog Author)27285 — Fri, 26 Feb 2010 08:00:00 EST

Web video is an effective way to convert more prospects into clients, but many businesses have tried to determine how to get search engines to assign high rankings to their videos. Search engine “spiders” or “robots” only have the ability to understand text and they cannot decipher the quality or content of a Web video; instead, they can only rely on the links to the video and the content around it. Recent developments have been made that will help solve this problem.

YouTube allows people to insert captions into their videos. Now, a video transcript can also be attached to its timeline, which gives users the ability to utilize search phrases to find certain portions of YouTube videos. This recent innovation makes it possible for YouTube to automatically create captions, versus attaching your own captions. What is great about having a transcript included in your timeline is that it can be searched and indexed by search engines, which will help the video rank better.

Since the transcript is created automatically, you might want to look it over to make sure there are no computer-generated mistakes in the content.

At Fairfax Video Studio, we can help you create dynamic Web video that can be used as a powerful conversion tool to get more business. To find out more, contact us today at 703.928.8257.

Your Clients Are Watching Online Videos

mindy@fosterwebmarketing.com (blog Author)27383 — Fri, 26 Feb 2010 08:00:00 EST

It has been estimated that sixty-two percent of people in the United States are watching online videos. This percentage translates into millions of individuals. How many of them are your prospects?

Web video is a great marketing tool for businesses, as it offers many benefits, including a means to build trust and convert more clients, (read our article, Benefits of Web Video, to learn more). It is a powerful way to market online and has the potential to reach a wide audience at a cost effective price.

As technology continues to progress, people want information faster and faster. Online video allows them to find what they are looking for quickly and without having to scroll through pages of text. When you use Web video to get more clients, you are able to add depth to your story and give your prospects the chance to get to know you, before ever picking up the phone or walking into your office or store.

YouTube, which dominates online video, has taken the spot as the number two-search engine. It gets well over a billion views each day. Using sites, such as YouTube, just increases your online exposure that much more.

Online video is here to stay and will only continue to grow. Call us today at 703.928.8257 to find out how you can use Web video to increase your business.

Spokesmodel Search!

blog@www.fairfaxvideostudio.com (blog Author)26502 — Wed, 10 Feb 2010 08:00:00 EST

As you have probably seen from the Fairfax Video Studio website, we're knee-deep in a search for Spokesmodels. Six women and three men, to be specific. We want these guys to be able to represent our clients in web video, news castings and various types of commercials. Twenty-five years and older, all shapes and size, so if you think you look good and speak well, get your butt in here for a test screening; this is an excellent opportunity for those who want to add to their portfolio and make some extra cash.

Thursday we had our first set of auditions, and I gotta say, we were really impressed! If the rest of the turnout is this good, we're going to have our work cut out for us in making a decision about who to choose. One of the guys was so good, we hired him on the spot for a 30 second blurb in the Express Home Buyers commercial that we were shooting for last week! Very cool.

So, our 2nd day of test screenings is Saturday, February 20th! Drop us a line if you want to come in and give it a shot.

Kevin Jensen Wants to be Your Personal Injury Lawyer

blog@www.fairfaxvideostudio.com (blog Author)26504 — Wed, 10 Feb 2010 08:00:00 EST

Attorney Kevin Jensen handles cases in the entire Phoenix area of Arizona. He handles all kinds of personal injury cases, from slip & fall, dog bites, motorcycle and pretty much any incident in which you're entitled to compensation.

Kevin Jensen is also a trial lawyer. He's one person of only 10% of an attorney population that is qualified to go to court and litigate a case. This is important because insurance companies will fight you as hard as they can for every nickel and dime. They're not your 'good neighbor.' They want your money, and they will come up with every reason in the book to deny or minimize your claim. Now these reasons might be pretty well legit, but let's face it: we buy insurance for a reason all the while hoping we'll never actually need it. When we do finally do need it, we should get the money we hoped we would get. As a result of this difficulty, the lawyer you choose should be a trial lawyer. Trial lawyers are trained to go to court to fight on behalf of their clients, and they are usually much more successful in getting fair compensation than if a client were to battle with an adjuster on their own. Did you know that on average, victims who have an attorney get three times the compensation as those without one? That's huge! In many instances, just knowing that your attorney can litigate will get you a lot more from an insurance company than you hoped for in terms of compensation.

I always like it when attorneys come in and yak about insurance; it's an interesting topic since we're in a heavy battle over health care in our country right now as it is. So, if you're in the Valley of the Sun and you need an attorney, give Kevin Jensen a call.

Take Care of Your Feet. Or, See Dr. Shah if You Don't.

blog@www.fairfaxvideostudio.com (blog Author)25981 — Mon, 01 Feb 2010 08:00:00 EST

Today we had Admit K. Shah and Tiffany Little from the Family Foot & Ankle Specialists in the studio. Admit did a great job speaking in front of the camera about various topics, from surgeries that his practice performs, to various technologies he uses during procedures, to preventive care.

Now, I don't have any foot problems and I'm very physically active, so preventive care is especially important to me. Dr. Shah suggests that people without foot problems keep active: get up and move around every so often at work. Maintaining one position, especially for sitting, is very bad - this is because our bodies need movement for proper circulation.

It's also pretty common to twist or roll your ankle, so he has some advice for handling that situation: if you twist your ankle, get off it immediately, ice it, and call your local foot/ankle specialist to see them right away. If you don't see a doctor at this crucial time, you are setting yourself up for chronic pain and tearing and rupturing of ligaments. If you sprain your ankle, it's very important that you don't put off seeing a doctor.

We hope those tips come in handy for you at some point!

It was an absolute pleasure having Admit and Tiffany in the studio today; we love speaking with professionals who truly enjoy what they do and helping people. Check them out at www.stopfootpainfast.com.

Buy a Car...or Sell a House

blog@www.fairfaxvideostudio.com (blog Author)25987 — Mon, 01 Feb 2010 08:00:00 EST

Today in the Fairfax Video Studio, we shot video of Dustin and Charlie singing the jingle for the Eastern Motors commercial! These guys are really talented, and they can really rock it out. They came in and read and sang the jingle from the teleprompter with and without their acoustic guitars so we could have different versions of the footage to see what would best work for our customer. They recorded short versions for video as well as long versions to potentially be played on the radio.

In addition, we had them sing a little jingle for us at the Fairfax Video Studio, as well as for the Express Home Buyers website. "If we can't sell it, we'll buy it!" So, get ready to hear that all over TV and radio during advertisements for Express Home Buyers.

It was definitely fun shooting something different, and it was nice having a little background music while we got work done around the studio.

Lastly, check out some cars here: Easterns.com, and sell your house here: expresshomebuyers.com. I'll try to find a fan page for Dustin and Charlie for you to check out soon.

Don't Text While Driving!

blog@www.fairfaxvideostudio.com (blog Author)25690 — Tue, 26 Jan 2010 08:00:00 EST

We had a lot of fun in the studio today with Robert Vernon Clark, Jr. and Allan W. Steinhorn from Clark & Steinhorn law. They talked to us about the dangers of texting while driving and how they can help people if they've been hurt in a car accident by someone they believe was text messaging while the accident happened. We took video of Robert texting on his phone while he talked about how his firm has seen an increase in texting while driving cases. It showcased how you simply can't pay attention to the road while texting with your phone. Not only that, but it shows that you are actually driving blind for seconds at a time! Robert made a good point too: at least while driving drunk, your eyes are on the road.

As a result, DC has been at the forefront of legislation regarding cell phone use while driving. If you've been paying attention to the news lately, you may have noticed an increase in reports of accidents involving metro buses and trains. Many of these public transportation drivers have come under fire for text massaging while operating these vehicles. Isn't that scary? Bottom line everybody: don't text while you drive.

Another fact we learned today: only about 10% of lawyers are trial lawyers! I thought I'd share that, simply because I assumed that most lawyers are trained in going to trial. Guess not. But these guys are! This way you know that they're trained to fight for you in court.

Find out more information at www.maryland-law.com.

Increase Your Online Presence with Web Video

blog@www.fairfaxvideostudio.com (blog Author)24592 — Wed, 06 Jan 2010 08:00:00 EST

Before the internet, advertising one's business involved billboards, print, television, and radio. Most of these methods of advertising are very expensive, and are usually a one-time thing. Here at the Fairfax Video Studio, we think those old methods are great if they're working for you. However, for some businesses they don't work, and we're here to show you how to start using web video to market your company.

Everyone knows these days that it's critical to have a website in order to correctly market your product or services-but if you want to seriously get ahead of the game, adding video to your website will help you convert your web visitors into potential clients. Millions of viewers go online every day to watch video clips about every topic imaginable. With a web video marketing campaign, you will be able to connect with a potential client on a whole new level.

A video gives you the opportunity to show how you are different from everyone else. It shows how you talk, how smart you are and how you have helped other people in similar circumstances. In our opinion, video is the best way to distinguish yourself from all of your competitors. Give the Fairfax Video Studio a call to get started now.

Don't Think Web Video is for You?

blog@www.fairfaxvideostudio.com (blog Author)24594 — Wed, 06 Jan 2010 08:00:00 EST

When the Fairfax Video Studio approached potential clients about creating web videos, many responded with, "Who'd watch me talking?" We think that's a pretty bad attitude; if a potential client comes to you for a consultation, he is going to judge you in the office the same way he would when watching a video online. More importantly, most potential clients searching for your services online are more interested in the substance of what you're saying rather than how great you look on camera.

However before making your video, a lot must be discussed. You've got to decide the topic, the length, what to say, and whether to do your own video or to hire a production company to do it for you. Not only that, but you will have to learn how to optimize your videos so that search engines identify the videos. As a result, your website's search engine rankings will improve, and it will appear naturally when someone searches for it.

Here are some other tips from the Fairfax Video Studio:

A video that tells visitors who you are and welcomes them is already headed in the right direction. Beyond this, the viewer is most interested in how you can solve a problem. If they watch your video and realize that, yes, you can help them, they will call you.

Finally, never create a video using a cheap webcam attached to your computer. These are never good enough to establish yourself as a professional. Let the Fairfax Video Studio help you create your web videos.

Establish Your Presence on the Web

blog@www.fairfaxvideostudio.com (blog Author)24596 — Wed, 06 Jan 2010 08:00:00 EST

Have you noticed how many companies are putting video on their websites? Have you seen videos by other companies in your industry on their websites? The Fairfax Video Studio wants you to recognize the potential that online video has for you and your business.

Online videos are becoming the gold-standard in establishing your presence on the web; most viewers want to get to know who they are dealing with before calling. Video allows viewers to see, hear and decide for themselves whether they like you or not. Business owners who fail to recognize the potential for marketing themselves with online video lose the ability to get new clients with this innovative tool. Business owners who fail to recognize the benefits of online video lose the chance to have hundreds and thousands of viewers get to know them, without paying one dime more if 1,000 people watch their videos or if 10,000 people watch their videos.

Another benefit to getting in on the ground floor with online video is better positioning in the video search engine results and improved website ranking on Google. To get potential visitors to call, it takes more than a flashy website with pretty pictures. Don't do what everyone else does; let the Fairfax Video Studio help you distinguish yourself from your competitors.

Differentiate Yourself from your Competitors in your Advertisements

blog@www.fairfaxvideostudio.com (blog Author)24598 — Wed, 06 Jan 2010 08:00:00 EST

Those of us at the Fairfax Video Studio cannot stress enough to you the importance of differentiating yourself from your competitors. If you, as a professional in your industry, can't tell the difference in your advertisements from your competitors', how do you think a potential client will be able to? By creating high-quality informative web videos, the Fairfax Video Studio can help you do exactly this.

This same problem can happen with websites as well; your website must also communicate to your audience how you are different from your competitor. If your website is going to succeed in bringing in potential clients, your website has to have more than just the industry standard of a nice template, pretty colors and scenic photos. These things only matter to a certain extent - potential clients want to know if you will be able to solve their problems. Your website must also be easily found by search engines; the reality is that if your site is not coming up on the first or second page of Google, it is highly unlikely that someone searching for a company in your industry will call you.

Practice tips from professionals here at the Fairfax Video Studio:

Prospective clients want to know how your brilliant product or service will help them or solve their problem. Try asking the next client who comes into your office after finding you online what it was about your website that made him call you. Make sure you write his answer down as an idea for your next video.

Benefits of Web Video

blog@www.fairfaxvideostudio.com (blog Author)24600 — Wed, 06 Jan 2010 08:00:00 EST

So far, we have reiterated the importance of online videos when it comes to advertising, improving your search engine ranking and setting yourself apart from competitors. Keep reading to find out what some of the other benefits of creating video with the Fairfax Video Studio are.

Viewers get to see you. An educational video will distinguish you from all of your competitors.
Viewers get to hear you. A potential client who sees you and hears you starts to become familiar with you. You want clients to become familiar with you.
Familiarity breeds trust. a website viewer who is laready familiar with you, your style, your mannerisms, will, all other things being equal, want to call you instead of a faceless company.
Viewers get to see how confident you are. There are some things text cannot convey. Portraying confidence is one of them; there is simply no better way for a viewer to see your expertise in action.
Viewers learn about how you can help them. They really do not want to know how great you think you are. So, give the viewer what he wants: an educational video that teaches the process of how your product or service works.
Video is much more compelling than text. Every business has a website and many people have the same credentials. Use yours to really set yourself apart from your competitors with online video.

Call the Fairfax Video Studio to get started on creating your web videos.

Tips for Creating your Videos

blog@www.fairfaxvideostudio.com (blog Author)24601 — Wed, 06 Jan 2010 08:00:00 EST

Read these tips from the professionals at the Fairfax Video Studio; they are based on actual real-world results.

Write down the five most frequently asked questions that potential clients ask you. The questions will form the basis for five different short educational video clips.
You will create an outline of the topics you will cover in each video, not a script. Scripts are too formal for online video; you want tos how your viewers a more conversational and informative side to you. You want to connect with your viewers and let them get to know you.
Do not talk about yourself. Viewers are searching for an answer to their questions.
Go onto YouTube and search your type of business. Watch every video that appears for the next half hour. We want you to watch video clips so that you can learn what your competitors are doing and how they're doing it.
Do not create the video to sell yourself to a potential client. If you come across as a salesman, you'll lose your viewers. You want to teach and educate; by teaching, you become an expert.
Create testimonials in which a client explains a little about her problem and how you were able to help solve it. Have them explain why your client chose you instead of another business and how you helped them. Afterwards, you get on the video and describe the issue and how you were able to help solve it.
Get your assistant to do a video too. Transparency on the Internet is important; show a viewer how your assistant helps get your work done. Viewers love to see real people working and how those people help others.

If you want to improve your presence online and distinguish yourself from your competitors, call the Fairfax Video Studio today.

Creating your Web Video

blog@www.fairfaxvideostudio.com (blog Author)24603 — Wed, 06 Jan 2010 08:00:00 EST

Those of us at the Fairfax Video Studio have already stated that creating online video is the only way to distinguish yourself from all of your competitors. Read on to learn how video is created, produced and uploaded.

The video pre-production phase involves strategy with business owners to determine how to get their points across best. Ask yourself what questions new clients typically ask you when they first come into your office for a consultation. These questions will form a set of videos; you'll realize that you have tons of information to put in a video and to put online.

The production stage is the video shoot itself. A team of people comes in and takes over your office; they're setting up lighting and the video camera, plugging in electrical devices, setting up sound equipment and microphones. Choose a shooting location that will be easy to eliminate background noise.

When decided how long your video will be, keep in mind that there is no perfect answer. With online video, we think two to four or five minutes in length is appropriate. If a viewer has a pressing issue, he has no problem watching a few minutes of your video if you are answering a topic that applies to him.

After the production stage, we enter the post-production stage. If you have a one-hour video, it will take at least six hours to edit the video so it's ready for use. They must also be optimized for the video and regular search engines.

This can be a complicated process. Let the Fairfax Video Studio help you.

Get your Marketing Message Online

blog@www.fairfaxvideostudio.com (blog Author)24604 — Wed, 06 Jan 2010 08:00:00 EST

What the Fairfax Video Studio most needs you to know is that with a little effort and the right guidance, you can effectively and ethically compete with your biggest competitors and give website viewers a reason to call you over anyone else. The best way to give website viewers a reason to call you over anyone else is to give him the information he wants, not by telling him you have the information he wants.

If you've been reading the other articles on our website, we can only assume that you're interested in creating video to get your marketing message online. There are two ways to do this: by doing it all on your own or by hiring a company to do it for you; it's a cost versus time-benefit analysis. Do you have the time, effort and energy to learn it all yourself? We will tell you that it's a huge learning curve, but if you have plenty of free time and enjoy spending endless hours and hours learning how to create and upload video then, go ahead, jump in and do it yourself. Our advice is this though: a lot goes into creating and uploading web video, so we suggest that you let an experienced video expert handle this for you.

We hope you've learned a lot about web video in these articles that we've posted. If you're curious and want more information, check out the tips we've posted here for you to use when preparing for and creating your videos. Call the Fairfax Video Studio; we're here to help you increase your presence on the web and to convert your online visitors into potential clients.

Make the Right Impression with your Web Videos

blog@www.fairfaxvideostudio.com (blog Author)24607 — Wed, 06 Jan 2010 08:00:00 EST

Follow the Fairfax Video Studio's tips to ensure that you make the right impression with your web videos:

Body language is very important. You want to make the best impression possible.
Introduce yourself. Welcome your viewer and thank them for a moment of their time.
Timing is everything. When creating and editing your own videos and you realize you went on a verbal rampage with no clear line of thought, it's best to edit the garbage out.
Check your video for errors before and after it goes live. Just as a good video can help you, a bad video can destroy your credibility.
Search Engine Optimization is the key to getting your video indexed by Google and other search engines.
Use a lapel microphone. A wireless lapel microphone picks up your voice clearly and is well worth the investment.
Use tried and true lighting methods. You can get a reasonably well-outiftted set of fluorescent lights, stands and poles from under $1,000.
Don't forget about the accompanying sidebar. Beyond the video, the accompanying text in the sidebar must have your business' location, address, phone number, and website.
Don't promote your producer. There is no reason to share the spotlight with the production company you use to create your video; it distracts the viewer from looking for your contact information during your introduction.
Give concrete examples of issues that clients have had in the past and how you have helped them.

Call the Fairfax Video Studio. We can help you convert your web visitors into potential clients.

Van Dorn & Curtiss Shoot With Fairfax Video Studio

blog@www.fairfaxvideostudio.com (blog Author)23632 — Fri, 18 Dec 2009 08:00:00 EST

Ed Van Dorn and Robin Curtiss are award winning New Hampshire and Vermont personal injury lawyers. These guys are so good, other lawyers refer clients over to them for representation. They have a great reputation of being the most skilled and knowledgeable personal injury legal representation in the New Hampshire or Vermont area. Fairfax Video Studio shot tons of great video for their website, and we're working to get it up and running as soon as possible.

Check them out on the web at www.vandornandcurtiss.com.

Fairfax Video Studio Shoots Video with Carlin Phillips & Andrew Garcia

blog@www.fairfaxvideostudio.com (blog Author)23633 — Fri, 18 Dec 2009 08:00:00 EST

The Fairfax Video Studio flew Carlin Phillips and Andrew Garcia from Phillips & Garcia, LLC. in today from Massachusetts to film video for their website. Their firm specializes in consumer and small business protection; we work with a lot of personal injury lawyers, so we learned some new things today about the law world. They were great tag-team partners - they switched off videos so that the specializing partner would answer the questions that were more suited to the cases he personally worked on.

You can learn more about their firm at http://phillipsgarcialaw.com/index.htm.

Ross Jurewitz in the Fairfax Video Studio

blog@www.fairfaxvideostudio.com (blog Author)23635 — Fri, 18 Dec 2009 08:00:00 EST

Ross Jurewitz flew in from San Diego, CA to shoot with us here at the Fairfax Video Studio. His firm specializes in representing injury accident victims and families who have suffered from wrongful death. We had a great time with him in the studio and he gave some great tips on what to do if you are involved in any time of accident.

Check out his firm at http://www.jurewitz.com/.

Need Cost Effective and Conscientious Legal Services?

blog@www.fairfaxvideostudio.com (blog Author)23637 — Fri, 18 Dec 2009 08:00:00 EST

The Fairfax Video Studio shot Jim Parrish of The Parrish Law Firm. His firm has a mission- to provide cost effective and conscientious legal services of the highest quality to their clients. After a few years of working for big insurance companies to defend personal injury claims, Mr Parrish felt that his work wasn't fair or just towards the injured people in his cases. As a result, he founded The Firm to protect good people from being taken advantage of by the insurance industry.

Jim did very well in front of the camera and we had a great time with him in the studio. Check him out at http://www.theparrishlawfirm.com/.

Do You Want to Become a Doctor or Dentist?

blog@www.fairfaxvideostudio.com (blog Author)23563 — Thu, 17 Dec 2009 08:00:00 EST

Jazmin Villavicencio flew in from Phoenix, Arizona to shoot video at the Fairfax Video Studio. Jazmin is from an indian reservation and she had also never been in front of a camera before. With the help of the Fairfax Video Studio, Jazmin pulled it off like a pro.

Jazmin had a medical condition growing up that caused her to have seizures; it was difficult for her to live a normal life. With the help of her doctors, her condition is manageable now, and she has been inspired by those who have helped her to become a doctor herself. With the help of the Summer Medical and Dental Education Program, she was able to get help in difficult science classes and find money to pay for school. The SMDEP is a free summer program that helps disadvantaged college freshmen and sophomores get access to education. She is encouraging other native americans in need of support to apply and participate if they are thinking about becoming a doctor or a dentist.

"Jazmin did a wonderful job in front of the camera and her story is truly inspiring," says Jim Folliard of the Fairfax Video Studio. Check out her video below.

Oda Solms Wants You to Read Fairfax Woman Magazine

blog@www.fairfaxvideostudio.com (blog Author)23564 — Thu, 17 Dec 2009 08:00:00 EST

We had the immense pleasure of creating marketing videos for Oda Solms, publisher of Fairfax Woman Magazine. Fairfax Woman is an educational magazine packed with articles and interviews on subjects that are important to the women of Fairfax County. Oda was really fun to work with; unlike many of the lawyers that come into the studio, she isn't trained to speak in front of a camera. She had a blast (we think...) learning to use the teleprompter and ways to improve her on-camera presence.

For the next issue of Fairfax Woman, Fairfax Video Studio is preparing an entire page of information on how we help businesses convert visitors to clients through effective web video. We're going to write an overview of our specialties, the people involved in our services, and tips and tricks for standing in front of a camera, among other things. To schedule your hour in the studio, call Jim at 703.928.8257.

Tom Kiley Talks Motorcycle Safety

blog@www.fairfaxvideostudio.com (blog Author)20243 — Mon, 19 Oct 2009 08:00:00 EST

While shooting Thomas Kiley last week here at the Fairfax Video Studio, we touched on an interesting topic regarding motorcycle safety. Tom drives a Harley and he really enjoys the insane amount of noise that his pipes make, primarily because he believes they make the road safer for him. For example, many times motorists aren't consciously on the lookout for motorcyles, so pulling the trottle can make a driver aware of a motorcyclist's presence near them. Although personally, loud pipes popping out of the blue scare the heck out of me and can really startle me while I'm concentrating on the road. Check out this site here which discusses some common motorcycle safety myths: loud pipes are actually the second topic.

All of us here at the Fairfax Video studio wish you safe travels this holiday season!

Fairfax Video Studio shoots "The Million Dollar Man"

blog@www.fairfaxvideostudio.com (blog Author)20008 — Wed, 14 Oct 2009 08:00:00 EST

Tom Kiley has a pretty sweet nickname: "The Million Dollar Man". That's because the attorneys in his firm, Kiley Law Group, have won for their clients over $100 million in compensation. We made some great videos of him discussing just a few of the areas that his firm handles: birth injuries, child injury and abuse, and product liability. While discussing automobile accidents, he gave great advice regarding motorcycle safety. As motorcycle enthusiasts ourselves, we were really able to soak that up and it made our time with Tom that much more meaningful. For example, loud pipes: Tom loves them; I HATE them. But they might make the roads safer for motorcyclists.

Tom is also enthusiastic about using on-air talent to populate his website with relevant videos that help victims. Although it's nice to have yourself all over your website, it's also important to be diverse in professional video presentations. Fairfax Video Studio does that through our exclusive text-to-video platform. Instead of a client coming in to be live on location, a script is sent in and read by a professional actor who may be best suited to tell a story on a particular topic. We had a great time with Tom and look forward to helping him convert his website's visitors into clients.

South Florida Lawyer Evan Fetterman has Great Advice

blog@www.fairfaxvideostudio.com (blog Author)19949 — Tue, 13 Oct 2009 08:00:00 EST

Evan Fetterman, from Palm Springs, Florida, came in to Fairfax Video Studio today to record video clips that will be uploaded onto his webpage and YouTube which will aid in converting visitors. He's a pretty traditional guy, and he's used to doing commercials for his law firm. However, he wasn't used to standing in front of a state-of-the-art green screen without the comfort of a memorized script or teleprompter. He proceeded to belt out over 30 diverse informational video clips of that will be used to help accident victims. We were definitely impressed.

His firm focuses primarily on protecting the rights of people going up against large insurance companies in many areas: motor vehicle accidents, wrongful death, and personal injuries claims, to name a few. He discussed various topics from what to expect the minute you call his office, to texting while driving, to what to do first if you've been involved in a car accident.

Fairfax Video Studio helps businesses convert online visitors to clients through effective web video.