Fairfax Video Studio Blog

Social Media for Professionals: The Best Referrals and Free Advocacy

mindy@fosterwebmarketing.com (Blog Author)73461 — Sun, 22 Jan 2012 08:00:00 EST

Social media may seem like a lot of work, but the beauty of social media is making it work for you. By investing the time and resources into services like Twitter, Facebook, and YouTube, you can enjoy a variety of different benefits. The benefits of social media for professionals can include a higher volume of referrals, creating contacts in your field, and free advocacy from your past or current clients.

Social media is most certainly social. And, just like any social relationship, you must put something into it to get something out of it. Creating profiles, updating friends on what you are doing, responding to comments left by followers, and uploading photos and videos are all necessary for enjoying the benefits of social media. So, what do you get in return? Here are a few (of the many!) benefits you can expect:

Referrals and Word-of-Mouth: Participating in social media increases your exposure enormously. In many law and medical offices, it's now common to see notifications at the front desk asking customers to check out the practice on Facebook. If your clients or patients “Like” your practice on Facebook, their entire network of friends will see your practice and have the option to click on your link to learn more. Some of your clients may have over a thousand Facebook friends... imagine that kind of exposure.

Camaraderie: Services like LinkedIn offer an online social network service for professionals. When you join LinkedIn and make connections on the site, you create a web of colleagues and contacts that can help you. Having a robust LinkedIn account may lead to more referrals, invitations to events, and access to other professionals who you may want to work with. Think of your LinkedIn account as your Facebook for business contacts.

Free Advocacy: Past and current clients can leave comments on your Facebook page or submit “tweets” about your practice. This is an excellent source of testimonials.

At the Fairfax Video Studio, we don't just create excellent video for professionals, we also provide expert guidance on social media and web marketing. We would only be half-delivering if we helped you produce beautiful video yet did not handle search engine optimization and social media optimization of your video.

To learn more about video production, social media marketing, and the evolving web environment, call the Fairfax Video Studio at 1.877.477.STUDIO.

When You Think about Marketing, Do You Show Instead of Tell?

mindy@fosterwebmarketing.com (Blog Author)73458 — Fri, 20 Jan 2012 08:00:00 EST

If you have ever studied creative writing, then you have probably heard the phrase, “show instead of tell.” What does this mean? It means that writers do nothing for the reader if they simply “tell” them a story. Instead, writers should “show” their story to the reader with vivid imagery and tactful narration. When we create video marketing for professionals, we take the same approach.

As a reader, do you typically find the “About Me” section of a website to be attractive, intriguing, and leaving you thirsting for more? It's extremely unlikely. You may have heard excerpts, such as “Blah Blah went to this college and developed a passion for law and therefore started his or her own practice and thus became the best attorney in the area... blah blah blah.” This is insufficient in really showing who you are.

There are tons of success stories. There are tons of Ivy League grads. You don't always stand out because you've checked all the boxes on the checklist; you stand out because you put yourself out there. This is why you need video.

Web video is the ultimate in showing. In creating a video, you are allowing yourself to make eye contact with the viewer. The viewer can now see your sincerity, aptitude, and desire to perform for them. If you have passion, it's now front and center and ready to be devoured by the increasingly mobile, video-watching, and critical web audience.

That clever “About Me” that you wrote? Yes, that is helpful and descriptive and telling. However, how many smartphone users are going to want to squint at all that text? In an age when internet speeds are fast enough to stream high-def video, you can't afford to expect your website viewers to spend a significant amount of time reading text. Video can capture their attention immediately and in the most convenient format.

When you are trying to attract the attention of those searching for services on the internet, it's critical that you show them who you are as quickly as possible. When you are ready to show your potential clients what you are all about, give the DC video production firm the Fairfax Video Studio a call at 1.877.477.STUDIO

2012 Nikon and Canon Professional Camera Rumors | DC Video Production

jim@fairfaxvideostudio.com (Blog Author)72496 — Sun, 08 Jan 2012 08:00:00 EST

2012 is promising to be a huge year for photography-related announcements. At our DC video production studio, we use digital single lens reflex (DSLR) cameras to shoot some of our video and still images. We like DSLR cameras for their portability and large image sensors, but one of the main draws is the ability to use exotic and specialty lenses. We have been using and thoroughly enjoying Nikon's D7000, as it provides excellent video quality and top notch image quality for normal photography.

As with most things electronic, there's always something new on the horizon. Consumer quality DSLR cameras are usually on a 1 to 2 year replacement cycle. The pro quality cameras typically get replaced every 4 years with a minor refresh at mid-cycle. Rumors have been buzzing about which pro quality cameras are to be released in 2012. Here is the latest so far:

Nikon D4 - The successor to Nikon's wildly popular D3 is likely to be released on January 6, 2012 at Nikon's Thailand headquarters. Nikon has created a special press event, which sometimes means a big announcement. It makes sense for Nikon to release the D4 the winter before the Summer Olympics, as the D3/D4 is Nikon's flagship sports camera. Expect the price to hover around $6000 at introduction.

Nikon D800 - We are expecting the D800 to get a mid-January release, possibly at the PMA show in Las Vegas. The D800 is rumored to have a 36-megapixel, full-frame sensor, which is a fairly tall order considering Nikon's last full-frame camera to have more than 12 megapixels (D3X) cost nearly $8000. The D800 is likely targeting studio, landscape, and portrait shooters, while the D4 is for sports, action, and extreme low light shooting. Don't worry about the price though... it should be only around $4000!

Canon 5D Mark III - We aren't even sure of the correct name, but the successor to the 5D Mark II is rumored for a March or April 2012 release. The Mark II was such a success because it brought professional image quality and 21 megapixels at an affordable price. (It currently sells for between $2000 and $3000.) The new Mark III may go in one of two different directions - it will either compete with the D800 with a 30+ megapixel sensor, or it will inherit the 18-megapixel low light sensor of Canon's flagship 1DX camera. Canon is apparently watching the market and deciding how to proceed. We say, why not offer both?

Canon 7D Mark II - The 7D is Canon's flagship cropped sensor camera. Details are virtually nonexistent at this point, but we anticipate a release at Photokina in September 2012. If we had to bet, we would anticipate a Swiss army knife of a sensor (24 megapixels) that caters to both sports and landscape shooters.

At the Fairfax Video Studio, we are always keeping up with technology so we can provide the utmost in video and image quality for our clients. While it may be fun to get excited about the gear, our greatest asset at the video studio is our team of expert photographers and web video marketing experts.

If you are ready to get started with your web video campaign, give us a call at 1.877.477.STUDIO.

Should I Get a DSLR for Home Videos? Will My Compact Do Just Fine?

austin@fairfaxvideostudio.com (Blog Author)72495 — Sat, 07 Jan 2012 08:00:00 EST

Over the past few years, there has been a video revolution in photography. Digital Single Lens Reflex cameras (DSLR) were previously designed as photography tools only - they did not feature a video function. With the release of the Nikon D90 in 2008, all that changed. Now, video capability is one of the most important features of new DSLR cameras.

Compact “point and shoot” cameras have a longer tradition in offering video, but they historically have not offered high quality video. Compact cameras utilize a much smaller image sensor (the digital equivalent to film) than DSLR cameras, which puts them at a disadvantage when it comes to image quality. The desire for high video quality in a camera that can simultaneously produce still images is the main reason why a demand grew for DSLRs to offer video. One question that many are now facing is whether it is worth it to purchase a DSLR for home videos.

For normal home videos that are simply designed to capture the moment, purchasing a DSLR is overkill. Many compact cameras now offer high definition video capture and have somewhat narrowed the gap when it comes to video quality. If you are not going to purchase a dedicated camcorder (which is probably the best option for home videos), then a compact camera will be sufficient. It is more frugal to purchase a camera that can do both stills and video; for many, it is too expensive to purchase a dedicated video camera along with their still camera.

But... what if you already own a DSLR and are wondering if your DSLR can handle home videos? The answer to this question is more complicated than it may seem. Despite the video quality advantage DSLR cameras possess, they have historically had a hard time autofocusing during video capture. They also make noise as they focus, which can ruin the video's audio quality. Recent DSLR camera releases, like Sony's SLT line, promise to dramatically improve the autofocus and overall experience of capturing video on a DSLR.

So, it really depends on which DSLR you are using; some are definitely better than others. If you are interested in doing artistic video capture, the DSLR is highly preferred for its ability to select different lenses. If you haven't purchased a camera yet and are just interested in basic home video capture, skip the hype of the DSLR and grab a compact camera or a camcorder.

At the Fairfax Video Studio, we use a range of photographic and video equipment, from DSLR cameras to professional video camera rigs to green screen studios. We always ensure our equipment is modern and able to produce content that impresses the viewer. If you are ready to get started with your web video campaign, call the DC video production firm the Fairfax Video Studio at 1.877.477.STUDIO.

Social Media Experts? Why You Need Social Media for Your Web Video

austin@fairfaxvideostudio.com (Blog Author)72494 — Thu, 05 Jan 2012 08:00:00 EST

As an attorney, doctor, or other professional, you have probably not considered adding a social media expert to your staff. Facebook and Twitter may sound like something you only use for fun or to pass the time, but these social media services may be generating lots of business for much of your competition. While it’s unlikely you would ever need a full-time social media guru in your office to handle your marketing, it would be wise to incorporate social media marketing into your web video campaign.

According to Social Media Influence, there were only 4,300 job openings for social media jobs in 2009; this number has since grown to 21,000 jobs in 2011. These numbers suggest something very important about the shift in the marketing field toward social media. We have been creating web video for attorneys and other professionals for years, but we've always known that creating quality video content is only half the battle - social media will continue to rise in popularity as the premiere marketing tool for the 21^st century.

So what does this mean for your web video? By optimizing your video with social media, you can:

Broadcast video to an enormous audience: Video on your own website is crucial, but video on social media is just as important. Your video can be shared, tweeted, and “liked” - and therefore passed along to a much bigger audience.

Create a following that you can interact with: Social media is designed to be “social.” When you place a video on Facebook, Twitter, or YouTube, you allow viewers to comment on the video. This opens up the opportunity for a dialogue to occur, as you can comment back to viewers and answer questions. You should also aim to post comments about your activities or your work.

Word of mouth: If a client is particularly happy with the services you have provided, then they are unlikely to grab their address book and call every single friend to tell them about their experience with you. However, if you have a presence on social media websites, they can show their friends your content on the web by commenting about you via social media. This is excellent word-of-mouth marketing.

At the DC video production firm the Fairfax Video Studio, we understand social media and specialize in making it enhance web video. Creating great video content does not guarantee a great audience. Our experts can make sure your video is optimized for the ever more social internet. Instead of budgeting out a salary for a social media job at your office, just give us a call at 1.877.477.STUDIO. We can make social media work for you at a price you can afford.

Have we Reached the Point Where Video is Mandatory for Marketing?

austin@fairfaxvideostudio.com (Blog Author)71902 — Mon, 26 Dec 2011 08:00:00 EST

This question has been buzzing around the Web recently, as the latest statistics have shown a vast jump in web video revenue. Web video revenue rose from $1 billion in 2010 to $3 billion in 2011. According to comScore, 89 million people will watch around 1.2 billion videos per day in the United States alone.

The answer is a resounding “yes!” Web video is now mandatory for competitive marketing. Video is oftentimes more convenient for many Internet users, as they can either watch the video outright or listen to the audio while they browse other pages. A Forbes Insight study found that 75% of executives who participated in the survey watch web video at least weekly, and, furthermore, 65% of them have visited a vendor's website due to a video that they watched.

Video offers convenience, entertainment, and rapid delivery of information. A video also shows the viewer that you are serious enough about your businesses or services to make a video about them; it truly does convince viewers that you are legitimate. Video serves as an excellent vehicle for a positive first impression. At the Fairfax Video Studio, we produce many web videos for professionals, because it has been shown that potential clients prefer to get an idea of what the person is like before making the plunge.

If the statistics do not have you convinced, check out a few YouTube channels of popular companies that you enjoy. Most (if not all) of these companies have invested a tremendous amount of capital in maintaining an informative and entertaining YouTube channel. There is a reason for this - web video is mandatory for a successful marketing campaign.

Upgrade your marketing with web video today by calling the Fairfax Video Studio at 1.877.477.STUDIO.

Web Videos for Physicians can Reduce Patient Anxiety

austin@fairfaxvideostudio.com (Blog Author)71900 — Fri, 23 Dec 2011 08:00:00 EST

Big needles, the ominous odor of isopropyl alcohol, stuffy waiting rooms, the nurse failing to find a vein, and the dreaded stepping on the scale... only a few of the many worries patients possess as they contemplate coming in for a visit. A doctor knows better than anyone that the tiny worries or inconveniences associated with doctor visits are far outweighed by the benefit of being properly medically treated. While you cannot control every worry a potential patient may have about your practice, you can show them how clean and impressive your facilities are.

New patients sometimes need a little encouragement. Many medical practices are turning to web videos for physicians to help put their patients at ease about scheduling an appointment or surgery. A grainy or poorly composed photo of your surgery center will not put a patient at ease about scheduling a procedure with you. Likewise, a lack of impressive imaging of your medical office is likely to push away many potential patients.

At the Fairfax Video Studio, we recommend that physicians consider adding video tours and doctor office photography to their website and marketing campaign. If you have made the effort to provide comfortable accommodations for your patients, then it would be a waste to not display them in their best light.

It's also important to consider the personal impression a web video can leave on a potential patient. By introducing yourself and your practice via web video, you can display your passion for medicine, your personality, and your knowledge. These kinds of videos give those who are looking for a new doctor the assurance they need to schedule an appointment.

To discuss the benefits of web video, doctor office photography, or coming in for a shoot, give the DC video production company Fairfax Video Studio a call at 1.877.477.STUDIO.

Create Product Videos at FVS to Accelerate Your Business

austin@fairfaxvideostudio.com (Blog Author)71909 — Thu, 22 Dec 2011 08:00:00 EST

Similar to the Digital Advertising research study conducted by Break Media and Advertiser Perceptions, Liveclicker, Inc. has recently conducted studies of retailer sales in correlation with retailers' online video. In an analysis of 7,500 videos on 25 e-commerce websites, here are some of the statistics the company found:

Videos less than 30 seconds in length showed the best conversion rates with 4.54% purchase rate immediately following viewing

E-Commerce video for retailers average a rate of $2,026 per video, with an average of $3.74 per video play

The top retail video generated $769,897 in revenue

The average retailer saw number of year-over-year video views increase by 61% in November
(Statistics provided by PRWeb)

With sales numbers large, it is obvious that web video works across many facets of business. Web video reaches wide audiences because it is accessible and instantaneous. At Fairfax Video Studio, not only can we create professional quality videos to market your business or sell your product or service, our studio features a state-of-the-art Green Screen, allowing you to integrate virtually any background/text/etc. into your video.

Check out an example of one of our product videos created by the Fairfax Video Studio! Then call us at 1-877-477-STUDIO to get started creating professional quality product videos for your company, and watch as your business takes off!

NFL Players Using iPads Instead of Playbooks

austin@fairfaxvideostudio.com (Blog Author)71151 — Fri, 16 Dec 2011 08:00:00 EST

The Tampa Bay Buccaneers have started a trend that is poised to take off in sports: the iPad playbook. Instead of hauling around large paper books of plays and DVDs full of video for game preparation, the players can stream all this data to their iPads.

Apparently, the players love it! The hassle and weight associated with paper playbooks are sure to be quickly forgotten by the Buccaneers, but it seems as if their principle delight in switching to the iPad is the web video. NFL players are required to watch many hours of video of their opponents; they must study movements, plays, and tendencies. The Buccaneers have created a custom application for the iPad that allows them to stream all these videos to each player's device.

The Buccaneers can now watch their videos in the car, train, bus, or plane. Yes, they could have taken along portable DVD players... but these devices have awful battery life, and they cannot also function as a playbook and internet surfing device.

The convenience offered by mobile video-displaying devices, like smartphones and tablets, has been a major priority for the Fairfax Video Studio for some time now. We view video as the new format, one that will be consumed conveniently and more often than any other multimedia format. Smartphones and tablets are focusing on high-resolution screens for a reason - they know consumers are demanding more video.

If you are marketing on the web (and you should be!), you need to incorporate video into your campaign. To get started with your video marketing campaign, contact the DC video production firm Fairfax Video Studio at 1.877.477.STUDIO today.

RightsFlow Music on YouTube

austin@fairfaxvideostudio.com (Blog Author)71319 — Thu, 15 Dec 2011 08:00:00 EST

RightsFlow is a music licensing and royalty service provider which began in 2007. The company has recently been acquired by Google, which will integrate the RightsFlow technology into the YouTube platform. YouTube management will use this as a tool to keep copyright infringement issues at bay – especially after a lawsuit brought on by Viacom a few years back (in which YouTube won the case due to a law that protects companies from infringement suits if content is removed immediately following a violation).

How does the process work? Using the YouTube Content ID system already in place, the site performs an automated search to reveal which content is being used without permission. The RightsFlow system then uses its database to establish payment for the copyrighted music to provide the rightful owner with what they are entitled to. The system handles identification of owners’ rights as well as payments.

This acquisition will likely benefit both companies in the long run. RightsFlow will have the opportunity to expand as YouTube does, and YouTube will have to worry less about copyright issues- especially since music video channel VEVO is the most watched channel on YouTube averaging over 50 million viewers a month.

The YouTube music climate will see a number of changes in the coming months- musicians, artists and labels alike will begin to receive the credit they deserve for their original work. There are many ways to effectively integrate music into your marketing videos – we can help! Call Fairfax Video Studio at 1-877-477-STUDIO to get started today.

Liquid Lenses in Your Smartphone?

jim@fairfaxvideostudio.com (Blog Author)71149 — Thu, 15 Dec 2011 08:00:00 EST

You can expect your smartphone to take pictures with a liquid lens within the next few years. Glass optics (and occasionally plastic optics) have been used for many years in the photography, cinematography, and consumer fields. Glass provides excellent transmittance and clarity, but glass really cannot change shape. A liquid lens, on the other hand, has the ability to shape itself into whatever lens you could possibly need.

So how do these liquid lenses work?
All lenses have a particular shape that allows them to transmit and concentrate light in the fashion the designer intends. For liquid to be shaped into a lens, it is divided into 2 layers: a refractive liquid layer and a non-refractive liquid layer. The conductive non-refractive layer is set to touch electrodes that, when powered, can draw the non-refractive layer toward the electrodes. The refractive layer (the one functioning as a lens) is subsequently drawn toward the non-refractive layer via surface tension. This attraction can be tailored to shape the refractive layer into a perfect optical lens.

Can you zoom?
Well, not yet. Liquid zoom lenses are expected to come around 2014, while non-zooming prime lenses may be available by 2013. The fluid nature of a liquid lens permits it to focus extremely precisely and also to transmit light without much reduction in intensity. Liquid lenses can “stabilize” the image by positioning their electrodes in a certain way; this will make it easier to get blur-free shots without a flash.

The real test for liquid lenses is displaying a proven benefit over traditional glass optics. The hope is that liquid lenses will be able to overcome many of the physical limitations of glass optics with lenses that are of a wider focal length, more telephoto, smaller, and able to transmit light near 100%.

At the Fairfax Video Studio, we are always shooting with the most modern and capable equipment. We stay up to date on all the current trends and advances in image quality so that we can produce flawless video and photography for your project. Give us a call at 1.877.477.STUDIO to learn more about the many services we offer. We create video for professionals, companies, doctors, bands, attorneys, and any individual looking for true professional expertise.

Tom Jenkins of Theory Films has produced a video that perfectly exemplifies how creative video can gain a huge audience on the web.

austin@fairfaxvideostudio.com (Blog Author)71148 — Wed, 14 Dec 2011 08:00:00 EST

The video, titled “Address is Approximate,” has earned over 1.9 million views in just 18 days. The video uses stop motion animation and a clever story line to draw the viewer in. The story follows a desk doll that logs into the work computer after the owner leaves and uses Google Maps Street View to “travel” across the country. You can view the video here.

The video succeeds for several reasons:

The quality is stunning. The video was shot on a large sensor DSLR camera to produce clear video and shallow depth of field.

It is creative. The video uses stop motion to produce movement for the doll, while it simultaneously runs still images from Google Maps Street View to produce a video-like effect (one that takes you from New York to the West Coast fluidly). This dual use of producing smooth “video” from still images makes the video highly unique.

The video evokes emotion. If you read the comments left by viewers, you can see that they were moved by the doll's journey across the country. This makes a video very likely to gain many views.

At the DC video marketing firm Fairfax Video Studio, we understand that web videos succeed due to video quality AND content quality. “Address is Approximate” succeeds because it is content that entertains. We can help you shoot entertaining professional videos, and then we can also help you properly market these videos so they are viewed as often as possible. If you are interested in doctor videos, attorney videos, band videos, company videos, or individual projects, we can get the job done. Give us a call at 1.877.477.STUDIO to get started.

Online Video Ads Are Becoming Accepted By Consumers

austin@fairfaxvideostudio.com (Blog Author)70780 — Fri, 09 Dec 2011 08:00:00 EST

Whether you want to admit it or not, online video advertisements are becoming more and more frequented and accepted by the public. Chances are that your competition has already produced an online video advertisement, or are in the process of doing so.

Have you done an online video advertisement yet? If you haven’t here are some things to consider (Statistics from Freewheel):

The growth rate for video ad views in the third quarter of 2011 is faster than the growth rate of video views

Video ad dollars are projected to rise 52% this year

The growth rate based on Freewheel’s analysis of 12 billion videos on ESPN, Discovery, Fox, VEVO and Turner showed a growth rate of 128% for video ad views. Video views, on the other hand, grew 97%

Videos longer than 20 minutes had the most ads per video (5)

Ads placed on videos longer than 20 minutes had an 82% completion rate

What do these stats mean for you? It means that consumers are becoming more and more tolerant of online video ads and that you now have a new market that you can reach with your advertising campaign. If you need help filming your online video ads, or if you have any other web video needs, feel free to contact us at 1.877.477.STUDIO.

Most Viewed Channel on YouTube Looks to Increase Ad Revenue Percentages

austin@fairfaxvideostudio.com (Blog Author)70355 — Fri, 02 Dec 2011 08:00:00 EST

It’s no secret that music videos continue to rank among the most viewed on YouTube. As a part of the YouTube partnership program, music video channel VEVO, now featuring more than 45,000 videos, is currently ranked number one in overall views on YouTube. Among YouTube partner channels, VEVO ranks number one consistently with over 54 million viewers in October. Therefore, it makes sense that the music video channel would bring in a generous share of the ad revenue from YouTube.

However, continuing to grow under its parent companies, Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, VEVO itself looks to grow by increasing revenue. The site is currently in the midst of negotiations with YouTube, asking for a larger share of the site’s ad revenue (it is now at 65 percent, opposite YouTube’s 35 percent!). The music video site hopes to increase its share of ad revenue before CEO Rio Caraeff considers taking the venture public.

Does VEVO deserve more of YouTube’s ad revenue? YouTube itself has the most number of viewers, measuring 161 million, with Facebook coming in at 60 million viewers and VEVO by itself at 57 million. However, according to comScore reports, the number of music video views on VEVO’s individual site ranks far less than the music video channel does on the Google-owned YouTube. Negotiations continue as traffic for both VEVO and YouTube itself increase everyday.

Use Video and Photo Contests to Drive Traffic

austin@fairfaxvideostudio.com (Blog Author)70375 — Fri, 02 Dec 2011 08:00:00 EST

Have you considered doing a video or photo contest? If you have, why are you waiting to launch it? If you haven’t, you are falling behind your competition. Video and photo contests offer your audience (and future clientele) the opportunity to feel wanted and appreciated, as well as building the notion that you care about them and what they think. Some things to consider:

•Offering a contest on social media platforms like Facebook and Twitter will increase the number of “likes” and “followers” for your respective social media outlets.

•The increase in these fans and followers increase the amount of people you reach with you messages, deals and other marketing strategies.

•Contests humanize your company and offer your followers the opportunity to interact with your brand on a deeper level. Fostering the creativity of others shows that you care about them and that you aren’t just trying to hock your wares.

Once you launch your contest, be sure to interact with the participants when they make their entries. Don’t let the photos or videos sit there and stagnate; comment on them, say what you liked about them and encourage the participant to visit your website. You will be amazed at how impressed not only the participant is, but also how much those who visit your social media pages appreciate your interaction with others. The simplest interaction such as “liking” or commenting on a post gives impression that you care about your fans and value their thoughts and feelings. These simple actions of engagement establish your brand as not only a company, but as a positive member of the online community that truly cares about the consumer.

Recent Statistics Show that Mobile Device Users Watch Video Longer

austin@fairfaxvideostudio.com (Blog Author)69580 — Thu, 24 Nov 2011 08:00:00 EST

Statistics released last week show that web video consumers using tablets and smartphones are more likely than desktop users to watch web video and more likely to finish an entire video.

The company performing the research on web video, Ooyala, reported that:

In the 3^rd quarter of 2011, tablet users spent 30% more time watching video per internet session than desktop computer users.

Tablet users are twice as likely to complete an entire video compared to desktop video watchers.

Mobile device users (tablets and smartphones) were more likely to complete a video compared to desktop users, internet equipped television users, and gaming console users.

Smartphone users were twice as likely to watch at least 75% of a web video compared to desktop users. Tablet users were 2.5 times more likely to watch 75% of a web video compared to desktop users.

These trends in web video viewing indicate that web video must be optimized for mobile devices. The growing popularity of tablets and smartphones means that web video is only going to be consumed in greater quantity as time goes on.

It is interesting to note that many experts believe that mobile devices will supplant desktops for the majority of computing needs for the general population. Since video can be more accessible to mobile phone users than text (due to the screen size), it is important to recognize this trend and plan your marketing accordingly.

How to Increase Views for Web Video for Professionals

austin@fairfaxvideostudio.com (Blog Author)69579 — Wed, 23 Nov 2011 08:00:00 EST

When you research how to market with web videos, you may find many experts shout, "Content! Content! Content!" Yes, having quality content is critical to gaining more views and capturing your audience. However, great content will not automatically ensure that your videos are viewed by a wide audience. You need to understand context, placement, interaction, and understanding.

Context

Placing your content in the proper context is as important as creating good content. Those who are involved in attorney marketing know that placing your specialty in the right context means a dramatic increase in views. For example, attorneys who deal with insurance claims would be wise to release a video that highlights what they can do for people suffering from a major event that requires many insurance events - like a hurricane. Making a general video about insurance claims is one thing; creating a hurricane video (during hurricane season), which highlights all that you can do to help hurricane victims with their claims, will produce a much more convincing presentation.

Video Placement

Your video's placement on your web page is more important than you may think. Videos cast too far to the side or bottom of the page may be ignored. Also, don't forget to market your video properly with a good thumbnail for viewers to click on. The thumbnail image doesn't have to be a grainy frame from the video; it should be attractive.

Interactive Format

Your video needs to be interactive. YouTube is an excellent example of video interaction; viewers on YouTube can leave comments for you to respond to. Posting your video to social media sites (like Facebook) provides an essential ingredient to web marketing - a conversation between the advertiser and the audience.

Understanding

Having a total and complete understanding of your content shows your viewer that they should believe what you are saying. For instance, when producing marketing videos for doctors, it's beneficial if the physician demonstrates that they have a comprehensive understanding of the topic of conversation (both content and context). The content could be about Type 2 diabetes, and the context could be a recent study published about sugary drinks offered in schools.

What Do Video Marketing for Professionals and Sports Have in Common?

austin@fairfaxvideostudio.com (Blog Author)68122 — Fri, 11 Nov 2011 08:00:00 EST

Online video marketing for professionals and professional sports have at least one thing in common: they both benefit from the growing demand for online video.

Were you aware that streaming live sports over the internet to mobile devices and home computers is a $1.3 billion industry? The NFL, MLB, NBA, and NHL pull in $1.3 billion in combined revenue per year from streaming video online. This figure is only expected to rise each year.

The incredible amount of revenue tells us one thing - there is an increasing demand for web video content.

Such a demand for mobile web video content indicates that the hardware and infrastructure are there to support heavy web video marketing. For instance, if you are interested in creating marketing video for attorneys, you can film videos for your website and YouTube. Since video demand is on the rise, consumers will be looking to watch video when they arrive at your website. Being ready with helpful and informative videos is crucial to making conversions.

DC video production company Fairfax Video Studio has helped many people create effective and affordable YouTube and web video campaigns. We have the professional staff necessary to create incredible video, but we also have experts in marketing your videos properly on the web.

If you preferred, you could purchase several thousands of dollars worth of camera equipment, take classes to learn how to operate it, and then film your own professional videos. However, having pro video only gets you half way there. You can benefit from real expertise in how these videos are optimized for your target audience on the web. You can save money by targeting your audience properly and maximizing each video's power on the web.

To capitalize on the growing demand for web video and get started with your web video campaign, give us a call at 1.877.477.STUDIO.

USPS Turns to Professional Video Marketing to Get the Word Out

austin@fairfaxvideostudio.com (Blog Author)68120 — Thu, 10 Nov 2011 08:00:00 EST

The United States Postal Service, an entity many of us rely upon, has fallen on hard times. How hard have they fallen? Well, they are expecting a loss of nearly $10 billion in 2011 alone. According to the law, the Postal Service is guaranteed funding for its retirees, even if it cannot pay its retirees itself. In an effort to save money and avert a taxpayer funded bailout, the Postal Service has turned to web video to make its voice heard.

The Postal Service's video is an animated presentation highlighting the issues behind the lack of revenue for the Postal Service. The video urges taxpayers to lobby Congress to pass the ISSA-ROSS Postal Reform Act of 2011. This reform would change the way the post office operates, and it is projected to save lots of money and allow the Postal Service to pay its retirees itself, without initiating a bailout.

What does this mean for you?

The fact that the Postal Service turned to video says something about the status of web video. Instead of making banners, advertising, or mailing out letters, the Postal Service decided to create a web video. Web video is one of the internet's fastest growing and most widely consumed commodities. Web video is now in your pocket on a smartphone, on your Facebook wall, and even accessible on internet-connected televisions. If you want to get the word out, turn to web video.

If you are searching for a larger web presence and more business, you may want to follow the Postal Service's lead and create your own web videos. At the Fairfax Video Studio, we specialize in creating video for professionals, musicians, businesses, or anyone else who has a video project in mind. With our combination of professional artists, technicians, and internet specialists, you will have a devastatingly effective combination of pro video and cutting edge internet strategy.

Give us a call at 1.877.477.STUDIO to begin your web campaign.

YouTube Animation Tool Gives You No Excuse Not to Have Video

austin@fairfaxvideostudio.com (Blog Author)68123 — Sat, 05 Nov 2011 08:00:00 EST

If you are looking to have some fun on YouTube (or if you don't have a camera), you can now create YouTube videos with the GoAnimate tool via the new YouTube Create service.

The service offers you the chance to create basic YouTube animation videos via a limited, free version and a paid, full version. The service does not give you a ton of dexterity, but for something simple or funny, it may work in a pinch. For instance, we may not recommend these videos for serious attorney marketing, but they may provide a lighthearted platform for a tutorial video. The graphics and movements of the characters are somewhat limited, and the speech audio can be generated from a computer reading text you have written. You can, however, insert audio into your GoAnimate project via an mp3 file.

These limitations may actually offer you some creativity with your videos. Using a simple platform to express a viewpoint or present information can be very persuasive. At the Fairfax Video Studio, we often work with our clients to simplify presentation and focus more on content.

If you are working on a personal project, YouTube campaign, or other marketing video, give us a call at 1-877-477-STUDIO. We specialize in both professional video production and creating ideal content for the web. We shoot a tremendous amount of video for professionals and would love to help you enhance your web presence with professional web video.

YouTube Creator Playbook SEO Part 4: Thumbnail Optimization

austin@fairfaxvideostudio.com (Blog Author)66524 — Sat, 15 Oct 2011 08:00:00 EST

With the launch of the YouTube Creator Playbook, YouTube has created an amazing opportunity for YouTube users. The playbook spells out how to make good videos for YouTube and how to optimize them properly. When marketing on the web, it is imperative that you follow modern SEO practices and incorporate these tactics into your content. In Parts 1, 2, and 3, we discussed how you can improve SEO performance by increasing your presence in the YouTube community, using analytics tools, and writing good metadata for your videos. The fourth YouTube SEO element you need to know about is thumbnail optimization.

Your video's thumbnail is the perfect opportunity to attract a viewer. When you search YouTube or Google, you will see thumbnail images that preview the video. The thumbnail does not have to be a frame from the video itself; instead, it can be any image you desire. Uploading an attractive image to use as your thumbnail can massively impact your ability to convert potential clients.

So what makes a good thumbnail? A good thumbnail image is attractive, appropriate, and well-conceived. At the Fairfax Video Studio, our DC video marketing team works with many clients on creating and selecting perfect thumbnail images. To watch our video highlighting the 4 most beneficial SEO practices for YouTube, click here. To get started on your YouTube campaign with professional video production and expert SEO, contact the Fairfax Video Studio at 1.877.477.STUDIO.

YouTube Creator Playbook SEO Part 3: Metadata

austin@fairfaxvideostudio.com (Blog Author)66523 — Fri, 14 Oct 2011 08:00:00 EST

In the YouTube Creator Playbook, there are 4 SEO practices mentioned that can help give your videos the highest search rating possible. In Parts 1 & 2, we discussed building a presence in the community and using analytics to improve your video. In Part 3, we are going to go over a somewhat boring but incredibly essential element of SEO -- Metadata.

So what is metadata? Metadata comprises the titles, tags, and descriptions that you write for your video. This information can be referred to as "optimization" because it is in place precisely to help search engines find your video. You cannot afford to make amateur mistakes when incorporating these items into your video.

YouTube actually has a set of rules that they advise users follow when writing metadata. These kinds of rules can change often, and at the DC web marketing firm Fairfax Video Studio, we pride ourselves on our interpretation and implementation of these rules. SEO evolves as fast as electronics, and it takes a lot of work and experience to properly optimize web content.

To help YouTube users understand the SEO tactics outlined in the YouTube Creator Playbook, we have filmed a short video that you can find here. The video highlights different SEO topics and provides links for you to access more in-depth information.

To optimize your videos for effective YouTube marketing, give the Fairfax Video Studio a call at 1.877.477.STUDIO.

YouTube Creator Playbook SEO Part 2: Investigate Peaks and Valleys

austin@fairfaxvideostudio.com (Blog Author)66522 — Thu, 13 Oct 2011 08:00:00 EST

In Part 1, we discussed the importance of SEO for your YouTube channel and introduced the SEO content in the YouTube Creator Playbook. In this section, we will discuss how to investigate peaks and valleys to help your search result rankings with Google and YouTube. All four of the most important SEO practices for your YouTube channel are discussed in our video, found here.

Investigate Peaks and Valleys

Peaks and valleys represent the effective and ineffective aspects of your videos. Some characteristics of your video will lend well to scoring high in search results, while other characteristics will downgrade your video. YouTube rewards users who use analytics tools like Google Insight to help display data about how they can improve their video.

In other words, using these analytics tools will give you advice on how to improve your videos and how they are "optimized" for search engines. Also, you are rewarded for using the analytics tools in the first place. YouTube wants quality content for its website, and they will help your video succeed if you follow their advice on ways to improve it.

To learn more about optimizing your YouTube campaign, give the DC web marketing experts at the Fairfax Video Studio a call at 1.877.477.STUDIO today.

YouTube Creator Playbook SEO Part 1: Cross Promotion & Collaboration

austin@fairfaxvideostudio.com (Blog Author)66521 — Wed, 12 Oct 2011 08:00:00 EST

YouTube is the premiere video sharing service in the world. YouTube used to be known as a site for sharing funny videos, but it has since evolved into a massive resource for marketers looking for web exposure for their company. It is no surprise that video has quickly become one of the best media formats for web marketing, especially given that YouTube has become so successful that it now ranks as the world's second largest search engine (behind its parent company Google). To help YouTube users get the best exposure, YouTube has released The YouTube Creator Playbook.

The playbook focuses heavily on helping you market your own videos and your YouTube channel. This practice is essential to your SEO (search engine optimization) strategy. Without optimizing your videos so they rank highly in search engine results, the people you are marketing to will not see your video. At the DC video production firm Fairfax Video Studio, we have created a video describing the 4 most important aspects of SEO from the YouTube Creator Playbook. You can view the video here.

Cross Promotion & Collaboration

In order to be successful on YouTube, you need to be social. What do we mean by social? We mean you need to promote other YouTube channels on your own channel and promote yourself on other YouTube channels. This can be as easy as subscribing to other YouTube channels and asking others to subscribe to your channel.

Cross promotion & collaboration is about creating a presence in the community. YouTube will rank your channel higher (and thus allow it to get more exposure in search results) if you participate in the YouTube community.

The Fairfax Video Studio specializes in SEO strategy and implementation, as well as professional video production. To learn more about the playbook or SEO, contact us at 1.877.477.STUDIO.

The Significance of Amazon's Kindle Fire

austin@fairfaxvideostudio.com (Blog Author)66226 — Sat, 08 Oct 2011 08:00:00 EST

Amazon's release of the Kindle Fire is the latest development in the expansion of web video. The Kindle Fire is similar in design and purpose to Apple's iPad; however, it is less feature-rich to help bring it down to its $200 starting price. The price makes the Kindle Fire a game-changer in the emerging tablet market, but the real news is its video streaming service.

With the Kindle Fire, Amazon Prime users can stream television shows, movies, and online videos to their device via Wi-Fi. The Kindle Fire only has 8 gigabytes of internal flash memory; however, the concept for the Fire is that users will adopt "cloud" computing and store most of their web video content online. Kindle Fire users can purchase a movie and have it catalogued through their Amazon account. When they wish to view the movie, they can stream or download it to their device and watch it on the go. The movie (or other content) will always be available to stream or download again, so it can be safely deleted from the Kindle Fire's hard drive.

The significance of devices like the Kindle Fire is that video is becoming sharper, faster, and more prevalent on mobile devices. This means that video has truly been recognized by the market as a valuable and desirable commodity. The Kindle Fire signifies that mobile video is here to stay.

While the Kindle Fire does not offer mobile broadband yet, many other tablets and smart phones do. Amazon's cloud concept for the Kindle Fire aims to show how affordable and capable a mobile multi-media device can be. You cannot afford to ignore this trend when considering your web marketing campaigns. Over the next few years, these devices will be pervasive and a major avenue for spreading the message about your company. Give the Fairfax Video Studio a call at 1.877.477.STUDIO to speak with video production experts who can help you with your web campaign.

Social Media Faceoff: Move over Facebook, Here Comes Google+

austin@fairfaxvideostudio.com (Blog Author)66225 — Fri, 07 Oct 2011 08:00:00 EST

Whether it is creating its own niche or simply encroaching on someone else's, Google+ has burst onto the social media scene with unbelievable success. When was the last time you heard of a website increasing its membership by 30% in just 2 days? Still in its infancy, it's difficult to determine whether the success of Google+ is due to hype or if it's truly a desirable social media service.

As of September 26^th, 2011, Google+ membership was estimated at 43.4 million users by Ancestry.com-founder Paul Allen. While many explanations exist for the recent uptick in Google+ growth, one of the leading theories points to dissatisfaction with Facebook's new series of upgrades. Facebook has radically changed its user interface with its new Timeline profile, a Twitter-style news ticker, and new media-sharing capabilities. The long-term effect of Facebook's changes remains to be seen. But, in the short-term, many disgruntled Facebook users may be trying Google+ in search of greener pastures.

Another explanation for Google+'s popularity is its unique feature set, which includes the group video chat feature called Hangouts. In Hangouts, up to 9 Google+ users can video chat with each other simultaneously. Google+ has definitely gotten the memo about the expanding popularity of web video. Other interesting Google+ features include the Circles theme for organizing your friends and a collection of social games.

With the expansion and acceptance of a new social media service comes a need to adapt to the market and discover ways to use the shift to your advantage. DC video production experts with the Fairfax Video Studio may be known for their expert camera techniques, but they also help clients market their videos effectively on social media sites like Google+. To learn more, give us a call at 1.877.477.STUDIO.

Three Things You Need to Know about the Latest Facebook Update

austin@fairfaxvideostudio.com (Blog Author)66224 — Thu, 06 Oct 2011 08:00:00 EST

Facebook has recently installed a major update to its service, which CEO Mark Zuckerburg claims will "transform" the media industry. You may already be aware of many of them, but here are 3 major changes that Facebook has undergone in the past few weeks:

1. Magazine-style profile: Many people enjoy keeping a scrapbook to document their events and accomplishments. Facebook has launched their Timeline profile, which documents the user's life like a scrapbook.

2. Twitter-style ticker: The newsfeed on Facebook has been redesigned to mimic Twitter. Now all of your friends' activities will be announced in one place, which allows you to follow them easily.

3. Greater media integration: From now on, Facebook users will be given the option to allow Spotify, Hulu, and Netflix to post updates about how they are using the service. For instance, if you are listening to a song on Spotify, Facebook would create a link to the song in the form of an update on your profile. This is implemented in order to increase the ease with which friends can effortlessly recommend what they are listening to or watching.

Reactions have been mixed. But, according to a recent Mashable survey, 72.2% of Facebook users are not happy with the changes. These results should be taken with a grain of salt, though; it is very common for Facebook users to be more upset that they need to relearn the new layout rather than actually disliking the new design.

So, what's the point? Facebook needs to stay competitive. They are obviously feeling the burn from competitors like Twitter, hence the updated newsfeed. The media integration is simply Facebook acknowledging the increasing presence of web video and music in social media. At the Fairfax Video Studio, we work with our clients to promote their marketing videos for maximum effect on social media sites like Facebook. Give us a call at 1.877.477.STUDIO for an all-in-one video production and marketing solution.

DC Video Production Firm on Taylor Guitars' Excellent YouTube Video

austin@fairfaxvideostudio.com (Blog Author)65130 — Sun, 25 Sep 2011 08:00:00 EST

Seeing is believing, and no one understands this better than Bob Taylor of Taylor Guitars. Bob used a video on YouTube to respond to a complaint one customer had about United Airlines mishandling his guitar. If Taylor Guitars posts a small notice on its website, only a few customers notice. If Taylor Guitars produces a video that shows Bob Taylor speaking about the issue from his factory, then over 550,000 people see this video on YouTube. Companies that specialize in video production in Washington, DC help business owners produce and market videos like Bob Taylor's video.

The Taylor Guitars video speaks about the issue and addresses how a guitar can break when handled by an airline. However, Bob Taylor took it one step further in posting tips on the Taylor Guitars website for those traveling with their guitar. Also, Bob Taylor declares that Taylor Guitars will service any guitar damaged in this way. Essentially, Taylor has created a video that depicts himself and his workers, addresses a problem, and poses solutions.

It's not every day that a company owner records himself responding to a customer's issue. This video creates a dialogue with the customer, which is a key feature of successful marketing. YouTube users can comment on Taylor's video, but the key to the video's effectiveness is that the owner is speaking directly to the customer... and obviously making an effort to help.

At the Fairfax Video Studio, we are highly experienced in creating professional video for businesses. While creating quality video is important, the other half of the battle is creating effective content in the video and knowing how to market that video online so it reaches a sizable audience. Taylor played his cards right; he spoke to the customer, offered help, and utilized the massive exposure of YouTube. Give us a call at 1.877.477.STUDIO to reach out to your customers in a powerful manner with video.

Washington, DC Video Production Experts at Fairfax Video Studio Present 9/11 Video

austin@fairfaxvideostudio.com (Blog Author)65128 — Fri, 23 Sep 2011 08:00:00 EST

Where were you when you first heard about the 9/11 attacks? What were you doing? Unless you were a young child during the attacks, you can probably answer this question vividly. Hearing the stories of what others were doing during the attacks illuminates the impact this event had on both our nation and the human soul. Fairfax Video Studio cinematographer Jim Folliard, an expert in video production in Washington, DC, has created a video depicting the stories and reactions of many Fairfax Video Studio employees to the 9/11 attacks.

While it is hard to imagine anyone forgetting about the 9/11 event, it is still important for us to document the reactions to the event and to remember it forever. The next generations will be able to watch these videos to get an intimate impression of what transpired on 9/11 in our hearts and minds.

For many of us, where we were during the attacks of September 11, 2011 is seared into our memory; that day signified the start of a series of changes for the American people. We are now more conscious than ever of global terrorism, weapons of mass destruction policy, and Middle East politics. Although 9/11 may have spurred some major changes in America, these changes have failed to alter our resolve as a nation to continue our treasured way of life in the face of terrorism.

Facebook's Video Chat Feature Demonstrates the Benefits of Web Video

austin@fairfaxvideostudio.com (Blog Author)65127 — Wed, 21 Sep 2011 08:00:00 EST

It's apparent that Facebook is feeling the heat from Google's new social network Google+. Announced just a week after the Google+ launch, Facebook's video chat feature promises a "one-click" solution to video chatting. In other words, Facebook claims their video chat service is the easiest to use, as video chats can be enabled by simply clicking on another active Facebook friend in a chat list. Google+ has recently wowed the social networking community by offering its video chat feature called "Hangouts," which allow more than two people to video chat at once. Facebook only offers a two-person video chat.

What does this latest development in video chatting mean for adding web video to your website? There are many benefits to web video, but this specific video chatting feature signifies that video is completely here to stay. Internet technology has advanced to the point that video is no longer a luxury... even many cell phones can now record and share video.

With web video becoming widespread and massively consumed, it is no longer possible for next-gen marketers to ignore the benefits of web video. Not only does video communicate information in a quick and convenient fashion, it also is simply regarded as cool and desirable.

There may be more than one way to skin a cat, but video is this era's marketing necessity. If you are ready to create high-definition video for your website, as well as benefit from professional web marketing expertise, give the Fairfax Video Studio a call at 1.877.477.STUDIO.

DC Video Production Company Can Help You Reach 71% of US Web Traffic

mindy@fosterwebmarketing.com (Blog Author)62214 — Wed, 17 Aug 2011 08:00:00 EST

The statistics don't lie - consumers are showing a stronger interest in web video each year. At this stage in the game, video is fast becoming the preferred method of entertainment and information on the internet. Businesses can't afford not to offer video, and DC video production firms, like Fairfax Video Studio, have been helping companies enhance their web appeal. Here are some of the latest stats from VaterNews:

71% of all United States internet users use video sharing sites like Vimeo and YouTube. This is up from 66% in 2010.

28% of all worldwide internet users visit a video sharing site on any particular day. This is an increase from 23% in 2010 and 19% in 2009.

Video views are up to 3 billion per day on YouTube. That is up from a mere 8 million per day in 2005.

So, yes, there are a ton of people using the internet to watch video. Have you noticed the change on news reporting websites? These websites were previously dominated by text and low-res photos, but they now contain a healthy selection of videos (some stories are even video only). Now that the technology has developed to the point that it can deliver what consumers demand, video is taking the reins as a major internet commodity.

These statistics definitely represent an upward trend in video consumption, but they also represent something else -- an enormous market for you to tap into. You don't have to take our word for it; many companies have been implementing web video in their marketing campaigns with great success.

If you are ready to tap into that 71% (and growing) of US web users, consider adding video to your online marketing campaign. Not just any video will do; it's imperative that your video include professional visuals and a theme that entices the viewer. Contact the DC-area video production company Fairfax Video studio at 1-877-477-7883 to get started today.

Time Is Money! Stop Wasting Both by Using FAQ Videos on Your Website.

mindy@fosterwebmarketing.com (Blog Author)62213 — Tue, 16 Aug 2011 08:00:00 EST

The Frequently Asked Questions (FAQ) section of your website is not just there to share information... it's also there to help save you time and money. There is not a successful business on Earth that has ample time for their sales professionals to answer the same exact questions all day over the phone. DC video production firms like Fairfax Video Studio are available to help you address this issue.

Instead of answering common questions, your team should be working on closing a deal or assisting people with issues that are more complicated. Text-based FAQ sections are often ignored or lightly skimmed. When someone is clicking through pages of text, the task can become monotonous. Even if your FAQ is beautifully written and filled with insight, your words may be cast aside in favor of the pretty videos on the competitor's website.

You can stand out with video, and marketing is all about standing out. Yes, it is certainly important for your FAQ section to stand on its own with regards to helpful content; however, attention spans on the internet are shorter than, well... they may actually be the shortest attention spans we can think of. By filming attractive videos with solid, helpful content, you will stand to convert more potential clients.

You cannot afford to have a forgettable FAQ section. People will pay attention to your FAQ section if it includes video, and they will be less inclined to call and ask the same questions that are answered on your website. The FAQ video section tells people that you mean business and are an expert in your field. Let us help you bolster your web marketing appeal by calling 1-877-477-7883 today.

Video Production in Virginia Helps Political Campaigns Reach Voters

mindy@fosterwebmarketing.com (Blog Author)61128 — Thu, 04 Aug 2011 08:00:00 EST

Political contests are now won on the web, which was illustrated clearly by the 2008 presidential campaigns. Social media giants, including Facebook, Twitter, and YouTube, are capable of reaching voters in ways that television, live appearances, and canvassing cannot come close to matching. Web video is an incredibly effective way to disseminate information and leave a lasting impression on voters, and social media sites can host and help spread your videos.

So why is web video so effective for your political campaign? If you want your politician's voice to spread rapidly, use web video to:

Be shown in your best light - Much like a television commercial, web videos allow you to present your politician in the correct manner. Using professional video equipment, audio equipment, and trained technicians for an ONLINE video will allow you to reach numerous voters without the cost of television ad time.

Save money - Web videos can be uploaded to YouTube for free and stay there for an unlimited amount of time. You can even create your own channel to help promote your candidate. Unlike television commercials, your web marketing videos only cost money to produce, not to air.

Go viral - By now you are probably familiar with the idea of "YouTube celebrities" and online videos that spread like wildfire. To get good exposure on the web, you need to have a spectacular idea, film the video well, and know how to market the video online. At Fairfax Video Studio, we are not only committed to producing professional video, we are also leaders in the field of Search Engine Optimization (SEO) to make sure your video gets viewers online.

Are you ready to tap into the most affordable and effective method of political campaigning? Contact the Fairfax Video Studio at 877-477-7883 to get started today.

DC Video Production Studios Can Help Get Your Office Recruits on Board!

mindy@fosterwebmarketing.com (Blog Author)60713 — Fri, 29 Jul 2011 08:00:00 EST

It's 7:30 on a Monday morning. Your new recruit barely slept last night, the thoughts of their first day at work furiously drumming on their mind like an ecstatic university marching band. They don't have to be in until 9:00 AM, but already they are sipping their coffee skittishly in anticipation, wondering if their deodorant will hold up under the torrents of nervous perspiration, and planning their affect with tact in hopes they make a favorable impression. And then... an email containing a video link pops up in their inbox.

This video, to the ruffled recruit's amazement, welcomes them cheerfully and gives them a preview of what their first day will be like. The video may introduce some key players at the company, illuminate the kitchen and restroom locations, or highlight some unique office policies that it's best to know before you begin work. DC video production studios can help your corporate onboarding efforts in creative and inviting ways - it is imperative that you give your new employees the right message when they first come on board.

Your company's success rides upon employee attitudes, confidence, and mental wellbeing. Proper onboarding procedures will give them the best start. It's important that they feel comfortable, know their role, and be presented with information and media that excites and challenges them.

You may be saying, "I've seen corporate welcome videos before, and they are typically boring." Well, anything can be boring if you produce it as such. By using green screen technology, advanced photographic technique, and professional special effects, any video can be engaging and effective - it can be argued that videos in the corporate setting need this creativity more than anything.

Have the professionals at Fairfax Video Studio help bring your new employees on board. We can produce professional quality video, presentations, special effects, and whatever else you can conjure up to help your new recruits succeed. Give us a call at 877-477-7883 today.

Professional Editing for Your Home Video

mindy@fosterwebmarketing.com (Blog Author)60375 — Thu, 28 Jul 2011 08:00:00 EST

Do you have an old stack of home movies laying around that you simply don't know what to do with? Have you caught yourself wanting to view old family videos but not had a device that can play your film cassettes? By using a professional video editing service, you can turn your ordinary home videos into beautiful works of art that are also enjoyable family heirlooms.

Capturing family pictures and video has always been an American pastime. Ever sit through a vacation slide-show, eagerly looking for pictures of your mom or dad, your favorite aunt, and of course, you? As technologies advance and prices drop over time, your memories become captured on different media like Betamax, VHS, Super 8, DVD, HDD, and now flash memory. It is difficult to maintain all the viewing equipment to cater to different cameras and different video formats.

Consider bringing your home video in for professional editing. By using a professional video editing service, you can consolidate home videos and pictures from multiple formats into quality DVD. This conversion is often more affordable than advanced video editing software, with results that aren't borne of trial and error. Professional video editors can preserve or perhaps even enhance original audio and video quality, add music to fit a theme, and provide creative and fun transitional effects. There's no doubt that the memories preserved in well-crafted home video can be some of the most powerful and sentimental gifts to give. They're perfect for birthdays, anniversaries, graduations, retirements, and as souvenirs from a family reunion.

Give us a call at Fairfax Video Studio. We're a professional DC video production studio ready to work with you to transform your home videos and photos into a priceless and lasting work of art that your whole family will love forever. Contact us at 877-477-STUDIO to discuss your old footage and new ideas.

Green Screen Rental

mindy@fosterwebmarketing.com (Blog Author)60374 — Wed, 27 Jul 2011 08:00:00 EST

Everyone knows you can't really leap tall buildings in a single bound. At least not without a million-dollar budget, lots of special effects, and tons of takes. You've seen the behind-the-scenes "how did they do that?" clips that detail how an actor can be seen free falling from a cliff - without ever scaling a mountain. Maybe you've seen footage of how video producers mix live action with animation. If so, you've experienced the power of green screen video.

Did you know our green screen is available for rental? It is, and it could be the perfect solution for your web video needs.

The advantages to filming in a green screen studio are numerous. You save both time and money filming in a green screen studio because the technology gives you the opportunity to present yourself in a virtual setting of your choosing. You'll only have to travel a few miles to be able to film yourself in the middle of a lush tropical rainforest, on the summit of Mt. Everest, or maybe in deep space. There's no need for exotic immunizations, Sherpa guides, or budgeting for the price of rocket fuel. Not to mention all the post-production freedom that green screen studio filming allows; if you're not happy with the color or background, it can be changed immediately and seamlessly.

Studio rental means you won't have to worry about a thing or invest tens of thousands in equipment, let alone the capable staff who can put it to work for you. We'll provide the studio space, the cameras, and the expert cinematography. All you have to do is show up!

Contact Fairfax Video Studio at 877-477-STUDIO to discuss scheduling a studio rental at very affordable rates. You'll find our DC video production facilities and staff to be friendly, professional, flexible and fun.

What Can We Learn About Web Video From The Recent NFL Lockout?

austin@fairfaxvideostudio.com (Blog Author)60217 — Fri, 22 Jul 2011 08:00:00 EST

You can learn about the NFL’s labor negotiations and new collective bargaining agreement on any television news station and on any sports website. However, the national media coverage of the NFL lockout tends to focus only on the teams’ owners, the star players, and the details of the deal. The main group of people affected by the negotiations – the almost 1,700 professional athletes on 32 team rosters – often don’t have the opportunity to voice their own feelings and opinions on the subject or let fans know what the lockout means to them.

Luckily, the world of web video has been evolving quickly over the past few years. Websites like YouTube have developed from places to post funny pet antics and bloopers to places where individuals can post professionally filmed and edited pieces that reach across the country and across the world. At the same time, the cost of producing and posting video has become increasingly more reasonable. The result? During the five month NFL lockout, a number of players were able to reach out to fans by using studios like Fairfax Video Studio in order to ensure that their thoughts and hopes were able to reach a broad audience.

Perhaps the most exciting aspect of how NFL players used our video studio to project their own messages during the lockout is that it is just one way that the power of web video can be harnessed. Individuals no longer have to worry that their voice will be lost in a din of opinions, arguments, and controversy – or that they will be ignored by larger media sources. With web video, regular people can take power into their own hands and make sure that their message gets through, exactly the way they want it to.

We were exhilarated to see just how large an affect internet video could have on a large issue like the NFL lockout this summer – and we are even more exhilarated to realize the enormous and wide-ranging future potential of web videos. Even we are wondering: what will web video accomplish next?

Fairfax Video Studio And The NFLPA Team Up To Reach Football Fans With A Message

austin@fairfaxvideostudio.com (Blog Author)60218 — Fri, 22 Jul 2011 08:00:00 EST

Fairfax Video Studio packed up and traveled to the National Football League Player Association (NFLPA) offices in Washington DC today in order to help the league’s players get the message out: they have finalized their collective bargaining agreement and are ready to get back on the field in time for pre-season training.

As the NFLPA representatives and other players wrapped up their labor negotiations work, they took the time to sit down with the staff at Fairfax Video Studio to send personal messages about the lockout and the coming season to their friends, family, and fans. Many expressed their relief that the longest work stoppage in NFL history was coming to an end and many were grateful that they were able to resolve a number of issues that were important to players. Almost all players shared their joy at being able to return to work and the game that they love.

The NFL lockout began in March – and it has been a frustrating and difficult process for both athletes and owners to agree on new rules and policies, including a new revenue split, a new rookie wage system, new player safety regulations, and improved benefits for retired players.

While the NFL team owners were able to voice their side of the issue on national television broadcasts and in the mainstream media, many pro-football players found that they didn’t have an outlet to talk about their concerns and express their opinions. During the lockout, some discovered that they could get their message by utilizing professional video studios and publishing clips on the web. At Fairfax Video Studio, we have been proud to help these athletes get their voices heard on this issue since the lockout began.

NFL Players Meet Wednesday In Washington DC In An Attempt To End Months-Long Lockout

austin@fairfaxvideostudio.com (Blog Author)60219 — Fri, 22 Jul 2011 08:00:00 EST

After months of negotiations, lawsuits, and roadblocks, the National Football League Players Association (NFLPA) is gathering its representatives in Washington DC for a pivotal vote regarding their new collective bargaining agreement with NFL team owners. Tomorrow in Atlanta, the owners themselves will meet to review and hopefully finalize the CBA, signifying a quick end of the NFL lockdown that has paralyzed the professional football league since March.

According to the NFLPA president Kevin Mawae, the players association is being careful about crafting the best deal for all of the league’s players – not just the stars. While they hope that they can get past labor negotiations and back onto the playing field, Mawae explained, they also want to make certain that keeps the athletes’ best interests in mind, both for the 2011 NFL season and for years into the future.

The NFLPA’s executive committee has been hard at work at their offices in Washington to come to an agreement on the deal, with ten hours of discussions on Tuesday that some found frustratingly slow. Now, attorneys on both sides are working to finalize an official legal document outlining the CBA before formal voting begins.

A majority of the NFL players are needed to pass a vote of approval in the NFLPA. Likewise, a majority vote is also needed from the 32 team owners across the country. In years without controversy, pre-season training camps begin during the last week of July or the first week of August. If an agreement is reached this week, both owners and players believe that they can begin preparations for the season in time.

Video Bios are Powerful, Personal, and Present

mindy@fosterwebmarketing.com (Blog Author)59838 — Wed, 20 Jul 2011 08:00:00 EST

Web marketing is all about standing out. With your website swirling in a sea among many, how do you get it to float to the top? Gimmicks will only go so far, as pop-up ads and annoying animations seem to repel potential clients. Instead, consider an honest and personal approach that speaks directly to your website visitors: a video bio.

Local Washington DC video production companies can help bring your best face forward with video bios that are:

Powerful. Video bios have a powerful impact upon the viewer. Video can often speak louder than still photography and text because it grabs attention and allows the viewer to relax instead of pouring over pages of text. The fact that you have a professional video bio on your website will impress potential clients. It shows that you are serious about getting their attention and showing them what you have to offer.

Personal. A video bio does more than put a name to a face - it displays your mannerisms and exhibits your personality like no other medium can. Filming your video ensures that you will look your best. This is an excellent way to make a favorable first impression.

Present. Videos are quickly becoming preferred by Web users over text. Not only does adding video improve your search engine optimization, it also tells your potential clients that your business is modern, adaptable, and resourceful.

If you are ready to give your potential clients a personal introduction to who you are and what you do, give the Fairfax Video Studio a call at 877-477-7883 to get started on your video bio.

1 of Every 6 Minutes Spent Online is on Social Networking

mindy@fosterwebmarketing.com (Blog Author)59337 — Fri, 15 Jul 2011 08:00:00 EST

Since Facebook launched in 2005, it has driven competition between social networking sites. At first, Facebook competed directly with MySpace, but around May of 2009 they overtook MySpace to become the world's leader in social media. Video production firms in Virginia have witnessed the effects of Facebook's dramatic growth first hand and have helped many businesses alter their Web marketing strategies appropriately.

The growth of Facebook transformed the marketing environment, forcing businesses to rethink their strategy or face falling behind the competition. The latest statistics from comScore show that social networking activity accounts for approximately 1 out of every 6 minutes spent online - this is heavily attributed to the number of social networking users doubling since 2007.

Web users spend about 16% of their online time interacting with social networking sites, a 100% increase since July of 2007. Facebook possesses the vast majority of social networking users with over 700 million users - a far cry from when the service first started in 2005 and averaged about 20 million visitors a month.

The increase in social networking traffic has led to a financial boom for these online services; many companies have gone public on the stock exchange and seen dramatic increases in share value. This boom is impressive, but how long will these companies be able to sustain this kind of growth? There is no way to know for sure, but with mobile devices increasing their integration with social networking and user time spent on social networking rising, it's a safe bet that social networking isn't going anywhere soon.

The major social networking sites are utilized by businesses for marketing strategies. Online video is quickly becoming a potent weapon for product and service promotion as consumers both demand more video content and have more access to it via smartphones and tablets. Are you keeping up with the demands of your prospective clients? If you would like to find out more about implementing Web video in your social networking campaign, give us a call today at 877-477-STUDIO and be sure to order a copy of our free Video Marketing DVD.

Is YouTube the Most Social Site on the Net?

mindy@fosterwebmarketing.com (Blog Author)59333 — Wed, 13 Jul 2011 08:00:00 EST

YouTube continues to grow exponentially, even while competing against popular search engines and social media sites. They celebrated their 6^th anniversary this year, and recent statistics show just how much they've grown since their launch in 2005 as an amateur video sharing site. Local businesses, together with Virginia's video production firms, have long since realized the potential of YouTube as a marketing tool.

We all know YouTube is the most popular video uploading website, but is YouTube the most social site as well? A very compelling argument can be made with the latest statistics showing just how dominant YouTube has become. Take a look at some of the latest figures released by YouTube:

More than 3 billion views per day worldwide.
13 million hours of video were uploaded in all of 2010.
Videos were played 700 billions times in 2010.
More than 10,000 "partners."
4 million people who use YouTube are simultaneously connected to and sharing with at least one social network.

The statistics show that YouTube attracts users of social media. Social media users gather at YouTube for many reasons: YouTube is the second largest search engine after Google, videos are free to host, and you can link videos to Facebook and Twitter. There's also a wealth of "how to" videos available, practically eliminating the need to search for instruction booklets on traditional search engines.

YouTube is very social in a way - it connects people with home videos, allowing them to have their own channel and also comment on other people's videos. However, unless YouTube releases a feature set more fitting of a social networking site, it will not directly compete with online services like Facebook.

If you're not offering video on your website, you could be missing out on a serious marketing tool. Give us a call and get started today at 877-477-STUDIO and don't forget to order a free copy of our Video Marketing DVD.

3 Reasons Why Video Saves You Time

mindy@fosterwebmarketing.com (Blog Author)59329 — Tue, 12 Jul 2011 08:00:00 EST

Offering video on your website can enhance its appeal, generate more traffic, and get your visitors to further explore your site. DC video production firms have helped local businesses get the most out of their websites with video. The marketing benefits of video, along with the increasing consumer demand for Web video content, should be reason enough for you to consider adding video to your website.

If you're still not convinced, consider this for a moment- video can save you time! As a business owner, time is surely a scarce and valuable commodity.

Here are 3 reasons why video can save you time:

1. Answer common and general questions with video: You've probably had people ask you many of the same questions over and over. You probably also have a FAQ section on your website, but oftentimes people forget to check it. Take care of this problem by addressing common questions with video clips. In many cases, it's much clearer for people to see and hear a person, rather than sift through pages of questions and answers.

2. Create an educational video: By educating your clients and potential clients through video, you're reducing the time you used to spend informing them of your services.

3. Your videos last: Once you have the videos made, you don't need to do anything with them unless you have changes you would like to implement. If you have a series of videos, you can simply swap out one of the videos with an updated version.

Use web videos to save yourself some time and make a great impression on your prospects by welcoming them to your site in person. If you're interested in finding out more about what video can do for your business, give us a call today at 877-477-STUDIO and be sure to order a free copy of our Video Marketing DVD.

Netflix Getting Dedicated Buttons on Some TV Remotes

mindy@fosterwebmarketing.com (Blog Author)58159 — Sun, 03 Jul 2011 08:00:00 EST

Television and online video are headed toward full integration. If you purchase a new television in the next few years, you may notice that your remote contains a Netflix button. Historically known for movie rentals via mail and streaming videos over the internet, Netflix may become a part of your traditional television experience.

Netflix's television integration opens the door for YouTube to follow Netflix's lead. YouTube has steadily transformed itself from an amateur video hosting site to a video streaming behemoth. YouTube recently decided to offer movie rentals- a move that many consider to be a direct challenge to Netflix. If YouTube also becomes directly accessible via television, your videos produced by your local Virginia video production company would be available for streaming to television. This move by YouTube would increase the potential viewing audience of your YouTube video campaign by a large margin.

With dedicated Netflix buttons, hardware products designed to stream online video to your television without a computer, like Google TV and Roku, may become obsolete.

This move by Netflix has created an emerging market. It's unknown if other companies, like YouTube, will attempt to compete. As consumers, we can only hope for more competition. Competition breads innovation and variety; we get to select the winners, as we did when we choose Blu-ray format over HD-DVD.

This is further proof that online video is becoming an integral element of media consumption, whether it be on a smartphone, tablet, computer, or even a television. As the available bandwidth increases in this country, more high definition videos will be available online. If you haven't started offering online videos, get on board and take advantage of "screen convergence". Give us a call for a consultation today at 888-477-STUDIO, and don't forget to order a copy of our free Video Marketing DVD.

Fairfax Video Studio Gains Exclusive Access to Redskins Practice

mindy@fosterwebmarketing.com (Blog Author)58158 — Sat, 02 Jul 2011 08:00:00 EST

Two of our very own DC based video production specialists from Fairfax Video Studio were granted exclusive access to a Redskins players-only practice in Baltimore. The event, which was overseen by the NFL Players Association, was a great opportunity for Jim Folliard and Don Napoleon to show off their expertise in video and photography.

The practice was not open to the public and only certain media outlets were granted access. The practice, which was technically more of an event than practice, was hosted by Carl Francis, the Director of Communications of the NFLPA. His goal was to have his players show the fans just how much they want to end the current lockout and play football. The members of Fairfax Video Studio had complete access to the players thanks to Mr. Francis.

As the heated negotiations between the NFLPA and the NFL rage on, the players have been promoting a campaign to communicate their side of the story to the public. The NFLPA has even released online videos, some of which are available on YouTube, in which players and fans alike are pleading to the owners to allow them to end the standoff so play can resume.

The NFLPA understands how important and influential Web video can be to a campaign. With the latest data showing that over 70% of Americans are viewing online videos and that websites offering video have a 4-7 times higher likelihood of visitor engagement, there is no reason to avoid Web video. Video is becoming a standard part of the internet experience, and users are demanding high quality, unique video. If you have been putting off adding video to your marketing campaign, you may want to reconsider. Give us a call for a consultation at 877-477-STUDIO to learn more about what web videos can do for your campaign. Don't forget to order a free copy of our Video Marketing DVD today.

Could YouTube Movies Challenge Netflix?

mindy@fosterwebmarketing.com (Blog Author)57749 — Thu, 23 Jun 2011 08:00:00 EST

YouTube, the online video sharing giant and second largest search engine, has started its very own movie rental service. On the surface, it seems as if YouTube is simply expanding its service to take advantage of their incredible number of viewers, which includes many DC area businesses and their locally produced video.

Since YouTube is owned by Google, who we all know is an ambitious company, the movie rental service could represent much more than a simple expansion of services. By offering movie rentals, Google has challenged popular online video rental services like Netflix. Could YouTube actually beat Netflix at their own game?

YouTube hasn't exactly hit the ground running with its rental service; they only offer 3,000 titles now, but will soon be adding an additional 3,000 films from Sony, Time Warner, Warner Brothers, Universal Pictures, and Lionsgate. YouTube's Salar Kamangar has stated that "By expanding our content partnerships worldwide and stimulating the success of budding filmmakers, artists and entrepreneurs, we'll ensure that YouTube remains the best place for the world to see and discover rich talent".

With millions of users, YouTube is hoping that their followers will take a liking to their new service and continue to support them. All YouTube rentals will be available for streaming only. Netflix offers content for streaming and DVD by mail.

Aside from movie rentals, YouTube already offers free full-length movies with ads. There will be movie reviews and other extras available along with the rentals. Users will have up to 30 days to begin viewing the movies they rent, but once the movie has started, it has to be viewed within 24 hours.

It'll be difficult for YouTube to seriously challenge a trusted name like Netflix, but with improved user interface and additional offerings, they may cause Netflix to break a sweat. This will take time though. Netflix has already bested most of the competition like Blockbuster (and its online service).

With YouTube's continuing expansion and the sheer number of viewers they command, it makes sense to incorporate YouTube into any online marketing campaign. If you'd like to find out more about creating Web videos, contact us at 877-477-STUDIO and be sure to order a copy of our free Video Marketing DVD today.

Happy 6th Birthday YouTube

mindy@fosterwebmarketing.com (Blog Author)57748 — Wed, 22 Jun 2011 08:00:00 EST

The online video sharing site YouTube celebrates its 6^th anniversary this year. YouTube launched in 2005 and has experienced amazing growth every single year. Today, YouTube averages about 3 billion views per day. You read that correctly - 3 billion views per day.

YouTube's initial purpose was to provide a video uploading service for ordinary people looking to share family videos or amateur footage. Due to its popularity over the years, businesses started paying attention. Local businesses, working with video production firms in Virginia, have been incorporating YouTube into their Web campaigns for years. Now, YouTube has morphed into something so massive that it is essential to incorporate it into a modern marketing plan. Despite its incredible success, YouTube's user interface still remains humble and friendly - retaining the simple look that appeals to both home users and professionals.

Check out some statistics on YouTube's growth of viewership:

-3 billion views per day, up from 2 billion only a year ago

-48 hours of video uploaded every minute, up from 35 hours in November 2010 and 24 hours in 2009

-100% increase in hours of video uploaded every minute in a 2 year period

-According to comScore, Google owned websites (almost entirely YouTube) acquired 142.7 million unique views in the United States in April 2011 alone. The closest competitor only acquired 55 million unique views in April 2011.

These views didn't just come from home computers; they also came from mobile devices like smartphones and tablets. This demonstrates the growing influence of mobile devices. Due to the growing demand for smartphones and tablets, Google's Android platform and Apple's iPhone and iPad have gone to war over who will be king of mobile media. Let them compete themselves silly- the consumers stand to gain from rapid advances in technology and price battles.

If you've been thinking about implementing YouTube or any other social media site into your campaign, call us for a consultation at 877-477-STUDIO, and be sure to order a free copy of our Video Marketing DVD today.

NFLPA Reveals Truth about Lockout Through Web Videos

mindy@fosterwebmarketing.com (Blog Author)57304 — Thu, 16 Jun 2011 08:00:00 EST

The nature of the heated discussions between the NFL and NFLPA (NFL Player's Association) was largely unknown with the exception of varying accounts by owners, NFL representatives, and the players in the NFLPA. Due to different accounts and the inevitable bias of each source, it became quite difficult to get a clear picture of the opinions of each party involved in negotiations.

The NFLPA decided that private discussions were going nowhere with stubborn owners. So what did they do? They began an online campaign highlighting their stance by using various online mediums, including Web videos, blogs, and other social media outlets. The use of Web videos allowed the NFLPA to express sincerity while vilifying the NFL and its owners. Some videos were created by individuals while others were created by a professional video production studio, such as the DC area's Fairfax Video Studio.

The Web videos allowed the NFLPA to quickly release new information and immediate reactions to the latest developments. Even the videos produced for television were released on the Web first, such as the "Let Us Play" video available on YouTube. More and more videos have made their way onto the Web, and YouTube has a large collection of videos posted by various NFLPA members. These videos outline details and specifics of the discussions and explain the intricacies of what's involved with dividing the NFL income.

Web videos make it possible for information to be shared quickly with the masses; this excellent marketing tool has given the NFLPA added leverage in negotiations. It is important for you to know the impact that Web video can have on your online campaign. If you are not currently using Web video for marketing, you have an entirely new market to tap into. Contact us toll free at 877-477-STUDIO for a consultation today, and don't forget to order a copy of our free Video Marketing DVD.

Why Apple TV Limits Users to YouTube

mindy@fosterwebmarketing.com (Blog Author)57303 — Wed, 15 Jun 2011 08:00:00 EST

Internet based television services, such as Apple TV, are becoming popular. By connecting your TV to the Web, you've linked what used to be two separate mediums into one. It's not quite mainstream yet, but it's catching on and should continue to grow as people find out how easy the Internet devices are to use. Your local video production studio, Fairfax Video Studio, can get you set up so viewers can stream your videos to their televisions.

Unlike other Internet based TV services, Apple TV specifies what sites you are allowed to stream videos from. YouTube is available on Apple TV, but competing video sites, such as Vimeo and Blip, are blocked from Apple TV. There is speculation going around the Web that Apple could have been coerced by YouTube to only allow its service; others are saying that Vimeo and Blip just aren't popular enough for Apple to put in the effort of making Apple TV compatible with these sites.

There is now a way to view Vimeo or Blip on Apple TV by using a device called AirPlay. Who is Airplay made by? Ironically, it is an Apple product. It seems as if that by restricting normal Apple TV users to YouTube only, Apple created a market for their AirPlay device. AirPlay isn't simply an open door to Vimeo and Blip, it also allows you to wirelessly stream media to Apple TV. Many new home entertainment devices are now compatible with AirPlay, making it easier than ever to use Apple TV and AirPlay.

By sourcing media directly from the Internet for home entertainment, we're one step closer to going completely digital and lessening the need for discs, tapes, and DVDs. Streaming wirelessly and using large hard drives go hand in hand- lose the clunky wires and store everything you need on one compact device. The Internet's new role as a home entertainment source makes advertising with online video a necessity for any business. Call us for a consultation at 877-477-STUDIO, and don't forget to order a free copy of our Video Marketing DVD.

Could Time Lapse Video Help Your Business?

mindy@fosterwebmarketing.com (Blog Author)56259 — Sat, 04 Jun 2011 08:00:00 EST

The unique perspective offered by time lapse is well known to Virginia video production companies. Time lapse videos allow you to show changes over a long period of time in a very short video. To create a time lapse video, you take photographs of a subject at intervals over a period of time and play these photographs rapidly to produce a video. You can see all the little detail which could not be captured by standard filming methods - unless you want to watch 24 hours worth of video!

Time lapse video can be a great asset to your marketing campaign. For example, you could create a time lapse video of your office that shows potential clients how productive your employees are. You could also produce a time lapse video of an event, convention, or party.

Use time lapse to give your potential clients a creative glimpse of your office or the services you provide. Give us a call today, toll free at 877-477-STUDIO for a consultation, and don't forget to order a copy of our free Video Marketing DVD.

What Are the Latest Statistics on Social Media Sites Like YouTube?

mindy@fosterwebmarketing.com (Blog Author)56258 — Fri, 03 Jun 2011 08:00:00 EST

Social media is always changing. New trends and technology are brought to the market constantly, and keeping up with these changes is quite a challenge. Most changes involve advances in hardware and new integrated features that allow users to use social media sites for a growing number of purposes. DC area video production companies such as Fairfax Video Studio are helping clients adapt to and take advantage of the daily advances in social media technology.

The following statistics indicate certain evolving trends in social media usage:

YouTube

35 hours of video uploaded each minute
Over 700 billion playbacks in 2010
Most users are 18-54 years old
Over 4 million users utilize the video auto sharing option

Facebook

More than 500 million users worldwide
Users spend over 700 billion minutes on Facebook combined each month
Over 30 billion pieces of content shared each month
Each month over 250 million users connect with Facebook through external sites using the "Like" function
Over 200 million users access Facebook through mobile devices at any given time
Users who access Facebook with phones are twice as active as non-phone users

Twitter

Around 20 million adults will use Twitter per month
More than 200 million users around the world
As of September 2010, 95 million tweets sent out each day

Linked In

Now has more than 100 million users
Adding about 1 million users each week
Used in 200 different countries
56 million users are outside of the US

These statistics show that more and more people are integrating social media into their daily routines. Word travels almost instantaneously via social media sites, and millions of people are staying up to date with current events in the US and around the world by using social media instead of traditional news sources. If you haven't integrated your marketing efforts with these and other social media sites, you may be ignoring a tremendously powerful marketing tool. Contact us toll free at 877-477-STUDIO for a consultation and order our free Video Marketing DVD today.

iPad 2 and Its Impact on Web Video

mindy@fosterwebmarketing.com (Blog Author)56257 — Thu, 02 Jun 2011 08:00:00 EST

The iPad 2 is now the most successful tablet device on the market. Despite the typical hype surrounding Apple product releases, the iPad 2 release garnered extensive publicity as it was the first improvement upon Apple's revolutionary iPad. At DC area video production company Fairfax Video Studio, we help clients adapt to and benefit from current technological advances like the iPad 2.

How has the iPad improved from the iPad 1 to the iPad 2? There are many differences, but most importantly the iPad 2 offers a faster processor, more RAM, and faster video load times. Due to the iPad 2's popularity and large user group, software developers are scrambling to create applications that offer high quality video to iPad 2 users.

Poor quality video will look bad if displayed on next generation devices like the iPad 2. The advances in technology are great for consumers, and it is imperative that companies marketing online meet the growing demand for higher quality online video. Individuals or companies who market online must adapt by updating their current videos and filming new videos in high definition.

Due to the consumer demand for HD video, many companies have already begun the process of offering high quality video. We can help you produce video that exploits all the benefits of next generation devices. Contact us for a consultation at 877-477-STUDIO and be sure to order our free Video Marketing DVD today.

Majority of Online Viewers are Women – What Now?

mindy@fosterwebmarketing.com (Blog Author)55666 — Tue, 31 May 2011 08:00:00 EST

The Nielsen Research Company has new data on hand that shows that the majority of online video viewers are actually women, claiming 54% compared to 46% by men. It may not seem like much of a difference, but 8% of hundreds of millions of viewers is a significant number.

So what does this mean for you? It means that you should follow the shift in viewing trends and tweak your online video marketing campaign. Female viewers are attracted to different content than males, but this does not mean you have to make huge changes. A subtle shift in your content may be all that's needed to cater more toward females while not shunning male viewers. Balancing your appeal to male and female viewers may be difficult, but it may be worth it as following current viewing trends can contribute to overall gains in your marketing campaign.

Here are some statistics from the Nielsen research:

54% of viewers are women, with men at 46%
77.9% of viewers are white
12.1% of viewers are Hispanic
10.6% of viewers are African-American
3.5% of viewers are Asian
1% of viewers are Native American
7% of viewers are listed as "other"

Based on these figures, about 42% of online video viewers are "white women", a significant portion. This increase in female viewership is actually a shift from older statistics that indicated the majority of video viewers were male. Trends do change- this is the time for you to make the appropriate modifications to your campaign. Give us a call for a consultation at 877-477-STUDIO and don't forget to order a free copy of our Video Marketing DVD today.

As Google Video Shuts Down, Switch Over to YouTube

mindy@fosterwebmarketing.com (Blog Author)55665 — Mon, 30 May 2011 08:00:00 EST

Google has decided to shut down its online video operation to concentrate its efforts on YouTube, which it acquired in 2006. Google notified its users that permanent closure will be on April 20, 2011. This may come as a surprise to many of you who have videos uploaded on Google Videos, but don't be worried. You can receive help with this transition online. Video production companies in Virginia are also assisting local firms with the mass transition to YouTube.

If you have never created a YouTube account, there's nothing to worry about. All Google account holders have a reserved spot on YouTube with their existing Google account names. Another great benefit to YouTube is that it is the second largest search engine (behind Google), and also Google searchers will receive YouTube video results along with traditional text based results - so your videos transferred to YouTube will not suffer when it comes to search rankings.

This transition should be welcomed with open arms as Google is now free to pour its resources into one video service. YouTube accounts for approximately 2 billion views per day; it's no slouch when it comes to viewership.

To end this transition on an even more positive note, there are reports that Google is planning on investing about $100 million for original content for YouTube. They are going into a large scale operation to keep YouTube ahead of the pack. This could mean even more viewers, which is great news for YouTube marketers. Contact us with any questions you may have about this transition at 877-477-STUDIO and don't forget to order a copy of our free DVD Marketing Video today.

Innovative Lawyers Getting Cases With Video

mindy@fosterwebmarketing.com (Blog Author)55664 — Sun, 29 May 2011 08:00:00 EST

DC area lawyers are implementing innovative techniques with video production to generate more business. Research suggests that viewers are more likely to go with attorneys who offer online video. The average number of websites visited before viewers decide on a lawyer is around 5 sites, but with online video offered, potential clients typically only view 2 sites before deciding - dramatically increasing the odds of success.

Online videos have become a hot marketing commodity for lawyers, and many have already started to utilize this tool. Legal marketing expert Larry Bodine of lawmarketing.com agrees that online videos are "...a great opportunity to present how you look, how you talk, what you're like, and make yourself more attractive to clients" (reelseo.com).

Online videos approach the viewer in a different fashion from typical television commercials. Online videos allow you to present potential clients with intimate personalized content. Unlike television advertising, your viewers are likely to have come to your site by specifically searching for the services you offer. The key advantage of personalized content is that you can actually show clients how you are different from everyone else.

Online videos give you an edge over the competition. You all have similar credentials and experience, so what's a viewer to do? The viewer will be more inclined to select an attorney who they can examine in a personal way- an experience that a text-only website cannot provide. Call us toll free at 877-477-STUDIO for a consultation, and be sure to download our free Video Marketing DVD.

How Video is Affecting Mobile Web Usage

mindy@fosterwebmarketing.com (Blog Author)55663 — Sat, 28 May 2011 08:00:00 EST

It has been a few years since Nielsen first reported that Web video viewing is at an all-time high, and that mobile Internet video viewing had eclipsed desktop video viewing by almost an hour more per month. If there were any skeptics still around then, they have apparently ceased to exist today.

In fact, according to a recent Parks Associates report, smartphone ownership is forecasted to quadruple by 2015, with over 2 billion users expected to own smartphones. That growth is being driven largely by dual-facing camera support, video chat and other application-enabled functions. Video viewing and editing apps are huge contributors to the smartphone boom.

That quadrupling estimate is just for the smartphones themselves. In a recent Bloomberg article, Cisco Systems said that Internet traffic over mobile devices will increase 26-fold by 2015. 26-fold! There isn't even a good word for that; people have to say "26-fold." With users surfing the Web more on their mobile devices and watching online video on YouTube and Hulu, connection speeds are expected to rise 10-fold by that time in order to keep up with demand.

In line with these reports, Google CEO Eric Schmidt's recent keynote address to the Internet Advertising Bureau's Annual Leadership meeting centered on the fact that mobile Internet growth is increasing at much higher rates than originally forecasted. Consumers can anticipate being provided with near-endless data, including product reviews, real-time news and competitor pricing, all at their fingertips.

According to video and market research firms and networking hardware manufacturers and software developers, mobile video is here to stay, and it will continue to drive innovation and consumption. Businesses big and small that do not adjust to the Web mobile video trend will do so at their own peril.

Fairfax Video Studio is a video production company located in northern Virginia. Contact us at 877-477-STUDIO to find out more about how online video marketing and catering to mobile searchers with mobile display advertising can put your business out at the front of the curve.

The Power of Breaking News Videos

mindy@fosterwebmarketing.com (Blog Author)55151 — Sun, 22 May 2011 08:00:00 EST

There is nothing more powerful than breaking news. The blinking lights, the flashing images and text that scrolls across your television screen, the incredibly annoying audio, and the videos that leave you speechless, are all very familiar to most Americans. These unforgettable elements quickly capture us, our eyes glued to our television or computer screens. Your business can take advantage of these situations by developing video responses to the news and posting them online.

Why just react to breaking news? Why not react to all news? The statistics that support the impact of breaking news on people are stunning. Regardless of the type of poll or research studying conducted, the results consistently show a dramatic increase in viewership shortly after the news is released to the public. Consider some of the following results gathered by a Mashable poll, a top social and digital media news source, found online:

On May 1^st the world experienced breaking news-Bin Laden had been killed. On this day, social networking outlets-Twitter and Facebook-experienced a surge in activity, to some of the highest levels in social media history
Mashable reported that most people who responded to their poll received the news by means of either Twitter or Facebook.
Twitter reported the average number of tweets at 3,000 tweets per second! This is their highest reported rate of all time. Twitter beat all other news stations and websites that reported on Bin Laden's death. Following the news, the highest tweet rate per second surpassed 5,000!
A facebook page titled "Osama bin Laden is Dead," surfaced immediately, receiving over 200,000 "likes."

Similar statistics were reported during other breaking news events,like the tsunami in Japan and the hurricanes that recently hit the southern United States. As you can see, the power of breaking news videos is incredible. It commands the attention of an inordinate number of people in seconds. Stay up to date with your video responses to breaking news. Contacting us at 877-477-STUDIO. For more information on how we can help you, order a copy of our free Video Marketing DVD today.

Videos Do Not Have to be Viral to Be Effective

mindy@fosterwebmarketing.com (Blog Author)55150 — Sat, 21 May 2011 08:00:00 EST

Numerous companies count on their online marketing videos to go viral, but creating viral videos takes a little bit of genius. Fairfax Video Studio- a DC based video production company--can assist you with creating successful videos. We cannot promise viral results, as those happen mostly by chance, but we can promise you a profitable product.

Effective online marketing is the key to generating consistent results. Understanding how to use online videos to market your business will help you get well-deserved results. Creating successful videos, which will surely be watched by many, requires creativity, strategy, time, and talent. With many search engines prioritizing videos in the list of search results, the strategy you employ will make all the difference. Leave it us, the professionals, to create stunning results.

We will make every effort to ensure your video is part of a strategic and successful marketing campaign that promotes your business. While we hope they become viral, our greater hope is that they have a strong call to action, captivate your audience, and continue to be successful overtime. We do not want your video to become a "fad" and fade away quickly like many viral videos do. We want them to make an impression that fits with your marketing logic and provides a constant, effective presence on your website. Start your online video marketing campaign. Call us today, toll free at 877-477-STUDIO. And, do not forget to order our free Video Marketing DVD. You will not regret it.

Six Steps to Setting Up Video Podcasts

mindy@fosterwebmarketing.com (Blog Author)55148 — Wed, 18 May 2011 08:00:00 EST

Podcasting-a set of digital media files released periodically and frequently downloaded through web syndication-provides businesses with an excellent, quick, and affordable way to capture an online audience. With the sheer amount of hand-held devices on the market today that have audio, video, and internet capabilities (i.e. most of them), podcasting serves as a simple and effective way to reach many, especially those that cannot be without Apple's iPod, iPhone and iPad products at any given time. If you are unfamiliar with how to use podcasts to promote your business, below are six steps to get you started:

Create an iTunes store account. You will need an iTunes account before you can submit any podcasts. Registering is free, as is uploading a podcast.
Record your podcast. Video Podcasts can be recorded with something as simple as a webcam. PC users have numerous video production and conversion programs at their disposal. Mac users can create video Podcasts using QuickTime, iMovie, or Final Cut.
Find an acceptable hosting solution. iTunes does not host XML or media files, so you will need to host your own media files and RSS feeds on company web servers or use a third party hosting provider.
Provide good metadata. Metadata will help viewers find your Podcast through search engines and decide whether or not they want to subscribe to it. Use relevant keywords, indexed by the iTunes search engine to describe your podcast to potential viewers. Because most viewers look for Podcasts via search, metadata is key.
Include a striking image, in addition to a riveting title. Cover art is essential. Good cover art will not only help attract new viewers to your Podcast, but it will also increase the odds that it will be showcased as a featured product on one of theiTunes store's main pages.
Request an "artist page." Once you have multiple podcasts listed in the iTunes Store, you can request an "artist page," which will let you group your podcasts together and list them on a single page.

Fairfax Video Studio is a video production company in Virginia. Call us at 877-477-STUDIO, and we will gladly assist you with every step of realizing your podcasting dream. From creating smart, original videos, to designing unique cover art, to helping you understand how to use metadata efficiently, Farifax Video Studio is your one-stop-shop for success.

What You Need To Know About AudioSwap

mindy@fosterwebmarketing.com (Blog Author)55147 — Mon, 16 May 2011 08:00:00 EST

YouTube recently introduced AudioSwap, a feature that affords users the option to seamlessly integrate soundtracks with their online videos without worrying about violating copyright law. Perhaps the best part about this new feature is that it is free to YouTube users!

AudioSwap is user friendly. Users simply log into their YouTube account to access their library of uploaded videos. Once users select the video they wish to update, they click the AudioSwap button. This displays a catalog of pre-selected songs, organized by genre, artist, and title. Once users make a song selection, they can then preview their video before publishing it. If they do not like their creation, users can return to the catalog and revisit their options, selecting various songs until they find one that they deem fitting.

Soundtracks can be updated as frequently as users desire. Take special care not to overwrite old videos when tinkering with audio in preview-mode. Once users hit "publish," old audio will be lost forever in cyberspace. As long as users keep this warning in mind, the sky is the limit now with respect to video creation!

Fairfax Video Studio is a full-service DC video production company with experience in creating and editing online video for YouTube and other social media outlets. Do not hesitate to call us at 877-477-STUDIO to learn more about how we can help you create and edit outstanding videos for the web. Let us help you help yourself market your business and showcase it in the best light possible.

Get Your Videos on Page One of Search Results

mindy@fosterwebmarketing.com (Blog Author)54806 — Sun, 15 May 2011 08:00:00 EST

Many people are getting their marketing or personal videos professionally produced. However, simply obtaining professional results is only half of the equation. Just having a great video is not enough - you need to "optimize" your video so that it shows up on page one of a search engine. Why pay for professional results if your audience can never find your video?

DC video production professionals understand that there is much more to be done after production ends. Research has shown that only 20% of marketers are inserting keywords into the names of their videos available for search. You may have a unique title for your video, but without commonly searched for keywords, you'll hardly get noticed by search engines.

The process is called "optimizing" your videos. Optimizing your videos gives them up to a 50 times greater chance of making it to the first page of a search engine. By optimizing your videos, you are improving the odds of being included in the results of a "blended search". Blended searching is where media content of different kinds (video, blogs, audio etc) is included in the search results, not simply text content.

How should you optimize your videos? Here are some great techniques:

Add keywords to your video names.
Upload videos on to YouTube and embed those on to your site. Since most of the videos on Google search results are from YouTube, it will improve your video's chances of achieving page one.
Further optimize your YouTube videos by adding keywords in titles, descriptions, and tags.
Embed videos within your relevant text pages.
Having a video library of your own with lots of keywords can help.

By implementing these techniques, you should be able to improve your video's chances of arriving on page one of search results. Call us today to find out more at 877-477-STUDIO and be sure to order our free Video Marketing DVD.

Why Video is Good for Customer Conversions

mindy@fosterwebmarketing.com (Blog Author)54805 — Sat, 14 May 2011 08:00:00 EST

There are several reasons why online video is good for customer conversions. Potential Customers are typically focused on both specific information and entertainment. By using video to address customers, you can entertain them while still communicating the specifics of your message. Video will help improve your conversion rates in comparison to solely using text.

Web video attracts attention. Video engages multiple senses; it's easy and often fun to watch, and it can generate emotion without the viewer having to process blocks of text. It is only natural that online video converts more customers.

Videos are a powerful way to rapidly present a lot of information. Web surfers tend to shy away from the "wall of text" approach. With how-to or other informative styles of video, viewers receive and process information without expending much time or effort.

Online videos will drive traffic to your website. Not only does video attract the attention of people already at your website, it can increase traffic to your site on an even larger scale. Putting video on a page, while including keywords, will help increase that page's search engine rankings. More traffic means more viewers, which provides increased opportunity for conversion.

Give Fairfax Video Studio a call at 877-477-STUDIO to find out more about how well-placed, original online video can help boost your customer conversions.

Get More YouTube Viewers by Joining the Conversation

jim@fairfaxvideostudio.com (Blog Author)53862 — Thu, 28 Apr 2011 08:00:00 EST

There are many ways to promote your company on YouTube, but many people do not understand one of the most important strategies for gaining more viewers- joining the conversation. By leaving comments and responding to comments yourself, viewers can engage with your firm and feel more comfortable. As the level of comfort increases, the viewers can feel more personable with your firm. Fairfax Video Studio, a Virginia based video production company, helps clients produce professional quality content and also implements proven strategies to gain more viewers.

Why joining the online conversation is important:

You are providing additional resources for your potential and current clients.
You are showing them that you care about their needs and are willing to go the extra mile.
Viewers are reviewing your content in real-time.
Viewers can share your video through other major social networking sites and, your feedback can be the actuator.
Many people prefer and expect to receive replies to their feedback or questions on the same site.
You can find out instantly when someone leaves a comment or question, and it's already nicely arranged for you right below your video.
Online feedback allows your viewers to leave questions which they may not be so comfortable with in person or over the phone.

Communicating with your viewers on YouTube can be one of the most valuable tools available for promoting your business. YouTube has made it simple for viewers to leave each other comments and even has mailboxes available for private messages. This means that viewers don't have to leave the site just to ask you a question; this allows for direct contact immediately, without the client having to go to any additional sites or complete any extra steps. Call us today for a consultation at 877-477-7883 or get a copy of our free Video Marketing DVD.

How Does YouTube Make Money?

jim@fairfaxvideostudio.com (Blog Author)53504 — Wed, 27 Apr 2011 08:00:00 EST

YouTube is the most dominant video website in the world. The vast majority of its video is user-generated content (video blogs or amateur short films), movie clips, television clips, music videos, or bootlegged concert footage. How does a website like YouTube make its money?

Some of YouTube's revenue comes from sponsored partnerships with major media corporations. YouTube's enormous audience views billions of videos every day, more than primetime viewership of all the major U.S. television networks combined. Due to the high viewership, companies like MGM and CBS have partnered with YouTube to post full-length films and television episodes as a way to compete with broadcast television and online video-viewing websites like Hulu. Viewers in the United States can subscribe to channels or rent films, and the service is scheduled to be launched globally in the near future. YouTube began streaming all cricket matches from the Indian Premier League in March 2010. YouTube claims this is the first free, worldwide online broadcast of a major sporting event.

The other revenue streams for TouTube are business advertising and product placement. The video ads on YouTube function in a similar way to the traditional model for television advertising, albeit more effectively targeting a specific demographic. The Internet Advertising Bureau's recent report of a record-breaking $26 billion spent on online advertisement in 2010 certainly suggests that more and more businesses are capitalizing on the unique qualities of Web video marketing.

Fairfax Video Studio is a full-service video production studio in Virginia with extensive experience in producing online video marketing geared specifically toward YouTube and other social media. Contact us at 877-477-STUDIO to learn more about how producing original Web video content can be a powerful and effective way to market your business.

What is a Balanced Video Marketing Plan?

jim@fairfaxvideostudio.com (Blog Author)53861 — Tue, 26 Apr 2011 08:00:00 EST

Do you currently have a collection of professionally produced videos that are ready to be uploaded to your site? Do you feel that you should upload them all at once? This would not be considered a balanced video marketing plan. Instead of releasing all of your videos at once, it's best to come up with a great game plan first. This strategy involves releasing a series of videos over a period of time. Virginia based video production company Fairfax Video Studio has been helping clients fully realize their video marketing goals by implementing proven strategies.

There are several important factors to consider when releasing online marketing videos:

Releasing a series of videos allows you to develop and create a voice for your company.
Having a balanced plan means having a strategic video release schedule; use this schedule to release video content in a timely and consistent manner.
Not only are new videos important for keeping a fresh image, they can get prospective clients coming back for the latest information relevant to their situations.
Videos released over time can develop consistency about your company among viewers.
Consistency allows for familiarity which can lead to recognition. You don't want the viewers to confuse your brand with another firm.

Applying a balanced video marketing plan can help build a voice for your firm, as well as familiarity with potential and current clients. Call us toll free at 877-477-7883 or click here to download the free Video Marketing DVD today.

Customizing My YouTube Channel

jim@fairfaxvideostudio.com (Blog Author)53503 — Sun, 24 Apr 2011 08:00:00 EST

YouTube is the largest online resource for video sharing due to its millions of users offering their own unique content. With so many users, what can you do to get noticed? One of the best solutions is to customize your channel. By customizing your YouTube channel, you are making it obvious to the viewer that they have located the right channel for their needs.

YouTube users have a variety of ways to filter their search results and will browse many channels in a short span of time. With that in mind, the importance of “sticking out” is more important than ever. You wouldn't want a viewer to simply skip over your channel due to the lack of personalized customization would you? A customized channel keeps the viewer engaged and increases the likelihood of beginning a new relationship.

Some of the features available for customization include:

Changing the background by uploading your own images
Editing playlists of available videos
Posting bulletins, which update subscribers to new content
Changing the font and color of texts, links, etc.
Adjusting transparency of tables
Selecting interactive modules such as: comments, friends, subscribers, & recent activity
Highlighting particular videos
A sharing function for viewers to pass along their favorites

All of this and more can be done through YouTube's settings; there are endless combinations of custom options. You can be as creative as you want to help your channel stand out from the crowd. Fairfax Video Studio is an experienced DC area video production company that can help you with your YouTube campaign needs. Contact us at 877-477-STUDIO.

Be sure to order your FREE copy of the report, Nine Nifty Tips for Effective Video Clips.

How YouTube Compares to its Competition

jim@fairfaxvideostudio.com (Blog Author)53500 — Sat, 23 Apr 2011 08:00:00 EST

YouTube is the largest online video sharing site in the world with over 2 billion hits per day. To put that number into perspective, think of the primetime viewership of the three major television networks in the United States. YouTube's 2 billion daily views are more than double that of all three stations combined! YouTube viewership is growing and D.C. video production companies, such as Fairfax Video Studio, are producing YouTube videos for clients.

On average, about 24 hours worth of video is uploaded onto YouTube every minute, with the average viewer spending about 15 minutes per day watching these videos. In a 60-day period, there are more video uploads to YouTube than all the original programming the 3 major television networks have produced in the past 60 years.

There’s Hardly Any Competition

There are other video sharing sites around the web that try to compete with YouTube. However, based on the aforementioned stats, there is no competition.

Let’s look at some figures from a marketing perspective. In 2009, YouTube's partners reported that their ad revenues combined have tripled, and Advertising Age reports that 94 of their top 100 advertisers ran YouTube campaigns. It goes to show that these top companies are sticking with what works best.

Owned by Google

Another major advantage YouTube has over its competition is that it is owned by Google, the world’s largest search engine. YouTube is the world’s 2nd largest search engine. With the partnership of these two giants, they now offer high priority search rankings for YouTube results on Google search. This means that with a YouTube campaign, you are simultaneously deploying a marketing campaign and enhancing your ability to be found by prospective clients on search engines! Contact Fairfax Video Studio toll free at 877-477-STUDIO for more information on your YouTube campaign.

Be sure to order your FREE copy of the report, Nine Nifty Tips for Effective Video Clips.

What Is a Green Screen and How Does it Work?

jim@fairfaxvideostudio.com (Blog Author)53499 — Fri, 22 Apr 2011 08:00:00 EST

A green screen is exactly what it sounds like- a green screen placed behind the subject being filmed. The blank green screen allows designers to superimpose digital images into the background of your video to create unique environments. It's not new technology, but it's the most effective way of integrating high quality images into the background. Experienced designers can do this seamlessly.

It's Cost Effective

This technology allows for videos to be more cost effective since green screens give you the background you want without travel. All the filming can be done in one place and the background can be changed immediately. What a green screen can do for your video is only limited by your imagination. With advanced technology, almost any background graphic can be produced in a short amount of time. This means that green screens can be utilized to integrate your website directly into the video. Instead of the meteorologist pointing at weather patterns, you can be directing your viewers around your website, personally.

See What a Green Screen Can Do For You

For examples of what we can do with green screens, check out this link: Green Screen and see for yourself. Contact Fairfax Video Studio today to find out what Green Screens can do for your campaign, toll free 877-477-STUDIO.

Be sure to order your FREE copy of the report, Nine Nifty Tips for Effective Video Clips.

How Do You Know if You Have Hired the Right DC Event Photographer?

jim@fairfaxvideostudio.com (Blog Author)52984 — Wed, 13 Apr 2011 08:00:00 EST

Hiring the right photographer to cover your event can be tricky, and sometimes you may not know you hired a bad photographer until it is too late. Good photography is essential to sharing the moments with the folks who were not there.

So how do you know if you are hiring the right photographer?

There are a couple ways to go about selecting a photographer that will leave you confident in your choice.

First and foremost, always ask to review an event photographer's portfolio. Reviewing previous work is the absolute best way to ensure that a photographer has an eye for subject and content, and that he or she will be able to effectively capture the moments you have planned. Any person can use simple viewfinders and press a button, but good photographers understand the deeper concepts at hand like composition, lighting, depth of field, audience, tonality, and color fidelity. These things will become apparent when reviewing a photographer's portfolio.

Do not hesitate to discuss the specifics of the event with your photographer before hiring them.

This will give you insight into a photographer's professionalism, experience, and likeability. Is the photographer friendly and engaging? Will he or she be able to put their subjects at ease in front of the camera? Has he or she covered events of your size and scale before? Can the photographer anticipate your questions and concerns? Make sure to discuss not only the photography itself, but the processing and turnaround time for your photos as well. If you will need photos that same day to post to your website, ensure your photographer has the technology to make that happen.

Contact Fairfax Video Studio at 877-477-STUDIO. Give us a call and let us share our work and experiences with you. Let us help take at least one worrisome aspect to DC event planning off your mind.

Connecting Your Google and YouTube Accounts

jim@fairfaxvideostudio.com (Blog Author)52981 — Tue, 12 Apr 2011 08:00:00 EST

Since Google acquired YouTube with a 1.65 billion dollar transaction in 2006, all YouTube accounts need to link to a Google account. Linking to a Google account provides users with a single sign-in system for various Google products and services.

Better experience overall.

While this is aggravating for many longtime YouTube account holders who have multiple accounts existing prior to mid-2009, Google is assuring its users that the change to a single sign-in system will result in a better experience overall. A streamlined accounts process will afford YouTube users improved account security, more useful video recommendations, and more efficient access to the latest in Google updates, features and Google Analytics tools.

Help every step of the way.

Whether you are a longtime YouTube user or just beginning to consider how Web video and social media can revolutionize marketing your business, Fairfax Video Studio is here to assist you every step of the way.

Not only will Fairfax Video Studio produce high-quality online video that's perfect for uploading to YouTube, we'll also help you understand the changes that are taking place and teach you how to benefit from these changes. Contact Fairfax Video Studio at 877-477-STUDIO to learn more about this big change for YouTube users and how to continue making online video a key part of your business marketing strategy.

The Power of Photography in Marketing for DC Businesses

mindy@fosterwebmarketing.com (Blog Author)52555 — Wed, 06 Apr 2011 08:00:00 EST

The power of photography in marketing cannot be overlooked. A photograph tells the viewer everything they need to know in the blink of an eye. Photos can either communicate the entire message, or photos can draw the audience in so the message can be completely conveyed. For a typical marketing audience, reading lots of text can be too much work. Photographs provide an instant, revealing view of your company and what you have to offer the potential customer.

This power of imagery relates directly to marketing your business and products. Photographs are not simply helpful to effective marketing, they are essential. People are naturally inclined to see what a product looks like before they make a decision to buy. Even when it comes to intangible products like education, prospective students want to see pictures of the campus, classrooms, and students enjoying themselves.

At Fairfax Video Studio, a passion for imagery is our livelihood. Our professional DC area photographers have decades of experience in perfectly capturing the feel of the moments we share, the places we visit, and the essence of quality products we use in everyday life. Contact us at 877-477-STUDIO, and we will bring the power of our artistry to your marketing campaign.

Web video, online video, video production, DC area small businesses

jim@fairfaxvideostudio.com (Blog Author)52070 — Sat, 02 Apr 2011 08:00:00 EST

The need to remain competitive with corporations and big business is a constant concern for small business owners, especially in today's tough economy. Competing against big business and its powerful branding, ubiquitous market presence and international delivery service can certainly seem like an impossible task for any small business.

Web Video Brings More Options Than Ever Before

Competing against big business is not impossible, you just need the right tools. Small business owners are now realizing that they do not need to match big business' investments in TV advertising during expensive time slots. Web video, especially when compared to television advertising, is an effective option for keeping a small business visible and viable within its community. The intimate feel of video content will convey the personal touch of your local business.

Targeting your demographics with precisely placed online video is arguably more effective advertising for a smaller business than a wasteful broad approach. An educated approach toward Web video delivers content to clients that are already interested in your types of products and services. This specialized approach maximizes exposure while yielding more customer conversions. Not only does online video makes sense from the standpoint of affordability and marketing efficacy, but getting creative with your Web video is a way to present a more personal approach to your customers.

Contact Us To Get Started

DC, Maryland and Virginia small businesses can contact Fairfax Video Studio at 877-477-STUDIO to learn how Web video campaigns can level the playing field of advertising between small businesses and large budget big business.

Successful Video Campaigns in Clubs

jim@fairfaxvideostudio.com (Blog Author)52069 — Thu, 31 Mar 2011 08:00:00 EST

Washington, DC area nightlife is as vibrant and eclectic as anywhere else in the world. Washington's nighttime entertainment scene has launched the careers of the Grammy-winning DJs and music producing team Deep Dish, as well as the seminal post-hardcore band Fugazi. While there is no replacing the power of individual musical talent, there is little doubt that a club's visible presence and accessible schedule of events can have an equal impact upon building an energized local fan base. This enables successful DC clubs to book better talent more often, keeping people lining up around the corner every weekend.

Successful clubs will take a bold approach to stimulating all the senses, including inventive appetizers and exotic drinks, state of the art sound systems, and lighting and decor that tie the whole experience together into a unique, memorable aesthetic. Producing Web video as a part of an ongoing marketing campaign is an excellent way to share what your club brings to metropolitan nightlife. When it comes to five senses in 360 degrees, there is no medium more expressive than video.

Web video presentation gives potential patrons a dynamic view of your dance floors and bar areas. The opportunity for visitors to see what is in store for them can make all the difference when picking the spot for a night out. Without intimate marketing exposure, people may be inclined to pass on a new destination in favor of a place that is more familiar.
Putting your video online is perhaps the most efficient way to reach today's tech-savvy, smartphone-friendly, video-oriented clubbers. Online music fan clubs and social dance groups are forever on the lookout to meet new people at new clubs.
Sports bars and establishments big on team theme can also turn Web video marketing into success. Tickets and concessions at professional sporting events can be prohibitively expensive, and fans are always looking for friendly, affordable places where they can root their team to victory. Online video will vividly showcase your big screen televisions, food and drink specials, unique memorabilia and fan-friendly atmosphere.

Let Fairfax Video Studio use its state of the art video technology and creative experience to showcase your club's personality. Using devices like the Nikon D7000 camera and the latest in-studio video editing equipment, our production professionals will highlight your club's unique contributions to DC nightlife. Call the creative experts at Fairfax Video Studio at 877-477-STUDIO to begin making quality online video for your DC area nightspot.

Find Out What it Takes to Create Quality Online Video for Facebook

jim@fairfaxvideostudio.com (Blog Author)50907 — Tue, 15 Mar 2011 08:00:00 EST

The advantages of advertising with online video through Facebook are both numerous and unique. Businesses have the opportunity to reach their target audience with efficiency like never before. Yet, putting any old ad on Facebook is not a guarantee for success by itself. The first step toward a successful Web video campaign will always remain the production of interesting, quality video.

Bring your video to life by following these tips:

Make sure you have the best tools of the trade at your disposal. Video cameras are affordable and they’re everywhere – wrapped up inside today’s smartphones and bundled in with the new computers for your office. But there is little comparison between the results of filming your own video and using cutting-edge video recording technology in a green screen studio.
Know what works. The ideas you have for eye-catching imagery can only be improved upon when working with an experienced cinematographer. A professional with an understanding of visual composition and an eye for blending subject with background will help bring a real sense of artistry to your ideas.
Don't feel bad if you don't like to be on camera. Not everybody is comfortable being on camera, and those who are may not necessarily be good at it. If you’re not ready to jump in front of the camera yourself, or if you don’t have the time to take away from your own day job, Fairfax Video Studio employs professional video spokesmodels who will deliver your message comfortably and effectively.

The experienced team of video production professionals at Fairfax Video Studio has the creative know-how to get you started as well as the latest technology to make your ad a success. Get in touch with one of our DC video production specialists today at 877-477-STUDIO to begin creating quality online video for Facebook.

Be sure to order a FREE copy of the report, Nine Nifty Tips for Effective Video Clips!

Original, Helpful Online Video Sets You Apart from the Pack

jim@fairfaxvideostudio.com (Blog Author)49894 — Tue, 01 Mar 2011 08:00:00 EST

It’s a weird, wild web out there these days. Online analytics programs are capturing, mapping and selling our information to the highest bidder. New scams, viruses, worms, and pitches are delivered to our inboxes every day—customized just for us!

Clients Are Drowning in a Sea of Sales Pitches

The average American is sick to death of advertisements. Why? It is estimated that the average U.S. resident is exposed to about 3,000 advertising messages per day. How do we get these advertisement inundated clients to view our website and our business differently?

Game Changer: Original, Beneficial Online Video

Original, helpful and professional online video content that addresses your client’s problems delivers immediate benefit via powerful, rapport-building mediums. This online video content makes your website—and your business—a destination; through the power of online video and SEO, clients come looking for you.

Online video has been scientifically and statistically proven to increase rapport and boost conversion by more than 12%. Could your business use a 12% increase in clients?

We Can Help

Fairfax Video Studio can help ensure that your business benefits from the cutting edge brand building power of online video. For more information, give us a call at 877.477.STUDIO. A dedicated Fairfax web video professional will help to uncover and implement your online video strategy today.

Why Is Online Video so Powerful for Marketing Your Business?

jim@fairfaxvideostudio.com (Blog Author)49424 — Tue, 22 Feb 2011 08:00:00 EST

As a business owner, you may be wondering how to communicate with clients. You cannot afford to invest in something that doesn’t work.

Video Creates Rapport and Generates Trust

Video is second only to one-on-one selling because it generates rapport and trust. Online video is an ideal relationship building tool. Studies have long shown that more than 93% of all communication is not based on the words used, but rather the nonverbal signals and voice tonality that goes along with them.

However, you don’t have to pay video a yearly salary like you might a very good salesperson; once you have recorded said professional, you have this expert “pitch” delivered to each and every new prospect—for life! You never have to pay again, except perhaps to update the message from time to time.

Numbers Don’t Lie

According to a recent study done by Deloitte LLP, online video was ranked as #3 of all marketing mediums. Industry experts predict that if rates of online video viewing continue as they have been, 66% percent of the world's mobile data traffic should be contained in video by 2014.

Harness the Power of Online Video for Your Business Today

Fairfax Video Studio can help ensure that your business benefits from the cutting edge brand building power of online video. For more information, give us a call at 877.477.STUDIO. A dedicated Fairfax web video professional will help to uncover and implement your online video strategy today.

How can online video make my business more profitable?

jim@fairfaxvideostudio.com (Blog Author)48922 — Wed, 16 Feb 2011 08:00:00 EST

In our article: “What do the latest online video and YouTube trends mean for your business?", we talk about the staggering trends in online video viewership collected by leading firms and research institutions across the world.

Online Video = Conversion

Online video means conversion. What is conversion? And what does it mean for your business?
Conversion is a measurement of the percentage of people visiting your website who take or complete a desired action. For this reason, the conversion rate of a website more accurately measures a website’s actual success in increasing new business than site traffic numbers alone.

New research reveals that website “stickiness”, or time a new prospective client spends on a site, is increased by more than six times on websites with online video than with text alone.

Not only that: online video increases website conversion by more than 12%. This means that of all the individuals visiting your site, video will effectively cause 12% more to complete the “desired action”—and become your new clients. That means more revenues and profits for your business.

Could your company use 12% more business and profit? We thought so.
Fairfax Video Studio can help ensure that your business benefits from the cutting edge brand building power of online video. For more information, give us a call at 877.477.STUDIO. A dedicated Fairfax web video professional will help to uncover and implement your online video strategy today.

Ensure Your Online Video Plays on Millions of Mobile Devices

jim@fairfaxvideostudio.com (Blog Author)48269 — Tue, 08 Feb 2011 08:00:00 EST

Industry experts point to the increase in mobile Internet access devices as one of the major growth factors in the sharp spikes in online video viewing over the past few years.

Through easily transported devices like smart phones, gaming devices, and tablets, Americans have more access to online content—more of the time—than ever before. Media Tel, leading mobile analytics firm reports: “YouTube mobile traffic tripled during 2010 to 200 million views a day.”

With huge numbers such as 5 million back-ordered Verizon iPhones waiting in the wings, mobile device users are a huge population segment that your business cannot afford to lose exposure to.

But, if much of how America is viewing online content involves mobile access…

How can you be sure that your videos will play on mobile devices?

The answer is one word that involves a complex process: Encoding.

Your online video needs to be “coded” into multiple formats that make your video content viewable by all mobile devices. Failure to do so means invisibility to millions of potential clients.

Get Your Business Mobile Online Video Exposure to Millions

Fairfax Video Studio can help ensure that your business benefits from the cutting edge brand building power of online video. For more information, give us a call at 877.477.STUDIO. A dedicated Fairfax online marketing professional will help to uncover and implement your online video strategy today.

Could YouTube Video "Cannibalize" My Website SEO?

jim@fairfaxvideostudio.com (Blog Author)47809 — Tue, 01 Feb 2011 08:00:00 EST

In this world of ever-shrinking marketing budgets, high ROI (return on investment) tends to closely parallel high “rankings”, which in turn rely on SEO (search engine optimization). When it comes to the world of the wide, wild web, the majority of the battle comes down to securing a coveted page one spot—or suffer invisibility.

Gotta Get Seen

Investing in fancy webpage designs and content doesn’t matter one bit if no one can find it. SEO rightly takes a lion’s share of most online marketing budgets.

Online video has proven to be massively more effective at achieving higher rates of SEO and conversion than text alone. In the war for Search Engine Supremacy, many fear that by optimizing video content on YouTube, the online video juggernaut—with an estimated 40% of all online video views—will “cannibalize” the SEO for the product site.

Online Video Optimization is Crucial

Most experts agree that if your video content is optimized on your site first and foremost, the threat of YouTube Video cannibalization is largely mitigated.

The bottom line: it is vital to ensure that your online video content has been properly optimized. An experienced online marketing professional at the Fairfax Video Studio can help ensure that your online presence is properly leveraged and positioned. For more information, give us a call at 877.477.STUDIO.

Be sure to order a FREE copy of the report, Nine Nifty Tips for Effective Video Clips.

Is online video the most effective form of persuasive communication?

jim@fairfaxvideostudio.com (Blog Author)47383 — Tue, 25 Jan 2011 08:00:00 EST

The word “persuade” has an extremely negative connotation in the advertisement-saturated, pitch-happy content of today’s world. The mere mention usually garners a nose wrinkle or two. And yet… perhaps this negativity is a bit undeserved.

In actuality, to persuade is defined as “communicating with the intent or power to induce belief or action”. Sound like something you might want to do for your business? We thought so.

What makes video such an effective form of communication?

Recent studies show that up to 93% of communication effectiveness is determined by nonverbal cues such as body language and voice quality.

Nonverbal Communication: 55%
Voice Quality: 38%
Words Used: 7%

Our response to these verbal and visual cues is hardwired into our DNA, and happens within fractions of a second. Through these channels, we have the power to tap into deep-seated psychological drives that motivate behavior.

Now here’s the real question: how much of your message is lost if all you are using are written words? That’s right. Nearly 93% of your message may not be getting through to your clients without video.

We Can Help

The Fairfax Video Studio can help capture the true power of online communications and produce results for your business. For more information, give us a call at 877.477.STUDIO. A dedicated web video professional will help to uncover and implement your online video strategy today.

Be sure to order a FREE copy of the report, Nine Nifty Tips for Effective Video Clips.

Verizon To Release 5 Million Apple iPhones

jim@fairfaxvideostudio.com (Blog Author)47411 — Tue, 25 Jan 2011 08:00:00 EST

What impact will the 5 Million Verizon iPhones have on video?
For the average attorney, reaching clients can be challenging. Video has become a cornerstone of online communication – a uniquely personal way to speak to potential customers face to face.

The iPhone is a phenomenal device with many features. However, one aspect embroiled in controversy is Apples overt refusal (labeled everything from “greedy” to “extreme” by critics) to support the Flash platform. Websites that rely on flash technology - most notably YouTube- would have been inaccessible to iPhone users.

YouTube “Shines” on iPhone
Whatever your viewpoint on who currently occupies spot #1 in the never-ending battle for “Supreme Evil Empire”, YouTube is pretty much a universally acknowledged online video powerhouse. It comprises an estimated 40% of all online video.

But WAIT (before you go burning Jobs in effigy): the technical juggernaut has made one huge exception to its iron-clad anti flash stance. A special app has been bundled on every single Apple device--JUST for YouTube access. The Apple website boasts that its devices offer “perhaps the best YouTube discovery experience” ever.

What does this mean for the 5 million people about to stampede stores for new Verizon iPhones? It means that YouTube—already the shining star of online video—will only get bigger. (And shinier.)

So - if each one of those 5 million potential clients will be on YouTube…

Where Should You Be?

Fairfax Video Studio can help you capitalize on the most potent form of web-driven client interface—online video. For more information, give us a call at 877.477.STUDIO.  

Be sure to order a FREE copy of the report, Nine Nifty Tips for Effective Video Clips.

3 Tips to Make Your Legal Video Go Viral Says Fairfax Video Studio

jim@fairfaxvideostudio.com (Blog Author)46895 — Wed, 19 Jan 2011 08:00:00 EST

As humans, evolution has hardwired us to share new information with the ones we care about. For those in the legal profession, Lawyer Videos are one of the most effective and creative ways to tap into this innate tendency. With one click, a bit of information is spoon-fed through engaging narration.

Innovative Content: With great information, emotional appeal, and original content, your video will be shared. Ideally, your video will target a specific audience across several highly social websites--such as You Tube--with convenient links handy for each.
Promotion/Exposure: The Web is a big place with thousands vying for attention. The best way for you to get a potential clients' attention is to post the newest content to a targeted group. Then, promote it as much as possible and as fast as possible. You should spend most of your time promoting your work as opposed to generating it.
Optimization: In order to reach lots of people, your video needs to be optimized. Search engine optimization will help your online video rank higher when people query for certain topics—getting your video closer to the coveted “most viewed” page.

Need Help?

If you are looking to create high quality, conversion-focused videos, we can help. Give us a call at 877.477.STUDIO to learn more today.

Be sure to order a FREE copy of the report, Nine Nifty Tips for Effective Video Clips.

Why You Should Always Carry A Camera

jim@fairfaxvideostudio.com (Blog Author)46718 — Thu, 13 Jan 2011 08:00:00 EST

Have you ever heard the saying, "think before you speak"? This statement has never carried more weight and it seems that this piece of advice has been forgotten lately. Smaller HD cameras coupled with growing and increasingly aggressive YouTube nation should be a cause for pause in 2011. Often times we find ourselves wishing that we could press pause like this Twix commercial and carefully reconstruct our thoughts.

Everyone in the political or social spotlight is a target for a new form of vigilante video justice. In 2006, Republican Candidate for Senator George Allen used the word “macaca” to address an opposing campaign aid. The video hit YouTube and went viral leading to one of the biggest collapses in political campaigning history and arguably destroyed Allen’s hopes of one day running for President. CNN political editor Mark Preston said, “If not for YouTube Allen would most likely be one of the front-runners today for the GOP presidential nomination.”

Fast-forward a few years. Every person with a Smartphone, iPod, or Flip Camera is a potential Dan Rather, making the rest of us potential George Allens. It is not uncommon for one of these amateur videos to make the morning news and we will continue to see this trend grow as the technology continues to improve and the price of these devices continues to fall. George Allen will not be the last politician to obliterate his campaign with one short video that makes it to the hundreds of millions of YouTube users.

Politicians are not the only ones in YouTube’s crosshairs. Celebrities like Miley Cyrus and Michael Phelps should watch their step as well. In December, a video was released of the former Disney Star smoking a drug called salvia from a bong. In just a few hours, hundreds of thousands of people had seen the video and began blogging and commenting on the young adolescent’s behavior. In similar fashion, Michael Phelps, sixteen-time gold medalist, was captured at a party smoking a bong in early 2009. If not for lack of evidence, the swimming phenomenon may have been doing hard time because of the incident.

What can we learn from all of this?

Remember what your mother told you and think before you speak. You never know who may be watching.

Never underestimate the power of YouTube. YouTube will continue to reshape the political landscape and reveal the candidates’ true colors. Now that capturing things on video cameras has become so cheap and easy everyone is doing it. Because of this evolution, we will continue to see people “slip up”. YouTube will be there to make them accountable for their actions.

If you have a camera phone or other small video device, use it. These videos are another form of checks and balances that even the most powerful socialites will not be able to squelch.

Web video is powerful. If you want to use video to get more customers, like many smart business owners are already doing, call us at 877-477-STUDIO or fill out a contact form.

Where To Start With Your Web Video Marketing

jim@fairfaxvideostudio.com (Blog Author)46468 — Wed, 12 Jan 2011 08:00:00 EST

If are like us, you have a lot of big plans for your business or firm. We dream big and get excited about the future, occasionally losing site of the low-hanging fruit that makes up all the steps between here and the success we dream of. Marketing is the key to transforming your business from its current state into the one you imagined it would be when you quit your day job to start your own company. But whether you are an entrepreneur or part of a corporate behemoth, web video is a tool that can boost conversion rates, increase your web traffic and impress your visitors. So where should even start? At the beginning, of course.

Find a studio that fits your needs. The Fairfax Video Studio is a full-service, one-stop-shop that can meet the needs of any company. We have a green screen studio and we can come shoot on-location. A good studio understands how video fits into your marketing plan and will help you create a series of videos that is targeted at the right people, in the right place, with the right message.
Marketing, and especially video marketing, is a process, not a task. Don’t expect to get it all done in one day or one week. You need to plan to spend time evaluating, analyzing and acting on a regular basis. Set aside time on your schedule!
One mistake that we see frequently is that people will begin a video marketing campaign but not follow up on it. You need to be posting and syndicating videos just like written content. Optimized video content can show up in search engines. All the same rules apply to video!

You know you need video on your site and YouTube but you may feel overwhelmed by the task at hand. Start at the beginning and call the Fairfax Video Studio at 877-477-STUDIO to learn more about we can take your video marketing to the next level.

How To Get Video Testimonials On Your Site By The End Of The Day

jim@fairfaxvideostudio.com (Blog Author)46467 — Tue, 11 Jan 2011 08:00:00 EST

Here is something you should do right now. Go to your Google Analytics and see what your most popular pages are. We bet that your testimonial page is in the top five. Wait, you don’t have a testimonial page? You need to get one TODAY! Here are 3 steps to easily introduce a proven conversion method in your website by the end of the day.

Exploit Your Best Clients – Who are your favorite clients? Give them a call and ask them if they would be willing to provide a video or written testimonial. This is also a great excuse to check in with them, which is a very nice personal touch. Getting both is ideal so that you can provide your potential clients with more information as they decide whether or not they want to hire you and please the search engines. The more the better (as long as its done right). If you’ve done good work for them, they should be happy to say a few kind words for you.
Create the Page – Get your Webmaster to create a page where you can host your testimonials. Or, if you are a client of Foster Web Marketing and have access to DSS, there is already one created for you. You don’t want to create a page that’s empty or not properly optimized so make sure you get your content first.
Make It A Habit – Finish your first one ASAP then pick one day each week or month to add a new testimonial. Give an old client a call or take advantage of a new one that’s in your office. We suggest including a video testimonial, a few quotes, a blurb about the work you did for them and some examples (if appropriate). Check out one of our video testimonials to see what we mean.

There are certain things that new visitors look for when they come to your website. We guarantee that they will want to hear what other people, just like them, have to say. If this model doesn’t work for you, think about a model that could be more effective and lets get to work. If you need a professional videographer, call Jim Folliard of the Fairfax Video Studio at 877-477-STUDIO or contact us online.

Why You Need Web Video In Your Google Places Profile

jim@fairfaxvideostudio.com (Blog Author)46042 — Wed, 05 Jan 2011 08:00:00 EST

Do you have a Google Places account for your firm or business? If you don’t, stop whatever you are doing and make one right now at places.google.com/business.

Google will either call you or send you a postcard with a verification code. They are dedicated to making sure their listings are accurate and they are constantly checking in on your listing to make sure its correct. Make sure you use your actual business name and not a fake one loaded with keywords. They will suspend your account if you do this. Fill out your profile with as much information as possible. Ask your happiest clients to write reviews, which have huge weight for local searchers.

You will also want to upload photos and video. You are allowed 10 photos and just 5 videos, which must be on YouTube. Scroll down to the video section of your profile while in the editing mode and copy and paste the URL of your YouTube videos. You have the opportunity here to connect with potential clients so these videos need to be targeted. Include some testimonials and answers to frequently asked questions about your business.

People are finding business and spending money with them because of the local results they find on Google. In your listing, Google is going to include links to other similar companies in the area so your page needs to be awesome. Remember that your potential customers haven’t established any loyalty to you yet and Google is trying to provide them with a satisfying search experience. For more information about Google Places, you can download our FREE Google Local Book. Call the Fairfax Video Studio to get started on making videos for your Google Places page and your business at 877.477.STUDIO.

3 Web Video Predictions for 2011

jim@fairfaxvideostudio.com (Blog Author)46040 — Tue, 04 Jan 2011 08:00:00 EST

What are your marketing goals for 2011? First on that list should be web video, along with email campaigns, direct mail and making sure your web presence is up to par. (If you think you need a little help with SEO and link building, click here.)

As 2011 gets rolling, you probably have lots of ideas about building your business through the web. Our first advice would be to write them down! Where do you want to be on December 31, 2011? If you think video is hot now, wait until this time next year. Video is the most sought after media on the web, which is the #1 source of information in the world. If potential clients aren’t finding you on YouTube, you could very well be missing out on customers. Here are three things you can count on in 2011:

YouTube Will Make More Noise Than Ever – It’s growing faster than anyone can keep up with. More people post and watch videos than ever before. They are just now becoming profitable which means they will invest in bigger and better video capabilities. You need to be there!
Indexing of Videos – We expect to find out in 2011 that Google and YouTube will be able to index video based on a transcription of the audio in it. This will be huge for SEO and will make searching for video fast and accurate.
Web Video and Television Become One – It’s already in the works, but this time next year millions of people will have Internet on their television. Video will soon be comprised of both web video and traditional television.

Not only is web video a marketing method that is here to stay, its become commonplace. Businesses are interacting with potential customers with video and using it to make money. Will you get on the bandwagon this year? Call the Fairfax Video Studio at 877.477.STUDIO to get started today!

It's Not Too Late To Create A Holiday Video For Your Customers

jim@fairfaxvideostudio.com (Blog Author)45789 — Wed, 29 Dec 2010 08:00:00 EST

Just like everyone else, your holiday season is busy, chaotic and sometimes even stressful. As a small business owner, you may want to reach out to your customers to wish them Merry Christmas and Happy New Year but you may not have the time or money to send a personalized card to every client. Why not create a quick video that you can upload to YouTube and send out to them or blast out a holiday-themed email newsletter? Even though Christmas has already passed us by, it's not too late. Here are a few tips for reaching out to your clients during the holiday season for little or no money at all.

For those who feel comfortable on camera, you can create a holiday greeting in just a few minutes. Wear your Santa Claus hat, write up a cheerful and interesting script and get that video on YouTube.

Take advantage of the power of email marketing by sending a holiday-themed email. You can use a service like ConstantContact or iContact to customize the look and feel of your email. Think about including a coupon or special offer to thank them for being good customers. People are spending money this time of year, shouldn’t it be on your goods or services?
Create a “Best of 2010” list that includes the highlights of your year. Hire a printer that can do the mailing for you, and kick back while your cards are delivered.

Your clients need to hear from you this season. There are so many ways to stay in touch with them that it's silly not to. Video is really the perfect way to say thanks and offer your customers the best in the new year. If you need help getting started, call the Fairfax Video Studio at 877.477.STUDIO today or fill out a contact form.

Web Video Should Be Your New Year's Resolution

jimmy@fosterwebmarketing.com (Blog Author)45788 — Tue, 28 Dec 2010 08:00:00 EST

You should make a list of New Year’s Resolutions not only for yourself but also for your business or firm. At the very top of that list should be integrating web video into your marketing. You need video on your site and on YouTube, and you need to be creating new videos on a regular basis. Does this sound overwhelming? Here are few things to get you started in the New Year.

Buy A Video Camera – Video cameras have never been this cheap or easy to get. Do a little research and find a camera that fits your budget. You can get one for as little as $50 or as much as $10,000. The point is that you can’t create any video if you don’t have one. Having the right tools is the first step.
Write down ideas – It’s a good idea to carry around a notebook and a pen at all times for a myriad of reasons. If you get an idea for a video, write it down and when you get back home, write a quick script. Your videos don’t need to be long or complicated, but they do need to be interesting and informative.
Find a studio near you – If you don’t have time to learn to edit video, you may want to find a studio that can do it for you. A green screen studio will allow you a ton of flexibility when it comes to matching colors to your website and branding videos with your logo. A healthy mix of in-studio and on-location videos is a good thing.

At the Fairfax Video Studio, we have a green screen, professional editors and we can film on location. Take a look at our gallery to see our work, and give us a call 877.477.STUDIO or fill out a contact form.

Three Tips for Shooting Video in Your Home or Office

jim@fairfaxvideostudio.com (Blog Author)45277 — Wed, 22 Dec 2010 08:00:00 EST

There are times when it is best to shoot video right in your home or office. It’s good to shoot video in a variety of locations especially when you need to respond quickly. Let’s say you just finished up a case and want to announce the result with a YouTube video. This is a GREAT idea! Using a webcam or handheld video camera, you proceed to make a quick video, optimize it and blast it out. But, hold on! Did you think about your lighting? Your composition? Your audio? These seemingly small nuances can be the difference between a great and successful video and a flop. Here are three very easy tips to improve your home videos:

Lighting – Not all light is created equal. You don’t want direct light from a lamp because it will cast shadows. Set yourself up near a window and use some natural light in addition to an overhead light. Test it out before you record the final product. There is no secret – if it looks good, it is good!
Composition – You don’t always want to be in the center of the shot. Our eyes tend to break an image up into thirds, so follow the rule of thirds and position yourself accordingly.
Audio – You know bad audio when you hear it. If you are committing to web video, get yourself a wireless lapel mic. It’s a small investment compared to the benefit it can have for your business.

If you aren’t already using web video, shooting video in your home or office might be a good place to start. If you would feel more comfortable letting the pros handle it, call the Fairfax Video Studio today at 877.477.STUDIO or fill out a contact form.

Facebook CEO Mark Zuckerburg is Time Person of the Year

jimmy@fosterwebmarketing.com (Blog Author)45354 — Mon, 20 Dec 2010 08:00:00 EST

Mark Zuckerburg, the co-founder and CEO of Facebook, was recently named Time Magazine’s Person of the Year. The 26-year-old self-made billionaire has come under much scrutiny while building his site, which now has over 500 million users. What does this mean for the small businesses and firms that use Facebook to stay in touch with clients? It means this is just the beginning, so keep using Facebook because it’s only going to get more popular. Here are few key things to take away from Time’s announcement:

Facebook has been accepted by our culture. What began as an online social experiment is now a network of real people sharing information and media, with video near the top of the list. We rely on Facebook for information that we used to turn on the television for, as well as photos and videos from friends and family. It has become a one-stop-shop for all kinds of information.
Facebook is driving business. Many business owners now realize that they can take advantage of all the users who come to Facebook looking for info. It has become a place to communicate with them and advertise to them. Facebook is making serious money with their PPC ads, and advertisers are finding this to be an effective way to spend their marketing dollars.
Social Networking is in its infancy. If you are already using Facebook and Twitter to promote your business, keep at it. If you aren’t, you need to start now. More and more people are joining these networks and aggressively seeking out information that you can provide.

Video has become a huge piece of the social networking buzz led by YouTube. Facebook and Twitter are referring millions of people each month to videos on YouTube and other sites. Social networking and video both need to be a part of your marketing. The Fairfax Video Studio understands where video fits into your web marketing, and we are prepared to take you to the next level. Call us at 877.477.STUDIO or fill out a contact form .

Do I need to bring scripts to my video shoot?

jimmy@fosterwebmarketing.com (Blog Author)45061 — Thu, 16 Dec 2010 08:00:00 EST

The truth is that some people are better on camera than others. Some people insist on reading off the teleprompter, while others are happy to have their script in their head and rattle it off. We have a great process set up that works great for both types of people and has resulted in videos loaded with great information and some unplanned stream-consciousness one-liners.

We have compiled a list of the most common questions Web visitors of lawyer websites tend to ask for every practice area. Remember that your site and your video is about your potential clients and not you. Also, keep in mind that they are not lawyers and are looking for information that you learned the first day of law school.

Here are two really good reasons you won’t need a script when you come in for your video shoot:

Jim Folliard is just as skilled at making you feel comfortable as he is with the camera. We bet you’ll crack a smile after being in the studio for just a few minutes and once he starts asking you questions, which will be very easy for you to answer, you will be on your way to making a video where you look very natural and relaxed. People want to hire a lawyer who is a regular person, just like they are, so it’s important not to talk like a robot.
Our current process, without scripts, has been very successful. Lawyers rave about how easy it is once they get started. If there are topics you want to cover that aren’t on our list, we’ll add them. We’ve streamlined the operation to make it quick and easy for you.

If you really don’t feel comfortable on camera or just don’t have time to come to our studio, you can hire one of our spokesmodels to take your place. You need video on your site to keep up these days, so no more excuses, let’s get it done! Call the Fairfax Video Studio at 877.477.STUDIO or contact us online.

Nikon D7000 vs. Nikon D300s

jim@fairfaxvideostudio.com (Blog Author)45033 — Wed, 15 Dec 2010 08:00:00 EST

Nikon recently released a new DSLR, the D7000, capable of capturing 1080p video at 24 frames per second and 16 megapixel photos. Those stats are impressive, but the real question for photographers is whether the videos and photos are actually better than the D7000’s predecessors, the Nikon D300s and the Nikon D90. We’ve had our hands on all three cameras and are here to report the results. The truth is that while the D7000 boasts full 1080p high definition video and a ton of megapixels, the older D90 and D300s still get the job done.

Both cameras were breakthroughs just a few short years ago. While the settings and operation continue to improve on each camera, the quality of the photos and video has improved only marginally. If you have the budget and are thinking of investing in the D7000, consider buying a new lens instead. A lens that performs well in low light such as the 35mm f/1.8 and the 17-55mm f/2.8 is a much better way to spend your money.

A $1,000 camera body should last you about five years, so invest in lenses that hold their value much longer and allow you to be more creative in your work, whether you are capturing special moments of your kids or a wedding. If you really want to upgrade your camera body, consider saving and getting a full-frame D700 or D3. The D7000, D300s and D90 all have an APS-C sized sensor, which does not perform anywhere near as well as their full frame older brothers at high-ISO’s in low light. Don’t get us wrong, the D7000 is a great camera that autofocuses quickly, handles easily and takes great photos. But before you invest, carefully consider your needs and think about buying a lens that could help meet your goals for many years to come.

How Great Legal Marketing Founder and Lawyer Ben Glass Uses Video

jim@fairfaxvideostudio.com (Blog Author)44558 — Tue, 07 Dec 2010 08:00:00 EST

Ben Glass, one of the country’s foremost experts of legal marketing, understands the massive value of the web, and specifically online video, in today’s marketplace. Personal injury law is enormously competitive, especially in the Northern Virginia and Washington DC Metro Area. If you aren’t on top of your marketing and producing videos regularly, you are missing out on potential clients and cases.

As a Virginia personal injury lawyer himself, Ben has a unique understanding of how lawyers tend to approach marketing. Ben started Great Legal Marketing to share his successful marketing techniques as well as his goal-oriented, time management skills that allow him to have a rewarding life outside of work. The father of nine, lawyer and owner of three businesses, he has an approach to life that we should all be strive for. He manages his time meticulously and doesn’t engage in any marketing or business until he has a clear goal in mind and a way to measure the results.

Here are a few ways that Ben Glass uses video, filmed and produced by the Fairfax Video Studio, to improve his marketing and boost conversion rates.

Answering common legal questions – Perhaps they are simple to a lawyer, but to the rest of us, basic legal questions are confusing and overwhelming. You will notice that Ben is never talking about himself, he is always talking to potential clients. He explains basic procedures and answers “simple” questions frequently to educate potential clients on the legal process.
Posting video regularly – Ben doesn’t always have time to come into the studio so he bought himself a small video camera. In a matter of minutes, he can record and post a video on YouTube that answers a question, describes a case he just closed or updates clients on his business or family. If you are going to hire a lawyer, wouldn’t you rather hire a real person, someone just like you? Let potential clients get to know you through online video by taking your tie off and telling them about your life outside of work.
Syndicate Yourself – Most people look on YouTube for video, but some people prefer Vimeo or Yahoo! Video. Wherever people are looking, you need to be there. The bigger marketing picture should include a newsletter, phone call, handwritten notes and email sequences. As far as online videos, make sure your videos are on your own site then syndicate them to other video hosting and sharing sites. You never know what will motivate someone to pick up the phone and give you a call.

Ben Glass gets it. He takes a well-thought out approach to everything he does, including video on the web. As he said in the “No Smart Lawyer Left Behind” Rescue Mission: “Soon, there won’t be such a thing as online video, just video”. So if you aren’t doing video at all or need to rethink your approach, call the Fairfax Video Studio. We’ll create and produce your videos but more importantly, we understand the bigger picture. Click here to fill out a contact form or give us a call at 877.477.STUDIO.

30 Day Web Video Action Plan for Your Firm or Small Business

jim@fairfaxvideostudio.com (Blog Author)44556 — Mon, 06 Dec 2010 08:00:00 EST

If you are overwhelmed, stressed and too busy, it is time to rethink your firm’s business strategy. The right marketing strategy can make you more money and save you time. Above all other things, a long term marketing renovation can help you take control of your work and your personal life. You want to be home for dinner right? You can, but you need to take action. Getting started is the hardest part so here are three ways you can use video during the last month of 2010 to get you on the path to success and a more rewarding life.

You already know that you can do your own video. If you are a good public speaker, you will be good on camera. You don’t need to be Brad Pitt, you just need to be you. Potential clients want to hire someone who is like them anyway, so be yourself and start making videos that answer basic questions about your firm, practice areas or specialties. But, if you have a face for radio or just don’t feel comfortable on camera, get someone else to do it. Either someone in your office or one of our professional spokesmodels. Not wanting to be on camera is not a good enough reason to bag web video.
Get the equipment or hire someone. Not having the gear is no excuse. You can get a handheld video camera for less than $100 and create a YouTube Channel for free. If you find this process to be a hassle, call a professional. The rates are more reasonable than you think, and you can set your web video marketing on autopilot.
Start at the beginning. Seriously, start with the most basic and simple video you could possibly make. If you are a lawyer, your definition of a simple legal question is different than the rest of us. Make a list of questions that you can create a one-minute video about. Here are a few examples:

“What should I do if I’ve been in a car accident?”

“What should I do if the insurance company calls?”

“How do I know if a lawyer is board-certified?”

You get the idea. It’s not hard, and you already know the answers. Just make sure you aren’t using legal mumbo jumbo and that you are talking directly the potential clients who probably have never needed a lawyer before and have no idea what they should do.

If you want to use web video to make a real difference in your marketing, set up a 30 day action plan and get to work. Any action is better than no action at all, so don’t wait another minute. At the Fairfax Video Studio, we get the bigger picture. Video is just one piece of your marketing puzzle and you have a busy schedule. Call us at 877.477.STUDIO and we will customize a plan just for you.

Use Video Effectively This Holiday Season

jim@fairfaxvideostudio.com (Blog Author)44090 — Wed, 01 Dec 2010 08:00:00 EST

The holidays are no time to slack off in your video web marketing . We know it’s a busy time, but think about what you are spending your time doing – shopping online. And how many other people will be doing the same thing? A LOT. The stores always see a surge in retail sales during the holidays. More people are logging onto the Internet with their credit card in hand to do some shopping. If you have something to sell, you need to be prepared. The first thing you need to do is make web videos ! Here are some tips for using web video in the month of December.

Themes – Go ahead and be corny! People love Christmas themes so put on your Santa hat and create a video. Tie in all the great things about Christmas that make people feel warm and fuzzy. People are feeling anxious about getting the right gifts, so make sure to include a convincing call to action.

Regularity – Your plan of attack should include articles and videos on a daily basis, or at least a few times a week. Choose a niche and blast them with deals, savings, calls to action – all throughout the video. Make sure it’s on YouTube also!

Try to go viral - It’s everyone’s dream to go viral on YouTube. It’s not easy to do, but give it a shot by asking your employees to get creative, write a song or use some cool animation. Oh, and people love babies and puppies, too.

The big companies go all out in December. If you want to compete, give this holiday season your best shot by producing professional and effective videos . Give the Fairfax Video Studio a call today at 877.477.STUDIO.

Popular Holiday Gift Ideas from the Fairfax Video Studio

jim@fairfaxvideostudio.com (Blog Author)44089 — Mon, 29 Nov 2010 08:00:00 EST

Many of the popular gadgets that are going to be hot items this holiday season directly involve web video. How cool is that? Whether you are recording, uploading, sharing or watching online videos this year, here are some toys to add to your Christmas list.

Nikon D7000 – A breakthrough DSLR from Nikon, it records 1080p video at 24 frames per second and takes 16 megapixel photos. The first reviews say it lives up to the hype. A bit pricey at $1,200.00, but worth it if you are serious about photography and recording sharp video.

iPod Touch – It does everything. It’s a full-fledged computer that takes photos, plays audio, allows you to video chat and records 720p video. Starting at $229.00, it’s a steal for people who aren’t ready for an expensive smartphone plan.

iPad – The older brother of the iPod Touch and iPhone, the iPad is dominating the tablet market. No cameras, but it’s great for watching video, including movies and television. You can take it anywhere with a $15.00 3G monthly plan.

Smartphones – Take your pick. Many, if not all, take photos and video, surf the web, and have cool apps available like YouTube and Netflix. Plans usually lock you in for two years, but it’s worth it you need internet and video at your fingertips at all times.

Google TV – It brings Internet to your television. Apple TV operates on the same principle. Install your Netflix app right on your TV, watch television from Hulu and play your music on your surround sound. This technology is in its infancy still, but expect it to be popular this holiday season.

It’s not too late to get your web videos done in 2010. We are still working hard to use video as a super effective marketing tool, even as the holidays approach. Call us today at 877.477.STUDIO to get started today!

Ten Reasons to Utilize Web Video in 2010

jim@fairfaxvideostudio.com (Blog Author)43848 — Tue, 23 Nov 2010 08:00:00 EST

The year is almost over so what are you waiting for? Don’t let another year slip away with creating web videos for your company or firm. You can no longer afford NOT to do it. A year from now, your business could be better off because of your decision to take control of your online marketing and use effective, professional videos to boost conversion rates. Here are ten reasons to start your web video marketing in 2010:

Google frequently puts videos on the first page.
Build trust with potential clients before you ever meet them.
Stay one step ahead of your competition.
Be found on YouTube – which gets two BILLION views per day.
Answer potential clients’ questions before they call.
Optimize them correctly and get your videos indexed by Google.
Educate clients before you sell.
Convert, convert, convert!
Video is the second fastest growing online enterprise, after social media.
It’s easy, it’s affordable and it’s effective!

At the Fairfax Video Studio, video is all we do! You can come and shoot your video in our green screen studio, or we will come to you. Don’t want to be on camera? Use one of our spokesmodels to relay the message for you. We know what we’re doing, and we have already helped out small businesses and firms JUST LIKE YOU. Call us today 877.477.STUDIO or fill out a contact form online. It’s not too late, but it will be soon!

Educational Web Marketing Through Video

jim@fairfaxvideostudio.com (Blog Author)43849 — Tue, 23 Nov 2010 08:00:00 EST

The “Howcast” is the new way to learn things online. Howcast.com is a video website that focuses on short tutorial videos that often use humor, claymation and animation to teach viewers how to do anything from baking stuffing for Thanksgiving to asking someone on a first date. YouTube is another popular place for Internet users to learn simple, and sometimes complex, tasks. According to The Blog Herald, education is the third most popular genre of web video after comedy and news, and has grown by 15% over the past two years. The more schooling the viewer has had, the more educational web video they tend to watch. How does this apply to your web marketing? Before you can sell, you need to educate! Unless there is a desperate need for your goods or services, you need to educate potential clients on why they need you. Here are few tips for using educational video in your online marketing:

Scare Them – This may sound immoral but if the stats are true, it’s not the least bit unethical. What happens to victims who try to represent themselves in court? How hard will it be to get a job if you have gotten a DUI and don’t have a lawyer to help you lower the charge? You get the idea. It’s the oldest trick in the book, and web video is just another avenue to utilize it.

Explain the Basics – Many people have never hired a lawyer before and are intimidated by the process. Use a web video to educate them on just how easy it is. Show them how friendly your receptionist is and how passionate you are. Use educational video to quell fear and establish trust. Camtasia is a great tool for this.

Share Real Info – Don’t make your viewers sign up for anything so they can hear what you have to say. Make it accessible and offer some real, pertinent information! For example, don’t make them call you to find out they don’t really need a lawyer. Use a web video to teach people what kind of cases you specialize in. You don’t have time to deal with every person who visits your site, but you can still communicate with them through video.

At the Fairfax Video Studio, we specialize in educating and converting web visitors with professional web video. Are you in control of your web marketing as we enter the age of video? Call us at 887.477.STUDIO to get started today!

Tell a Story with Video Screen Recording

jim@fairfaxvideostudio.com (Blog Author)43418 — Wed, 17 Nov 2010 08:00:00 EST

Do you remember this Google commercial from 2010 Super Bowl?

Yes, it’s sappy, but it was highly effective. You can create your own “Search Story” here. This commercial probably took Google a few minutes to make, and now it has well over five million views on YouTube. You can easily capture video of your screen to use for your own web marketing. Here are a few tips for using Camtasia, our personal favorite, for your web video marketing:

Tell a story - Google set the standard, but that doesn’t mean you can’t get creative. Have a video highlight the experience of one of your clients as he or she and engages with your business or firm? Show potential clients how easy it is to work with you!

Tutorials – Video screenshots are extremely popular and incredibly helpful. If you are learning a program like Microsoft Excel, they are invaluable resources. Do you have software that you encourage your clients to use for billing or scheduling appointments? Don’t ever scare a client away because they don’t understand your system.

Integrate – Blend screen recordings into your videos to keep them interesting and demonstrate complicated tasks.

This is an inexpensive way to boost your web video marketing. You don’t even have to show your face on camera if you don’t want to. For about $100, Camtasia can open up some avenues for creativity and innovation. Check out their free trial before you buy it and if you need help getting started, call the Fairfax Video Studio at 877.477.STUDIO for more information.

Why is Video as Important as Content?

jim@fairfaxvideostudio.com (Blog Author)43415 — Mon, 15 Nov 2010 08:00:00 EST

Have you heard web marketing expert Tom Foster emphasize how important content and link building are to the success of your website? Where does video fit into the SEO strategies that his highly successful websites are employing?

“Video is just as important, if not more important, than text-based content,” says Tom Foster, CEO and Founder of Foster Web Marketing, and an expert in attorney video marketing. How can that be possible if search engines can’t yet index video like they can text? Well, the answer is they can index video, but they must be optimized properly. Learn how to optimize your web video here. Here are three reasons you need to make web video a part of your content plan:

You need to be found on YouTube. YouTube is second only to Google as a popular search engine. It gets over two billion hits every single day. Users are seeking out information on every topic imaginable. Google routinely places YouTube videos on the first page of its search results. You will be left behind very soon if you aren’t on YouTube.
Your video will be indexed. Whether you use YouTube, Vimeo, Yahoo! Video or your own site, your video will get indexed if you optimize it correctly. If you are hosting videos on your own site, make sure to submit a video sitemap.
Internet Users Prefer Video. 69% of adult Internet users watch web video, according to the Pew Internet & American Like Project. Out of those people, 62% say they prefer watching professionally produced videos. The stats speak for themselves.

Now is the time to include web video in your marketing campaign. Call the Fairfax Video Studio today at 877.477.STUDIO or contact us online.

YouTube Annotations can Make Your Video Interactive

jim@fairfaxvideostudio.com (Blog Author)42219 — Tue, 09 Nov 2010 08:00:00 EST

Are you familiar with YouTube’s annotations feature? You may have seen a YouTube video recently with speech bubbles and clickable links in the video. These features are part of the basic, free account that all YouTube members already have. What exactly is an annotation on YouTube? You can insert a speech bubble, text box or spotlight on your video after it has already been uploaded. So what should you being doing with them? Here’s a breakdown of the cool and not-so-cool features.

Cool – Add speech bubbles and notes to your video. Pick the size, location and time. Use these to add background information to your video.
Not Cool – These are NOT indexable by Google or even YouTube. Don’t bother loading them up with keywords.

Cool – Include clickable links in the video!
Not Cool – Links can only be used for other YouTube videos, channels and playlists. You are limited here but you can still use this to create interactive videos. You can use links for viewers to subscribe to your channel. If you include a URL to an outside site (which you should) makes sure it is simple and easy to remember.

Cool - Automatically pause your video for emphasis.
Not Cool – This has the potential to confuse your viewers. If you use this feature, do it right. Pause it long enough that your viewers can consume whatever is on the screen. Use speech bubbles and notes to explain your point and get back to the action before you lose their attention.

YouTube is always making their site better and more functional. Here is their official help page for members. Stay tuned for updates on this and other features from YouTube. If you are looking to create web videos of your own, call the Fairfax Video Studio at 877.477.STUDIO for more information on getting started.

What the Heck is Social Video?

jim@fairfaxvideostudio.com (Blog Author)42217 — Mon, 08 Nov 2010 08:00:00 EST

The Internet is an increasingly becoming an interactive and dynamic forum for people to share thoughts and media as well as communicate with other users. Much of this sharing goes on between people who have never even met each other yet they share opinions, advice and links. When you sit down to brainstorm your next web video, take some time to think about how to get people talking! Social video is here, and you need to take advantage of it! What the heck is social video you ask? Here are the three things you need to know and how to leverage them for your business:

Comments – Allow comments on your video. You may discover some interesting things about people’s reactions to your creation. Chime in to explain yourself or answer a question. This will prompt people to share the video with others and check out your website.
Embed – Most video hosting sites like YouTube allow your video to be embedded in other sites. For example, a blogger could embed your video into their blog to emphasize a point they are making or just to share their discovery. Give people a reason to share your video by actually answering questions instead of skirting around them in an attempt to get more people on your site. Don’t worry, the views count towards your video no matter what site it’s actually viewed on.
Subscriptions – Encourage people to subscribe to your videos by posting regularly or creating a weekly series or video blog. Make it easy for them to subscribe or they won’t do it. RSS and subscriptions buttons should be clearly visible.

This is just the beginning of social video. Get your audience or community involved in your video and use them to promote your business! If you need help getting started, contact the Fairfax Video Studio today at 877.477.STUDIO.

How to Track Your Web Video ROI

jim@fairfaxvideostudio.com (Blog Author)41808 — Wed, 03 Nov 2010 08:00:00 EST

What is the point of your web video? Do you have clearly defined goals and methods to measure the video’s success? There are a few reasons why you should track your web video marketing. While this may seem obvious, it can easily get lost in the fold. You want to know where your new contacts are coming from, right? Do you want to improve your video to get more contacts? Measuring the success of your videos will do just that. Here are a few tips for tracking your video ROI:

URL’s – You need to have an account setup on a site like GoDaddy.com so you can buy URL’s when you need them. Your videos should include a call to action. Make sure it directs visitors to a unique URL, and be sure to set up a 301 redirect to get your visitors to the correct landing page. This is way easier than it sounds and if you already have a Google Analytics account set up, you will be able to see how many people came in through that URL. Set up unique URL’s for video, PPC and print advertising. Make sure they are easy to remember!

Whenever you link to your videos, use a bit.ly or a similar service to track them. This way you’ll be able to track visitors even if they forward this link along to their friends.

Surveys – People don’t mind being polled if there is an incentive. Create and send an email to your new customers to find out where they found you. Offer a free book, report or coupon to give them a good reason to respond!

Once, you collect some data, its time to analyze! If you find that some videos are more successful than others, identify the reason and act on it. You may even want to come up with a “cost per contact” and a “cost per client” so you’ll know how much you need to spend for future marketing. If you are ready to create a professional web video, aimed at converting viewers, it is time to call the Fairfax Video Studio at 877.477.STUDIO or fill out a contact form online.

Breaking News Always Involves Lawyers. Take Advantage of the Surge in Searches!

jim@fairfaxvideostudio.com (Blog Author)41807 — Tue, 02 Nov 2010 08:00:00 EST

If you are a lawyer, you know that news stories often involve attorneys in one way or another. Whether they are representing victims, the accused, athletes, organizations or the news group itself, there is always a lawyer involved. Breaking news creates a surge in related searches. You want to insert yourself into this conversation to bring attention to your firm. Video is a great way to make this happen. Here are three ways we can help you get a video online in less than 48 hours:

We’ll write a script and get one of our spokesmodels to film it on our green screen right away. We’ll customize it with your firm’s name and we’ll make sure that you approve it before we take the next step.
Just like your website, videos need to be optimized for search engines. We’ll optimize your video’s title, description and tags to make sure that it can be found.
Once approved by you, we’ll get the video online and syndicate to several sites including YouTube and Yahoo! Video. Since Google owns YouTube, it’s guaranteed to be indexed by the world’s biggest and most popular search engine.

All it takes is a phone call and we’ll do the rest. This is a great opportunity to get your name out there and position yourself as an expert in your field. People are searching, make sure they find YOU. If there is a story that you want to be a part of, call the Fairfax Video Studio at 877.477.STUDIO.

Looking For a Job in Fairfax? The Spokesmodel Search Is On!

jim@fairfaxvideostudio.com (Blog Author)41928 — Tue, 02 Nov 2010 08:00:00 EST

The Fairfax Video Studio is looking for a few new spokesmodels to represent our clients in web video, news castings and various types of commercials. 21 years and older, men, women, all shapes and sizes. If you think you look good and speak well, get your butt in here for a test screening; this is an excellent opportunity for those who want to add to their portfolio. Selected candidates will be paid $100/hour on an as-needed basis. We’re holding tryouts on Friday, November 19 from 10am-4pm.

Check out our gallery to see what we're talking about.

Call us at 877.477.STUDIO or email us to set up your interview!

Tips for Creating an Effective Video Sitemap

jim@fairfaxvideostudio.com (Blog Author)41291 — Wed, 27 Oct 2010 08:00:00 EST

Every website should have a site map. It acts as a table of contents for crawlers and spiders that index your pages. Your most important page is not your home page. Your most important pages are buried in your site, targeting searchers who are typing long tail, specific keywords into Google and other search engines. In order for the crawlers to find all of these pages, you should submit a sitemap to Google, Yahoo! and Bing. For more information on site maps, click here.

Just as important for SEO is video sitemaps. Remember that crawlers can’t yet interpret video like they can text. For this reason, you need to optimize your videos and submit a video sitemap. Check out those links for more details on getting started. Here are a few tips to get the most out of your video sitemaps:

Include high-quality thumbnails – Google and other search engines will use a thumbnail image of your video in search results. Submit one that looks good and is at least 120 x 90 pixels.

Update your sitemap often – If you remove videos from your site, make sure to update your video sitemap. You don’t want users finding your content in a search engine, only to be taken to a broken link. As you upload new videos, also update your sitemap so that they can be indexed. This is especially important if your videos include any time sensitive material.

Get specific – Video sitemaps allow you to geo-target, categorize and rate your content. Make sure those long tail keyword searches are finding your videos!

Creating and updating video sitemaps may seem like a daunting task, but it is well worth it if you are already spending the time and money to create video. Call us today at 877.477.STUDIO for information on creating web videos of your own.

Three Reasons Why You need to Autoplay Your Videos

jim@fairfaxvideostudio.com (Blog Author)41289 — Tue, 26 Oct 2010 08:00:00 EST

You may have noticed that all of our videos start playing automatically when you open the page. Since we are on our own site everyday, posting content and uploading videos, this makes us crazy! Hearing the same thing over and over again can be irritating since we created the content and now have to hear it all day. But, we have to remember a basic principle of web marketing - everything about our site is designed for potential clients and current customers, not us. Your site and your marketing should be the same way. Think about who your visitors are and how you can help them. Here are few reasons why you should enable autoplay:

Have No Fear – You should be proud of your videos. They are professional, informative conversion tools, right? You have already gotten a visitor onto your site, now be aggressive!

They Only Play Once – Our enhanced video module is set to autoplay videos only one time. Repeating the same video over and over again would be annoying for a new web visitor. Make sure your video is effective since you only get one shot.

Grab Their Attention – Remember that not everyone is Internet savvy. Some users might not even realize they should click play. Impress them with the information they are looking for. The less they have to do, the happier they will be.

Take advantage of this and other powerful features in Dynamic Self-Service, also known as DSS. This is our content management software that gives our clients full access to their website. Call the Fairfax Video Studio at 877.477.STUDIO to get started!

Use a Web Video Playlist to Answer Your Potential Clients' Questions

jim@fairfaxvideostudio.com (Blog Author)41009 — Wed, 20 Oct 2010 08:00:00 EST

iTunes allows people to create different musical playlists. You can create an upbeat playlist for the gym and a relaxing list to fall asleep to. Playlists apply to web video also, and the idea is exactly the same. The concept is to have a set of related content, played consecutively, and that follows a common theme. At Fairfax Video Studio, we can configure your site not only to auto play videos, but we can create a series of videos that tell a story about you. There are several ways to leverage this for your law firm or business:

Cover all aspects of a topic with a video series. If you are a lawyer, you can create a video series explaining your role before, during and after an auto accident or divorce. You can use other lawyers in your firm to explain the different pieces of the puzzle. To your new and uninformed visitors, this information is confusing so explain it in layman’s terms.

Create a video blog on YouTube – This may sound like too much work for a busy lawyer or business owner, but you will impress and educate your potential clients. It’s also a great way to show them that you are a regular person, just like them. Use the playlist feature in YouTube to string together ideas by topic or date, or you could create a highlight reel.

Surprise your viewers – Once your viewer sees your first awesome video, they will be surprised and satisfied to find out there is more. Once you have their attention, make sure you are staying relevant and include a call to action in each video.

Take advantage of the ability to create a video series with a playlist. Your viewers will appreciate it! If you need help getting started with web video, contact the Fairfax Video Studio today at 877.477.STUDIO.

YouTube Insights Will Make Your Web Video More Effective

jim@fairfaxvideostudio.com (Blog Author)40944 — Mon, 18 Oct 2010 08:00:00 EST

As we have said before, YouTube wants you to succeed. We want you to succeed too, which is why we have some great tips for improving your video marketing. Created in the same fashion as Google Analytics, we want to introduce YouTube Insights. With your free account, you will have access to a variety of data about who is watching your videos. Considering YouTube is getting one billion hits per day, we all need to take advantage of this awesome site. Here are a few things to pay close attention to:

Views – You can see how many views each video has and how many total views your channel has picked up. You can also spot which days and what regions your videos are popular in. Think about the data you observe. If you can figure out why your videos are more popular on certain days and in certain places, you can create more effective videos next time. You may even want to create a schedule so viewers will know when to expect new videos.
Discovery – How did people find your video? Take the time to think about where you are posting links and embedding your videos. Continue working hard at link building and explore new places to showcase your content.
Demographics – Who are the people watching and why are they interested? Are you including a call to action? These are your potential clients; make sure they know what to do if they are interested in your services.
Community – See who commented, rated and “favorited” your videos. This will give you even further insight into which videos are the most popular and most successful.
Subscribers – See who is subscribing. These people love your videos, and they want more! If you aren’t including a call to action, you are letting these hot leads slip away.

If you don’t have a YouTube account, it is time to sign up for one today. If you need help creating professional web videos, call the Fairfax Video Studio at 887.477.STUDIO or fill out a contact form. We can get videos on your site and on YouTube quickly and without breaking your budget.

Three Tips for More Creative Videos

jimmy@fosterwebmarketing.com (Blog Author)40562 — Tue, 12 Oct 2010 08:00:00 EST

You can still be creative in your marketing while sticking to proven methods. Video is now a proven method for converting potential customers, but it needs to be done right, i.e. professionally. Videos made on your webcam are not going to impress anyone so avoid that unless you have a very good reason to do it. YouTube showcases their most creative users on their “Show & Tell” page. This resource is worth checking out, and it might inspire you to try something new. Here are few creative tips on enhancing your video marketing:

Take Your Tie Off – You are a parent, friend, sibling or neighbor just like your clients. This very simple step will show them that you are on the same page. Many people, lawyers and doctors especially, feel vulnerable when they aren’t in a suit or a white coat. It’s okay to let your guard down and your web visitors will connect with you on a different level.

Include a Call to Action – Encourage your viewers to take action. Whether it’s signing up for your newsletter or buying your book, make sure you don’t leave them hanging. People love free stuff, so consider giving them something complimentary.

Make Your Viewers Laugh – Humor is one of the biggest reasons that videos go viral on the Internet. This is your chance to showcase your own sense of humor or your employees. Don’t offend anyone, just get creative!

If you need a hand with your web video, the Fairfax Video Studio’s team of experts is ready to help. Call us today at 877.477.STUDIO or fill out a contact form on our site.

Video Syndication Tips

jimmy@fosterwebmarketing.com (Blog Author)40561 — Mon, 11 Oct 2010 08:00:00 EST

What is the best way to syndicate your web video? If you are like us, you don’t have time to go to multiple video sharing sites, login, upload your video and optimize it. Luckily, there are some ways to make your life easier, save you time and get your videos out there. Here are a few basic products, also known as content distributors, which will allow you to upload and optimize videos just one time while syndicating each video to multiple sites:

TubeMogul – Create an account which links up with YouTube, Yahoo! Video, DailyMotion and others, and you are ready to go! Upload your video to TubeMogul, and it will send it out to the sites you choose already loaded with your title, tags and descriptions. Basic accounts are free, but they are strict about the content that you can distribute.

Traffic Geyser – Similar to TubeMogul, Traffic Geyser easily syndicates to multiple sites with just one upload. They also help you with link-building strategies aimed at getting your videos found on Page One of Google. There are no free accounts so make sure it fits your needs before you sign up.

APIs – If you don’t already know what this means, don’t try to do it yourself. Ask your web developer if they are able to integrate a syndication tool into your existing site’s back-end. This will save you the monthly fees charged by third parties and allow you to customize the application.

We suggest you do some research to see which syndication tool fits your needs, then get to work! Distributing video is a great way to reach a broader audience, gain more web traffic and impress potential clients. When done right, it can also be a powerful conversion tool. The Fairfax Video Studio specializes not only in producing professional web videos, but all things marketing related. Call us today at 877.477.STUDIO to get started!

What Does Video Chatting Have to Do With Your Web Marketing?

jimmy@fosterwebmarketing.com (Blog Author)40141 — Tue, 05 Oct 2010 08:00:00 EST

Video chatting is a different ballgame than video production, but the idea is the same. Internet users are now becoming prone to want to absorb and interact online rather than read. The integration of video into instant messaging services is making communicating online a very natural experience. On top of that, it is incredibly cheap and often free.

So what does this have to do with your web marketing efforts? As Internet users grow more accustomed to the interactive video experience, they will come to expect video. They can watch the news at their computer on sites like CNN. They can catch all the sports highlights in video clips from ESPN. If they missed last night’s episode of Jersey Shore, they can see it on Hulu. They can talk to their friends online while looking at them!

People love video. They seek it out. They choose sites with video over sites without it. YouTube is one of their bookmarks. If you want to compete online, you need to use video. With video, you can seamlessly enter the evolving Internet landscape by providing just what people are looking for. It’s more effective than commercials or banner advertising and much less expensive. Once you create a video, it’s yours to market in whatever way you please. And believe us, there are tons of ways to do it.

If you are ready to position yourself to be successful online, call us at 877.477 STUDIO or fill out a contact form. Check out our gallery to see the top-notch work we have done for small business owners just you like you.

Hollywood Producers Understand the Benefits of a Green Screen

jim@fairfaxvideostudio.com (Blog Author)40140 — Mon, 04 Oct 2010 08:00:00 EST

Have you ever seen the movie “300”? The historical fantasy details the legend of 300 Spartan warriors who fight off an army of one million Persians with their superior strength, whit and tactics. It’s pretty violent, and let’s be honest, it’s not for everyone. But, did you know that nearly the entire movie was filmed on a green screen? In this case, the screen was actually blue, but the idea is the same. The cast acted in a largely empty space and was forced to imagine the cliffs, landscape, buildings and monsters that ultimately make the film a visual spectacle. This required some extra inspiration from the actors and allowed the artists to go all out in their post-production process.

We’ve talked many times before about the benefits of a green screen. How it works, why it’s cheap, and how great it looks. Have you heard enough about it already? Using this film as an example, let’s take a look at why a green screen is so effective.

Location – The film was shot in Montreal, in the winter. Since the actors had to be shirtless almost the entire movie, the movie was filmed indoors saving them time and money.

Flexibility – Surely, the film makers had an idea what they wanted the finished product to look like since it was based on a graphic novel. However, they weren’t tied to any scenery, architecture or lighting that they didn’t like. The artists who added the backgrounds were able to create a world that doesn’t actually exist.

Cost – As we discussed before, they shot the film when they wanted and where they wanted. Time is money, and it is better spent marketing the movie and paying the hard working cast and staff.

These same benefits apply to anyone who is using a green screen. We have proven that it is a cost-effective way for lawyers to educate and convert potential clients into real cases. No job is too big or too small for the Fairfax Video Studio. Call us today at 877.477.STUDIO or fill out a contact form on our site.

Take Advantage of YouTube's Free Tools!

jim@fairfaxvideostudio.com (Blog Author)39646 — Tue, 28 Sep 2010 08:00:00 EST

It is refreshing to know that YouTube, the video empire, wants you to succeed. You benefit from their free hosting and search engine indexing, and they benefit from the added traffic. For this reason, YouTube has free tools for their users to help them reach more viewers. If you have not checked them out, it is time you did.

Creator’s Corner – An exceptional tool that will help you edit video, optimize for search engines, add subtitles and seek help in the users forum.

Keyword Tool – This tool helps you target viewers with keyword suggestions. You can enter your current keywords and it offers suggestions based on what people are searching for. You can even specify your demographic for more precise keywords.

Insights for Search – Here you can see trends in the search terms that you are going after. Find out what time of day or season people are searching so you can plan your marketing accordingly.

YouTube Blog – Considering that Google owns YouTube, you can expect that this blog will be updated constantly. They do follow their own rules. This post on metadata is especially helpful for creating titles, descriptions and tags.

You can assure yourself success by taking the time to use the tools and make the most of your video. At the Fairfax Video Studio, we are experts not only at shooting and editing professional video, but optimizing the ever-important metadata and tracking keywords and trends. Fill out a contact form or call us today at 877.477.STUDIO to learn how we fulfill your video needs.

How Really Successful Companies are Using Web Video

jim@fairfaxvideostudio.com (Blog Author)39644 — Fri, 24 Sep 2010 08:00:00 EST

Are there successful companies that you strive to emulate as you grow your business? There are certain things that thriving companies have in common: a quality product or service, first-rate customer support, a well thought out marketing plan and strong web presence to name a few. Creating your own growth plan should be a combination of the tried-and-true methods mentioned above and innovative, creative techniques.

You probably already have a website where you are educating potential clients through content and photos. As you know by now, your web presence is a marathon, not a sprint. Updating your site with new content and media on a regular basis is a huge part of what makes any website successful. Video is fast becoming the best way to market to and educate your potential customers online. It is a good idea to spend some time researching what your competitors are doing and what really successful companies are doing well. Are Amazon, eBay, CNN, ESPN, and Apple using web video? Of course they are! You can use video to reach your potential customers too, even if it is on a much smaller scale. Are your competitors using video? If they aren’t, here is your chance to move ahead of them. You do not need Amazon’s budget to get it done either.

We can help you apply this proven marketing tool to your unique company. Call us today at 877.477.STUDIO or fill out a contact form to bring life to your website.

How is Video SEO Different?

jim@fairfaxvideostudio.com (Blog Author)39335 — Wed, 22 Sep 2010 08:00:00 EST

How can you optimize your videos for search engines? When Google indexes websites, it looks for keywords in the text. In the future, search engines may be able to “see” the contents of your video and be able to index them accurately. For now, the content of your videos is largely invisible to search engines so it is important to surround them with text using SEO friendly methods. Here are a few methods that have proven to help videos get indexed correctly and quickly:

Title – Your video title should be well thought out. Think about what search terms people might be using and try to put these words in your title.

Tags – Add lots of tags: short ones, long ones, general and specific. You can cover a broad range of potential search terms here. Some people might search for long tail keywords like “best dui lawyer in Norfolk Virginia” and others might be more concise.

Description – Add a brief description of your video that includes some of the dialogue. This is another way for search engines to find text relevant to your video.

Submit a video sitemap so that search engines know the URL’s of your videos.

Upload your video to YouTube. This guarantees that it will be indexed. It will not drive traffic to your site so be sure you provide your contact information and links to your website.

At the Fairfax Video Studio, we can help you create, produce, edit, encode and embed your video! We have a knowledgeable and experienced staff that will make sure your video is found by search engines. Call us today at 877.477.STUDIO or fill out a contact form.

The Many Forms of Web Video

jim@fairfaxvideostudio.com (Blog Author)39332 — Tue, 21 Sep 2010 08:00:00 EST

What is considered a video? If the viewer can click “play” and then effortlessly gain information, this is a video. Video is a must nowadays and it doesn’t have to be an inconvenience. While we recommend creating high-definition videos to impress your potential clients, there are other ways to get started.

With a few short steps, you can turn a PowerPoint presentation into a converting tool. Throw in some music, transitions and voiceovers and you have the basic components for web video. Your potential clients will be able to sit back while the information they sought is presented to them. Effective? Perhaps better than nothing, but not overly impressive.

Many computers today come with webcams built into them. You can use this to record yourself speaking and have it online in a matter of minutes. This is a nice way to add a personal touch, but it is better used for things like video blogs.

There are many ways to add video to your site quickly, but you should consider that your competitors might be using high-definition video. If potential clients see a PowerPoint presentation on your site and a professionally done video on a competitor’s site, it could effect their decision on who to patronize.

Creating a professional video doesn’t have to be a hassle or expensive. You can come into the Fairfax Video Studio, or we will come to you. If you are not comfortable on camera or do not have time, we have spokesmodels ready to deliver your message. For more information, call us today at 877.477.STUDIO or fill out a contact form.

What Has Video Expert Jim Folliard Been Up To?

jimmy@fosterwebmarketing.com (Blog Author)38915 — Wed, 15 Sep 2010 08:00:00 EST

Our video expert, Jim Folliard, has been extremely busy lately. When not shooting and editing in the Fairfax Video Studio, Jim is working with his field production company, GearShift. He spends time covering events at clubs, bars, restaurants and shooting commercials for the Washington Redskins and Eastern Motors. Check out some of Jim’s latest work:

Photos from Redskins Rides
Foot and Ankle Doctors Gone Crazy

In other big news this week, Jim launched his new website, GearShiftVideo.com. Here, Jim will not only be showcasing his work, but will be going into detail about his equipment and technique. You can also follow Jim on Facebook and Twitter.

Whether you are looking for someone to shoot your wedding, produce a commercial for your business or political campaign or create Web video your site, Jim Folliard is the man for the job. He understands that from a business perspective, your goal is converting viewers into customers. With this in mind, he shoots efficiently and effectively. Check out the gallery to see for yourself!

If you think you are ready to work with Jim either in the studio or in the field, call us at 1.877.477.STUDIO or fill out the contact form.

Also, be sure to order a FREE copy of the book, Nine Nifty Tips for Effective Video Clips.

Good Web Video is Cheap, Because It is Effective

jim@fairfaxvideostudio.com (Blog Author)38914 — Tue, 14 Sep 2010 08:00:00 EST

How do you justify the cost of Web video? We strive to make our rates reasonable and affordable, but your business is evaluating investments down to every last penny. Every investment is a bad one, if its not well thought out and executed. Spending money on Internet marketing is an important part of business today and you can’t afford NOT to do it.

Okay, now we have a conundrum on our hands. Web video costs money and you have a budget to manage, but at the same time, your competitors are doing it and you want to gain an edge on them.

Let’s apply a basic advertising principle to Web video:

Bad Web video is expensive, because it doesn’t work.
Good Web video is cheap, because it is effective!

Professional Web video has a number of positive effects on your website. Potential clients will not only be wowed by the look and feel of good video, but they will gain information faster and will remember you, because they saw your face and heard your voice.

There are a number of mistakes that businesses make when producing video. Among them is creating poor or boring content. You wouldn’t meet with a client if you weren’t prepared. Consider your website and video to be your introduction. High quality video will make quite a nice first impression.

If you are ready to create effective Web video for your site, call us at 1.877.477.STUDIO or fill out a contact form.

Be sure to order a FREE copy of my book, Nine Nifty Tips for Effective Video Clips!

The Stats Don't Lie, and We Can't Emphasize Them Enough!

jim@fairfaxvideostudio.com (Blog Author)38458 — Sat, 04 Sep 2010 08:00:00 EST

If you are on our website, you have already recognized that your business needs video. The truth is that businesses that lack video on their sites will very soon be left in the dust. Why is video taking over?

All over the world, people are ditching their cell phones for smartphones and PDA’s that are capable of watching video. We have preached the stats before, but they are so overwhelming that we cannot emphasize them enough. A recent statistic indicates that 62% of Americans are viewing videos online. YouTube alone has 125 million active users. Among people 18-29, your current and future customer base, a whopping 89% watch web video overall and 36% watch Web video every day.

In addition, Google loves video and will consistently place videos organically on page one, which is where you need to be in order to compete. If your competitors are doing it, you need to do it better. We have dedicated our business to creating videos that will impress your potential clients, provide them with the information they are seeking and boost your rankings in search engines.

People are looking for information, and by providing it in the form of a video you can boost your conversion rates. If you are ready to take the next step, call the Fairfax Video Studio today at 1.877.477.STUDIO or fill out a contact form.

Why Syndicating Your Video is Vital

jim@fairfaxvideostudio.com (Blog Author)38457 — Fri, 03 Sep 2010 08:00:00 EST

In addition to hosting videos on your own site, it is a good idea to syndicate your videos to other websites. YouTube, Dailymotion, Yahoo! Video and Vimeo are examples of video sharing websites where people go to share or view video clips. It is in your best interest to have your videos available on these sites. People are actively seeking information in the form of video, and we can help you make your information easily accessible to this crowd.

In addition to uploading videos to sites like YouTube, the king of all Web video, your content needs to be optimized so that users are able to find it. This includes creating captivating titles, keywords and descriptions. It may sound like we are going overboard, but trust us, this is vitally important to the success of your business. In the same way we optimize websites to be found on Google and Yahoo!, we can optimize your videos to be found by the active users of YouTube.

People ARE looking for the information that you have to offer. We can help you get that information to the right community of Internet users. For more information, call the Fairfax Video Studio today at 1.877.477.STUDIO or fill out a contact form.

Web Video & YOUR Book - What Better Way to Convert Prospects?

jim@fairfaxvideostudio.com (Blog Author)38175 — Wed, 01 Sep 2010 08:00:00 EST

Have you ever considered writing a book? Being a published author can establish you as an expert in your field. Not only will your clients recognize you as a master of your profession, but they will place higher trust in your skills. This is vital when it comes to converting Web visitors into contacts, the only true measure of a marketing campaign.

I recently published a book entitled Nine Nifty Tips for Effective Video Clips. You can download this book for free.

Having a book that you can market has many advantages. Your position as an expert is highly valuable from a marketing standpoint. With e-books, such as my own, you can offer free downloads from your site. And you can create a video to go along with it!

An integrated and comprehensive marketing campaign will bring more traffic to your site and can bring more people into your office. Not only can we create effective and professional video for your website, our team of writers can help you create an amazing book.

Remember that your competition is fighting hard for the same clients. We leave no stone unturned in our quest to help you dominate the first page of Google, add more contacts to your database and most importantly, convert, convert, convert!!

If you are ready to pursue a better business through Web video, we are here to help! Take advantage of our broad expertise to convert your viewers into clients. To get started, contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Pictures Speak Louder Than Words – Video Shouts Even Louder!

jim@fairfaxvideostudio.com (Blog Author)38172 — Tue, 31 Aug 2010 08:00:00 EST

Have you had a chance to check out video gallery? Isn’t it great that you can see what our work looks like before you invest in it yourself? Your customers will be able to do the same with your site once you have Web video. Inform them, impress them, build a relationship with them and convert them. Ahh, the beauty of Web video!

We have already created videos for:

The list goes on, but you get the idea. Web video can help ANY business achieve the goals of informing potential clients, boosting search engine rankings and boosting the ever-important conversion rate. We are an easy business to work with. You can come to us or we will come to you. We will upload your videos on YouTube, tag them, embed them in your site and we will make the filming process utterly painless.

If you are ready to pursue a better business through Web video, we are here to help! Take advantage of our broad expertise to convert your viewers into clients. To get started, contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Be sure to order a copy of the FREE book, Nine Nifty Tips for Effective Video Clips.

Is Looking for a Video Production Company That Different Than Looking for a Good Mechanic?

jim@fairfaxvideostudio.com (Blog Author)37780 — Tue, 24 Aug 2010 08:00:00 EST

When you have car trouble, you want a mechanic who is well versed in domestic and imported cars, automatic and manual transmissions and the intricacies of modern computer systems, to name just a few things. Similarly, when you need a high quality video produced, you want a production company that can do it all.

At the Fairfax Video Studio, our business is modeled around providing our clients with every service imaginable when it comes to video production. Here are some of the services we offer:

Script - We can write a script that includes not only dialogue, but also plans for lighting and audio.
Filming - We can film in our green screen studio or at the location of your choice.
Editing - Our post-production team will edit your footage, so you can deliver your message.
Photography - Professional photographers can take portraits and candid shots of you and your staff.
Website Integration - Artists and computer specialists can embed videos and photos seamlessly into your existing site or we can help you create a new one!
Marketing - SEO, social media, blogs, content...sound overwhelming? Let us handle it!

We can save you time and more importantly, money! To find out how the Fairfax Video Studio can help you with your video production needs, contact us today at 877.477.STUDIO.

Be sure to order your FREE copy of Nine Nifty Tips for Effective Video Clips!

You have a message. We can be the messenger.

jim@fairfaxvideostudio.com (Blog Author)37436 — Thu, 19 Aug 2010 08:00:00 EST

When creating Web video, it’s important to host it not only on your own site, but to integrate 3rd party social media sites, such as YouTube, Facebook and Twitter. This not only boosts your SEO, but it will also help you reach potential customers who you may have missed otherwise.

With our help, you can boost your business and turn Web visitors into contacts!
We are experts at producing high-quality Web video, and we can help your company create a strong Web presence. Our video experts know how to write summaries, tags and titles that will catch the attention of your target audience and the search engines.

Web video is too big to ignore.
Web video is not only the way of the future, but also the here and now. Below is proof:

YouTube has been ranked the 2nd most popular search engine.
Facebook has 500 million users, and half of them log on everyday.
There are 1.5 billion tweets sent out each month.

Social media cannot be ignored! You have a message and an audience. We can help you connect with them. Call us at 877.477.STUDIO or fill out our contact form to learn more about how we can help your business achieve its potential.

Be sure to order a copy of my FREE book, Nine Nifty Tips for Effective Video Clips.

Let the Pros Take Over

jim@fairfaxvideostudio.com (Blog Author)37435 — Wed, 18 Aug 2010 08:00:00 EST

To make a Web video successful, it needs to be done right. It’s not enough just to have video anymore. This is your chance to inform your website visitors of all that you can offer them. Compelling and interesting videos are what they need, but let’s make sure it’s done right! Here are few “musts” when creating your video.

The best Web video is:

Recorded in high definition.
Has crystal-clear audio.
Features bright, even lighting.
Is professionally edited.

If you are thinking about creating your own video, take into consideration the cost of each of these bullet points. An HD video camera? It will cost you several hundred dollars for a low-end model. Professional microphones and lighting equipment? It will get expensive. Professional video editing software, such as Adobe Premiere, sells for $800 plus the countless hours you’ll need to learn how to use it.

At the Fairfax Video Studio, we are professionals and are already well equipped. We cannot only create a beautiful Web video for your company, but we can save you time and money. Why wait another minute? Let’s get started today. Call us at 877.477.STUDIO or fill out our contact form to learn more about how we can help your business achieve its potential.

Be sure to order a copy of my FREE book, Nine Nifty Tips for Effective Video Clips.

Video Spokesmodels Can Spread Your Message

jim@fairfaxvideostudio.com (Blog Author)37058 — Thu, 12 Aug 2010 08:00:00 EST

Not everyone feels comfortable in front of a camera - and that’s okay! If you are a lawyer, doctor or small business owner, your success depends on being good at your job, not being a video spokesperson. If you are not comfortable in front of a camera, or simply don’t have time to come to our studio, one of our video spokesmodels can take your place. We have the tools, and more importantly, the people, to make your video successful.

A video spokesmodel gives a face to your company. The purpose of Web video is to convert visitors into contacts. Showing them a person and allowing them to hear your message will build trust and create relationships that are beneficial to both you and your prospects. Our clients have reported major increases in the number of visitors that they are converting. Even a small increase can make a big difference for your business. Check out our models by clicking here.

YouTube is the 2nd most popular search engine on the Internet. More people are watching Web video than ever before. If you have a message, we can help you spread it. Call the Fairfax Video Studio today at 877.477.STUDIO to find out how we can help you with your video production needs.

Save Green with a Green Screen

jim@fairfaxvideostudio.com (Blog Author)37057 — Wed, 11 Aug 2010 08:00:00 EST

Green screen technology was the driving force in movies like “Star Wars” and “The Lord of the Rings,” but it’s not just for big budget Hollywood productions. In fact, a green screen is a great way to save money when producing a video or movie. If you are looking to save time and money while still creating a Web video that will impress your site’s visitors, a green screen video could be the answer.

Here a few of the many benefits of a green screen:

Time - Filming your video in a studio with a green screen will save you a lot of time. At Fairfax Video Studio, we are always ready to produce another excellent video. You never have to wait for the perfect weather since the filming is all done indoors!
Quality - Practice and shoot your video as many times as necessary. Since the green screen allows for an amazing amount of manipulation post-production, we can add text, color and graphics, so that it flows with the overall look and feel of your website.
Comfort - The Fairfax Video Studio is small and friendly. Our professionals are experts at making you feel at home and at ease in front of the camera. Potential clients will gain confidence from watching your Web video.
Cost - The fact is that producing a video with a green screen WILL save you money. Our process is efficient and our videos are professional.

If you want high quality video that will convert your site’s visitors into clients, then you need our help. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Web Video: The Business Decision

jim@fairfaxvideostudio.com (Blog Author)36449 — Wed, 04 Aug 2010 08:00:00 EST

At times, it might feel like the Internet has accelerated the speed of the world, including business and even the way we socialize. The world never stops making progress, but today it’s happening faster than ever. Do you ever feel like your business is being left in the technological dust? If the Internet and online media feels overwhelming to you, don’t worry, you are not alone!

That being said, you still want to make sure that your business is equipped with the tools to succeed. Web presence is a given now. Perhaps you have a Facebook or a Twitter account also. The next step is showing the Web what your business has to offer with high quality Web videos. Like any business decision, careful thought is needed before making an investment. Here are a few things to consider:

What message do you want to relay to potential customers? Your company is unique. Your services are valuable. Producing a Web video is an outlet for your creativity and a showcase of what your company has to offer. Think carefully about your message and how you want people to perceive your business.

Why invest in online video instead of advertising? Once produced, the video is yours to use as you please. There are no recurring costs because you own the video. Web video will boost your SEO and your conversion rates organically.

How can I get more information about producing a video? That’s where we can help! Producing a video is expensive and time consuming, if you aren’t already equipped to do it. At Fairfax Video Studio, we are experts at not only producing successful videos, but making you feel comfortable while doing it.

Contact Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

The Numbers Don't Lie

jim@fairfaxvideostudio.com (Blog Author)35942 — Thu, 29 Jul 2010 08:00:00 EST

What are your customers thinking as they browse the Web? By the time they sit down at the computer, they have already decided they need to spend money on a service. They go through a familiar process as they search for the information they need.

There are many businesses, hundreds or thousands, that provide the same service that you do, so why should they choose you? You have the best employees and the most experience, right? You are dedicated to satisfying your customers, right? You need to show them that you are the solution they are looking for!

Web video is the best way to relay that message to potential customers. Unlike text or audio, your clients can see your face and your business for themselves before they invest their hard earned dollars. Speaking of hard earned dollars, you will want the most bang for your buck when it comes time to put professional Web video on your site. That time should be now. Your competitors are actively seeking out those same potential customers. Here are a few stats on the growth of Web video:

In 2009, 84% of all Web-users were watching online video.
In April 2010, 178 million Internet users in the U.S. viewed Web video.
Mobile Internet usage is expected to double in the next 4 years. With it, the consumption of videos on PDAs and smartphones will grow also.

The video viewing demographic (soon to be synonymous with the U.S. population as a whole) is one that you cannot afford to miss! If you are ready to stand out from the crowd by showcasing the best that your business has to offer, call the Fairfax Video Studio at 877.477.STUDIO or fill out our online form.

Don't Miss This One! The Book, "Nine Nifty Tips for Effective Video Clips," Just Released

mindy@fosterwebmarketing.com (Blog Author)35941 — Wed, 28 Jul 2010 08:00:00 EST

A recent poll confirmed a fact that many people know and not enough are acting on. 36 percent of people ages 18 to 29 watch Web videos EVERY DAY! 89 percent of people in this age group watch at least some Web video. If your website doesn’t already have video, now is the time to get on board.

Video production expert and Fairfax Video Studio owner Jim Folliard has just released a book entitled Nine Nifty Tips for Effective Video Clips, detailing what it takes to create powerful video content. Click here for a free download.

Folliard’s expertise is evident as he describes the often overlooked techniques that separate amateur and professional video production. Here is an example from "Step 2: Position Your Camera":

“There are 2 parts to most shots, the subject (usually the person you are filming) and the background. When I am about to film I like to spend extra time looking through my lens to make sure the background and the subject blend well together. You want to look for complimentary colors and tones in the subject and the background.”

How often do amateur videographers take steps like this into consideration? Not often enough! If you want to take advantage of current and future clients who are watching videos online, your presence needs to be professional.

Take a closer look at Folliard’s book to discover more of the finer points of video production. In addition to his helpful explanations, Folliard has included rich photos to show you exactly what he means in each of the nine steps.

If you are ready to pursue a better business through Web video, we are here to help! Take advantage of Jim Folliard’s broad expertise to convert your viewers into clients. To get started, contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Quality Will Always Stand Out With Web Video

jim@fairfaxvideostudio.com (Blog Author)35474 — Thu, 22 Jul 2010 08:00:00 EST

In this day and age, ANYONE can get his or her hands on a camera. Look, you can get a $10 digital camera and a video camera for less than $30! Photo and video editing software comes on most computers or is available free online. You can build a website or blog for nothing. Everyone has a Facebook page, Twitter profile or blog where they post their pictures and videos for the world to see.

Ten years ago, it was costly, cumbersome and difficult to shoot digital video and get it online. It used to be that the only images you saw online were produced by professionals who had time and money to make it happen. Now you see it everywhere and anyone can do it. Today, it’s easy and cheap, but this doesn’t make it great! A large majority of the visual media on the Internet stinks!

Now more than ever, quality Web video and photography stands out. Facebook has over 500 million users worldwide who are inundated each day with new photos taken by their friends and family. Please don’t get us wrong, this is a great way to share content, but let’s be honest, you can tell the difference between an amateur’s work and professional’s work. The gap is wide and getting wider everyday.

When you decide to take your website to the next level with high-quality Web video, you want the best. Focus on making your customers happy and let us focus on doing what we do great, which is creating beautiful Web video that will turn more prospects into customers.

Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Choosing the Best Video Production Company

jim@fairfaxvideostudio.com (Blog Author)35471 — Wed, 21 Jul 2010 08:00:00 EST

Customers go through the same process that you go through when choosing a video production company. First, you must consider whether or not you can do it yourself. Then you decide to leave it to the pros and begin your search for the best company.

As with any investment, you want to make sure that you are getting the best value, the best customer service and the most professional assistance. In the digital age, information is readily available. In fact, it is so available that it sometimes makes decisions more difficult. If you do a Google search for “video production,” there are 102,000,000 results. Talk about overkill!

Here a few things to consider when sorting through the endless amount of information you come across when searching for the best video production company:

Search terms - Are the words you typed into the search bar specific enough? “Video production” covers quite a wide array of services. Think about what exactly it is you need. If you want Web video, include this in your search. If you are looking to have an event covered, make sure to tell Google this. Find local companies and reviews by clicking the “Maps” tab.
The Website - Once you have narrowed down your search to a few prospective companies, check out their website. Is it organized and informative? If they have videos (every video production company should have videos on their site!), focus on those since they are probably done in-house. They should be to the point, professional looking and the colors and overall feel should complement the site.
Contact Them! - Shoot them an email or give them a call. A good company wants to help and wants you to have all the information you need.

Take the steps necessary to feel good about your investment. Think of your contractors as an extension of your company since potential customers will associate the two. Good luck with your search and feel free to call US anytime!

Simple Steps to Better Photography

jim@fairfaxvideostudio.com (Blog Author)35082 — Thu, 15 Jul 2010 08:00:00 EST

Digital imaging technology is moving faster than anyone can keep up with. With all the advancements in digital photography, shouldn't cameras be able to do the work for you? If you have ever tried to capture the orange glow of a sunset or your child running around a soccer field, you know that it isn't easy to create the picture that you imagined in your mind before you pressed the shutter. The hard-hitting truth about photography is that great photos are made long before you take them.

In the digital age, cameras have become inexpensive and portable and yet incredibly powerful. One very important factor hasn’t changed...the camera cannot read your mind! In order to take great photos, or even just better photos, you need to learn how to use your camera. Here are a few simple adjustments that can be made on every $100 point-and-shoot camera, as well as professional DSLRs:

ISO - This is a measurement of how sensitive your camera is to light. Low ISO is less sensitive, but provides better quality while high ISO means more sensitive, but more “noise” (aka lower quality). Use low ISO for daytime portraits and group shots, but use a high ISO for moving objects and poor lighting.

Exposure Compensation - This is a basic measure of brightness usually calculated in thirds. Don’t worry about the numbers! Higher number equals brighter; lower and negative numbers equal darker. Brighter, however is not always better. Bring your exposure compensation down a bit if the sun or another bright light source is washing out colors.

Move! - EVERY camera allows you to try a different angle, move your subjects around and compose your photo differently. Don’t settle for a mediocre picture without thinking about what made you want to take the picture in the first place. Refine your photo until it looks just how you want. Anyone can be a better photographer with a little effort!

The Web Video Script

jim@fairfaxvideostudio.com (Blog Author)35083 — Wed, 14 Jul 2010 08:00:00 EST

There are precious few among us who are quick, witty and intrepid enough to present to an audience with no preparation. Luckily, this is not something you need to worry about!

At Fairfax Video Studio, we will help you write the script for your Web video. Think of your script as the template of your Web video and the path to a successful production. You will have plenty of time to prepare and practice, with our help if you’d like it. If this isn’t enough, we will provide a spokesperson to relay your message.

Our goal is to make your online video a success and we will assist you however we can. When we sit down to write a script, there a few key things we think about.

Obviously, the dialogue or monologue is important. What is also important is not just what you say but how you say it. We’ll think about this as we plan your video and give you plenty of time to practice. Dialogue should flow from the speaker directly into the ears of the audience without any distractions. We will help make this happen!

Beyond that, we can help you work on hand and body movement, eye contact and confidence on camera. We will also plan lighting, music and the sequence of events. You don’t have to be an actor or comedian to be on camera. Preparation and a professional team of specialists will help you achieve your goals.

If you want to create an awesome Web video that will convert your online visitors into contacts, call the Fairfax Video Studio today at 877.477.STUDIO.

Post-production: The Digital Darkroom is Where Your Story Comes to Life

jim@fairfaxvideostudio.com (Blog Author)34688 — Thu, 08 Jul 2010 08:00:00 EST

One reason that post-production is so vitally important is, as William Wallace so famously proclaimed, “Freedom”! It gives cameramen the ability to shoot all day long without worrying about the sequence of events. Gathering raw footage is the first step to a great video.

Editing has always been a huge part of video production, but in the digital age, it has never been so heavily relied upon. We should thank our lucky stars that we no longer have to physically cut and paste film! We can shoot more video and edit quickly and efficiently, although the skills required to do so should never be underrated.

Here are a few things to think about when editing your film:

Think of the story you are trying to tell as you edit. Order the sequence of events so that you grab your viewer’s attention at the beginning and satisfy them at the end. Insert text and music where appropriate, but focus mostly on the visuals and dialogue you have captured on film.

Don’t get too fancy! Yes, there are a lot of neat little tricks in video editing software, but don’t get carried away. Digital editing opens up a number of possibilities, some of which are wonderful and some of which are a distraction. Simple is almost always better!

Ideally, your video will be so seamlessly produced that no viewer will take the time to think about it. A well-done video will have their full attention from start to finish.

If you want high quality video that will convert your leads into clients, then you need our help. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

The Benefits Of Shooting On Location

jim@fairfaxvideostudio.com (Blog Author)34687 — Wed, 07 Jul 2010 08:00:00 EST

Shooting video in a studio allows us to control things like lighting and sound. Green screen technology provides the opportunity to seamlessly embed video into your website with total control over background and colors, but there are some situations where you would want to film outside the studio.

Here are a few benefits to getting out of the studio:

Show your audience who you are and where you are. It is vitally important to your audience that they see your face, hear what you have to say and come to trust your confidence. If you are proud of your office, then show it off! If you would like to send a soothing message, let's find a park or outdoor area to film. The aesthetics of your video are every bit as important as the words that you speak. We will work together to find the right location and atmosphere for your video.

Local clients have the ability to stay right where they are. Filming a video can be time consuming. Our job is to make the shoot as easy and comfortable as possible. This means coordinating with you to find the right time and place to make your video worth the investment.

Be comfortable! We know that creating a video is a step out of your comfort zone. You may feel more relaxed filming in your own environment. Feeling comfortable and confident will have the same impact on your potential customers. Let's work together to make your video a success.

If you want high quality video that will convert your leads into clients, then you need our help. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Going to Be Interviewed on Camera? Don't Do These Things...

mindy@fosterwebmarketing.com (Blog Author)34338 — Thu, 01 Jul 2010 08:00:00 EST

Video is a great way to market yourself and your business. Websites that have video produce better conversion rates and promotional videos have a greater impact than plain text advertisements.

If you are a business owner, you need to have video. It’s that simple. However, if you are getting ready to be on camera, there are some things you definitely DO NOT want to do.

At the Fairfax Video Studio, we have helped countless business professionals create powerful videos to promote their products and services. We know what works on camera and have compiled a list to help you avoid the common mistakes people make:

Using filler words, such as “um” and “like.” These words are distracting. It is much more effective to pause between thoughts.
Standing with crossed arms. If you have ever studied body language, you know crossed arms don’t send the best message. Plus, if you cross your arms during your video, you will end up looking stiff and boring.
Talking too fast. When you talk on camera, you need to overemphasize each word and take breaks between words and sentences. You don’t want to lose your audience by talking at high speed and running your sentences together.
Leaning away from the camera. Do the opposite! Leaning towards the camera will give a better effect.
Not smiling. When you talk on camera, you need to smile, even if it feels awkward.

To schedule your video shoot with the Fairfax Video Studio, call us today at 877.477.STUDIO or fill out our online form.

5 Web Video Tips to Help You Grow Your Business

mindy@fosterwebmarketing.com (Blog Author)34340 — Wed, 30 Jun 2010 08:00:00 EST

If you are a business owner, you need to create Web video to attract more customers.

It is not a difficult concept – people love to watch video. When your prospects are able to see and hear you, it helps build trust before they ever step foot into your store or office.

There are so many tools these days that make online video easy to create and implement into your marketing campaign. Mashable.com posted a great article entitled, 6 Tips for Experimenting with Web Video, which provided some insight into the online video world. Five of these tips are summarized below:

Keep it short. Your video doesn’t need to be long. In fact, if it is, you will quickly lose your audience.
Determine what you need to get started. Web video doesn’t cost a lot to create. However, if you want quality video, you should enlist the help of a video production specialist.
Use programs, like Final Cut Pro and Adobe Premier, to help you upload your video correctly. You might have shot a great video, but if you mess things up during the uploading process, your video will be a waste.
Don’t stop creating Web video. Having one video is good; creating multiple videos is a whole lot better.
Pay attention to the title, descriptions and keywords of your videos. Not only will these attract visitors, but they will also help in search engine optimization.

If you want high quality Web video that will convert your visitors into contacts, then you need our help. Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.

Web Video Production Tips for YOU!

mindy@fosterwebmarketing.com (Blog Author)34339 — Tue, 29 Jun 2010 08:00:00 EST

Are you intimidated by Web video? If so, you need to get over that fear and start taking advantage of this tremendous marketing tool.

Web video isn’t just for the hobbyist. It is a means to attract more business and get new customers. Web video is considered to be one of the hottest things in marketing.

Before you rush out and film a video and throw it on the Internet, you need to take a few steps first. Below are some Web video production tips posted by Mashable.com:

Think about your content. Many people aren’t taking the time to develop good content. According to Mashable.com, “if you want your content to stand out, you should focus on creating something original.”
Keep the length of the video in mind. Long videos aren’t effective on the Internet, as you will quickly lose the attention of your target audience. Therefore, keep it short.
Don’t ignore production values. You are not trying to shoot the next blockbuster, but you also don’t want to ignore lighting, room tones and audio.

If you are looking to have quality Web video that serves as a call-to-action and converts more online visitors into contacts, we can help. At the Fairfax Video Studio, we have helped countless business professionals create and implement powerful Web video that produces results.

For more information, call us today at 877.477.STUDIO or fill out our online form.

How to Shoot the Perfect Interview on Camera

mindy@fosterwebmarketing.com (Blog Author)33875 — Thu, 24 Jun 2010 08:00:00 EST

Make sure that before you even show up to shoot a video interview that you have all the gear you will need to get the job done. That means a camera with charged batteries, lighting, a tripod, a list of potential questions, and any assorted cables that may be necessary.

Nothing will sour your interviewee’s take on your professional manner faster than not being prepared to do what you came to do. It is necessary to remember that often the person you are interviewing is taking time out for his or her day to accommodate you, so the least you can do is be fast and efficient in getting the information you need.

When setting up where the interview will occur, do not make your subject sit in place as you are setting up. Instead, only have them sit at the last moment; this will help in keeping his or her morale up and will in turn create a more effective interview. Also, make sure that you position a chair for yourself, as well, because if you are moving then your subject will be looking around to follow you. That will end up distracting your audience!

Your camera needs to be set up perfectly both in visual and audio respects. The camera should be cropped up tightly on the interviewee, so there are no distracting movements in the background. Bring headphones and use them to set up your audio levels, because the camera will hear things differently than your ear.

Interested in having the Fairfax Video Studio interview you on camera? Call us at 877-477-STUDIO to open a dialogue with one of our video production specialists.

How To Anchor Your Shots For a Better Video

mindy@fosterwebmarketing.com (Blog Author)33874 — Wed, 23 Jun 2010 08:00:00 EST

Sometimes when shooting a video it is easy to capture a moment. However, could that moment have happened anywhere or does the viewer need to know where that shot was taken? In some cases, it is beneficial to shoot in such a way that gives a generic background that could be found in Anytown, USA. Yet, more often it is better to “anchor the shot” with a few key panning shots of the camera.

“Anchoring the shot” refers to adding a tangible visual reminder that the viewer can see and recognize. Doing so provides more insight to the viewer about your shooting location. This is especially helpful if you are filming at a famous location, such as the Statue of Liberty or on the black sand beaches of Hawaii.

This shot can be accomplished by finding the most notable landmark within your immediate shooting vicinity and focusing in on it. You can use it as a starting point for whatever shot you are looking to accomplish. If you will be shooting in multiple locations beginning with panoramic shots that introduce each location can help eliminate any confusion among your viewers. It is not necessary to do this type of shot every time and it is best utilized as your first shot in a sequence.

Not “anchoring your shot” can also have its advantages. Your shot can be made location neutral so that it will be easier to show in different markets.

Interested in working with the Fairfax Video Studio? Call us at 877-477-STUDIO to open a dialogue with one of our video production specialists. We are ready to help you create a dynamic video!

If You Are Not Using HD, You Need to Start!

mindy@fosterwebmarketing.com (Blog Author)33530 — Thu, 17 Jun 2010 08:00:00 EST

High definition video is everywhere these days and if you still have grainy old videos on your company’s website, then you are definitely behind the times. It has been said countless times that knowing your audience is key to making videos that will speak to them and implore them to buy your goods and services.

These days it seems everyone is carrying a micro handheld high definition camcorder. With the technology becoming less and less expensive more brands are entering into the market, which works to drive the price down.

Your audience or potential clientele have already become accustomed to the look and quality of high definition video. The cost of not utilizing high definition is actually greater than the cost of implementing it as part of your Web presence.

Communicating to your audience through a platform they are accustomed to is not the only reason you should use high definition. Some of the other great reasons for using high definition are as follows:

It just plain looks better and showcases your company in a polished manner.
The way that Web trends are going all video will be headed towards high definition and waiting to hop on the wagon can harm your bottom line.
It affords better options for sizing on your website, whereas lower quality video has a hard time scaling up to larger formats.
Taking on high definition is not as hard of a task as it first appears and you can easily implement it on your website.

At the Fairfax Video Studio, we are always conscious of what new trends and technologies are out there in order to give you the highest quality Web video possible. Contact us today at 877.477.STUDIO to find out how we can help you with your video production needs.

The Difference Between the Big Screen and the Computer Screen

mindy@fosterwebmarketing.com (Blog Author)33529 — Wed, 16 Jun 2010 08:00:00 EST

How you frame your shots will have a great affect on your Web video. The fundamental difference between the way video is made for large screens and the way it should be made for computer screens has to do with how viewers digest the shots.

On a large screen, you can have long, slow, panning shots because the screen size allows the viewer to study all the details. This is not the case with Web video, as it does not allow viewers to pick up on details, causing them to quickly become bored with the shot.

That is why close ups work so well for Web video. It gives the viewer the largest amount of visual information on smaller formats. Also, when shooting your close up, try to use a tripod or other stable shooting surface as high compression Web video has a hard time processing great amounts of movement. The high compression and movement can cause pixilation around the edges of where the fast motion is happening.

Try and use fewer effects as well, as they can become pixilated under the high compression that most Web video requires. In addition to pixilation, too many effects can be distracting to your viewers and take away from the message you are trying to convey.

Knowing the difference between what works on the Web and what works on the big screen will help you in developing quality Web video.

At the Fairfax Video Studio, we are always conscious of what shots we use to create your video in order to give it the highest quality possible. Contact us today at 877.477.STUDIO to find out how we can help you with your video production needs.

A New Take On Video Editing Software

mindy@fosterwebmarketing.com (Blog Author)33087 — Thu, 10 Jun 2010 08:00:00 EST

The fast-paced world of video editing is constantly evolving and changing with new programs that aim to take video to the next level. It is easy to see why it can quickly become a dizzying experience, just trying to understand how everything works. It is natural for products and technologies to evolve over time and gain in complexity, which only stands to give your video a greater fit and finish.

When encountering a new piece of editing or final production software, your best bet is to either navigate it with someone who already has a level of proficiency with the program, or delve into the manual (which is often more confusing than helpful!). As funny as it sounds, it is also a good idea to play around with the program and experiment in a non-work critical manner. This will allow you to gain an understanding of the program.

As an editor, you will need to adapt to multiple different platforms over your working career, but what should stay consistent is how you approach editing as a creative art form. A picture can be painted, drawn, or stenciled, but it still creates a picture. Similarly, you can use different programs to edit a video, but in the end, it will still be a video. How you envision where cuts should be made will be the same with any software; however, the way you make that cut and with what effect changes across platforms.

At the Fairfax Video Studio we use advanced editing software in order to provide you with the most cutting edge and professional video possible. Our editors are highly skilled in their field and will make you look professional, put together, and sharp. Call us today at 877.477.STUDIO to find out more about our amazing video production services.

A Quality Lapel Mic & Lens Can Give You the Visual and Sound You Want

mindy@fosterwebmarketing.com (Blog Author)33085 — Wed, 09 Jun 2010 08:00:00 EST

Have you ever seen a shot where there is a close up of a person’s face while he or she is talking? As this person goes through his or her speech the frame slowly zooms out to reveal the person is alone and in the middle of an open field or on top of a building. Ever wondered how this high quality sound was obtained without the use of a boom mic? Well, with the advances in sound recording equipment and great leaps in lens tech, this shot is becoming more and more available to the casual videographer.

What is needed to obtain this type of effect is a quality lapel mic that will broadcast a radio signal back to the camera. This will allow the camera to be virtually anywhere depending on the broadcast power of the mic. Some experimentation will be needed to figure out just how far the mic will be able to reach, while still producing a quality signal.

A lens will be needed that is able to obtain long shots, as well as zoom out and show a wide angle of view. These shots are known as “reveals,” because they only show a small portion of the action to the audience, then zoom out to reveal more of the scene. A tripod is highly recommended, because the further the camera is zoomed in, the more prone it is to be shaky during recording.

At the Fairfax Video Studio, we are always conscious of what gear we use to shoot your video in order to give it the highest quality possible. Contact us today at 877.477.STUDIO to find out how we can help you with your video production needs.

Shooting Video Outdoors? Read This First.

jim@fairfaxvideostudio.com (Blog Author)32645 — Thu, 03 Jun 2010 08:00:00 EST

Video production in the outdoors is a marriage between what you truly need and what you can get by with. It may not be feasible for you to take three different cameras, lights, multiple microphones, a myriad of cables, tape, and tripods with you. You may be able to use less equipment to do everything you need, but it could require additional work.

The more remote your video production is going to be, the more you will have to be willing to weigh the actuality of what you want vs. what you need.

When bringing less equipment to the video shoot, try to remember that every piece of gear that you bring should be able to serve multiple purposes and be functional in many environments. For instance, the microphone that you choose should be both adept at capturing human voice and natural ambient sound. There is not one perfect do-it-all microphone out there, but again, balancing what you need with what you want will help guide you towards what you will end up physically carrying with you.

Keep in mind that your camera will also need to be able to shoot at the distances, resolution, and light conditions that you may encounter.

At the Fairfax Video Studio, we are always conscious of what gear we use to shoot your video, in order to give it the highest quality possible. Contact us today at 877.477.STUDIO to find out how we can help you with your video production needs.

Achieve Better Sound In Video Production By Training Your Ear

jim@fairfaxvideostudio.com (Blog Author)32644 — Wed, 02 Jun 2010 08:00:00 EST

The human ear can be a fairly peculiar thing at times. When playing back video during editing, you might begin to notice sounds on your reel that you didn’t observe while shooting in the field. The problem is that some of the sounds that you didn’t notice before could make your video clips all but unusable. There is a better way and it comes down to training your ear and becoming a proactive listener to what is truly going on in your surroundings.

The human ear has the unique ability to hear sounds and then disregard them once the brain has identified them. Mostly this process happens subconsciously in the brain. Noises that are often not heard, but can be detrimental, are typically road noise, leaves rustling in trees, or heating/air-conditioning fans that go on and off in a building. These are all sounds that we hear daily, so our ear and brain are less likely to pick up on them when shooting video.

It is possible to train your ear and practice being an active listener. This can be accomplished by sitting quietly and trying to identify 10 individual and unique noises. The goal is to pick apart the ambient noise and discover its makeup. Once you can do this, you are well on your way to avoiding surprises during the editing process.

To find out how the Fairfax Video Studio can help you with creating a powerful, high quality video, contact us today at 877.477.STUDIO.

Understand the Mechanics of Your Video Camera

mindy@fosterwebmarketing.com (Blog Author)32182 — Thu, 27 May 2010 08:00:00 EST

One of the most important, if not the most crucial elements of the actual act of shooting a video, is the ability to have a complete and in depth understanding of how your camera works in a mechanical sense.

With today’s technology it is becoming easier and easier to just pick up a camera and press a button and begin the camera recording. Also, many camera settings can be run automatically, which is a huge convenience to both the amateur videographer and the experienced cinematographer who is strapped for time. However, the automatic settings as of now are unable to match the quality that a manually adjusted setting can afford.

One key feature that all videographers should know is how to use their camera’s white balance. White balance is a feature that resets the color value that is given to white and in turn makes all of your other colors look more true to life. If you do not know how to use the white balance then your video is bound to come out looking dingy or overtly bright and washed out.

Another feature that you should know how to operate is the ability to turn on and off both the manual focus and zoom. There is a new world that is opened up when you realize the endless shots that can be accomplished when the camera is not trying to auto focus all the time. Many artistic panning zoom shots that fade in and out of focus can be added to your filming repertoire.

To find out how the Fairfax Video Studio can help you with your video production needs, contact us today at 877.477.STUDIO.

Tricks to Creating High Quality Sports Videos

mindy@fosterwebmarketing.com (Blog Author)32173 — Wed, 26 May 2010 08:00:00 EST

Shooting a video of a sporting event can simultaneously be thrilling and rewarding because of the high action level of the content being filmed. It may seem overwhelming to try and fathom how you will be able to cover so much action happening on such a large field, but with a few simple tricks you can create a beautifully shot sports video.

It is always best to take into consideration where the majority of action will be happening on the field and where players will frequent the most. For instance, if you are covering a golf event and are looking to get the shots that are most crucial to the round, then you will want to position yourself at either the tee or the hole. In hockey, soccer, football, and basketball, you should ensure that you have a decent view of both of the goals, so that the viewer can see the big picture when it comes time to edit the video.

A consideration that should be made before arriving at the sporting event is what the location will be like when you are shooting. Is it inside or outside? Will the weather be adverse or entirely sunny and pristine? Knowing the conditions in which you will be shooting will help you to make decisions regarding gear, lenses, and microphones.

To find out how the Fairfax Video Studio can help you film your event, contact us today at 877.477.STUDIO.

Pick Music That Enhances Your Video

mindy@fosterwebmarketing.com (Blog Author)31789 — Thu, 20 May 2010 08:00:00 EST

When shooting a video, music is a very important part of the equation and can impact the video either good or bad. With just a few helpful ideas in mind you can be well on your way to producing a video that has music that compliments and even enhances your content.

The first thing to keep in mind is an understanding of what your music is saying to your audience. What exactly are the lyrics saying and how are they a reflection of your company’s business ethic? The last thing that you want is a message from the music that will compete with the one you are trying to convey to the audience.

Secondly, the tone and style of the music that you want to use should be taken into consideration. There is a difference between what you may want to use and what would be best for you to use. For example, using a top 40 billboard hit could date your video. Making a timeless video is infinitely better in the long run and if you use the correct music, then that is more then easily attainable.

It is important to also consider the tone of the music. If it sounds like a sad song or doesn’t go with the subject matter, then you probably want to keep looking. The tone of the music should match your content.

The Fair Use Doctrine's Impact on Web Video

mindy@fosterwebmarketing.com (Blog Author)31786 — Wed, 19 May 2010 08:00:00 EST

One topic that has been hotly debated in the past year concerning Web video is what can actually be considered fair use and what is deemed to be copyrighted material.

YouTube has developed technology that can figure out if user submitted video is utilizing songs that are copyrighted within their content. If the artist or owner of the music says that they do not what their music to be used, then YouTube can, on the artist's behalf, either cut the user’s video or just disable sound from being played back within the video.

This has caused quite a stir on YouTube because of an idea called fair use doctrine. It states that a copyrighted piece of material may be used if it is for a limited and "transformative" purpose, such as to comment upon, criticize, or parody. A lot of what this doctrine is founded upon is an attempt to not stifle the open exchange of ideas, but to allow for open peer review and criticism.

The term “transformative” has been defined very loosely, especially by those who favor net neutrality. At the heart of the issue is whether or not your YouTube video that utilizes a copyrighted song is considered to be fair use or not.

Do home movies that have copyrighted music in them fall under the fair use doctrine? That answer is not always clear.

A Poorly Made Web Video May Send the Wrong Impression

mindy@fosterwebmarketing.com (Blog Author)31491 — Fri, 14 May 2010 08:00:00 EST

The Internet is bursting with videos these days and it is not just YouTube with user submitted content. There are companies out there that are learning to utilize the great power that video can add to a website.

Many of the top ranking business websites have either a video explaining who they are on the front page or a link to a video section. Whatever it may be, making sure that you incorporate Web video into your site is key to retaining and attracting clients.

If you are the owner of a company and you decide to make a video explaining your business with you being the primary actor, it adds a face and a personal touch to your message. It shows that you have invested your time and thought into making a video and that you truly care about how you are viewed by your clients.

Now, if you are going attempt to shoot the video on your own, then there are a few pitfalls you need to avoid. When it comes to a homemade Web video, lighting, graphics, sound, location, dialogue and editing are often overlooked. You may be a professional in your field, but poor video production may not send the right impression. Your clients will know the difference and they will be more willing to watch a video that is sharp and polished than a video that looks like it was made in someone’s living room.

Common Misconception Behind Web Video

mindy@fosterwebmarketing.com (Blog Author)31497 — Thu, 13 May 2010 08:00:00 EST

There is a common misconception associated with Web video. People often believe that all videos that are created for a website should be company specific and a direct representation of the products the company produces. While there is no question that you need to have online videos that reflect your services and how you can help customers, you should strive to attract a regular group of viewers. You want people to get in the habit of returning to your website to watch your new Web video.

Don’t underestimate the value that can be found in creating a devoted group of followers who not only frequently visits your website for new content, but also shares your content with their friends and associates. Having regular Web visitors can turn into great word of mouth advertising on your behalf. Plus, you practically become a celebrity in your field.

You can use your expertise and background to teach your prospects. By doing so, they will quickly realize that you are a knowledgeable professional and they will want to hire you. Basically, you are taking the first step in building a relationship with your potential clients. They will start to feel comfortable with you, before ever meeting you in person.

To find out how the Fairfax Video Studio can help you with Web video creation, call 877.477.STUDIO.

Web Video Improves Your Chances of Being Found Online By Your Customers

mindy@fosterwebmarketing.com (Blog Author)31042 — Thu, 06 May 2010 08:00:00 EST

As a business owner or entrepreneur, you most likely already know the significance of getting your website listed on page one of Google. The good news is that you can improve your chances of being found by your potential clients, if you use Web video.

According to Forrester Research principal analyst Nate Elliot, “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” Did that statement sink in yet? You can improve your odds of getting on page one of Google by 50 times if you use Web video!

When people think about Web video, their minds tend to gravitate toward YouTube and there is no question as to why. YouTube has over a hundred million users and continues to grow daily. Some devices have even allowed people to view YouTube videos in the comfort of their living rooms. But YouTube’s reach doesn’t stop there. People can watch videos directly on their mobile phones.

Online videos can be optimized to include your business keywords and phrases, which will draw more targeted prospects to your website. What is interesting though, according to Forrester, less than 20 percent of online marketers use keywords in the video filenames and captions.

To find out how the Fairfax Video Studio can help you create high quality Web video to attract more customers, contact us today at 877.477.STUDIO.

The High Definition DSLR is Gaining in Popularity

mindy@fosterwebmarketing.com (Blog Author)31039 — Wed, 05 May 2010 08:00:00 EST

The HDSLR is not new to the market, as Nikon released the D90 in August 2008. It was the first DSLR (digital single-lens reflex) camera that could shoot high definition (HD) video, which was at 720p24. Ever since this product was introduced, though, it has been gaining in popularity. Cinematographers love this camera because it is convenient to use and creates quality footage. The HDSLR camera even produces a shallow depth-of-field, a common practice in cinematography.

The HDSLR has the capability to take still photographs, but the feature that excites industry professionals the most is the movie-mode that records high definition motion-video.

When talking about the footage quality of the HDSLR, we’re talking about quality that is equivalent to what you would find in movies. This level of quality is partly due to the large sensors associated with these cameras. These sensors are very close in size to traditional film formats that are used by many video producers. Plus, the large sensors have depths-of-field and picture formats that closely mimic film formats.

We wrote an entire article about the HDSLR camera that goes into even more detail about this new technology and why cinematographers are gravitating to these cameras. Check out the article, Why Are Cinematographers So Excited About HDSLR, for more information.

Why Video Marketing Works

mindy@fosterwebmarketing.com (Blog Author)30652 — Thu, 29 Apr 2010 08:00:00 EST

There is a reason as to why so many companies are gravitating toward video to market products and services. Video marketing, which encompasses both online and offline video, is a tremendous way to attract more customers and improve your conversion rate.

Here are some of the many advantages of video marketing:

Video grabs the viewer’s attention faster. It’s harder to ignore a video, especially one that contains interesting information.
Video explains your message. People will take the time to listen to what you have to say when you provide answers to their questions. Your video can show how your product or service is their solution.
Video engages prospects. Researchers have found that video stimulates the viewer’s senses, including sight, sound and emotions.
Video is cheaper than other types of advertising. This is especially true if you use Web video to promote your business. You can reach a large audience at a relatively low cost.

If you are ready to implement video into your marketing campaign, contact the Fairfax Video Studio. We have the experience and equipment to create high quality marketing videos. Plus, we have a green screen studio that gives us endless options when it comes to your video’s background.

Contact us today at 877.477.STUDIO for more information.

Quality Video Production Starts With Your Camera

mindy@fosterwebmarketing.com (Blog Author)30236 — Thu, 22 Apr 2010 08:00:00 EST

Even after scouring the aisles at the giant electronic store or spending hours online researching, you might still be confused as to which video camera is right for you. Not only are there various brands to choose from, there are also different types of cameras. You need to know the difference between video cameras, so that you purchase the one that is right for you.

Before you drop your hard-earned money on a camera, you should think about your specific needs. Do you need a camera with basic features or do you want one that allows you to get creative? You should also think about your technical requirements and your budget.

Here is a sample of some of the types of video cameras on the market:

Flip Cameras: These all-digital video recorders are simple to use, but don’t have a lot of features. They are also inexpensive.
Consumer Cameras: These devices are generally automatic and come with a decent zoom lens.
Prosumer Cameras: This type of camera is typically used by a person who is somewhere in between being a consumer and professional user. The cameras are harder to use, but provide a lot of artistic control.
Professional Cameras: A professional camera is sturdier than the other types of recorders and produces higher quality videos.

If you are in need of video production services and you don’t want to do it yourself, contact Fairfax Video Studio at 877.477.STUDIO.

The Biggest Challenges in Setting Up a Green Screen

mindy@fosterwebmarketing.com (Blog Author)30234 — Wed, 21 Apr 2010 08:00:00 EST

The green screen is not new to video production and has been a tool used for decades. It allows digital artists to alter the background of the video, using virtually any image that is desired. The options that are available with a green screen are endless.

While a green screen provides many benefits, it can be challenging to work with, if you don’t know what you are doing. The biggest challenges that people face with the green screen are obtaining even lighting and avoiding shadows.

Ideally, you want to have as narrow a color range as possible. Even the material you use to create the green screen can impact the lighting. For example, a shiny surface will have areas that reflect the light, while a matte surface will diffuse reflected light and produce a more even color range.

When shadows are created, they can appear as a darker color to the camera and their placement may not be registered. You often see this problem in low-budget films.

At the Fairfax Video Studio, we are experts in producing video using a green screen. We have a whole studio designed around this concept. Our video professionals know how to obtain even lighting and combat shadows. Plus, our digital artists are skilled in superimposing quality images into the background of videos.

Contact us today at 877.477.STUDIO for more information.

How to Combat Backlighting when Making Videos

mindy@fosterwebmarketing.com (Blog Author)29901 — Thu, 15 Apr 2010 08:00:00 EST

One of the sure ways to spot an amateur video is through backlighting. People who are new to video production often make the mistake of capturing footage of a backlit subject.

What exactly does backlighting refer to? It is a brightly lit background that enters the frame of the video. When backlighting occurs, suddenly the foreground (“the area of space in a perspective picture, depicted as nearest the viewer,” wordia.com) becomes dark because the camera’s metering system measures the immense light. For example, if you are filming an interview of someone sitting in front of a window, you risk the person appearing shadowed and extremely dark in the clip, while the light from the window appears bright.

There are some things you can do to overcome backlighting and produce an amazing video, which include:

Using video lights or reflectors to illuminate the subject to offset strong background light
Securing your exposure on your subject to avoid shadowing when the camera moves to a brightly lit background
Not shooting video in this type of lighting

As you shoot video, you need to learn how to recognize situations that will result in backlighting. By learning how to identify these scenarios, you can take the appropriate steps to battle the lighting.

Fairfax Video Studio offers a range of services, including video production, video editing, Web video creation and photography. We also have a green screen studio we use to shoot high quality videos for our clients. For more information, contact us today at 877.477.STUDIO.

Learn How to Hold the Shot

mindy@fosterwebmarketing.com (Blog Author)29900 — Wed, 14 Apr 2010 08:00:00 EST

Have you ever felt queasy after watching someone’s home movie? As you watched the video, the screen appeared to be bouncing. This problem often occurs in videos that have been shot by amateur videographers. Many of them do not know how to hold the shot and instead of capturing subjects that are moving, the only motion that is shown is the shaking of the camera.

Typically, this video production error occurs in action shots, when the person filming is holding the camera and attempting to follow the moving subjects, such as in a sporting event. While it’s obvious that you will have to move the camera if you want to capture action shots, the key is learning the right way to do it.

If you are new to videography, you may have heard of a tripod, which is used to steady the video camera, but you might not have heard of a monopod. A monopod is basically a one-legged tripod that is easy to use and is compact. Using a monopod will help you steady your shot and you will notice an instant improvement when using this device. A monopod is easy to transport, so you don’t have to worry about lugging around a cumbersome tripod, if you want to effectively hold your shots.

Fairfax Video Studio is a full service video production company that offers videography, video editing, Web video creation and photography. We also have a green screen studio we use to shoot state of the art videos for our clients. For more information, contact us today at 877.477.STUDIO.

Shooting Video Outside Vs. Inside

mindy@fosterwebmarketing.com (Blog Author)29567 — Thu, 08 Apr 2010 08:00:00 EST

When it comes to shooting quality video, you need to pay careful attention to lighting. It is usually easy to differentiate between amateur videos and professional ones, which generally has to with the important element of lighting. If you are starting the video production process, then you need to be aware of the difference in lighting outside versus inside.

The best scenario for a video that is shot outside is an overcast day. However, if you are shooting on a sunny afternoon, you have to know how to film when your subject is in the sunlight. For example, you need to identify the direction of the sun and how the light is cast in your frame. You don’t want to shoot facing the sun, because it will create lens flares in your video.

While an overcast day is best, you can’t control the weather conditions. You might want to consider filming indoors, if you can't obtain the right lighting outside.

You will have a little more control of the light, as you shoot your video indoors. It is best to film people who are close to a light source. You can also re-arrange lamps to get the desired lighting effect.

If you need assistance with video production, whether in Virginia or another part of the country, the Fairfax Video Studio can help. Contact us today at 877.477.STUDIO.

Your Videos Can Benefit from a Script

mindy@fosterwebmarketing.com (Blog Author)29564 — Wed, 07 Apr 2010 08:00:00 EST

If you are the creative type who doesn’t want to follow a particular order or direction, the idea of a video script probably makes you cringe. Of course it would be great to create amazing videos on the whim, with just the perfect visual and audio elements, but that is not the real world. A video script will help you achieve the type of videos you want.

The script will define the sequence of your video, including the visuals and sounds. Video scripting doesn’t have to be difficult and in fact, it will help you in the long run. When you take the time to create a script, you are able to have a video that is smooth and interesting. You can use the script to ensure that you cover all of the necessary components that you want included in your video footage.

There is a reason that professionals create scripts before shooting videos. They know that if they plan ahead, they will be able to produce videos that are easier to watch and are entertaining to their viewers.

If you are looking to shoot a video for your business or personal event, the Fairfax Video Studio can help you. We specialize in video production, videography, Web video creation and photography. Plus, we have a custom-built green screen studio. To find out more information, contact us today at 877-477-STUDIO.

Why All the Hype About Green Screens?

mindy@fosterwebmarketing.com (Blog Author)29282 — Fri, 02 Apr 2010 08:00:00 EST

Green screens are not new to video production, but several advancements have made them even better than before. There are numerous benefits of using a green screen studio to shoot your promotional video, commercial or Web video, which explains all of the tremendous hype.

A green screen is just what you would imagine – a giant green backdrop used when shooting a video. Using a green screen allows the digital artist to go back after the filming has been done, to superimpose an image into the background. What is great about a green screen is that the options are virtually endless when it comes to choosing images. For example, if you are creating an online video for your company, you can incorporate your logo and contact information into the clip.

If you want multiple backgrounds in your video and you aren’t using a green screen, the costs can add up quickly. You may have to change locations and create unique settings. With a green screen, you can complete your filming in one session, as there is the capability to incorporate multiple backgrounds. Not only does it save you money, it saves you time.

The Fairfax Video Studio has an amazing custom-built green screen studio that is used to create high quality videos for each and every client. To find out more, call 877.477.STUDIO.

Read the article, A Green Screen Offers Amazing Benefits, for additional information regarding the advantages of a green screen.

The Biggest Mistake Business Owners Make When It Comes to Video

mindy@fosterwebmarketing.com (Blog Author)29277 — Thu, 01 Apr 2010 08:00:00 EST

Are you wondering what the number one mistake business owners and entrepreneurs make when it comes to video? Is it creating poor quality video clips or having boring content? No. The biggest error they make is not doing video at all. They are either too afraid to try it or don’t know the relevance of incorporating video into their marketing campaigns.

If you are not using video to market your company, you are missing out on a huge opportunity. According to comScore, there was a record high of close to 31 billion videos delivered to over 170 million Internet users in the United States in November 2009.

Video provides a voice to businesses. It allows potential customers to get to know the company before ever stepping foot through the door. Video builds trust and a sense of familiarity.

At the Fairfax Video Studio, we can help you develop effective videos that you can use to market your business, whether that is online or on television. Your video can also be used as a promotional piece.

We have a custom-built green screen studio that allows us to integrate virtually any background into your video. You can include your logo and contact information with the help of the green screen.

For more information on how we can help you with video production in Virginia and throughout the country, contact us today at 877-477-STUDIO.

Wondering How to Engage Your Viewers?

mindy@fosterwebmarketing.com (Blog Author)28773 — Thu, 25 Mar 2010 08:00:00 EST

In your mind, you may have the best video ever created. You may have poured hours and hours into editing, as well as invested a lot of money in the project. However, if your video doesn’t engage your viewers, what’s the point?

Good video production is an art and requires a thorough understanding of your target audience. You need to know your viewers and what will interest them. This knowledge will make a huge difference when you are editing your video.

You also need to pay careful attention to the length of your video clips. Your video should be just long enough to get your point across and to introduce your subject. If your video end up being too lengthy, you are going to lose your audience’s attention. On the same note, you should avoid using transitions between clips, as they can be distracting.

No matter what the purpose of your video, it should be straightforward, interesting and easy to understand. For more information on this topic, read the article, Good Video Production Means Keeping the Viewers’ Attention.

The Fairfax Video Studio specializes in video production not only in Virginia, but also throughout the country. Some of the amazing services that are offered include Web video creation, photography and videography. We also have a custom-built green screen studio, which is used to create high quality videos!

Doing Your Own Video Production? Be Prepared To Invest A Lot Of Time

jim@fairfaxvideostudio.com (Blog Author)28315 — Thu, 18 Mar 2010 08:00:00 EST

If you are a do-it-yourselfer, the idea of handling your own video production sounds like a welcomed challenge. With all the decent cameras on the market and editing software available, such as Adobe Premier and Apple Final Cut, how hard can it really be?

Video production is a lengthy process and involves more than just shooting the video. You will need to ensure that you have the right lights and microphone system. If you are planning to use your video for promotion of your business, you will need a green screen. This equipment, which is just a sample of what you need, can get expensive quickly.

Your biggest investment won’t necessarily be in dollars; it will come in the form of your time. Most of us don’t have a lot of time to spare, as our days are filled with work, family and daily activities. If you are going to handle your own video production, be aware that the editing process is very time consuming. It takes hours and hours to edit a video into a high quality end product.

Even though you are now aware of the extensive time commitment, you still may want to pursue video production yourself, which is great. However, if you just don’t have the hours to invest in a video project, you might want to consider hiring a professional.

At the Fairfax Video Studio, we have years of experience in video production. We have all the right equipment and experts to develop fantastic videos. For more information, contact us today at 703.928.8257.

Be sure to read the article, Producing Videos Yourself – Good Idea or Bad Idea, to learn about what else you need to produce your own videos.

Over a Billion Views a Day on YouTube - You Need to Create Web Video!

mindy@fosterwebmarketing.com (Blog Author)27384 — Sat, 06 Mar 2010 08:00:00 EST

If you are unsure about the significance of Web video or whether or not your prospects are really searching online videos for information, you will be interested in an announcement made by YouTube. According to the Official YouTube blog, they are serving well over a billion views a day on YouTube.

According to Chad Hurley, YouTube CEO and Co-founder, YouTube follows some basic principles, which have become fundamentals in online video. Hurley states that speed matters, meaning that Web videos should load and play quickly. He also mentions that short clips are “voraciously consumed and perfect for watching a wide variety of content.”

What is amazing is that YouTube didn’t even exist before 2005. Now it dominates the Internet and continues to grow. In Hurley’s words, “we wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.”

It is possible to create educational and informative Web videos that can be uploaded onto YouTube and other platforms, which will attract your potential clients. For more information, contact the Fairfax Video Studio at 703.928.8257.

Web Video Puts You In Front of More Potential Clients

mindy@fosterwebmarketing.com (Blog Author)27382 — Tue, 02 Mar 2010 08:00:00 EST

Web video has many advantages. It allows you to build trust among your prospects and show that you are an expert, which improves your client conversion rate. According to Nate Elliott with Forrester Research, you can add one more benefit to this list – increases your chances of appearing on the first page of Google.

Elliott says that “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” Think about that comment for a moment – you can have a 50 times better chance of appearing on page one of major search engines. Those are great odds.

Online video can be optimized with your keywords and phrases, so that you can capture the attention of your target market. According to Forrester, less than 20 percent of Internet marketers are putting keywords into the filenames of Web videos and even fewer of these marketers are using keyword-rich captions.

There is no better time than now to start using Web video to get more clients. Call us today 703.928.8257 to find out how we can help you create dynamic online videos!

Your Clients Are Watching Online Videos

mindy@fosterwebmarketing.com (Blog Author)27383 — Fri, 26 Feb 2010 08:00:00 EST

It has been estimated that sixty-two percent of people in the United States are watching online videos. This percentage translates into millions of individuals. How many of them are your prospects?

Web video is a great marketing tool for businesses, as it offers many benefits, including a means to build trust and convert more clients, (read our article, Benefits of Web Video, to learn more). It is a powerful way to market online and has the potential to reach a wide audience at a cost effective price.

As technology continues to progress, people want information faster and faster. Online video allows them to find what they are looking for quickly and without having to scroll through pages of text. When you use Web video to get more clients, you are able to add depth to your story and give your prospects the chance to get to know you, before ever picking up the phone or walking into your office or store.

YouTube, which dominates online video, has taken the spot as the number two-search engine. It gets well over a billion views each day. Using sites, such as YouTube, just increases your online exposure that much more.

Online video is here to stay and will only continue to grow. Call us today at 703.928.8257 to find out how you can use Web video to increase your business.

Learn More About a Recent Advancement in Web Video

jim@fairfaxvideostudio.com (Blog Author)27285 — Fri, 26 Feb 2010 08:00:00 EST

Web video is an effective way to convert more prospects into clients, but many businesses have tried to determine how to get search engines to assign high rankings to their videos. Search engine “spiders” or “robots” only have the ability to understand text and they cannot decipher the quality or content of a Web video; instead, they can only rely on the links to the video and the content around it. Recent developments have been made that will help solve this problem.

YouTube allows people to insert captions into their videos. Now, a video transcript can also be attached to its timeline, which gives users the ability to utilize search phrases to find certain portions of YouTube videos. This recent innovation makes it possible for YouTube to automatically create captions, versus attaching your own captions. What is great about having a transcript included in your timeline is that it can be searched and indexed by search engines, which will help the video rank better.

Since the transcript is created automatically, you might want to look it over to make sure there are no computer-generated mistakes in the content.

At Fairfax Video Studio, we can help you create dynamic Web video that can be used as a powerful conversion tool to get more business. To find out more, contact us today at 703.928.8257.

Spokesmodel Search!

jim@fairfaxvideostudio.com (Blog Author)26502 — Wed, 10 Feb 2010 08:00:00 EST

As you have probably seen from the Fairfax Video Studio website, we're knee-deep in a search for Spokesmodels. Six women and three men, to be specific. We want these guys to be able to represent our clients in web video, news castings and various types of commercials. Twenty-five years and older, all shapes and size, so if you think you look good and speak well, get your butt in here for a test screening; this is an excellent opportunity for those who want to add to their portfolio and make some extra cash.

Thursday we had our first set of auditions, and I gotta say, we were really impressed! If the rest of the turnout is this good, we're going to have our work cut out for us in making a decision about who to choose. One of the guys was so good, we hired him on the spot for a 30 second blurb in the Express Home Buyers commercial that we were shooting for last week! Very cool.

So, our 2nd day of test screenings is Saturday, February 20th! Drop us a line if you want to come in and give it a shot.

Kevin Jensen Wants to be Your Personal Injury Lawyer

jim@fairfaxvideostudio.com (Blog Author)26504 — Wed, 10 Feb 2010 08:00:00 EST

Attorney Kevin Jensen handles cases in the entire Phoenix area of Arizona. He handles all kinds of personal injury cases, from slip & fall, dog bites, motorcycle and pretty much any incident in which you're entitled to compensation.

Kevin Jensen is also a trial lawyer. He's one person of only 10% of an attorney population that is qualified to go to court and litigate a case. This is important because insurance companies will fight you as hard as they can for every nickel and dime. They're not your 'good neighbor.' They want your money, and they will come up with every reason in the book to deny or minimize your claim. Now these reasons might be pretty well legit, but let's face it: we buy insurance for a reason all the while hoping we'll never actually need it. When we do finally do need it, we should get the money we hoped we would get. As a result of this difficulty, the lawyer you choose should be a trial lawyer. Trial lawyers are trained to go to court to fight on behalf of their clients, and they are usually much more successful in getting fair compensation than if a client were to battle with an adjuster on their own. Did you know that on average, victims who have an attorney get three times the compensation as those without one? That's huge! In many instances, just knowing that your attorney can litigate will get you a lot more from an insurance company than you hoped for in terms of compensation.

I always like it when attorneys come in and yak about insurance; it's an interesting topic since we're in a heavy battle over health care in our country right now as it is. So, if you're in the Valley of the Sun and you need an attorney, give Kevin Jensen a call.

Take Care of Your Feet. Or, See Dr. Shah if You Don't.

jim@fairfaxvideostudio.com (Blog Author)25981 — Mon, 01 Feb 2010 08:00:00 EST

Today we had Admit K. Shah and Tiffany Little from the Family Foot & Ankle Specialists in the studio. Admit did a great job speaking in front of the camera about various topics, from surgeries that his practice performs, to various technologies he uses during procedures, to preventive care.

Now, I don't have any foot problems and I'm very physically active, so preventive care is especially important to me. Dr. Shah suggests that people without foot problems keep active: get up and move around every so often at work. Maintaining one position, especially for sitting, is very bad - this is because our bodies need movement for proper circulation.

It's also pretty common to twist or roll your ankle, so he has some advice for handling that situation: if you twist your ankle, get off it immediately, ice it, and call your local foot/ankle specialist to see them right away. If you don't see a doctor at this crucial time, you are setting yourself up for chronic pain and tearing and rupturing of ligaments. If you sprain your ankle, it's very important that you don't put off seeing a doctor.

We hope those tips come in handy for you at some point!

It was an absolute pleasure having Admit and Tiffany in the studio today; we love speaking with professionals who truly enjoy what they do and helping people. Check them out at www.stopfootpainfast.com.

Buy a Car...or Sell a House

jim@fairfaxvideostudio.com (Blog Author)25987 — Mon, 01 Feb 2010 08:00:00 EST

Today in the Fairfax Video Studio, we shot video of Dustin and Charlie singing the jingle for the Eastern Motors commercial! These guys are really talented, and they can really rock it out. They came in and read and sang the jingle from the teleprompter with and without their acoustic guitars so we could have different versions of the footage to see what would best work for our customer. They recorded short versions for video as well as long versions to potentially be played on the radio.

In addition, we had them sing a little jingle for us at the Fairfax Video Studio, as well as for the Express Home Buyers website. "If we can't sell it, we'll buy it!" So, get ready to hear that all over TV and radio during advertisements for Express Home Buyers.

It was definitely fun shooting something different, and it was nice having a little background music while we got work done around the studio.

Lastly, check out some cars here: Easterns.com, and sell your house here: expresshomebuyers.com. I'll try to find a fan page for Dustin and Charlie for you to check out soon.

Don't Text While Driving!

jim@fairfaxvideostudio.com (Blog Author)25690 — Tue, 26 Jan 2010 08:00:00 EST

We had a lot of fun in the studio today with Robert Vernon Clark, Jr. and Allan W. Steinhorn from Clark & Steinhorn law. They talked to us about the dangers of texting while driving and how they can help people if they've been hurt in a car accident by someone they believe was text messaging while the accident happened. We took video of Robert texting on his phone while he talked about how his firm has seen an increase in texting while driving cases. It showcased how you simply can't pay attention to the road while texting with your phone. Not only that, but it shows that you are actually driving blind for seconds at a time! Robert made a good point too: at least while driving drunk, your eyes are on the road.

As a result, DC has been at the forefront of legislation regarding cell phone use while driving. If you've been paying attention to the news lately, you may have noticed an increase in reports of accidents involving metro buses and trains. Many of these public transportation drivers have come under fire for text massaging while operating these vehicles. Isn't that scary? Bottom line everybody: don't text while you drive.

Another fact we learned today: only about 10% of lawyers are trial lawyers! I thought I'd share that, simply because I assumed that most lawyers are trained in going to trial. Guess not. But these guys are! This way you know that they're trained to fight for you in court.

Find out more information at www.maryland-law.com.

Increase Your Online Presence with Web Video

jim@fairfaxvideostudio.com (Blog Author)24592 — Wed, 06 Jan 2010 08:00:00 EST

Before the internet, advertising one's business involved billboards, print, television, and radio. Most of these methods of advertising are very expensive, and are usually a one-time thing. Here at the Fairfax Video Studio, we think those old methods are great if they're working for you. However, for some businesses they don't work, and we're here to show you how to start using web video to market your company.

Everyone knows these days that it's critical to have a website in order to correctly market your product or services-but if you want to seriously get ahead of the game, adding video to your website will help you convert your web visitors into potential clients. Millions of viewers go online every day to watch video clips about every topic imaginable. With a web video marketing campaign, you will be able to connect with a potential client on a whole new level.

A video gives you the opportunity to show how you are different from everyone else. It shows how you talk, how smart you are and how you have helped other people in similar circumstances. In our opinion, video is the best way to distinguish yourself from all of your competitors. Give the Fairfax Video Studio a call to get started now.

Don't Think Web Video is for You?

jim@fairfaxvideostudio.com (Blog Author)24594 — Wed, 06 Jan 2010 08:00:00 EST

When the Fairfax Video Studio approached potential clients about creating web videos, many responded with, "Who'd watch me talking?" We think that's a pretty bad attitude; if a potential client comes to you for a consultation, he is going to judge you in the office the same way he would when watching a video online. More importantly, most potential clients searching for your services online are more interested in the substance of what you're saying rather than how great you look on camera.

However before making your video, a lot must be discussed. You've got to decide the topic, the length, what to say, and whether to do your own video or to hire a production company to do it for you. Not only that, but you will have to learn how to optimize your videos so that search engines identify the videos. As a result, your website's search engine rankings will improve, and it will appear naturally when someone searches for it.

Here are some other tips from the Fairfax Video Studio:

A video that tells visitors who you are and welcomes them is already headed in the right direction. Beyond this, the viewer is most interested in how you can solve a problem. If they watch your video and realize that, yes, you can help them, they will call you.

Finally, never create a video using a cheap webcam attached to your computer. These are never good enough to establish yourself as a professional. Let the Fairfax Video Studio help you create your web videos.

Establish Your Presence on the Web

jim@fairfaxvideostudio.com (Blog Author)24596 — Wed, 06 Jan 2010 08:00:00 EST

Have you noticed how many companies are putting video on their websites? Have you seen videos by other companies in your industry on their websites? The Fairfax Video Studio wants you to recognize the potential that online video has for you and your business.

Online videos are becoming the gold-standard in establishing your presence on the web; most viewers want to get to know who they are dealing with before calling. Video allows viewers to see, hear and decide for themselves whether they like you or not. Business owners who fail to recognize the potential for marketing themselves with online video lose the ability to get new clients with this innovative tool. Business owners who fail to recognize the benefits of online video lose the chance to have hundreds and thousands of viewers get to know them, without paying one dime more if 1,000 people watch their videos or if 10,000 people watch their videos.

Another benefit to getting in on the ground floor with online video is better positioning in the video search engine results and improved website ranking on Google. To get potential visitors to call, it takes more than a flashy website with pretty pictures. Don't do what everyone else does; let the Fairfax Video Studio help you distinguish yourself from your competitors.

Differentiate Yourself from your Competitors in your Advertisements

jim@fairfaxvideostudio.com (Blog Author)24598 — Wed, 06 Jan 2010 08:00:00 EST

Those of us at the Fairfax Video Studio cannot stress enough to you the importance of differentiating yourself from your competitors. If you, as a professional in your industry, can't tell the difference in your advertisements from your competitors', how do you think a potential client will be able to? By creating high-quality informative web videos, the Fairfax Video Studio can help you do exactly this.

This same problem can happen with websites as well; your website must also communicate to your audience how you are different from your competitor. If your website is going to succeed in bringing in potential clients, your website has to have more than just the industry standard of a nice template, pretty colors and scenic photos. These things only matter to a certain extent - potential clients want to know if you will be able to solve their problems. Your website must also be easily found by search engines; the reality is that if your site is not coming up on the first or second page of Google, it is highly unlikely that someone searching for a company in your industry will call you.

Practice tips from professionals here at the Fairfax Video Studio:

Prospective clients want to know how your brilliant product or service will help them or solve their problem. Try asking the next client who comes into your office after finding you online what it was about your website that made him call you. Make sure you write his answer down as an idea for your next video.

Benefits of Web Video

jim@fairfaxvideostudio.com (Blog Author)24600 — Wed, 06 Jan 2010 08:00:00 EST

So far, we have reiterated the importance of online videos when it comes to advertising, improving your search engine ranking and setting yourself apart from competitors. Keep reading to find out what some of the other benefits of creating video with the Fairfax Video Studio are.

Viewers get to see you. An educational video will distinguish you from all of your competitors.
Viewers get to hear you. A potential client who sees you and hears you starts to become familiar with you. You want clients to become familiar with you.
Familiarity breeds trust. a website viewer who is laready familiar with you, your style, your mannerisms, will, all other things being equal, want to call you instead of a faceless company.
Viewers get to see how confident you are. There are some things text cannot convey. Portraying confidence is one of them; there is simply no better way for a viewer to see your expertise in action.
Viewers learn about how you can help them. They really do not want to know how great you think you are. So, give the viewer what he wants: an educational video that teaches the process of how your product or service works.
Video is much more compelling than text. Every business has a website and many people have the same credentials. Use yours to really set yourself apart from your competitors with online video.

Call the Fairfax Video Studio to get started on creating your web videos.

Tips for Creating your Videos

jim@fairfaxvideostudio.com (Blog Author)24601 — Wed, 06 Jan 2010 08:00:00 EST

Read these tips from the professionals at the Fairfax Video Studio; they are based on actual real-world results.

Write down the five most frequently asked questions that potential clients ask you. The questions will form the basis for five different short educational video clips.
You will create an outline of the topics you will cover in each video, not a script. Scripts are too formal for online video; you want tos how your viewers a more conversational and informative side to you. You want to connect with your viewers and let them get to know you.
Do not talk about yourself. Viewers are searching for an answer to their questions.
Go onto YouTube and search your type of business. Watch every video that appears for the next half hour. We want you to watch video clips so that you can learn what your competitors are doing and how they're doing it.
Do not create the video to sell yourself to a potential client. If you come across as a salesman, you'll lose your viewers. You want to teach and educate; by teaching, you become an expert.
Create testimonials in which a client explains a little about her problem and how you were able to help solve it. Have them explain why your client chose you instead of another business and how you helped them. Afterwards, you get on the video and describe the issue and how you were able to help solve it.
Get your assistant to do a video too. Transparency on the Internet is important; show a viewer how your assistant helps get your work done. Viewers love to see real people working and how those people help others.

If you want to improve your presence online and distinguish yourself from your competitors, call the Fairfax Video Studio today.

Creating your Web Video

jim@fairfaxvideostudio.com (Blog Author)24603 — Wed, 06 Jan 2010 08:00:00 EST

Those of us at the Fairfax Video Studio have already stated that creating online video is the only way to distinguish yourself from all of your competitors. Read on to learn how video is created, produced and uploaded.

The video pre-production phase involves strategy with business owners to determine how to get their points across best. Ask yourself what questions new clients typically ask you when they first come into your office for a consultation. These questions will form a set of videos; you'll realize that you have tons of information to put in a video and to put online.

The production stage is the video shoot itself. A team of people comes in and takes over your office; they're setting up lighting and the video camera, plugging in electrical devices, setting up sound equipment and microphones. Choose a shooting location that will be easy to eliminate background noise.

When decided how long your video will be, keep in mind that there is no perfect answer. With online video, we think two to four or five minutes in length is appropriate. If a viewer has a pressing issue, he has no problem watching a few minutes of your video if you are answering a topic that applies to him.

After the production stage, we enter the post-production stage. If you have a one-hour video, it will take at least six hours to edit the video so it's ready for use. They must also be optimized for the video and regular search engines.

This can be a complicated process. Let the Fairfax Video Studio help you.

Get your Marketing Message Online

jim@fairfaxvideostudio.com (Blog Author)24604 — Wed, 06 Jan 2010 08:00:00 EST

What the Fairfax Video Studio most needs you to know is that with a little effort and the right guidance, you can effectively and ethically compete with your biggest competitors and give website viewers a reason to call you over anyone else. The best way to give website viewers a reason to call you over anyone else is to give him the information he wants, not by telling him you have the information he wants.

If you've been reading the other articles on our website, we can only assume that you're interested in creating video to get your marketing message online. There are two ways to do this: by doing it all on your own or by hiring a company to do it for you; it's a cost versus time-benefit analysis. Do you have the time, effort and energy to learn it all yourself? We will tell you that it's a huge learning curve, but if you have plenty of free time and enjoy spending endless hours and hours learning how to create and upload video then, go ahead, jump in and do it yourself. Our advice is this though: a lot goes into creating and uploading web video, so we suggest that you let an experienced video expert handle this for you.

We hope you've learned a lot about web video in these articles that we've posted. If you're curious and want more information, check out the tips we've posted here for you to use when preparing for and creating your videos. Call the Fairfax Video Studio; we're here to help you increase your presence on the web and to convert your online visitors into potential clients.

Make the Right Impression with your Web Videos

jim@fairfaxvideostudio.com (Blog Author)24607 — Wed, 06 Jan 2010 08:00:00 EST

Follow the Fairfax Video Studio's tips to ensure that you make the right impression with your web videos:

Body language is very important. You want to make the best impression possible.
Introduce yourself. Welcome your viewer and thank them for a moment of their time.
Timing is everything. When creating and editing your own videos and you realize you went on a verbal rampage with no clear line of thought, it's best to edit the garbage out.
Check your video for errors before and after it goes live. Just as a good video can help you, a bad video can destroy your credibility.
Search Engine Optimization is the key to getting your video indexed by Google and other search engines.
Use a lapel microphone. A wireless lapel microphone picks up your voice clearly and is well worth the investment.
Use tried and true lighting methods. You can get a reasonably well-outiftted set of fluorescent lights, stands and poles from under $1,000.
Don't forget about the accompanying sidebar. Beyond the video, the accompanying text in the sidebar must have your business' location, address, phone number, and website.
Don't promote your producer. There is no reason to share the spotlight with the production company you use to create your video; it distracts the viewer from looking for your contact information during your introduction.
Give concrete examples of issues that clients have had in the past and how you have helped them.

Call the Fairfax Video Studio. We can help you convert your web visitors into potential clients.

Van Dorn & Curtiss Shoot With Fairfax Video Studio

jim@fairfaxvideostudio.com (Blog Author)23632 — Fri, 18 Dec 2009 08:00:00 EST

Ed Van Dorn and Robin Curtiss are award winning New Hampshire and Vermont personal injury lawyers. These guys are so good, other lawyers refer clients over to them for representation. They have a great reputation of being the most skilled and knowledgeable personal injury legal representation in the New Hampshire or Vermont area. Fairfax Video Studio shot tons of great video for their website, and we're working to get it up and running as soon as possible.

Check them out on the web at www.vandornandcurtiss.com.

Fairfax Video Studio Shoots Video with Carlin Phillips & Andrew Garcia

jim@fairfaxvideostudio.com (Blog Author)23633 — Fri, 18 Dec 2009 08:00:00 EST

The Fairfax Video Studio flew Carlin Phillips and Andrew Garcia from Phillips & Garcia, LLC. in today from Massachusetts to film video for their website. Their firm specializes in consumer and small business protection; we work with a lot of personal injury lawyers, so we learned some new things today about the law world. They were great tag-team partners - they switched off videos so that the specializing partner would answer the questions that were more suited to the cases he personally worked on.

You can learn more about their firm at http://phillipsgarcialaw.com/index.htm.

Ross Jurewitz in the Fairfax Video Studio

jim@fairfaxvideostudio.com (Blog Author)23635 — Fri, 18 Dec 2009 08:00:00 EST

Ross Jurewitz flew in from San Diego, CA to shoot with us here at the Fairfax Video Studio. His firm specializes in representing injury accident victims and families who have suffered from wrongful death. We had a great time with him in the studio and he gave some great tips on what to do if you are involved in any time of accident.

Check out his firm at http://www.jurewitz.com/.

Need Cost Effective and Conscientious Legal Services?

jim@fairfaxvideostudio.com (Blog Author)23637 — Fri, 18 Dec 2009 08:00:00 EST

The Fairfax Video Studio shot Jim Parrish of The Parrish Law Firm. His firm has a mission- to provide cost effective and conscientious legal services of the highest quality to their clients. After a few years of working for big insurance companies to defend personal injury claims, Mr Parrish felt that his work wasn't fair or just towards the injured people in his cases. As a result, he founded The Firm to protect good people from being taken advantage of by the insurance industry.

Jim did very well in front of the camera and we had a great time with him in the studio. Check him out at http://www.theparrishlawfirm.com/.

Helping Non-Profits With Online Video

jim@fairfaxvideostudio.com (Blog Author)23563 — Thu, 17 Dec 2009 08:00:00 EST

Jazmin Villavicencio flew in from Phoenix, Arizona to shoot video at the Fairfax Video Studio. Jazmin is from an indian reservation and she had also never been in front of a camera before. With the help of the Fairfax Video Studio, Jazmin pulled it off like a pro.

Jazmin had a medical condition growing up that caused her to have seizures; it was difficult for her to live a normal life. With the help of her doctors, her condition is manageable now, and she has been inspired by those who have helped her to become a doctor herself. With the help of the Summer Medical and Dental Education Program, she was able to get help in difficult science classes and find money to pay for school. The SMDEP is a free summer program that helps disadvantaged college freshmen and sophomores get access to education. She is encouraging other native americans in need of support to apply and participate if they are thinking about becoming a doctor or a dentist.

"Jazmin did a wonderful job in front of the camera and her story is truly inspiring," says Jim Folliard of the Fairfax Video Studio. Check out her video below.

If you need video for your business, firm or non-profit, you have come to the right place. Call the Fairfax Video Studio today to get started at 877-477-STUDIO or fill out a contact form.

Oda Solms Wants You to Read Fairfax Woman Magazine

jim@fairfaxvideostudio.com (Blog Author)23564 — Thu, 17 Dec 2009 08:00:00 EST

We had the immense pleasure of creating marketing videos for Oda Solms, publisher of Fairfax Woman Magazine. Fairfax Woman is an educational magazine packed with articles and interviews on subjects that are important to the women of Fairfax County. Oda was really fun to work with; unlike many of the lawyers that come into the studio, she isn't trained to speak in front of a camera. She had a blast (we think...) learning to use the teleprompter and ways to improve her on-camera presence.

For the next issue of Fairfax Woman, Fairfax Video Studio is preparing an entire page of information on how we help businesses convert visitors to clients through effective web video. We're going to write an overview of our specialties, the people involved in our services, and tips and tricks for standing in front of a camera, among other things. To schedule your hour in the studio, call Jim at 703.928.8257.

Tom Kiley Talks Motorcycle Safety

jim@fairfaxvideostudio.com (Blog Author)20243 — Mon, 19 Oct 2009 08:00:00 EST

While shooting Thomas Kiley last week here at the Fairfax Video Studio, we touched on an interesting topic regarding motorcycle safety. Tom drives a Harley and he really enjoys the insane amount of noise that his pipes make, primarily because he believes they make the road safer for him. For example, many times motorists aren't consciously on the lookout for motorcyles, so pulling the trottle can make a driver aware of a motorcyclist's presence near them. Although personally, loud pipes popping out of the blue scare the heck out of me and can really startle me while I'm concentrating on the road. Check out this site here which discusses some common motorcycle safety myths: loud pipes are actually the second topic.

All of us here at the Fairfax Video studio wish you safe travels this holiday season!