Cisco VP Predicts that 90% of all Web Traffic will be Video in 3 Years

Face it, video is the wave of the future. YouTube is the second largest search engine behind parent company Google with more than 48 hours of video are uploaded every minute and in excess of 3 billion videos viewed daily (YouTube Press Statistics). Tech giant Cisco Systems took that into account when they made the staggering (but well-founded) claim that 90% of all Internet traffic will be video in the next three years.

When interviewed by Beet.TV, Cisco’s VP of Marketing and Emerging Technologies David Hsieh stated that “video is invading al aspects of our lives…Today over half of all Internet traffic is video, 51%, and based on the current trends we predict that in the next three years over 90% of all Internet traffic will be video” (SocialTimes.com).

Video simply isn’t just for entertainment anymore. Companies ranging from small boutiques to major corporations such as McDonalds are using video to capture visitors’ attention and keep them on their homepage, lowering their bounce and increasing their page ranks.

So what does this mean for you? Simply put, if you don’t have video now, you are missing out on the majority of Web users and are falling further and further behind your competition. Video offers visitors to your site quick, efficient answers to their questions and a face that they can put to the content on your site. In an increasingly visual society focused on instant gratification people want to be immediately engaged and have their queries instantly answered.

Some facts to consider about video:

•Users upload the equivalent of 240,000 full-length films every week;

•More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years;

•YouTube’s demographic is broad: 18-54 years old;

•YouTube reached over 700 billion playbacks in 2010;

•800 million unique users visit YouTube each month;

•YouTube mobile gets over 400 million views a day, 13% of all daily views;

•100 million people take a social action YouTube (likes, shares, comments, etc.) every week.

Are you convinced yet that you need video? Thankfully, we have all of the tools necessary to produce your professional web video, including spokesmodels to deliver your message and a state-of-the-art green screen studio. If you have any questions feel free to contact us at 1.887.477.STUDIO or fill out our contact form below.