SEO, or search engine optimization, is one of the most important things to consider when building and maintaining a website. As we have said before, it is no longer good enough just to have a website, because your competitors already have one. Good websites are not only informative, professional and attractive, but they are also “findable.” People ARE searching for your services. The challenge becomes helping them find you and converting them into contacts. SEO Basics Search engines, like Google, Bing and Yahoo!, have very carefully thought out algorithms that help users find what they are looking for. Forward-thinking website designers must contemplate what search terms people are using when looking for the site they are creating.
SEO is an organic way to boost your site’s ranking on search results. The closer to the top you are, the more people will end up on your site. Search engines have “crawlers” that are constantly sifting through pages on the Internet and indexing them. There are certain things they tend to look for. Among them are updated and relevant content, a blog, keywords associated with the user’s search terms and backlinking, or links to other pages on the same site. Why do search engines do this? It helps them keep safe, secure and relevant results at the top of their pages.
The Answer to Conversion More people on your site means more business for your company. Once you have established a blog with quality content and a lot of backlinks, you need to find a way a to convert your new visitors into clients. Professional Web video is a proven method.