Insider Tips on the Consequences of Auto-Playing Videos on Your Website.

After filming videos and editing them for your website, you may be anxious to have them viewed as much as possible. You already have decent traffic on your website, so wouldn't it make sense to auto-play the video when someone clicks into your website?

DC video production companies can help you make highly effective marketing videos, but beware of how auto-play can hurt your efforts.

Yes, it is quite tempting to force your videos upon your website visitors. However, what do you think happens when a video begins playing as soon as someone clicks into your site? They pause the video, and then they get distracted by something else.

The video that you worked so hard to create cannot be forced upon the viewer. Think about what happens when you visit a website and a video immediately begins to play. If you reflect on this, you may find that even you click pause immediately and neglect to resume play before you click out of the page. A video needs to be the main event, but the patron still needs to walk through the venue's doors.

Auto-playing videos are most often neglected by website visitors due to:

• Load Times: Auto-playing videos can add a significant load time for the visitor. If the visitor had no previous desire to watch the video, the auto-playing video will instantly become an annoyance. This is unacceptable and can ruin the effectiveness of your video.

• Instant Pause: A visitor may intend to watch your video but be at work or otherwise not able to devote attention to the video. By auto-playing the video, you can catch visitors off guard and force them to pause the video. A paused video can quickly become a forgotten video and a missed opportunity for your business.

• Simply Annoying: Research has shown that some website visitors get annoyed by auto-playing video or music. These visitors may not even opt for the instant pause, instead deciding that they will simply close out the tab or browser and begin a new search.

Visitors will appreciate and respect your video more if you let them decide when and how they watch it. Build your video up with text, graphics, and links so people know exactly where to find it.

Filming a video with professional image quality and an alluring theme is tricky enough; there's no need to complicate matters with an auto-play feature. Speak with the experts at Fairfax Video Studio at 1-877-477-7883 to get started making videos that will resonate with your audience.