Web Video ROI vs. TV Evolution

When we’re relaxing with a favorite TV sitcom, crime drama, or Redskins football game, when do we plan to get up to go to the bathroom or put the dishes in the sink? Do we get up during the episode’s establishing joke? Do we leave the room when the good guys figure out which lead will bring them to the killer? Do we wait for the start of that all-important fourth quarter drive? Of course we don’t. We get up to handle things during the commercials.

Evolution of TV

Indeed, with the advent of one-touch recording, DVRs, On Demand, and the explosion of Netflix streaming programs through game consoles and Internet-ready television sets, the evolution of TV over the past 15 years seems singularly tied to fast-forwarding through commercials, if not eliminating ads altogether. Advertisers would be foolish to believe that today’s television fans aren’t skipping through ads whenever possible.

Get the Viewers’ Attention

TV advertising isn’t dead, not nearly, but how can businesses show their products to the market when the market is otherwise occupied? Web video advertising is a great way to offset the competition for a viewer’s attention.

With today’s smartphones and mobile devices, online video can be accessed instantly, from anywhere. Web videos can also be interactive, delivered through Facebook or other social media in a way that allows viewers to choose which ads they click through, to comment and engage in the discussion. And, perhaps most importantly for advertisers, Web video brings with it the ability to track ROI, using hard data that simple Nielsen ratings could never provide.

Start Your Web Video Ad Campaign

Contact the DC video production team at Fairfax Video Studio at 877-477-STUDIO to learn more about the advantages of tracking your ROI using professionally created, smartly presented online video.

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