Maximize Web Video Benefits on Facebook and Other Social Media Sites

Online video is quickly reaching customers in a bigger, more personal way than TV advertising ever has. The revolution of social media is providing small business owners fresh inroads toward reaching new customers every day. Yet, the benefits of putting a professionally made Web video on “the social network” continue to exist beyond an already promising amount of online traffic.

Facebook users share what music they’re listening to, which movies they like, where they will be vacationing, even how they booked the trip, all in a medium where advertising can feel more like an extension of personal interest, and less like an intrusive sales pitch.

• Advertisers can deliver their Web video to target demographics with unprecedented accuracy by filtering for location, age, gender, profession and expressed general interest. Do you have Northern Virginia parents, aged 31–40, in mind for your business? Using Facebook to approach your desired audience can translate to a 10-15% higher CTR, higher conversion rates on average, and increased interest. Naturally these are among the most immediate ways to improve your video cost-per-view and positively impact your ROI.
• With its more than 500 million members, Facebook has perhaps unwittingly developed into a top-ten video viewing site. According to a study done by the Web video analytics firm TubeMogul, Facebook surpassed major online video sites, like Hulu and CBS Interactive.
• Community works! Using Facebook’s groups, tagging features and the simple thumbs-up “Like” button, you have the tools to build a localized, interested community around your product. There is no advertising quite like the word-of-mouth from satisfied customers.

Still, savvy business owners know that despite these unique benefits, simply using Facebook is not enough to guarantee success of an online video. The experienced DC video production professionals at Fairfax Video Studio will help you create a presentation that works by providing original content with personal appeal.

Contact Fairfax Video Studio at 877-477-STUDIO to learn more about maximizing your online video benefits with Facebook! Also, be sure to order the FREE report, Nine Nifty Tips for Effective Video Clips.