When the Fairfax Video Studio approached potential clients about creating a set of web videos, quite a few responded with, “I’m not going to create a video; who’d watch me talking?” Another commented, “There’s a reason why there are professional newscasters and broadcasters… nobody wants to watch a video of me; I’m just not attractive to a viewer.” In our opinion, these comments are short-sighted. Why? If a potential client is enticed into your office for a consultation, this person is going to judge you in the office the same way he would by watching a video online. More importantly, most potential clients searching for your services online are more interested in the substance of what you have to say rather than how perfect your video is or how great you look.

In the area of law, the biggest users of online video have been personal injury and medical malpractice lawyers. These attorneys have learned how to optimize their videos so that the major search engines identify the videos and, as a result, the lawyers improve search engine rankings for their websites. It’s certainly nice to be able to say, “Google thinks my site is #1 in its organic search rankings.” There are two types of results that appear when someone does a Google search: “organic search results” and the type that is made up of pay-per-click ads, which are found in the lightly shaded yellow portion of the page at the very top and in the entire column on the right side of the page. The companies represented in these ads get charged “X” dollars every time someone clicks through to their sites.

If you have an unlimited budget, pay-per-click ads would work fine for you. But if you want your site to come up naturally when someone searches for it, you need to work at getting the search engines to recognize your videos.

In your website’s video, you can communicate to your visitors the difference in your product from your competitors’. However before making your video, a lot must be discussed. You’ve got to decide the topic, the length, what to put in it, and whether to do your own video or to hire a production company to do it for you.

Here are some tips from the guys at the Fairfax Video Studio:

A video that tells visitors who you are and welcomes them is already headed in the right direction. Many questions must be asked: how long can you hold a viewer’s attention? Does the viewer really care about how great you say you are and how amazing your credentials are? Is the viewer more interested in how you can solve a problem? If you can answer a viewer’s un-asked question through a video, you’ll score all the points and you can bet that person will be calling you and not your colleague down the street.

Finally, never create a video using a cheap webcam attached to your computer. These are never good enough to establish yourself as a professional. Potential clients will not be impressed and your competitor will get the call. Let the Fairfax Video Studio help you create your web videos.