How to Be Sure Your Online Video Can Be Seen Anytime, Anywhere

The numbers are in: last month, more than 180 Million Americans were online viewing Web videos. Online video is revolutionizing online marketing and communication as we know it.

Online video is also one of the most powerful tools you can utilize to convert website visitors into clients. Web video SEO is one of the most effective ways of getting Google “spiders” to rank your website higher in search engine result lists.

Without online video, your SEO (search engine optimization) plan will not function too well—which means your company is not getting the exposure and new business it needs.

More Access, More of the Time

Industry experts point to mobile online devices as one of the major components in the sudden explosion in online video viewing. Through devices like the iPhone, Americans have more access to online content than ever before.

The truth is, there are now more online devices out there than one can shake a proverbial stick at: tablets, gaming devices, laptops, and of course myriads of smart phones. But, if consumers are utilizing devices other than PCs to view online video…

How can you be sure that your videos will play on all these devices?

On the surface, the answer is as simple as it is complex: Encoding.

Millions of mobile device users viewing online video are a huge population segment you cannot afford to lose exposure to. Your online video needs to be “coded” into multiple formats, which will make it viewable by any and all of the devices users may try to access it from.

Sound complicated? We can help.

Fairfax Video Studio can help ensure that your business benefits from the cutting edge brand building power of online video. For more information, give us a call at 877.477.STUDIO. A dedicated Fairfax Web video professional will help to uncover and implement your online video strategy today.